01

CASO
 2nd grade

AREQUIPA:
SANTA RITA DE
SIGUAS
Es uno de los principales distritos ganaderos
del sur
 PROBLEMA
IDENTIFICADO
Crisis por precio de la leche y
concentración del mercado
 PLAN DE Acción

01 Presentar un pedido ante indecopi para solicitar la elaboración de un

estudio que determine si la condición del mercado lechero permite o no
una libre competencia en el rubro .

SOLUCIÒN FRENTE AL POBLEMA

Se llegará a inicio de un estudio de mercado en el sector para

identificar los factores que pueden alterar la competencia
 PLAN DE Acción
brindación de asesorías a los ganaderos para mejorar y optimizar los
02 procesos de alimentación en el ganado
vacuno.

SOLUCIÒN FRENTE AL POBLEMA

Lo cual permitirá tener una mejor producción de leche y

disminuir los costos de producción que tienen actualmente.
Estas medidas plantean soluciones a mediano y largo plazo
 CUADRO RESUMEN

AMENAZA PLAN DE ACCIÓN EVALUACIÓN CONCLUSIONES

1. Presentar un pedido ante La solución inmediata está

Indecopi para solicitar la en manos de las empresas,
Se llegará a inicio de un pero, a decir de los
elaboración de un estudio que
estudio de mercado ganaderos consultados para
determine si la condición del
Crisis por precio de la leche mercado lechero este informe, no ven
y concentración del intención de estas para
mercado negociar los precios de
compra. Por ello, demandan
2. brindación de asesorías a al Gobierno Central, medidas
Permitirá tener una mejor
los ganaderos para mejorar y urgentes para evitar más
producción de leche y
optimizar los procesos de pérdidas económicas y que la
disminuir los costos de
alimentación en el ganado industria ganadera nacional
producción
vacuno desaparezca.
 Empresa
Gloria S.A
03
CASO
“El Caso Pura Vida”
 PLAN DE Acción

01 Indicar que contaba con todas las autorizaciones respectivas de las

autoridades (DIGESA e INDECOPI) para comercializar el producto “Pura
Vida” con la imagen de una vaca en su etiqueta y bajo la denominación
“Leche evaporada parcialmente descremada con leche de soya,
maltodextrina, grasa vegetal, minerales (hierro y Zinc) y enriquecida con
vitaminas (A y D) – “PURA VIDA” – NUTRIMAX”.

SOLUCIÒN FRENTE AL POBLEMA

Con el fin de informar a los consumidores, Gloria S.A. creó una página
web especial para el producto “Pura Vida” (www.puravida.pe) donde
aparece la nueva etiqueta, la nueva denominación y sus características.
 PLAN DE Acción

02 La Empresa cambió la etiqueta del producto “Pura Vida”, donde incorporó

la nueva denominación de “Mezcla Láctea Compuesta con Extracto de
Soya, Maltodextrina y Grasa Vegetal “Pura Vida” – Nutrimax” que le fue
otorgada por la DIGESA el 4 de julio de 2017.

SOLUCIÒN FRENTE AL POBLEMA

Para mejorar imagen del producto “Pura Vida”, en el mes de marzo de

2018, Gloria S.A. difundió una campaña publicitaria invitando al público
a adquirir el producto y participar en un sorteo con premios destinados a
los niños, quienes son los consumidores finales del producto.
 CUADRO RESUMEN
AMENAZA PLAN DE ACCIÓN
1. Indicar que contaba con
todas las autorizaciones
respectivas de las autoridades
(DIGESA e INDECOPI) para
¿CÓMO SE DEFINE LA comercializar el producto
REPUTACIÓN, ANTE EL “Pura Vida”
CASO DE PURA VIDA
NUTRIMAX,AÑO 2017?
2. La Empresa cambió la
etiqueta del producto “Pura
Vida”, donde incorporó la
nueva denominación
EVALUACIÓN CONCLUSIONES
Gloria S.A. creó una
página web especial para La decisión del INDECOPI
el producto “Pura Vida” de retirar el producto del
(www.puravida.pe) mercado fue un exceso, ya
que el producto no era
nocivo para la salud; ello
generó además una
preocupación y confusión
Para mejorar imagen del generalizada en los
producto “Pura Vida”, consumidores . 
Gloria S.A. difundió una
campaña publicitaria
 “
“Animals are born who they are,
accept it, and that is that. They live
with greater peace than people do.”

