LOS MODELOS DE NEGOCIO

Por: Arminda Wendy Luna López

 EMPRESA VS NEGOCIO

EMPRESA NEGOCIO

Querer ganar dinero Actividad, sistema o método

de obtener dinero, a cambio
Entidad creada con el fin de
de ofrecer algún servicio o
obtener lucro mediante la
producto.
satisfacción de necesidades en
un mercado pre evaluado.

Cuenta con una organización,

un plan de acción, de
marketing y de negocios.
Cuenta con un organigrama
por lo que a falta del gerente, Querer lucrar la utilidad
el subgerente toma el mando y
asume las responsabilidades.
 ESTRATEGIAS DE CRECIMIENTO

Integración vertical Franquicias

It’s the smallest planet in It’s the farthest planet
the Solar System from the Sun

Cooperación Licencias
It’s the biggest planet in It’s a cold place. It’s full
the Solar System of iron oxide dust

Diversificación Venus
It’s composed of hydrogen Venus has a very
and helium poisonous atmosphere
PIRAMIDE DE LA CREACIÓN DE ESTRATEGIAS

Responsabilidad de los
ESTRATEGIA
CORPORATIVA
administradores a nivel
corporativo

Responsabilidad de los
ESTRATEGIA DE administradores generales a nivel de
NEGOCIO negocio

Responsabilidad de los jefes de las

ESTRATEGIA principales actividades funcionales
FUNCIONAL
TRATEGIAS CORPORATIVAS - TIPOS
Estrategias que
buscan reducir la
Integración vertical magnitud o la
Cooperación diversidad de las
Diversificación operaciones de
Franquicias una empresa.
Licencias CONTRATACI
CRECIMIENT
ÓN
O

COMBINACI
ESTABILIDA
ÓN
D de
Ausencia Estrategia que buscan
cambios simultáneamente dos o
significativos más de las siguientes
Aplicado cuando estrategias: de
se considera que estabilidad, de
el rendimiento es crecimiento o de
satisfactorio contracción
 Strategy Infographics

Saturn Neptune
It’s composed of It’s the farthest planet
hydrogen and helium from the Sun

Mars Jupiter Mercury

It’s a cold place. It’s full It’s the biggest planet in It’s the smallest in the
of iron oxide dust the Solar System Solar System
 Strategy Infographics
It’s the smallest
It’s the biggest planet It’s composed of
planet in the Solar
in the Solar System hydrogen and helium
System

Venus has a very

It’s a cold place. It’s
poisonous
full of iron oxide dust
atmosphere

Venus has a very

It’s the farthest planet Saturn is a gas giant
poisonous
from the Sun and has several rings
atmosphere
 Strategy Infographics

Jupiter Mars Venus Saturn

It's a gas giant and the Despite being red, Venus has a beautiful Saturn is composed
biggest planet in the Mars is actually a cold name and high mostly of hydrogen
Solar System place temperatures and helium
 Strategy Infographics

1 2 3 4

Neptune Jupiter Mercury Mars

It’s the farthest It’s the biggest It’s the smallest It’s a cold place.
planet from the planet in the planet in the It’s full of iron
Sun Solar System Solar System oxide dust
 Strategy Infographics

A B C D

Mercury Mars Neptune Jupiter

It’s the smallest It’s a cold place. It’s the farthest It’s the biggest
planet in the It’s full of iron planet from the planet in the
Solar System oxide dust Sun Solar System
 Strategy Infographics
It's a gas giant and the It has a beautiful name and
biggest planet in the Solar is the second planet from
System
A B the Sun

Jupiter Venus
A B

D C
Mars Saturn
Despite being red, Mars is
actually a cold place. It’s
D C Saturn is a gas giant,
composed mostly of
full of iron oxide hydrogen and helium
 Strategy Infographics

Mercury Mars
Mercury is the closest Despite being red, Mars is
planet to the Sun and the a cold place full of iron
smallest one oxide dust

Neptune Jupiter
Neptune is the fourth- Jupiter is a gas giant and
largest planet in the Solar the biggest planet in the
System Solar System
 Strategy Infographics

Mercury Jupiter Saturn Neptune

It’s the smallest in the It’s the biggest planet in It’s composed of It’s the farthest planet
Solar System the Solar System hydrogen and helium from the Sun
Strategy Infographics
Jupiter
It's a gas giant and the biggest planet in
the Solar System

Venus
It has a beautiful name and is the second
planet from the Sun

Saturn
Saturn is a gas giant, composed mostly
of hydrogen and helium

Mars
Despite being red, Mars is a cold place.
It’s full of iron oxide dust
 Strategy Infographics
It's a gas giant and the It has a beautiful name and
biggest planet in the Solar is the second planet from
System the Sun

Jupiter Venus
01 02

04 03
Mars Saturn
Despite being red, Mars is Saturn is a gas giant,
actually a cold place. It’s composed mostly of
full of iron oxide hydrogen and helium
 Strategy Infographics
01 A B 02
Saturn Mars
Saturn is a gas giant, Despite being red, Mars is
composed mostly of a cold place. It’s full of iron
hydrogen and helium oxide dust

