NATIONAL APPRENTICESHIP SERVICE

SENA

ADMINISTRATIVE MANAGEMENT AND BUSINESS STRENGTHENING

CENTER

EVIDENCIA 5: EJERCICIO PRÁCTICO ADVERTISING AND WEB PAGE

APPRENTICES

LUZ ASTRID TORRES SANABRIA

FICHA: 2281750

INSTRUCTOR

JENNIFER RDRIGUEZ RODRIGUEZ

2021
 Actividad de aprendizaje 7

Evidencia 5: Ejercicio práctico “Advertising and web page”

Para las empresas que tengan la idea de iniciar exportaciones, es importante tener en
cuenta los clientes de habla inglesa, por lo que se hace necesario manejar una
excelente estructura gramatical y lingüística al momento de establecer un medio visual
que permita promocionar exitosamente sus productos o servicios.

Por lo anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el análisis del
material de formación denominado Presenting the product, y posteriormente
desarrolle los siguientes puntos:

1. Haga un breve análisis sobre la imagen publicitaria que se observa a continuación,

y en base a ella describa en inglés: el producto, la población a la cual va dirigido y la
presentación de este, utilizando adjetivos positivos, comparativos y superlativos.

Fuente: Google images

2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de
ellas haga un análisis, una breve descripción en inglés de sus características
técnicas y complete los aspectos que se le solicita a continuación:

** Price = precio
Target market = Objetivo del Mercado
Product features = Características del producto

• Image 1: (pegar la imagen)

Price: _____________________________________________________
 Target market: ______________________________________________

Product features: ____________________________________________

• Image 2: (pegar la imagen)

Price: _____________________________________________________

Target market: ______________________________________________

Product features: ____________________________________________

3. De acuerdo al producto o servicio que están trabajando por grupo o individual,

traduzca a inglés lo siguiente, de manera que pueda ser un canal de información
para los clientes de habla inglesa. Tenga en cuenta la gramática y el adecuado uso
del vocabulario.

a. Producto o servicio = Product or service

b. Misión = Mission
c. Visión = Vision
d. Características del producto o servicio = Product or service features
e. Objetivos organizacionales o metas = Organizational goals or goals

Desarrolle esta evidencia con la herramienta de su preferencia y envíe el archivo al

instructor a través de la plataforma virtual de aprendizaje.

Pasos para enviar evidencia:

1. Clic en el título de la evidencia.

2. Clic en Examinar mi equipo y buscar el archivo previamente guardado.
3. Dejar un comentario al instructor (opcional).
4. Clic en Enviar.

Nota: esta evidencia es de carácter individual. Recuerde revisar la guía de aprendizaje

con el fin de verificar que ha realizado todas las evidencias propuestas, saber cómo
desarrollarlas y entregarlas correctamente.

Criterios de evaluación
• Puede inferir el significado de una palabra u oración dentro de un texto en
inglés, así este no esté explícito.

• Proporciona explicaciones, argumentos y explicaciones lógicas sobre

aspectos técnicos de su profesión en un debate.
 SOLUTION

1. Make a brief analysis of the following advertising image, and based on it, describe
in English: the product, the target population and its presentation, using positive,
comparative and superlative adjectives..

✓ The sandwiche below, it is important to offer growing children a balanced meal

that includes different food groups, such as cereals, vegetables, fruits and lean
meats.

✓ Great two for one promotion on a sub and a 22 oz. soda, available for all strata.

✓ preparation in the American s preparation in the American style makes it desirab

tyle makes it desirable among the Colombian populat le among the Colombian
population

2. Choose two advertising images from different reliable sources and on each of
them make an analysis, a brief description in English of their technical
characteristics and complete the aspects requested below:
Tostao' was developed with a low-cost business model in mind. Light cost structure,
small stores and high traffic at the point of sale to achieve high volumes are the key to
have low priced products.

Tostao' was developed with a low-cost business model in mind. Light cost structure,
small stores and high traffic at the point of sale to achieve high volumes are the key to
have low priced products.

Target Market: To offer products "tostao" coffee and bread of good quality within the
reach of all citizens, with fair prices, with the purpose of making the days more pleasant,
enjoying the small moments that make life happy.

Price:

• Capuccino 16 oz …………………………………$ 2.700 Colombian pesos

 • black coffee 11 oz………………………………..$ 1.100 Colombian pesos

https://www.marketinginteli.com/documentos-marketing/casos-marketing/caso-tostao/

Since we opened our first restaurant, our commitment has been to satisfy your tastes,
expectations and needs with excellent quality. Being experts in hamburgers and
providing new flavors in each product we create for you. For this reason, we use selected
raw materials for the preparation of our food.
 • Hamburger corral single ………………………….….$ 15.000 Colombian pesos
• Hamburger corral combo ………………………… …$ 20.900 Colombian pesos

• Hamburger corral single ……………………………………….$ 17.000

• Hamburger corral combo ………………………………………$ 22.900

https://www.elcorral.com/nosotros

CRISSANG

(COFFE)

Vision

To be a company with the best quality standards in coffee products and number one in the
international market.
 Organizational Objectives

➢ To be the recognized leader company in the international market.

➢ To increase sales by 20% each year.
➢ To instruct, prepare and retain our collaborators so that they work for the mission of
the organization, understanding that this mission is totally shared by them.
Maintain the products available in the market to satisfy the needs of our customers.

Mission

To infuse and sustain the spirit of every person, with a cup of coffee. Being the
essential coffee of the home and industry, that complements the way we work and live.

Vision

To be a company with the best quality standards in coffee products and number one in
the international market.

Organizational Objectives

➢ To be the recognized leader company in the international market.

➢ To increase sales by 20% each year.
➢ To instruct, prepare and retain our collaborators so that they work for the mission
of the organization, understanding that this mission is totally shared by them.
➢ Maintain the products available in the market to satisfy the needs of our
customers.
 Slogan

Happiness begins with Crissang, the best coffee to brighten your days.