Capitulo 7 B,

parte II
María Alejandra Esparza Morones 20112507
Isis Rocío Ordaz Alva 20112393
Liz Grizeld Luna Rivera 29111938
 7.6
Promoción del producto o
servicio
Promover es, en esencia, un acto de
información, persuasión y comunicación, que
incluye varios aspectos de gran importancia,
como la publicidad, la promoción de ventas,
las marcas e, indirectamente, las etiquetas y el
empaque. A partir de un adecua- do programa
de promoción, puede dar a conocer un
producto o servicio, incrementar su consumo,
etcétera.
7.6.1 Publicidad
Hacer publicidad es una serie de
actividades necesarias para hacer llegar
un mensaje al mercado meta; su
objetivo principal es crear un impacto
directo sobre el cliente para que compre
un producto, con el consecuente
incremento en las ventas.
7.6.2 Promoción de ventas.

El sistema de promoción de ventas,

actividades que permiten presentar al
cliente con el producto o servicio de la
empresa; la promoción de ventas debe
llevarse a cabo para que el cliente ubique
al producto o servicio de la empresa en
el mercado,
7.6.3 Marcas
Una marca es un nombre, término, signo,
símbolo o diseño, o combinación de todos
estos elementos, que identifica los bienes
y/o servicios que ofrece una empresa y
señala una clara diferencia con los de su
competencia.
7.6.4 Etiqueta

Se le llama etiqueta a las formas

impresas que lleva el producto para
dar información al cliente acerca de
su uso o preparación.
7.6.5 Empaque
El empaque debe ayudar a vender el
producto, en particular el que es
adquirido directamente por el
consumidor final.
 7.7
Fijación y políticas de
precio.
Precio
Cantidad de dinero que se paga por un bien o servicio.
Fijación del precio
La fijación del precio es de suma importancia, ya que el
precio influye en la percepción que tiene el consumidor final
sobre el producto o servicio. No debe olvidar a qué tipo de
mercado está enfocando el producto, debe saber si lo que
buscará el consumidor será calidad, sin importar mucho el
precio, o si el precio será una de las variables de decisión
más importantes. En muchas ocasiones una mala fijación del
precio es la responsable de la escasa demanda de un
producto.
Las políticas de precios de la empresa determinan la fijación
del precio de introducción en el mercado.
Politicas de precio
Es un conjunto de principios para fijar un determinado valor a
los bienes y servicios. Es una herramienta de marketing que
afecta al éxito de las ventas y al posicionamiento de la empresa.
Politicas de precio
Es recomendable establecer políticas claras en cuanto a
descuentos por pronto pago o por volumen, así como en las
promociones, pues constituyen una parte importante de la
negociación con los clientes potenciales y/o distribuidores.
Otro aspecto relevante es si la empresa pagará a sus
vendedores alguna comisión por el volumen de ventas y qué
proporción representarán de su ingreso total.
 7.8
Plan de introducción al
mercado.
Plan de introducción al mercado
Estructuración de acciones concretas a realizar en los primeros
meses de desarrollo de la empresa para garantizar el éxito al
entrar en el mercado.
 Es necesario especificar en el plan de
introducción:

Cómo se distribuirá el
producto al inicio de Cómo se dará a Si se acompañará el
su comercialización. conocer o cómo lanzamiento con
se presentara al alguna promoción al
consumidor final. efectual la compra del
proyecto.
 7.9
Riesgos y oportunidades del
mercado.
Cada empresa que entre en el mercado debe de
elaborar un enlistado de los riesgos y
oportunidades del lugar en donde incursiona.
Esto permitirá el desarrollo para la toma de
decisiones en el momento que se deba de
presentar dicha acción de contingencia en la
empresa.
 7.10
Sistema y plan de ventas
(administración)
Constituyen una de las funciones básicas la empresa,
trata de mantener el mejor sistema contable y la
mejor publicidad para llamar la atención de los
clientes, mientras que no haya ventas la empresa se
queda estancada.
El sistema de plan de ventas tiene el propósito de
diseñar una mezcla de marketing adecuada al
mercado meta de la empresa .
Gracias por su
atención
 Contents of this template
You can delete this slide when you’re done editing the presentation

Fonts To view this template correctly in PowerPoint, download and install the fonts we used

Used and alternative resources An assortment of graphic resources that are suitable for use in this presentation

Thanks slide You must keep it so that proper credits for our design are given

Colors All the colors used in this presentation

Icons and infographic resources These can be used in the template, and their size and color can be edited

Editable presentation theme You can edit the master slides easily. For more info, click here

For more info: You can visit our sister projects:

SLIDESGO | BLOG | FAQs FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO
 Table of contents
01 02 03
About us Analysis Strategy
You can describe the topic of You can describe the topic of You can describe the topic of
the section here the section here the section here

04 05 06
Content plan Budget KPI overview
You can describe the topic of You can describe the topic of You can describe the topic of
the section here the section here the section here
 Our evolution

2xxx 2xxx 2xxx

Neptune Jupiter Saturn

Neptune is the fourth- Jupiter is a gas giant and Saturn is the second-
largest planet in the Solar the biggest planet in the largest planet in the Solar
System Solar System System
 Guiding principles

Mars Neptune
Mars is actually a very Neptune is far away
cold place from the Sun

Mercury Saturn
Mercury is the closest Saturn is a gas giant and
planet to the Sun has several rings
 What sets us apart?

