todo el Sabor dentro de una cajita

Juan Carlos Flores Aguilar

ISIMA plantel Mérida

ME1450
Mtro. Chef Wadí José Abimeri Palacios
 Plan de negocio

todo el Sabor dentro de una cajita

www.boxlunchmid.com.mx
Idea de negocio

Somos una empresa dedicada a la elaboración y distribución de box lunch de comida ràpida y de fácil
manejo del comensal.

Buscamos eficientar el servicio alimenticio de proveedores de servicios en eventos sociales, escolares y

ejecutivos.

Se pretende agilizar y optimizar el tiempo a los organizadores del evento.

Estas “loncheras” permitirán un buen una buena alimentación del prestador de servicios. Asimismo, conta-
mos con un profesional de la cocina que garantizará el control constante en la higiene y manejo de los
alimentos.

Se utilizarán insumos frescos en nuestros box lunch.

Finalmente, la empresa “BOX LUNCH By Isa Flores” son prepardos casi al momento de la entrega y a un precio
accesible. consitirá de el alimento principal, una botana, un postre y sus aderezos, además será agradable a
la vista de nuestros consumidores, cabe decir, que se contará con una distribución rápida y eficiente.

Oportunidad de negocio que generó la idea

Como fotográfo de eventos sociales y empresariales siempre hay inconvenientes por parte del cliente u orga-
nizador del evento en la cuestión de proveer alimentos de buena calidad y a un costo accesible a sus provee-
dores, pues las banqueteras que dan el servicio de alimento “principal” del evento su platillo tiene un costo
muy por encima del presupuesto del cliente con respecto a la alimentación de sus proveedores de servicios.

De ahí nace la idea de brindar un servicio prensado unicamente para todos aquellos proveedores de servi-
cios de un evento que tienen un tiempo muy reducido para consumir sus alimentos durante el evento.

www.boxlunchmid.com.mx
Viabilidad técnica

El producto será presentado en una caja de cartón con logotipo a los lados y en el centro, con el cual se
identificará nuestra marca.

www.boxlunchmid.com.mx
Versiones del logo para sus iferentes aplicaciones

Box Lunch By Isa Flores

Slogan: "Todo el sabor dentro de una cajita”

todo el Sabor dentro de una cajita

todo el Sabor dentro de una cajita

Logotipo versión horizontal Logotipo versión vertical

Logotipo versión Escala de grises Logotipo versión Blanco y negro

www.boxlunchmid.com.mx
Misión

Convertirnos en la solución de confianza en servicio de alimentos rápidos y prácticos, ofreciendo

productos de alta calidad con un servicio excepcional a nuestros clientes siendo responsables social-
mente y con el medio ambiente.

Visión

Ser reconocidos como la empresa lider de servicios de box lunch con el mejor servicio al cliente en el
mercado.

Valores

Respeto
Igualdad
Higiene
Puntualidad
Asistencia
Presentacion
Trabajo en equipo
Proactividad
Inclusión
Responsabilidad social

Políticas

Lavarse y desinfectarse las manos antes de procesar cualquier alimento o bebida.

Tratar con cortesia a sus compañeros de trabajo.
No ingerir bebidas alcoholicas ni fumar en el lugar de trabajo
No llegar en estado inconveniente.
No llegar con aliento alcohol.
No consumir alimentos en el area de cocina.
Portar el uniforme de manera correcta y siempre limpio.
Cada empleado deberrá conocer y desempeñar sus funciones de materia correcta y en tiempo.
La salida del del personal será unicamente en horarios establecidos.
Mantener una limpieza y orden en su area de trabajo .

www.boxlunchmid.com.mx
Objetivos

Convertirse en una de las marcas líderes en el mercado nacional del ramo.

Superar el margen anual de ventas estipulado en al menos 50%.

Establecer un nicho de consumo internacional en un mercado incipiente.

Superar a la competencia en visibilidad y ventas dentro del mercado on-line del ramo.

Imponer una tendencia de consumo novedosa, rentable y respetuosa del medio ambiente.

Incrementar el margen anual de ingresos de manera responsable y proactiva.

Ofrecer alternativas de consumo saludable y respetuoso en medio del abrumador mercado de la comida
rápida.

Objetvos específcos

Nuestro primer objetivo específco seria expandir nuestra empresa para que más personas nos conozcan.

Como segundo objetivo específco nos proponemos a mantener un buen ambiente laboral y empresarial
para no bajar nuestra calidad en las áreas de nuestras negocio.

Metas a corto plazo

Corto plazo.-Aperturar nuestras instalaciones de “BOX LUNCH By Isa Flores”

Mediano plazo.- Nos disponemos a llegar a ser una empresa reconocida y agradable para las personas.

Largo plazo.- Incrementar el nivel de clientes innovando cada vez más nuestra empresa.

Una buena estrategia sería hacer publicidad por medio de videos mostrando los productos y los servicios
que se puede hacer dentro de la empresa, así llamar la atención de las personas.

www.boxlunchmid.com.mx
Descripción de puestos

Cocineros
Mayor de edad
Sexo indistinto
experiencia mínima de 1 año en cocina
Conocimiento de el equipo básico de cocina
Preparación y manejo de alimentos.

Personal de higiene.
Mayor de edad.
Sexo indistinto

Mantener todas las áreas limpias y ordenadas. Dependerá directanente de el chef ejectuvo

Organigrama

Administrador único

Chef ejecutivo
Ventas Marketing

Suchef

Cocinero 1 Cocinero 2

Personal
de higiene

www.boxlunchmid.com.mx
Descripción de puestos

Administrador

Licenciatura en contabilidad o en administración de empresas.

Mayor de edad

Experiencia en diseñar, gestionar y ejecutar las estrategias económicas y financieras de una empresa.
Interpretar la información contable para el planeamiento, el control y la toma de decisiones. Formar parte
de las decisiones gerenciales, en base a la interpretación de la información contable y financiera.

Chef ejecutivo.
Sexo indistinto
Estudios terminados de chef profesional
Mayor de edad.
experiencia mínima de 2 años

Planificar y dirigir la preparación de la comida y actividades culinarias

Modificar los menús o crear otros nuevos que cumplan los estándares de calidad
Realizar estimaciones sobre las necesidades de comida y costes de comida/mano de obra
Supervisar las actividades del personal de cocina
Encargarse de la compra de equipo y su reparación
Contratar y dirigir al personal de cocina.

Suchef
Estudios terminados de cocina.
Mayor de edad.
Sexo indistinto.
experiencia mínima en el puesto de 2 años.
Dependerá directamente de el chef a cargo de la cocina.
Su manejo de alimentos e higiene debera ser impecable.
Tanto en la presentacion de alimentos para su salida de cocina cono en la elaboracion de los mismos
estara involucrado para mantener un standar y tiempos establecidos desde la recepcion de pedido a la
salida comensales.
A su cargo tendrá el manejo de cocineros.

www.boxlunchmid.com.mx
Estudio de mercado

www.boxlunchmid.com.mx
www.boxlunchmid.com.mx
www.boxlunchmid.com.mx
 ÁREA REFRIGERACIÓN BAÑO

ÁREA DE
LAVADO
PLANO COCINA
AREA TOTAL: 29 M2

PREPARACION
ÁREA DE
ÁREA DE EMPAQUETADO

AREA FRIA

ÁREA DE ENTREGA

ÁCCESO

ALMACEN

3.73 METROS

www.boxlunchmid.com.mx
 Codigo Qr menú

Presentacion meu digital

www.boxlunchmid.com.mx
www.boxlunchmid.com.mx
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