04 03
Mars Jupiter

D C
Despite being red, Mars is It's a gas giant and the
actually a cold place. It’s biggest planet in the Solar
full of iron oxide System
 Strategy Infographics

It’s the smallest It’s the biggest It’s composed of

planet in the Solar planet in the Solar hydrogen and
System System helium

It’s a cold place. Venus has a very

It’s a gas giant and
It’s full of iron poisonous
the biggest planet
oxide dust atmosphere

It’s the smallest It’s composed of

It’s aplanet
cold place.
in theIt’s
Solar It’s ahydrogen
cold place. It’s
and It’s a It’s
coldthe farthest
place. It’s
full of
Systemoxide dust
iron full of iron
helium oxide dust full of iron oxide the
planet from dustSun
 Strategy Infographics
Saturn Neptune
It’s composed of It’s the farthest planet
hydrogen and helium from the Sun

Mars Mercury
It’s a cold place. It’s full It’s the smallest in the
of iron oxide dust Solar System
 Strategy Infographics
A B C D

Mercury Jupiter Mars Neptune

It’s the smallest It’s the biggest It’s a cold place.
It’s the farthest
planet in the Solar planet in the Solar It’s full of iron
planet from the Sun
System System oxide dust
 Strategy Infographics

A B C D
Neptune Mercury Mars Jupiter
It’s the smallest It’s a cold place. It’s the biggest
It’s the farthest
planet in the Solar It’s full of iron planet in the Solar
planet from the Sun
System oxide dust System
 Strategy Infographics

A B C D

Mercury Jupiter Mars Neptune

It’s the smallest It’s the biggest It’s a cold place.
It’s the farthest
planet in the Solar planet in the Solar It’s full of iron
planet from the Sun
System System oxide dust
 Strategy Infographics

Neptune Mercury Mars Jupiter

It’s the smallest It’s a cold place. It’s the biggest
It’s the farthest
planet in the Solar It’s full of iron planet in the Solar
planet from the Sun
System oxide dust System
 Strategy Infographics

Saturn Mars

Saturn is a gas giant, Despite being red,

composed mostly of Mars is actually a
hydrogen cold place

Jupiter Venus

It's a gas giant and the Venus has a beautiful

biggest planet in the name and high
Solar System temperatures
 Strategy Infographics
Despite being red, Mars is a cold place full of Mercury is the closest planet to the Sun and
Mars iron oxide dust the smallest one

Neptune is the farthest planet from the Sun Earth is the third planet from the Sun and the
Saturn and the fourth-largest one only one that harbors life

Venus has a beautiful name, but also high Jupiter is a gas giant and the biggest planet in
Mercury temperatures the Solar System

Saturn is a gas giant made of hydrogen and Despite being red, Mars is a cold place full of
Neptune helium and has several rings iron oxide dust

Earth is the third planet from the Sun and the Venus has a beautiful name, but also high
Earth only one that harbors life temperatures
 Strategy Infographics

Mars Mercury Neptune

It’s a cold place. It’s full of Mercury is the closest planet Neptune is the farthest planet
iron oxide dust to the Sun from the Sun

Earth Venus Jupiter

Earth is the only planet that It has a beautiful name and is Jupiter is a gas giant and the
harbors life the second planet biggest planet
 Strategy Infographics

A Mars
Despite being red, Mars is actually a cold
place. It’s full of iron oxide dust

Saturn is a gas giant, composed mostly of

hydrogen and helium Saturn B

C Mercury
Mercury is the closest planet to the Sun
and the smallest one

Neptune is the farthest planet from the Sun

and the fourth-largest one Neptune D
 Strategy Infographics

Mercury Mercury is the closest planet to the Sun and the smallest one

Earth is the third planet from the Sun and the only one Earth

Neptune Neptune is the fourth-largest planet in the Solar System

Venus has a beautiful name, but also high temperatures Venus

Mars Despite being red, Mars is a cold place full of iron oxide dust
 Strategy Infographics

Despite being red, Mars is actually a cold

01 Mars place. It’s full of iron oxide dust

Saturn is a gas giant, composed mostly of

02 Saturn hydrogen and helium

Mercury is the closest planet to the Sun

03 Mercury and the smallest one

Neptune is the farthest planet from the Sun

04 Neptune and the fourth-largest one
 Strategy Infographics
Saturn is a gas giant, composed mostly of
Saturn hydrogen and helium

It has a beautiful name and is the second

planet from the Sun Venus

Despite being red, Mars is actually a cold

Mars place. It’s full of iron oxide dust

It's a gas giant and the biggest planet in the

Solar System Jupiter
 Strategy Infographics

It's a gas giant and the biggest planet in the

Solar System Jupiter

Despite being red, Mars is actually a cold

Mars place. It’s full of iron oxide dust

It has a beautiful name and is the second

planet from the Sun Venus

Saturn is a gas giant, composed mostly of

Saturn hydrogen and helium
 Strategy Infographics

It has a beautiful name and is the

second planet from the Sun Venus

Mars is actually a cold place. It’s

Mars full of iron oxide dust

It's a gas giant and the biggest

planet in the Solar System Jupiter

Saturn is a gas giant, composed

Saturn mostly of hydrogen and helium
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