1.

Choose the country where your business will be established and determine a specific
city.
United States of America - New York/District of Brooklyn.
2. Choose what type of business it will be. (It should be a service or products business),
Size, number of employees, organization, etc.
El tipo de emprendimiento que se va acrear es un producto de una línea de chocolatinas. Esta
marca se basa en barras de chocolate de aproximadamente de 40 gr. Los sabores se inspiran
en ingredientes tradicionales de 4 diferentes países (Japón el matcha, Argentina el arequipe,
Alemania la cerveza e India la curcuma). La empresa se conforma de 8 personas, debido a
que somos una Micro empresa en desarrollos.

3. Determine the option for success for your business, strategies to obtain it, why you
established your business in the determined country. The option for success should be
measured and mentioned, not only from the administrative point of view, but political,
social, managerial, and cultural.

Para determinar la opción de éxito para su negocio de chocolates con sabores inspirados en
ingredientes tradicionales se considerara realizar un estudio de mercado para comprender la
demanda de productos similares en su país. Evalúe si existe un nicho para chocolates con
sabores internacionales y si los consumidores están dispuestos a probar nuevos sabores.
Además, asegurarse de que la calidad de los productos sea excepcional y que la
diferenciación de sabores sea clara. Por otro lado desarrollar estrategias de marketing
efectivas para comunicar la historia y la autenticidad, de la misma manera tener canales de
distribución eficientes para llegar a su público objetivo. Asimismo, asegurarse de cumplir con
todas las regulaciones y normativas relacionadas con la producción y venta. Por último se
busca fomentar el respeto y la apreciación de las culturas de los países de origen de los
sabores. En cuanto a por qué estableció su negocio en Estados Unidos al tener buenas
conexiones de importación y es un sector de fácil, rápida y económica adquisición de
materias primas, asimismo es un sector del mundo donde se encuentran muchas culturas de
diferentes países alrededor del mundo debido a que es una ciudad migratoria.

4. A brief, business plan including marketing.

5. Variables of the business depending on what type of business it will be:
s—--------------, etc.
The variables of the business are the esporting law regulations, as it needs international trade
and export laws that vary form tariffs, documentation and requirements in each country.
likewise, the market research of each of the country (Germany, India, Argentina and Japan) is
relevant to be able to identify preferences, trends and competitors of chocolate industry in
each of the country in order for the company to properly and successfully grow.Besides,
manage supply chain and logistics to identify how to properly manufacturer, package and
ensure the products for each international deliver, hence, determine the most cost-effective
and efficient modes of transportation (air, sea, or land) for shipping chocolate products to the
target countries. It is important . Export Financing, evaluate export credits insurance or trade
finance, can help mitigate financial risks associated with exporting. Managing currency
exchange and dealing with currency fluctuations is crucial, as it impacts pricing and profits.
Moreover, it is relevant to ensure legal and intellectual property complying with international
laws regarding trademarks and patents, especially when introducing unique flavor
combinations.

6. Logistics on the facilities of the business, where it will be located, region, lines of
communication, etc.
In New York City, the Chococulture business will be located in the Brooklyn borough and
the plan is to rent a 40mts2 one-story facility that will have a production, sales and
administration area. There will be different lines of communication through social networks
and telephone lines, as well as marketing in different parts of the city.

7. What is the technological development of the city/country chosen

La ciudad de Nueva York es un importante centro para la industria de medios y
entretenimiento, y la tecnología desempeña un papel crucial en esta área. Desde la
producción de contenido hasta la distribución y la publicidad digital, la tecnología ha
transformado la forma en que se crea y se consume el entretenimiento. Nueva York es un
centro financiero global y, como tal, ha sido un líder en la adopción de tecnología en el sector
financiero. Nueva York ha estado trabajando en iniciativas de ciudades inteligentes para
mejorar la calidad de vida de sus habitantes. Esto incluye desarrollos en transporte público,
sistemas de información urbana y la implementación de tecnologías para abordar los desafíos
urbanos.

