ACTIVIDAD DE APRENDIZAJE 7 EVIDENCIA 5:

EJERCICIO PRÁCTICO “ADVERTISING AND WEB PAGE”

FICHA:

(2374638)

INSTRUCTOR:
JENNY EMILCE ORDOÑEZ MUÑOZ

APRENDIZ:
LIZ GABRIELAM VILLARREAL MEDINA

1104133619

CENTRO DE COMERCIO Y SERVICIO REGIONAL CAUCA

SENA

TECNOLOGO EN NEGOCIACION INTERNACIONAL

2022
Actividad de aprendizaje 7 Evidencia 5: Ejercicio práctico “Advertising and
web page”
Para las empresas que tengan la idea de iniciar exportaciones, es importante tener
en cuenta los clientes de habla inglesa, por lo que se hace necesario manejar una
excelente estructura gramatical y lingüística al momento de establecer un medio
visual que permita promocionar exitosamente sus productos o servicios. Por lo
anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el análisis del
material de formación denominado Presenting the product, y posteriormente
desarrolle los siguientes puntos:
1. Haga un breve análisis sobre la imagen publicitaria que se observa a
continuación, y en base a ella describa en inglés: el producto, la población a la
cual va dirigido y la presentación de este, utilizando adjetivos positivos,
comparativos y superlativos.

 
 
Sandwich lpq is a brand of fast food products that in its preparation usesfresh and
natural products, is aimed at customers from strata 1 to stratum 5who wish to eat
healthy.
Its American style preparation makes it desirableamong the Colombian population
what makes it more artistic giving theconsumer security in its preparation and
quality.
Their prices can vary from3500.
Weights to combos and special preparations that reach 18,000 pesos,we are also
based on the combination of natural and healthy drinks thusachieving that our
consumers fall in love and promote the brand LPQ

2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada

una de ellas haga un análisis, una breve descripción en inglés de sus
características técnicas y complete los aspectos que se le solicita a continuación:

This advertising is aimed at offering a mattress, in addition to its head and base of
the bed, as an incentive to compare prices between what is the normal price and
what is the offer price, which is very striking for mattress claimants, in advertising it
is also observed that the means of payment that are made with bank cards which
there is a difference in value of the mattress.
The details that can be observed, is that the shipments are free, therefore to these
characteristics of the advertising you can observe a high quality image, which
supports the description of the product, and that it is the previous descriptions that
motivate people to buy said product.
Price: 1.099.990 Target market: Anyone who wants to have a good bed to rest.
Product features: Mattress
-Manufactured with spring-loaded unit.
-Its comfort level is intermediate.
-The filling and padding are composed of flexible high-density polyurethane band
of 2.5 cm.
-2 bands 1.5cm thick.
-Warranty: Mattress: 5 years, Basecama and Headboard: 1 year.
-1 sheet of wadding of 180 gr, Maxitop finish.
-Made of knitted fabric with high cotton content.
-Made in Colombia. -5 years warranty on fabrics, filling.
-Years warranty on structure and springs.
-Measurement :190 (length) x 140 (width) x 26 +/- 2 (mattress height) cm.
Bed Base -Made of dry pine wood.
-Upholstered in microfiber.
References-Base full bed. -It does not have wheels.
-Metal legs. -Made in Colombia.
-1 year warranty. Measurement:190 (length) x 140 (width) x 30 (base height) x 56
+/- 2 (total height) cm.

This advertising is aimed at people

who wants to buy a promotion of ice
cream with vanilla and chocolate flavor, the “Cremoletta Combo” includes five
popsicles Chocolate Cremoletta and a half liter of Crispy Cremoletta, and has 15%
of discount.
Price: 19.300 COP Target market: Anyone who wants to eat a delicious vanilla with
chocolate crispy crispy ice cream. Product features: Five popsicles Chocolate
Cremoletta:
-Chocolate ice cream with chocolate coverture
-Grams: 70 g
-Calories: 200
-Total fat: 13 g
-Saturated fat: 7 g
-Sugar: 15 g
-Sodium: 40 mg ½ Vanilla Cremoletta Vanilla ice cream with crispy and chocolate
sauce
-Grams: ½ (300)
-Calories: 150
-Total fat: 8 g
-Saturated fat: 4 g
-Sugar: 14 g
-Sodium: 35 mg
3. Elabore una sección en inglés de la página web corporativa, realizada en la
Evidencia 4: Página web corporativa de la actual guía de aprendizaje, traduzca las
secciones más relevantes de la página, de manera que pueda ser un canal de
información para los clientes de habla inglesa, tenga en cuenta la gramática y el
adecuado uso del vocabulario.