BRIEF publicitario

Wellness Choices
Manuel Manzanillo
 EL PROBLEMA
El reto es crear una campaña publicitaria que
convenza o persuada a más de 2000 personas para
que se inscriban o inscriban a alguien en el
gimnasio Wellness Choices en medio de esta
pandemia con la promesa de ofrecer un espacio
especializado de bienestar y salud con ejercicio
físico, fortalecimiento mental, realización de
terapias ocupacionales y conexión con personas de
similar perfil e intereses.
 TARGETS
Queremos influir en personas principalmente a
mayores de 60 años que son los que van a
consumir los servicios sea independiente o
dependiente, mientras las personas mayores de
18 años son nuestros compradores, son aquellos
que cuidan a sus familiares y compran el servicio
para ellos. Los dos quieren salud, bienestar y
mantenerse en forma para ellos o para su
familiar, buscan un lugar tranquilo (sin bulla),
espacioso, seguro, con campañia y supervisado.
Queremos que el cliente entienda bien cual es la
propuesta de valor del gimnasio para que no solo
se suscriba sino poder retenerlo por al menos por
9 meses.
POSICIONAMIENTO DESEADO
Wellness Choices representa el esfuerzo, el
honor, la victoria y el espíritu ganador. La
superación personal, luchar por el bien común,
etc. Este es un gimnasio que le brinda vida, salud
y bienestar para que se mantenga en forma con
una vitalidad juvenil con clases, entrenadores,
equipos y maquinarias de bajo impacto, fáciles de
usar diseñados específicamente para usted con
entretenimiento y compañía, pues el tiempo es
ahora.
 OBJETIVOS
1. Lograr persuadir o convencer a más de
2000 personas para que se inscriban en el
gimnasio Wellness Choices en un periodo
de 4 meses.
2. Hacer que las personas se sientan seguras
en un lugar que les brinda salud y buena
forma.
3. Lograr que las personas que se inscriban
entiendan que a través de su membrecía
ellos pueden evitar problemas cardiacos,
hipertensión y mejorar se calidad de vida.
 TAREAS DE COMUNICACIÓN
Dentro de los entregables necesitamos una campaña de radio,
televisión, prensa y marketing digital. Entre las consideraciones o
limitaciones están; Las personas de la tercera edad le interesa
sentirse joven pero no le gusta la exclusión, ni como los jóvenes lo
miran cuando están en el gym. Es importante la comodidad del
parqueo, las instalaciones espaciosas, odian el tumulto de personas,
los Horarios inflexibles (Muchos trabajan y quieren poder ir un
domingo o ir hasta las 10:00 pm), algunas personas se encuentran
cara la suscripción, pero estarían dispuestos pagar por el servicio.
TABLE OF ABOUT US
CONTENTS 01 You could describe the
topic of the section here

OUR SERVICES
02 You could describe the
topic of the section here

OUR CLIENTS
03 You could describe the
topic of the section here

OUR TEAM
04 You could describe the
topic of the section here
ABOUT
US
You could enter a
subtitle here if you need
it
ABOUT US

This could be the part of the

presentation where you can
introduce your company or
agency. Keep it short and go
straight to the point
 OUR EVOLUTION

NOW
Despite being red, 2018
Mars is a cold place
Venus is the second
planet and has a
beautiful name
2016
Jupiter is the biggest 2014
planet of them all
Saturn is the ringed
one and a gas giant
WHAT SETS
US APART? JUPITER
It’s a gas giant and the
biggest planet in the Solar
System
SATURN
Saturn is composed mostly
of hydrogen and helium

MARS
Despite being red, Mars is
actually a cold place
AWESOME
WORDS
WHAT DO WE DO?

JUPITER
It’s a gas giant and the
biggest planet in the Solar
System

MARS
Despite being red, Mars is
actually a cold place
 HOW DO WE DO IT?

DYNAMIC 1 2 STATIC
Mercury is the
Earth is the third
closest object to the
planet from the Sun
Sun

INTERACTIVE 4 3 AUDIOVISUAL
Neptune is the Saturn is composed
farthest planet from of hydrogen and
the Sun helium
WHAT DO WE OFFER?

GRAPHIC
DESIGN MARKETING BRANDING
Jupiter is the biggest Saturn is the ringed Neptune is the farthest
planet in the Solar one and a gas giant planet from the Sun
System

PHOTOGRAPH
Y WEB DESIGN CAMPAIGNS
Despite being red, Venus is the second Mercury is the closest
Mars is actually a cold planet from the Sun planet to the Sun
place
 OUR CLIENTS

LOCATI INDUST SERVICE

SIZE ON RY S
MERCUR 900 Spain Technology Strategy Plan
Y
MARS 1,500 China Entertainment Branding

SATURN 3,000 France Fashion Marketing

WHAT DO THEY SAY ABOUT US?

“Venus has a
beautiful name and
is the second planet
from the Sun”
“Despite being red, TOM
Mars is actually a NICHOLSON
cold place full of
iron oxide dust”
MARGARET
FLOYD
CLIENT SATISFACTION

90%
Mars is a
cold place

75%
Venus is the
second
planet
OUR LOCATIONS

You can write

some relevant text
here
 CASE
STUDIES
VENUS SATURN
Venus is the second Saturn is a gas giant
planet from the Sun and has several rings

MARS JUPITER
Despite being red, Jupiter is a gas giant
Mars is a cold place and the biggest one
A PICTURE
IS WORTH A
THOUSAND
WORDS
 OUR GROWTH

NEPTUNE
Neptune is the farthest
planet from the Sun

JUPITER
Jupiter is the biggest
planet in the Solar
System
To modify this graph, click on it, follow the link, change the data and
paste the resulting graph here, replacing this one
AWARDS
LIST YOUR AWARDS
HERE

● Name of the award (YEAR). Short

Description
● Name of the award (YEAR). Short
Description
● Name of the award (YEAR). Short
Description
● Name of the award (YEAR). Short
Description
MEET THE TEAM
JOHN DOE
You can replace the image
on the screen with your
own one
ELENA JAMES
You can replace the image
on the screen with your
own one
SARAH
You can replace the image
WILLIAMS
on the screen with your
own one
 CONNECT
WITH US

You can replace the image

on the screen with your
own work. Just delete this
one, add yours and center
it properly
OUR WEB

You can replace the image

on the screen with your
own work. Just delete this
one, add yours and center
it properly
1,233,000
Big numbers catch your audience’s attention
THANKS!
Do you have any
questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com
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