Nathaly Nicole Chapues Paz

NEGOCIOS INTERNACIONALES

Actividad de aprendizaje 7
Evidencia 5: Ejercicio práctico “Advertising and web page”
Para las empresas que tengan la idea de iniciar exportaciones, es importante tener en cuenta los
clientes de habla inglesa, por lo que se hace necesario manejar una excelente estructura
gramatical y lingüística al momento de establecer un medio visual que permita promocionar
exitosamente sus productos o servicios.

Por lo anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el análisis del material de
formación denominado Presenting the product, y posteriormente desarrolle los siguientes puntos:

1. Haga un breve análisis sobre la imagen publicitaria que se observa a continuación, y en

base a ella describa en inglés: el producto, la población a la cual va dirigido y la
presentación de este, utilizando adjetivos positivos, comparativos y superlativos.

Burger lpq in the image tries to show how appetizing its sandwich can be and also reflects
its size
Product: Sandwich
Population: fast food consumers between men, women and children between 6 and 60
years old
Its advertising image details the size, ingredients, combo and price of the product, with the
aim of attracting attention
Nathaly Nicole Chapues Paz
NEGOCIOS INTERNACIONALES

2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de ellas haga
un análisis, una breve descripción en inglés de sus características técnicas y complete los aspectos
que se le solicita acontinuación:

• Image 1:

Price: 3.000 three thousand pesos

Target market: its segment is large from children, youth, adults since it is used for
accompaniments of a wide variety of foods

Product features: Pepsi is characterized by an explosion of citrus, unlike Coca-Cola which tastes
more like vanilla and raisins.”
Nathaly Nicole Chapues Paz
NEGOCIOS INTERNACIONALES

Soda is made up of: carbonated water, high fructose corn syrup, caramel color, phosphoric acid,
caffeine, citric acid, natural flavors, sugar, vanilla, oils, pepsin, and kola nut kernels.

• Image 2:

Price: 1.000 A thousand pesos

Target market: adolescents and adults between 13 and 40 years

Product features:

a chewing gum that gives freshness

Flavors that last longer: One of the main characteristics of TRIDENT is the duration of flavor,
recognized by its consumers as one of the most important attributes of the brand.
Nathaly Nicole Chapues Paz
NEGOCIOS INTERNACIONALES

3. Elabore una sección en inglés de la página web corporativa, realizada en la

Evidencia 4: Página web corporativa de la actual guía de aprendizaje,traduzca las secciones más
relevantes de la página, de manera que puedaser un canal de información para los clientes de
habla inglesa, tenga encuenta la gramática y el adecuado uso del vocabulario.
About us?
At YUCAFRESS we offer you the highest quality products and exceptional service from the comfort
of your home. We are a business made up of innovative people who always look to the future. We
have the drive and the means to constantly update and improve your online shopping experience.
Our virtual store is synonymous with quality, so we guarantee you to have the widest variety of
merchandise as well as temporary or limited edition products that are fit any budget. Start
shopping today to see our offers and ask us if you have any questions.

MISSION

Our company's mission is to export cassava croquettes with high quality standards, having as its
pillars the well-being and satisfaction of our customers. In turn, guaranteeing our employees a
better quality of life as a contribution to social construction and environmental conservation.

VISION

In 2025 we will be recognized as a leading company in the export of cassava croquettes

worldwide. With the opening of new distribution points in Latin America and the entire world,
being equally recognized for our quality and customer service, kindness and attention satisfying
the gastronomic needs of our customers, offering our product of frozen cassava croquettes of the
highest quality. , where the expectations of our clients are exceeded and to be a work space that
allows personal fulfillment and the development of its collaborators in the group. Our company
was founded by individuals with common goals, a group of professionals dedicated to building
Nathaly Nicole Chapues Paz
NEGOCIOS INTERNACIONALES

innovative solutions , smart and easy to buy online. At YUCAFRESS we guarantee that each
purchase you make will be a simple process, from start to finish. Browse our website and contact
us if you have any questions or comments.