—Gregory Maguire
A PICTURE IS WORTH A
THOUSAND WORDS
 PLAN DE ACCIóN

02 presentar un pedido ante indecopi para solicitar la

elaboración de un estudio que determine si la condición
del mercado lechero permite o no una libre competencia
en el rubro . Animal senses
You can describe the topic You can describe the topic
of the section here of the section here

04
Animal adaptation Animal camouflage
You can describe the topic You can describe the topic
of the section here of the section here
 Vertebrates
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a
bit larger than the Moon
Invertebrates
Venus has a beautiful name and
is the second planet from the
Sun. It’s hot and has a
poisonous atmosphere
Animal classification

Tiger

Vertebrates
Elephant

Animals
Butterfly

inVertebrates
Ant
THE SLIDE TITLE
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 150,000
Big numbers catch your audience’s attention
life cycle of a butterfly

Larvae Born
It’s the closest planet to Venus is the second planet
the Sun from the Sun

1 2 3 4 5

Egg Chrysalis Butterfly

Jupiter is the biggest It’s composed of Mars is actually a very
planet of them all hydrogen & helium cold place
 02
Habitat of
animals
You can enter a subtitle here if you need it
Animals in the JUNGLE

Monkey Lion
Venus is the second It’s the biggest planet in
planet from the Sun the Solar System

Crocodile Tucan
Despite being red, Mars Saturn is a gas giant and
is a cold place has several rings
Animals around the world

Monkeys
It’s actually a cold place.
It’s full of iron oxide dust

Tigers
Mercury is the closest
planet to the Sun
Awesome
words
Animals in the ocean

Starfish Jellyfish Fish

It’s the closest planet to the Venus has a beautiful name Despite being red, Mars is
Sun and the smallest in the and is the second planet actually a cold place. It’s
Solar System from the Sun full of iron oxide dust
 333,000.000
earths is the Sun’s mass

9h 55m 23s
is Jupiter's rotation period

386,000 km
is the distance between Earth and the Moon
All about this animal

Neck Height
Venus is the second It’s a gas giant and
planet from the Sun has several rings

Spots lEGS
Despite being red, It’s the farthest
Mars is a cold place planet from the Sun
Where each one lives?
Connect each animal with its corresponding habitat:

Forest

Sea

Jungle
 Animal
03 classification
You can enter a subtitle here if you need it
This is a graph for you

Monkeys
It’s actually a cold place.
It’s full of iron oxide dust

Dolphin
Mercury is the closest
planet to the Sun

Elephants
Saturn is a gas giant and
has several rings

Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
Mammals animals

Elephant Rabbit Hamster

It’s the closest planet to Venus is the second Mars is actually a very
the Sun planet from the Sun cold place

Cat Dog Giraffe

Jupiter is the biggest It’s composed of It’s the farthest planet
planet of them all hydrogen and helium from the Sun
A good exercise for you

Animal Habitat Family Picture

Elephant Savannah Mammals

- - -

- - -

- - -
These are some percentages

15% 55% 30%

Despite being red, Mars is a Jupiter is the biggest planet of Venus is the second planet
cold place them all from the Sun
Our team

Kelly smith Billy Lowe Lois French

You can talk a bit about this You can talk a bit about this You can talk a bit about this
person here person here person here
A list of animals for you
Mammals
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
Fish
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
● Here you can enter an animal
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