FOR A STRIKING EFFECT... ps pg wie Wen iz zePPa .-. STAGE YOUR OWN DOPEY DEMONSTRATIONS. ..WITH... MAD PROTEST SIGNS YOU GET 4 BIG FULL-COLOR SIGNS |; hl } PLUS 16 PASTE-ON ALTERNATE SUBJECTS pa Vs 0 FOR ATOTAL OF 68 HILARIOUS COMBINATIONS | ¢\/A~rJ~ FREE...with this latest ’ MAD ANNUAL ets WITH IT coopteste! | FINKS! © HEALTH! eppeLins! POSFNASLDRP HAYLEY MS! KiNG KONG! PARENTS! LIZ TAYLOR! HONEST cops! BAD BREATH! TROPICAL NEIGHBORS / IBM! JAR, NOVAK ! RAZAID ON SALE NOW AT ALL MAGAZINE STANDSNUMBER 88 Everybody's looking for less todo, more tine todo iti, and more pay for not doing it”"~Alfred E, Neuman JAN M. GAINES publisher ALBERT 8, FELDSTEIN editor JoMN PUTNAM a ditector LEONARD BRENNER production FEAR OF FUCCIO, mck SiRCLIN asociete editors MARIN J. SEHEINAN fa USUits RICHARD HERNSEEIN publicity GLORIA ORLANDO, CELIA MORELL3, NELSON TiRAGO subscriptions the usual gang of idiots DEPARTMENTS AFFAIRS OF STATUS DEPARTMENT MAD'S Caterer Of The Year BERG'S-EYE VIEW DEPARTMENT The Lighter Side OF Little League BILGE-BOARDS DEPARTMENT Movie Ads With Behind The Scenes Gossip CAUSE AND DEFECT DEPARTMENT The Long Range Effects Of Products On People CORPSE AND ROBBERS DEPARTMENT MAD Visits The Producer OF “Charades! DON MARTIN DEPARTMENT In An Italian Restaurant GOLD-PLATED COPPER DEPARTMENT Buck's Law JOKE AND DAGGER DEPARTMENT Spy Vs. Spy Spy Vs. Spy Vs. Spy LETTERS DEPARTMENT Random Samplings Of Reader Mail MARGINAL THINKING DEPARTMENT Drawn-Out Dramas MIS-HAPPY HOLIDAY DEPARTMENT The MAD Safety Council's Predictions SNAKES IN THE GRASS ROOTS DEPARTMENT The MAD Politician's Primer ‘SOMEDAY SUPPLEMENT DEPARTMENT Comics For Publications That Don't Have Comi TALK OF THE TOWN DEPARTMENT The Sights And Sounds Of The U.S.A. (New York City) ‘TENANTS, ANYONE? DEPARTMENT The Swampview Terrace Weekly **Various Places Around The Magazine JULY 1964 31 20 16 i 36 40 24 26 VITAL FEATURES MOVIE ADS. WITH BEHIND: THE SCENES ( Se Gossip Po. 4 MAD VISITS THE PRODUCER OF “CHARADES" Pg.1t LONG RANGE EFFECTS OF PRODUCTS ON PEOPLE P16 Me SX. THE LIGHTER Rb, “Speer % LITTLE. LEAGUE 9.20 comics FoR PUBLICATIONS THAT DON'T HAVE COMICS Pg. 40 man's VERSION OF “BUCK’S LAW" Pg. 45Why Kill Yourself? JUST BECAUSE YOU MISSED THE LAST ISSUE ON THE NEWSSTAND? SUBSCRIBE TO Va ZA Ti INEZAID AND GET 9 ISSUES FOR THE PRICE OF 8, OR 24 ISSUES FOR THE PRICE OF 20— MAILED RIGHT TO YOUR HOME! use coupon or duplicate MAD SUBSCRIPTIONS 850 Third Avenue New York City, N. Y. 10022 [El enclose§2.00.* Please enter my name on your su ‘ipo lat and mal me the next 8 issues of MAD 1 Lenclose $5.0.°* Please ante my name on your sub ctition Ist, and mal me the next 24 sues of MAD! NAME. ‘ADDRESS. cry Zip Code. A WORD FROM THE WISE am a Catholic priest who dows a great deal of work with teenagers. Through them I have become acquainted with MAD Magazine, I've tavelled all over the ‘county talking to them and in the process have acquired quite a collection of your magazine. I want you to know that I chink your manner of satite on the modern con- dicion of ordinary life is both refreshing snd valuable, Its healthy when you can make people laugh at themselves. fre so many cheap ideals loose in today's ‘world that i's almost discouraging to try to explode all of them, You have bees ‘more successful in one issue than I could fever be in any series of talks. [also want you to know that all che priests here Thoroughly enjoy shar issues we have on Sd This feacon has promod thi Fr, Terrence Dougherty, OC Discaleed Carmelite Fathess Brookline, Massechuser, ANOTHER FLOP FOR DON Pras