8. What will be your objective market (target market) and a brief analysis of the
marketing strategy used for venturing into the country where you will operate.
Japan (Matcha Chocolate):Target market: In Japan, Matcha is a traditional and very
popular flavor. Aimed at consumers who enjoy both high-quality chocolate and the unique
earthy flavor of Matcha, besides, the chocolate will be elaborated without milk due to their
intolerance to it. Marketing strategy:Promotes the quality of the company cocoa and the use
of authentic Matcha. Take advantage of Japanese cultural appreciation for traditional
customs, such as incorporating Matcha into tea ceremonies. India (chocolate with
turmeric):Target market:India is known for its rich culinary traditions and use of spices.
Aimed at consumers who enjoy the health benefits of turmeric (turmeric) and at the same
time enjoy the pleasure of chocolate. Marketing strategy:Highlight the health benefits of
turmeric, such as its anti-inflammatory properties. Think of your chocolate as a luxurious but
healthy treat. Argentina (Arequipe Chocolate):Target market:Argentina is famous for its
love of dulce de leche, similar to that of Arequipe. Aimed at consumers who like sweet,
candy-like flavors. Marketing strategy:emphasizes the similarities between Arequipe and
dulce de leche to appeal to local tastes. Collaborate with local bakers or cafes to make your
chocolates accessible to a wider audience.Germany (chocolate beer):Target
market:Germany is known for its beer culture. Aimed at consumers who love beer and have
a taste for unique and daring flavor combinations. Marketing strategy:emphasizes the
combination of the cocoa and German beer, promoting local pride in both products.

9. Brief analysis of how the investment will be financed and resources used (banks etc.)

The total investments for the company will be of 270,000 dollars, each of the Owners of the
company will invest an amount of 62,500 dollars, hence, each will own 25% of the company
and its profits. For the creation of the company, 150,000, materia prima Edith 50,000 dollars,
10,000 dollars for Advertising and marketing, 10,000 for atestigua alliances, 2,000 dollars for
packaging, 3,000 for capacitations and legality aspects, 20,000 dollars for exportation and
5,000 for human capital and 20,000 for the production of each of the product.
For each of these budgets, 55% of the total investments is for the creation of the company
(150,000 dollars), 45% of the rest will be invested in the rest of the areas, in which each of
the budgets will be divided in 25% for each of the exportation countries.
10. Brief economic and political analysis of the country where the business is established
and reasons for why you brought your business there.
The United States is the most important country in the world and this is reflected socially and
economically, as its decision making influences the international market. By the year 2022,
the Gross Domestic Product (GDP) will grow at an annual rate of 2.1%, one third of the
growth of 2021. This growth is mainly due to an increase in citizen spending, exports and
private investment and non-residential fixed investment (EFE, 2023). Through this
information an economic analysis is made where it is evident that the country after the
Covid-19 pandemic has improved being this important for microenterprises such as
Chococulture are thinking of establishing in the country as they see a constant improvement,
however the cost of living throughout the country has had a significant increase for
companies increased rental costs and raw materials. The political environment in the country,
for the year 2022 had repercussions due to Russia's invasion of Ukraine involving the United
States, as it implemented sanctions to Russia coordinated with NATO. However, this had
repercussions for the agro-industrial sector since the price of fertilizers from that region
increased, which affected companies that depend on agricultural products for their
production, as is our case. Likewise, it is known that the current political party is the
Democrat party and in the presidency of the same party is Joe Biden where his government
has had inflation and a possible recession, in addition to tensions with China and Iran. The
United States is a federal republic, with a representative democracy consisting of three
branches of government (Banco Santander, 2023). The reasons why they decided to establish
the business in New York City, is the increase of the economy, also being one of the cities
with more tourism and cultures from all over the world, which is why the company seeks to
meet the needs of buyers according to their ethnicity, customs or cultures from different
flavors of chocolates.

12. Brief analysis of the ethical conditions of the country/business and its relation with
the entire world. Describe alternative solutions for the problem.
The analysis of the ethical conditions of consumables production in New York and its
relationship to the world as a whole encompasses a number of ethical issues and concerns.
First, the mass production of consumables can result in a significant ecological footprint,
including natural resource depletion, pollution and climate change. We should consider
adopting sustainable practices, such as reducing carbon emissions, using renewable energy
and responsible waste management. Secondly, the production of consumables can be
associated with poor working conditions, low wages and exploitation of workers. We as a
company must ensure safe and fair working conditions for employees and respect
fundamental labor rights. Finally, the production of consumables in this company must
comply with quality and safety standards. Also, since we have consumers from various parts
of the world, especially Japan, the chocolate will be produced without dairy products due to
lactose intolerance.

13. It is very important to analyze the intercultural environment of your business, how
you will manage the intercultural relations, implications, etc.
The intercultural environment of the business allows reflecting different cultures to be a
company with empathetic sense, since it has the sense of taking into account all kinds of
people according to their country of origin, religion or customs. Through the different types
of chocolates, intercultural relations are managed, in addition to the fact that platforms such
as the translator will be used to establish communication with customers who do not speak
English or Spanish. These measures require an investment of different raw materials,
establishing communications, among others.

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