Analisis de la

Macroeconomia
desde el punto de
vista del Sector
Pulico
Grupo 1 – Macroeconomía
Grupo de trabajo
Marlon Roxbery Escalante
Javier Alexander Zelaya
Bienvenida del Carmen Barrientos
Daniel Edgardo
Valenzuela María José Lara
Galeas Kimberlyn Margoth
Medina Hasly
Cristel Chávez Angie
Marcela Lainez
Importancia
Su importancia es crucial para
determinar las líneas básicas de
las decisiones de inversión. En
particular, los inversores globales
que tienen presencia en los
distintos mercados internacionales
determinan la distribución de sus
inversiones de acuerdo con los
resultados del análisis
macroeconómico de cada país.
 Las variables fundamentales consideradas
habitualmente en el análisis
macroeconómico son:
 El PIB y su distribución sectorial.
 La demanda y su composición
 Comercio exterior: importaciones y exportaciones
 Déficit público y su financiación
 Agregados monetarios
 Costes salariales
 Índice de precios al consumo
 Tipos de interés
 ¿Para que sirve la
macroeconomía en el sector
publico?
La macroeconomía es útil porque nos permite
analizar la mejor forma de conseguir los
objetivos económicos de un país. La política
económica es la herramienta que tienen los
gobiernos para alcanzar esos objetivos, tales
como estabilidad en los precios, crecimiento
económico, fomentar el empleo y mantener
una balanza de pagos sostenible y
equilibrada.
Consecuencias:
1. Inflacion
La inflación es el aumento
sostenido en el nivel general
de precios, lo cual causa que
muchas personas pierdan su
poder de compra ya que por lo
general suben los precios pero
no el salario.
 2. Desempleo:

Desempleo Desempleo Desempleo Desempleo

friccional estructural cíclico tecnológic
o
Impacto
A diferencia de lo que sucedió en
muchas crisis anteriores, en el inicio de la
pandemia se puso en marcha una
respuesta decidida y de gran magnitud a
través de políticas económicas que, en
términos generales, lograron mitigar los
costos humanos más graves a corto plazo
Intensificación de las desigualdades
internas y entre países
Los impactos económicos de la pandemia fueron
especialmente graves en las economías emergentes,
donde las pérdidas de ingresos pusieron de
manifiesto y exacerbaron ciertos factores de
fragilidad económica preexistentes. A medida que
avanzaba la pandemia en 2020, se vio con claridad
que muchos hogares y empresas no estaban
preparados para soportar una alteración de
semejante duración y escala en sus ingresos.
Las respuestas a corto plazo de los Gobiernos
frente a la crisis.
Los Gobiernos aplicaron numerosos
instrumentos de política que no tenían
precedentes o que nunca se habían
utilizado a esa escala en las economías
emergentes. Como ejemplos cabe citar
las cuantiosas medidas de apoyo
directo a los ingresos, las moratorias de
las deudas y los programas de
adquisición de activos implementados
por los bancos centrales.
Variables del sector publico

1. Nivel de gasto del

gobierno
2. Necesidades de
financiamiento
3. Áreas económicas de
control del gobierno
 Debilidades
 Existencia en el crecimiento de la

desigualdad económica.

 Los desafíos mundiales.

 Los conflictos y el agotamiento

de los recursos.
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 Las tenciones comerciales.
 Fortalezas
 Apoyo al crecimiento económico

sostenible.

 La inclusión, a los países en

desarrollo.

 El desempeño
CREDITS: económico.
This presentation template was created
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 Los cambios en la producción.
 Beneficios
 Al estudiar las distintas variables

de la situación global de un país, el

sector público puede tomar una

decisión de inversión hacer o que

política económica conviene más.

 Las variables fundamentales:

01 02 03
MARKET ANALYSIS GOALS & STRATEGY
El PIB y su Here you could describe
Here you could describe
distribución the topic of the section the topic of the section
sectorial.

04 05 06
CONTENT PLAN BUDGET KPI OVERVIEW
Here you could describe Here you could describe Here you could describe
the topic of the section the topic of the section the topic of the section
A PICTURE
ALWAYS
REINFORCES
THE
CONCEPT
Images reveal large amounts
of data, so remember: use an
image instead of long texts
 GUIDING PRINCIPLES

MISSION VISION
Mercury is the closest planet Venus has a beautiful name
to the Sun and the smallest and is the second planet from
one in the Solar System the Sun. It’s terribly hot
“This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired.”

—SOMEONE FAMOUS
 AUDIENCE INFOGRAPHICS
GENDER AGE

MERCURY 65% 40%

Mercury is the closest
20-35 YEARS
planet to the Sun
Despite being red, Mars
is a cold place, not hot
60%

36-51 YEARS
NEPTUNE 75%
Neptune is the farthest Venus has a beautiful
planet from the Sun name, but it’s hot
 AWESOME
WORDS
Because key words are great for catching
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Despite being red, Mars is Mercury is the closest Yes, this is the ringed
a cold place, not hot. It’s planet to the Sun and it’s one.
full of iron oxide dust extremely hot It’s a gas giant, composed
mostly of hydrogen
 SOMETIMES, REVIEWING
CONCEPTS IS A GOOD IDEA

MERCURY VENUS MARS

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun name, but it’s hot is a cold place, not hot

JUPITER SATURN NEPTUNE

It’s the biggest planet in Saturn is the ringed one Neptune is the farthest
the Solar System and a gas giant planet from the Sun
 A PICTURE IS
WORTH A
THOUSAND WORDS
 TOP SOCIAL NETWORKING SITES

50% 90% 20%

JUPITER SATURN NEPTUNE

It’s the biggest planet in Saturn is the ringed one Neptune is the farthest
the Solar System and a gas giant planet from the Sun
 BUYER PERSONA
AGE JOB
25 - 35 PUBLICIST

GENDER MARITAL STATUS

MALE SINGLE

STUDIES INCOME RANGE

DEGREE IN ADVERTISING 15-20K

LOCATION HOBBIES
MADRID SPAIN MUSIC
 ANALYZING THE COMPETITORS

MARS JUPITER SATURN

Despite being red, Mars is It’s a gas giant and the Yes, this is the ringed
a cold place, not hot biggest planet one. It’s a gas giant

60% 20% 50%

03 GOALS &
STRATEGY
Here you could describe the topic
 VENUS MARS
Venus has a Despite being red,
beautiful name it’s a cold place

GOALS

NEPTUNE MERCURY JUPITER

Neptune is the Mercury is the Jupiter is a gas
farthest planet closest planet giant planet
 STRATEGY
STEP 1 STEP 3

Venus has a Despite being red,

beautiful name it’s a cold place

Neptune is the Mercury is the

farthest planet closest planet

STEP 2 STEP 4
 OUR AREAS OF EXPERTISE

NEPTUNE VENUS MERCURY

Neptune is the farthest Venus has a beautiful Mercury is the closest
planet from the Sun name, but it’s hot planet to the Sun
 WHAT PLATFORMS ARE WE GOING
TO USE?

INSTAGRAM YOUTUBE GOOGLE +

Neptune is the farthest Venus has a beautiful Mercury is the closest
planet from the Sun name, but it’s hot planet to the Sun
 CONTENT SHARING PLAN

SAME DAY POST

ON PUBLISH DAY

DAY AFTER POST

WEEK AFTER POST

MONTH AFTER POST

CUSTOM DATE
 CALENDAR
CAMPAIGN 1 CAMPAIGN 2
1 2 3 4 5 6 Neptune is the Jupiter is the
farthest planet biggest planet in
7 8 9 10 11 12 from the Sun the Solar System

13 14 15 16 17 18
19 20 21 22 23 24 CAMPAIGN 3 CAMPAIGN 4
Despite being Yes, this is the
25 26 27 28 29 30 red, Mars is a ringed one. It’s a
cold place gas giant
 BUDGET

50,000 INSTAGRAM

20,000 GOOGLE +

5,000 YOUTUBE
 KPI OVERVIEW

TOTAL LEADS SALES - LEADS NEW CUSTOMERS NEW REVENUE

5,408 408 500 50,400 $
Neptune is the Despite being red, Jupiter is the Yes, this is the
farthest planet Mars is a cold place biggest planet ringed one
 KPI OVERVIEW
MERCURY
Mercury is the closest
5,408 10,480 3,200 planet to the Sun
FOLLOWERS FOLLOWERS FOLLOWERS

VENUS

Venus has a beautiful

name, but it’s terribly hot

If you want to modify this graph,

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