Mercury Neptune Mars

Mercury is the closest planet Neptune is the farthest planet Despite being red, Mars is a
to the Sun and the smallest of from the Sun and the fourth- very cold place. It’s full of
them all largest one iron oxide dust
 Market share
40% 20%
Mars Mercury
Mars is full of Mercury is a
iron oxide dust small planet

30% 10%
Earth Venus
Earth is the planet Venus has a
with life beautiful name

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Buyer personal profile
Interests
Mars 20%

Venus 50%

Motivations
Bio
Age 30 years old
Gender Female
Location Australia
Occupation Journalist 25% 42% 25%
Education Degree Mars Venus Earth
 Sales funnel

Awareness Interest
Neptune is very far away Saturn was named after a
from the Sun Roman god

Decision Purchase
Despite being red, Mars is Jupiter doesn’t have a
very cold solid surface
 Buyer journey
Venus is the second planet Despite being red, Mars is a
from the Sun very cold place

Awareness Decision

Consideration
Mercury is the closest planet
to the Sun
 Competitor analysis

Venus Mars Saturn

Venus is the second Mars is actually a very Saturn is composed of
planet from the Sun cold place hydrogen and helium

Mercury Jupiter Neptune

Mercury is the closest Jupiter is the biggest Neptune is the farthest
planet to the Sun planet of them all planet from the Sun
 SWOT analysis
Strengths
S Mercury is the closest planet to the Sun and the smallest one

Weaknesses
W Despite being red, Mars is actually a cold place

Opportunities
O
Earth is the beautiful planet on which humans live

Threats
T
Jupiter is a gas giant and the biggest planet in the Solar System
 Goals

Short term Long term

● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
 Strategy
Goal
Key action 1 Key action 2
Venus is the second Saturn is composed of
planet from the Sun hydrogen and helium

1 2 3 4
Earth Mars Jupiter Venus
Earth harbors life Mars is a cold place Jupiter is a gas giant Venus is very hot
 Key action items
1st quarter 2nd quarter 3rd quarter
Describe your items for Describe your items for Describe your items for
Key action 1 the quarter here the quarter here the quarter here

Describe your items for Describe your items for Describe your items for
Key action 2 the quarter here the quarter here the quarter here

Describe your items for Describe your items for Describe your items for
Key action 3 the quarter here the quarter here the quarter here

Describe your items for Describe your items for Describe your items for
Key action 4 the quarter here the quarter here the quarter here
 Timeline
Venus Mars
Venus is the second Despite being red, Mars
planet from the Sun is a cold place

1 2 3 4
Mercury Saturn
Mercury is the closest Saturn is a gas giant and
planet to the Sun has several rings
A picture is worth a
thousand words
 Budget

25% 50% 25% 42%

Mars Venus Saturn Neptune
Despite being red, Venus has high Saturn is a gas giant Neptune is very far
Mars is a cold place temperatures and has rings away from us
 KPI overview
Outreach Compliance rate
Neptune is far away from us Mercury is quite a small planet

30% 70% 2,400 1,200

Earth is blue Mars is cold Jupiter is big Saturn has rings
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
150,000
Big numbers catch your audience’s attention
 Our team

John Doe Sarah James

You can replace the image on the You can replace the image on the
screen with your own screen with your own
 Thanks!
Do you have any questions?
youremail@freepik.com
+34 654 321 432
yourwebsite.com

CREDITS: This presentation template was created by Slidesgo, and includes

icons by Flaticon, and infographics & images by Freepik

Please keep this slide for attribution

 Resources
Did you like the resources on this template? Get
them for free at our other websites:
Icons
● Icon Pack: SEO and SEM | Lineal
Photos
● People working as a team company
● People working as a team company I
● People working as a team company II
● People working as a team company III
● People working as a team company IV
● People working as a team company
● Portrait of smiley business woman with co
py space
Vectors
● Hand painted in asymmetrical spots busine
ss card
● Flat design holi festival design template
● Flat design holi festival design template
● Hand drawn abstract doodle pattern
● Hand drawn infographic elements
 Instructions for use
If you have a free account, in order to use this template, you must credit Slidesgo by keeping the Thanks slide. Please
refer to the next slide to read the instructions for premium users.

As a Free user, you are allowed to:

● Modify this template.
● Use it for both personal and commercial projects.

You are not allowed to:

● Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
● Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
● Include Slidesgo Content in an online or offline database or file.
● Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
● Acquire the copyright of Slidesgo Content.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
As a Premium user, you can use this template without attributing Slidesgo or keeping the Thanks slide.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Syne
(https://fonts.google.com/specimen/Syne)

Questrial
(https://fonts.google.com/specimen/Questrial)

#ffffff #000000 #f7829e #ff4240

#2f4f8f #fe9306 #02bfce #e4a2e7

 Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick
the background and layers you want to show and bring them to life with the animator panel! It will
boost your presentation. Check out how it works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource and click
on the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource
again when you’re done. You can also look for more infographics on Slidesgo.
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE 1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons