Documentos de Académico
Documentos de Profesional
Documentos de Cultura
FINA DIET
Control de Gestión por Indicadores
PROYECTO FINAL
INTEGRANTES:
• PARDO FIGUEROA RIVERA, JORGE DANIEL
• MIRANDA HUAMAN, ALEX EDUARDO
• CORRALES VENTURA, WENDY YENNIFER
• LOAYZA CHUCTAYA JORGE GUSTAVO
• REYES MIRANDA ANANIAS
PRESENTACIÓN
O portunidades
Mayor aceptación del mercado local por el e-comerce
Incremento de una cultura “saludable” en el Perú.
Auge de las redes sociales como herramienta para llegar a los
clientes.
D ebilidades
Falta experiencia.
Falta Publicidad
Poco Territorio abarcado en el mercado (solo Lima)
A menazas
Desconfianza del consumidor
No exista alta demanda
Competencia en el Mercado.
Desconocimiento de la ciudadanía sobre repostería para diabéticos.
5 Fuerzas de Porter
CLIENTES SUSTITUTOS
Es alto ya que la competencia ofrece Cualquier producto que actúe como
productos similares. Es necesario algo para comer después de un
también que los clientes confíen en los plato principal, para tomar, o algo
ingredientes utilizados para elaborar los dulce es un sustituto de tortas,
productos sabiendo que éstos son de NUEVOS kekes y postres, productos
calidad, así mismo, que se elaboran los CLIENTES COMPETIDORES SUSTITUTOS
pasteles de forma higiénica. sustitutos son, donas, postres de
todo tipo, frutas, helados o
cualquier postre casero. Sin
embargo, esta industria es clásica y
los consumidores siempre
COMPETENCIA necesitarán tortas para celebrar
COMPETENCIA EN EL MERCADO EN EL PROVEEDORES PROVEEDORES cumpleaños, por ejemplo, tendría
MERCADO que existir un cambio en tendencia
Existe una gama amplia de proveedores para
Siempre habrá competencia y alguien que quiera (cultural) muy grande y este no es
la industria de pastelería, por ello el poder de
liderar, grandes pastelerías como pastelería “pasa probable.
NUEVOS ENTRANTES negociación de los proveedores es bajo y de
la nuez” no solo se dedican a hacer tortas mucha competencia lo que beneficia a los
dietéticas sino otros tipos de productos. negocios dedicados a la pastelería en general
La entrada de nuevos competidores en el
La rivalidad de los competidores es “media”, permitiendo elegir materias primas de alta
sector es mucha, ya que en la actualidad
principalmente por el tema de los supermercados calidad a precios relativamente bajos o con
existen muchas panaderías y pastelerías como
que ejercen presión sobre los precios. mayores beneficios.
“Pasa la Nuez”.
Lo que a nosotros nos fortalece es el
reconocimiento del público y el buen trato
para con el cliente, que es lo que hace la
ANALISIS SEPTE
S T
SOCIALES TECNOLÓGICO
1. Población de una comunidad, 1. Tecnológica en redes y
región o país. comunicaciones.
2. Nivel sociocultural a donde vamos a 2. Contar con una base de datos
dirigirnos. que sincronice a todas nuestras
3. Afluencia de turismo gastronómico. pastelerías.
3. Uso de las redes sociales para
promocionar nuestra empresa.
E
ECONÓMICO
E
P
1. Situación económica del país.
2. Producto bruto interno. ECOLÓGICOS
3. Tipo de cambio.
4. Nivel de empleo/ desempleo. POLÍTICO 1. Tecnológica en redes y
5. Inflación. comunicaciones.
1. Política fiscal. 2. Contar con una base de datos
2. Incentivo a las empresas de que sincronice a todas nuestras
nueva creación. pastelerías.
3. Nivel de estabilidad del país. 3. Uso de las redes sociales para
4. Tratados o acuerdos comerciales promocionar nuestra empresa.
MAPA ESTRATÉGICO
FACTORES CLAVE
MAPA ESTRATÉGICO
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