dc ever ee ran aot a toon like the one on page 26 in iatve $86. refer of coun co the Don Martin thasterpisce “In The Aeme Ritz Cental ‘Aas, Waldor! Plaza Hott". Te was 50 Aadiculowsly funny tha I fell of my chai, Iauphing Dick Spargur KKeteering, Ohio WARM RECEPTION I though it was time someone told you that when your magazine arrives up here in cold Iceland, it gives us a warm feeling all over. Mainly, we chrow ic in the stove. Birgit Bragason Reykjavik, oeland JUNK MAIL AMMO 1e MAD Plan for combatting junk sail has given me a new lease on life. I can hardly wait until che nexe batch ar ves, and 1 ony wis Td had ths amma Annabelle Sudduch Milwaukee, Wisconsin BEATLE-MANIA CONTEST “Beatle: Mania” has hit the USA. At station WMCA~New York, we ssked oar Tisteners, in a mail competition, t "put a Beatle wig on anyone.” The “anyones fame pouring ia in the form of "Nikita ‘Mona Lisa Beatle", "Y. A. Bear tle” and “Alfred E. Beacle" none other than ‘Alfred E, Neuman, your MAD kid ina Beatle wig (see enclosed picrares) MAD readers, Im sure, will be delighted to read that their mentor is held ia such high esteem by so many WMCA listen- crs. Alfred E. Beatele weighed in at 11 pounds of approximately 1,000 entries Franz Allin Director of Information WMCA Radio, New York City 1000 Entries ‘ALFRED E, NEUMAN FOR PRESIDENT In 1960, I was a part of the "Seatle Committee’ For Alfred E. Neuman For President.” We still fee} thac Allie is our ‘man! Let's get the show on the road! Are the campaign kits ready? Sound the clarion and welll be of and running. Herbert Shannon Medina, Washington. tde-oot! Mainly, see od below!-Ed. ‘AW, GOWANDA! This leter offers 00 suggestions, nor does ie contain any criticisms. Is just to thank you for the moments of enjoyment Thave received from your magxzine Mary Jo Studley Gowands, New York A SELF-ADHESIVE 4” x17" DAY-GLO HAVE YOURSELF A tpg) eS POLITICAL ‘2° PARTY “ 5 WITH AN FOR anh ee “ALFRED E. NEUMAN 2M" OS rat 6 FOR PRESIDENT” °°? cAMParan CAMPAIGN KIT > GS” surron BUMPER STICKER Bo ALFRED E, NEUMAN PRESIDENT TABSFLAWRENCE OF ARABIA Congratulations! I chink “Flaweence of Arabia" was tremendous! Incredible! I've always wanted o write and tell you what I think of your work, such as “East Side Story" and “Hoodbot this outdid them Tom Burns Office of Signal Officer H.Q.V Corps Getmany Your supposed satire on the movie “Lawrence of Arabia" was revolting to say the least. Your imbecilic portrayal of Lawrence juse plain muck! Te wasnt even fonny! Laura Sara Wells lawrence of Arabia” was the best thing you've printed. I congratulate you on fine piece of work. Irving Schenklet Dover, New Jersey lawrence of Arabia” was the worst sate T have ever seen, I cin sce nothing fanay about brilliant young man ex- ploited and ruined by ciccumstances and artful people. A. Toombs Miami, Florida 1 cannor congratulate you enough for the accuracy of your dig at “Lawrence of Arabia" in the February issue, Please ac cept the thanks of a graceful convert. Through your satire, more people may come to realize that this movie was one of the greatest unintentionally comic Dicees ia lm history Serah Braddock Haddonfield, NJ. Even the reaction was an enigmal—Ea. TWo FULL-coLOR CAMPAIGN Posters | VLFLD. (MAD FOLDAN I think yout "MAD Fold-ta” on the inside back cover of issue #86 was hi latious. Thope you keep this festure com- ing in furure issues. Congratulations on & fine piece of satire and 2 clever presenta tion. Why not do something with the Beatles” in his department? Frank Pistooe, J Albertson, New York [No sooner said than donel