1.

Presentación del equipo de trabajo (nombres completos y foto de cada uno)

2. Nombre de la empresa seleccionada, segmento al que pertenece y justificación

del porqué se escogió.

3. Presentación del Benchmark - Análisis de la competencia: ¿Qué están haciendo

otras marcas del mismo segmento en sus redes sociales? IMPORTANTE: Incluir
pantallazos de sus publicaciones en Redes Sociales (Mínimo 5 empresas que sean
competencia).

4. Definición de objetivos estratégicos para Redes Sociales (Posicionamiento o

Venta).

5. Definición del Target (Buyer Persona + Definición del Micro Nicho)

6. Definición del Customer Journey (Según el segmento al que pertenece la marca

seleccionada)
 PET
SHOP

La casa
de la
abuela
 Integrantes

Lorena Paula Camila

Vega Rocha Novoa

Nicolas Chirstian
Castillo Rodriguez
 Nombre de la empresa
Pet Shop – La casa de la abuela

Segmento

Justificaci Mercado para mascotas

ón Justificacion del
emprendimiento
•
•
físico
Crecimiento anual del 13%.
3 millones de hogares gastan actualmente en
alimentación y cuidado de las mascotas según el
DANE.
• 63% ha crecido el gasto en pet care que incluye
productos (accesorios, salud y bienestar,
suplementos y otros) según Euromonitor.
• 84.9% ha crecido este mercado en Colombia en los
últimos 5 años.
 Justificacion del impulso en redes
Justificaci sociales
• Crecimiento que ha tenido incluso en crisis como
pandemia

ón
• Crecimiento en la comercialización digital (e-
commerce)
• Facilidad en las salidas del mercado
• Alcance de nuevos clientes 
• Crecimiento en las ventas
• Reconocimiento de la empresa
BENCHMAR
KING
DIGITAL
1 Instagram:
@laikamascotas
Publicaciones: 2046 |
Seguidores: 116.000 |
Seguidos: 5.125

Frecuencia de publicación: 1 a 2 veces por semana.

Elementos fotografía y textos.
Formatos: post y videos (reels).
Historias destacadas: Sí.
Uso de hashtags: No.
Contenido que predomina: Promocionales.
Contenido espejo: Sí.
Post reciente destacado:
Facebook:
@laikamascotas
Likes: 29.047 |
Seguidores: 33.306

Frecuencia de publicación: 1 a 2 veces por semana.

Elementos fotografía y textos.
Formatos: post y videos
Uso de hashtags: No.
Contenido que predomina: Promocionales.
Contenido espejo: Sí.
Post reciente destacado:
 Youtube: laika
universo peludo
Suscriptores: 1460

Frecuencia de publicación: 1 o 2 veces por

trimestres.
Elementos Video.
Formatos: post y videos
Uso de hashtags: No.
Contenido predominante: Campaña transformando
vidas peludas.
Post reciente destacado:
2 Página Web:
https://www.ceba.co
m.
Es una empresa distribuidora al
por mayor y al detal; cuenta
con página, redes, tiendas
físicas (no solo en Bogotá) y 
un canal de atención por
whatsapp.

Productos: Comida,
medicamentos, accesorios y
bienestar de mascotas
agropecuarias y domésticas.
Instagram:
@cebaveterinaria
Publicaciones: 2170 |
Seguidores: 16.3K |
Seguidos: 595

Frecuencia de publicación: 1 vez al dia.

Elementos fotografía y textos.
Formatos: post y videos (reels y IGTV).
Historias destacadas: Sí.
Uso de hashtags: No.
Contenido que predomina: Promocionales, tips y
memes.
Contenido espejo: Sí.
Post reciente destacado:
 Faebook:
@CebaVeterinaria 
Likes: 19.385 |
Seguidores: 23.272

Frecuencia de publicación: 1 vez al dia.

Elementos fotografía y textos.
Formatos: post y videos.
Uso de hashtags: No.
Contenido que predomina: Promocionales, tips y memes.
Contenido espejo: Sí.
Post reciente destacado:
Objetivos
estratégic 3

os Crear una cuenta de instagram en la que se muestre

contenido sobre tips de mascotas para atraer cientes y
posicionarnos en el mercado, alcanzondo el impacto a

1 100 seguidores nuevos para el primer bimestre.

