SWAPS

GRUPO ANÁLISIS MARGINAL

INTEGRANTES:
• Cuellar Contreras, Yasnard Nadine
• De la Cruz Luca, Cesar Alejandro
• Estrella Ureta, Wilfredo Yordan
• Flores Chávez, Carlos Andrés
• Guerrero Bernal, Julius Jaime
• La torre Clavel, Jesús Alexander
• Velázquez Maxdeo, Victoria Estela
 CONCEPTO DE SWAP

● También conocidas como Permutas Financieras.

● Es un producto derivado financiero y se trata de un
contrato de intercambio de flujos financieros entre dos
partes, que son generalmente bancos o sistemas
financieros.
● Un SWAP es un contrato financiero entre dos
partes, que acuerdan intercambiar flujos de caja
futuros de acuerdo a una formula preestablecida. Se
trata de contratos hechos a medida es decir, con el
objetivo de satisfacer necesidades específicas de
quienes firman dicho contrato.
● Los SWAPS son utilizados normalmente para reducir
costos y riesgos de financiamiento o para superar las
barreras de los mercados financieros. Su objetivo
consiste en mitigar las oscilaciones de las monedas y
de los tipos de interés.
 TABLE OF CONTENTS

01 02 03
ABOUT US MARKET ANALYSIS GOALS & STRATEGY
Here you could describe Here you could describe Here you could describe
the topic of the section the topic of the section the topic of the section

04 05 06
CONTENT PLAN BUDGET KPI OVERVIEW
Here you could describe Here you could describe Here you could describe
the topic of the section the topic of the section the topic of the section
 ELEMENTOS DE UN SWAP
Al ser un compromiso de intercambio mutuo, el swap
tiene una parte para cada contratante: por un lado el
compromiso del cobro del dinero y por el otro, el
compromiso de pago de dinero a futuro. Además de esto,
debe tener los siguientes elementos: 
Fecha Valor: Punto 0
Fecha de Vencimiento: Punto V
Intervalo de Tiempo: T
Fechas de pago
Activos (que pueden o no intercambiarse): Nocionales
WHAT SET US
APART?
Do you know what helps you make your
point clear? Lists like this one:

● Because they’re simple

● You can organize your ideas clearly
● And the most important thing: the
audience won’t miss the point of
your presentation
01 ABOUT US
Here you could describe the topic
of the section
 CASOS PRÁCTICOS
Currency
swap
La empresa peruana A requiere US$ 10 millones para invertirlos en EE.UU., pudiendo
conseguirlos en un banco de EE.UU, en el mejor de los casos, a 8% anual por concepto de
intereses. La empresa norteamericana The Best Company quiere disponer de S/. 30
millones para invertirlos en el Perú y puede conseguirlos en el mercado local a una tasa de
interés de 25% nominal anual, en el mejor de los casos. Se considerará el tipo de cambio de
S/. 3.00 / US$. Ambas empresas deciden recurrir a un swap, para aprovechar las ventajas
relativas de que dispone cada uno de ellos en su mercado primario en que emiten su
deuda; para el efecto realizan las siguientes operaciones:

1) La empresa A emite bonos corporativos por S/. 30 millones con redención a 2 años y
cupón semestral de 20% nominal anual.
2) The Best Company pide prestado al Morgan Chase Bank, US$ 10 millones por 2 años a 6%
anual pagando solo los intereses anualmente y el capital en una sola armada al final del
segundo año.
Los flujos de efectivo del swap, prescindiendo de las comisiones y contribuciones de los
intermediarios se muestran a continuación:

1) Si la empresa A no hubiera 2) Con el swap, el flujo de caja para A

efectuado el swap, su flujo sería: será:

Como se observa, con la realización del

swap, la empresa A reduce su costo en US$
0,2 MM (US$ 200 000 anuales).
3) Si The Best Company no 4) The Best Company, al realizar
hubiera efectuado el swap, su el swap, su flujo de caja será:
flujo sería:
CASO PRÁCTICO
A PICTURE
ALWAYS
REINFORCES
THE
CONCEPT
Images reveal large amounts
of data, so remember: use an
image instead of long texts
 AWESOME
WORDS
Because key words are great for catching
your audience’s attention
 YOU COULD USE THREE COLUMNS