Soe this kave's inside back cover, I muse congratulate you on your "MAD. Fold-In" (486). Ie was billing, a stroke of genius. When I followed your direc sions and folded the whole magazine at way, it fit perfecly into my garbage dis- posal. As I said before, you guys are bril Tiane! Glenn Kantor Plainview, Long Island UKELY STRIFE Yaay for you guys and your “Likely Surife” ad satire. You have now produced at least one barb that is uaquestionably justifiable, series at the heare of the mat ter, and is of real social value, Al tht and funny, too! ‘Thomas J, Maciolek ‘Thomas J. Maynard ‘liam C. Roach Yale University, 67 DISCOVERY AND APPRECIATION Because T have young sons, copies of MAD Maguzine have been Iving around four house for a long time which 1 have been foolishly ignoring, Recently, 1 picked up a copy to quickly discover that Phheld ia my hands « masterpiece of con- temporary social insight, revealing with profound perception most of the idiocy, self-deception and shameless crafe of ad. vertising in its various forms, And in all of its erudition, MAD is execedingly lever and ape. Ia addition ro that, it is obvious that someone is having fun doing {ty which elevates ito a high ar. Tam also astounded at the multiple and complex drawings used in many of the ideas. Only edication to a cause could bring this about The light touch is also most ze- freshiog, Of course, Tam telling you rothing new, bue Tam expresting my ap- Dreciation—which is what 1 set out 10 do. ‘Warner Williams NSS Culver, Indiana Please edaess all correspondence for MAD, Dept. 88, 850 Third Avenue CAMPAIGN KIT {850 Third Avenue, New York City, N.Y. 10022 I enclose $1.00 Please send me my ‘aitred E. Neuman For President” kt, People ail over are talking about the idea of running Alfie for President mainly what a stupid idea tt ismand Mwant to prove that they're right! | } { AopRess. IF YOU MISSED SOME OF OUR PAST ACTS OF IDIOCY, YOU CAN CATCH THEM NOW...IN [| ee (itd Ans eo o1 Ooo000000 ur “Clowning Achievement” in MAD Paperback Books! (use coupon or duplicate) MAD POCKET DEPARTMENT £850 Third Avenue New York city, N.Y. 10022 PLEASE SEND ME [7] THREE RING MAD ALSO PLEASE SEND ME: The MAD Reader) Like MAD MAD Strikes Back (The ides Of MAD Inside MAD Fighting Man Utter MAD I The Voodoo MAB ‘The Brothers MAD) Gressy MAD Sut ‘The Bedside MAD Don Matin Steps Out ‘Son Of MAD D.Don Martin Bounces Bark The Organization MAD C)_Dave Berg Locks At The USA J ENCLOSE 50e FOR EACH ALSO PLEASE 1 MAO In Orbit SEND ME: | ENCLOSE 35¢ NAME. ADDRESS. ——— = a STATE 21PC00E. Ghee omer oa aniy_WO CASH accepted (On orders shipped outside U.S.A. ad 10%HOLLYWOOD BILGE-BOARD DEPT. Everyone loves to read gossip . . . especially about Movie Stars. In fact, the Movie Studios are just as anxious to supply gossip and scan- dal as the public is eager to read it, because it's great publicity and terrific box office. But the usual outlets for such sordid infor- mation are dying out. Scandal magazines have just about faded, gossip columns have become trite and hackneyed, and movie fan magazines are only read by fat freckle-faced 14-year- old girls. So if the studios want to reach the multitude of gossip-hungry movie-goers, they are going to have to take over the responsi- bility of spreading the gossip themselves. One really effective way they can do this is to use the outlet that every movie fan reads — the Movie Ad itself. Can’t you see just these. .. MOVIE ADS WITH BEHIND THE SCENES GOSSIP 4 Srniten: ARNE KOGEN, FINALLY, AFTER ALL THE AGGRAVATION AND TEMPER- 20th CENTURY-FARCE resents