Crear una cuenta de Facebook en la

que se muestre contenido sobre la
marca para atraer clientes y
posicionarnos en el mercado,
atrayendo a 120 seguidores nuevos
para el primer bimestre.
4
Generar en la cuenta de Instagram contenido para ventas
con el propósito de incrementar las ventas online en al
menos 15% en el primer bimestre.

2 5
Generar contenido para ventas con el Desarrollar la marca con ayuda de las RRSS en los
propósito de incrementar las ventas próximos 6 meses, por medio de contenido de
online de al menos 15% en el primer posicionamiento, convirtiéndose así en la pet shop
bimestre. preferida en la zona en la que se espera registrar al
menos al 30% de las casas de la zona como cliente.
Definició
n del
Target
Maybe You Need to Divide the Content

Mercury Venus
Mercury is the closest planet to the Sun and Venus has a beautiful name and is the
the smallest one in the Solar System—it’s second planet from the Sun. It’s terribly hot,
only a bit larger than the Moon even hotter than Mercury
Custome
r
Journey
Whoa!
It could be the part of the presentation
where you can introduce yourself, write
your email…
 “This is a quote. Words full of
wisdom that someone important said
and can make the reader get
inspired.”
—Someone Famous
The Slide Title Goes Here!

Do you know what helps you make your point clear? Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t miss the point of your
presentation
Awesom
e Words
Because key words are great for catching
your audience’s attention
What about Four
Columns?
Mercury Mars
Mercury is the closest Despite being red, Mars is
planet to the Sun and the actually a cold place. It’s
smallest one full of iron oxide dust

Venus Saturn
Venus has a beautiful Saturn is the ringed
name and is the second planet. It’s composed of
planet from the Sun hydrogen and helium
Use a Graph to Show Your Data

To modify this graph, click on it, follow the link, change the data and
paste the resulting graph here
 Do You Prefer This Graph?

Mars
Despite being red, Mars is
actually a cold place. It’s
full of iron oxide dust

Venus
Venus has a beautiful
name and is the second
planet from the Sun
To modify this graph, click on it, follow the link, change the data and
paste the resulting graph here
 Cats’ Everyday Thoughts

40% 25% 35%

Love Food On Their Own

Despite being red, Mars is Mercury is the closest Venus has a beautiful
actually a cold place. It’s planet to the Sun and the name and is the second
full of iron oxide dust smallest one planet from the Sun
Sometimes, Reviewing Concepts Is a
Good Idea

Mercury Venus Mars

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun name, but it’s terribly hot is actually a cold place

Jupiter Saturn Neptune

It’s the biggest planet in Saturn is the ringed one Neptune is the farthest
the Solar System and a gas giant planet from the Sun
Another Way
to Take a
Photo of Your
Cat
 Infographics Make Your
Idea Understandable…
Mercury Mars
Mercury is the closest Despite being red, Mars is
planet to the Sun and the actually a cold place full of
smallest of them all iron oxide dust

Venus Saturn
Venus has a beautiful Saturn is the ringed
name and is the second planet. It’s composed of
planet from the Sun hydrogen and helium
… And the Same Goes for Tables

Mass Diameter Surface

(Earths) (Earths) Gravity
(Earths)
Mercury 0.06 0.38 0.38

Mars 0.11 0.53 0.38

Saturn 95.2 9.4 1.16

How about Two Text Boxes?
Mercury
Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than the Moon

Venus
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even hotter
than Mercury
This Is a Map
Mars
Despite being red, Mars is
actually a cold place

Mercury
Mercury is the closest
planet to the Sun

Venus
Venus is the second
planet from the Sun
 A Timeline Always Works Well

01 02 03 04
Mercury is the Despite being red, Jupiter is a gas Neptune is the
closest planet to Mars is a cold giant and the fourth-largest
the Sun and the place full of iron biggest planet in planet in the Solar
smallest one oxide dust the Solar System System
4,498,30
0
Big numbers catch your
audience’s attention
333,000.00
earths is the Sun’s mass

386,000 km
is the distance between the Earth
and the Moon

9h 55m 23s
is Jupiter’s rotation period
Desktop
Software
You can replace the image on the
screen with your own work. Just
delete this one, add yours and send
it to the back
 Tablet App
You can replace the image on the
screen with your own work. Just
delete this one, add yours and send
it to the back
Mobile You can replace the

Web
image on the screen
with your own work.
Just delete this one,
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to the back
Thanks!
Do you have any
questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com

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PHOTOS

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 JANUARY FEBRUARY MARCH APRIL MAY JUNE

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