1,500 $ 2,000 $ 300 $

Despite being red, Mars is Mercury is the closest Yes, this is the ringed
a cold place, not hot. It’s planet to the Sun and it’s one.
full of iron oxide dust extremely hot It’s a gas giant, composed
mostly of hydrogen
 SOMETIMES, REVIEWING
CONCEPTS IS A GOOD IDEA

MERCURY VENUS MARS

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun name, but it’s hot is a cold place, not hot

JUPITER SATURN NEPTUNE

It’s the biggest planet in Saturn is the ringed one Neptune is the farthest
the Solar System and a gas giant planet from the Sun
 A PICTURE IS
WORTH A
THOUSAND WORDS
 TOP SOCIAL NETWORKING SITES

50% 90% 20%

JUPITER SATURN NEPTUNE

It’s the biggest planet in Saturn is the ringed one Neptune is the farthest
the Solar System and a gas giant planet from the Sun
 BUYER PERSONA
AGE JOB
25 - 35 PUBLICIST

GENDER MARITAL STATUS

MALE SINGLE

STUDIES INCOME RANGE

DEGREE IN ADVERTISING 15-20K

LOCATION HOBBIES
MADRID SPAIN MUSIC
 150,000
BIG NUMBERS CATCH THE AUDIENCE'S ATTENTION
 ANALYZING THE COMPETITORS

MARS JUPITER SATURN

Despite being red, Mars is It’s a gas giant and the Yes, this is the ringed
a cold place, not hot biggest planet one. It’s a gas giant

60% 20% 50%

03 GOALS &
STRATEGY
Here you could describe the topic
 VENUS MARS
Venus has a Despite being red,
beautiful name it’s a cold place

GOALS

NEPTUNE MERCURY JUPITER

Neptune is the Mercury is the Jupiter is a gas
farthest planet closest planet giant planet
 STRATEGY
STEP 1 STEP 3

Venus has a Despite being red,

beautiful name it’s a cold place

Neptune is the Mercury is the

farthest planet closest planet

STEP 2 STEP 4
04 CONTENT
PLAN
Here you could describe the topic
 OUR AREAS OF EXPERTISE

NEPTUNE VENUS MERCURY

Neptune is the farthest Venus has a beautiful Mercury is the closest
planet from the Sun name, but it’s hot planet to the Sun
WHAT CONTENT ARE WE GOING TO
CREATE?

MERCURY VENUS
Mercury is the Venus has a
closest planet to beautiful name,
the Sun but it’s terribly
hot
 WHAT TONE ARE
WE GOING TO
USE?

MERCURY VENUS
Mercury is the closest Venus has a beautiful
planet to the Sun and name and is the second
the smallest one planet from the Sun
 WHAT PLATFORMS ARE WE GOING
TO USE?

INSTAGRAM YOUTUBE GOOGLE +

Neptune is the farthest Venus has a beautiful Mercury is the closest
planet from the Sun name, but it’s hot planet to the Sun
 CONTENT SHARING PLAN

SAME DAY POST

ON PUBLISH DAY

DAY AFTER POST

WEEK AFTER POST

MONTH AFTER POST

CUSTOM DATE
 CALENDAR
CAMPAIGN 1 CAMPAIGN 2
1 2 3 4 5 6 Neptune is the Jupiter is the
farthest planet biggest planet in
7 8 9 10 11 12 from the Sun the Solar System

13 14 15 16 17 18
19 20 21 22 23 24 CAMPAIGN 3 CAMPAIGN 4
Despite being Yes, this is the
25 26 27 28 29 30 red, Mars is a ringed one. It’s a
cold place gas giant
 THIS IS A MAP

75% 25%

MARS JUPITER
Despite being red, Mars is
It’s a gas giant and the
a cold place, not hot. It’s
biggest planet in the Solar
full of iron oxide dust
System
05 BUDGET
Here you could describe the topic
 BUDGET

50,000 INSTAGRAM

20,000 GOOGLE +

5,000 YOUTUBE
 06 KPI
OVERVIEW
Here you could describe
the topic of the section
 KPI OVERVIEW

TOTAL LEADS SALES - LEADS NEW CUSTOMERS NEW REVENUE

5,408 408 500 50,400 $
Neptune is the Despite being red, Jupiter is the Yes, this is the
farthest planet Mars is a cold place biggest planet ringed one
 KPI OVERVIEW
MERCURY
Mercury is the closest
5,408 10,480 3,200 planet to the Sun
FOLLOWERS FOLLOWERS FOLLOWERS

VENUS

Venus has a beautiful

name, but it’s terribly hot

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