01

02
03
Modelo de
04
05
aprobación de
06
proyectos IS
Borrador de Propuesta 1
 Modelo de aprobación proyectos IS
Etapa
precontractual
Matriz de priorización
Entrada ● Designación del comité
iniciativa 01 coordinador y gerente del
Matriz de proyecto
02 priorización
● Aprobación de alcance
● Aprobación de
Comité de
sponsors 03 ●
presupuesto
Aprobación de
Comité cronograma
04 coordinador

Licitación 05
Suscripción del
5.1 vehículo jurídico
Contratació
06 n del
operador
Firma del
6.1 acta de
inicio
 Modelo de aprobación proyectos IS
Etapa Productos Comité Sponsor
precontractual ● Designación del comité
coordinador y gerente del
Entrada proyecto
iniciativa 01 ● Formato de designación de
Interventor (Gerente) del
Matriz de
02 priorización ●
contrato
Aprobación de alcance
Comité de ● Aprobación de presupuesto
sponsors 03 ● Aprobación de cronograma
● Aprobar modificaciones
Comité
04 coordinador
contractuales

Licitación 05 Productos Comité coordinador

Suscripción del
5.1 vehículo jurídico
Contratació ● Lineamientos para la creación
de los TDR
06 n del
● Solicitud de inicio del proceso
operador
Firma del de licitación
6.1 acta de ● Definición del contratista
inicio ● Proponer modificaciones
contractuales
 Modelo de aprobación proyectos IS
Productos Comité Sponsor
Etapa contractual
● Aprobar suspensiones y reinicios
al proyecto
Contratación del
operador 06 ● Aprobar medidas sancionatorias o
desvinculación al contratista
Firma del acta de
6.1 inicio Productos Comité coordinador
Seguimiento a la
ejecución del 07 ● Evaluaciones periódicas a
proyecto Registro de contratista (avance, financiera y
08 aceptación de HSE)
Evaluación periódica servicios ● Actas de Revisión y validación
del desempeño del del Informe de cumplimientos e
contratista por parte
09 incumplimientos del contratista
del gerente ● Aprobación de subcontrataciones

Validación del Productos Gerente

cumplimiento total 10
● Firma del contrato
Confirmación a paz y
11 salvo de pagos
●
●
Firma del acta de inicio
Informe de seguimiento
Emisión del acta de ● Hoja de entrada de servicios a
finalización / Entrega 12 satisfacción en SAP
a satisfacción ● Evaluación periódica de
 Modelo de aprobación proyectos IS
Productos Comité Sponsor
Etapa contractual
● Aprobar suspensiones y reinicios
al proyecto
Contratación del
operador 06 ● Aprobar medidas sancionatorias o
desvinculación al contratista
Firma del acta de
6.1 inicio Productos Comité coordinador
Seguimiento a la
ejecución del 07 ● Evaluaciones periódicas a
proyecto Registro de contratista (avance, financiera y
08 aceptación de HSE)
Evaluación periódica servicios ● Actas de Revisión y validación
del desempeño del del Informe de cumplimientos e
contratista por parte
09 incumplimientos del contratista
del gerente ● Aprobación de subcontrataciones

Validación del Productos Gerente

cumplimiento total 10
● Acta de finalización y cierre
Confirmación a paz y
11 salvo de pagos
● Acta de recibo a satisfacción

Emisión del acta de

finalización / Entrega 12
a satisfacción
 Modelo de aprobación proyectos IS
Productos Comité Sponsor
Etapa contractual
● Aprobar actas de finalización y
cierre
Contratación del ● Aprobar recibo a satisfacción
operador 06
Firma del acta de Productos Comité coordinador
6.1 inicio
Seguimiento a la
ejecución del 07
proyecto Registro de ● Evaluación final de desempeño
08 aceptación de de contratista
servicios ● Evaluaciones financiera final
Evaluación periódica
del desempeño
09 del proyecto

Evaluación periódica
10 financiera
Validación del
cumplimiento total 11
Confirmación a paz y
12 salvo de pagos
Emisión del acta de
finalización / Entrega 13
a satisfacción
 Modelo de aprobación proyectos IS
Flujograma

Matriz de
priorización

Entrada
iniciativas
 Lead Nurturing Infographics
01 02
Identify target Align content
Mercury is the closest Despite being red, Mars is
planet to the Sun a cold place

03 04
Buil, launch &
Identify timing
Jupiter is the biggest
test
Earth is the third planet
planet of them all from the Sun
 Lead Nurturing Infographics
6 types of lead nurturing Mercury is the closest planet to the Sun and the
campaigns smallest one of them all

Educational
Product/service
engagement
Jupiter is a gas giant and 01 02 Neptune is the farthest
the biggest planet planet from the Sun

Promotional Event engagement

Saturn is a gas giant and 03 04 Despite being red, Mars
has several rings is a cold place

Re-engagement Competitor
Venus is the second 05 06 Pluto is considered a
planet from the Sun dwarf planet
 Lead Nurturing Infographics

Lead
Pluto is now a
dwarf planet

Educate Inform Engage Convert

Mercury is the Jupiter is the Venus has a Saturn is the ringed
smallest planet biggest planet beautiful name planet
 Lead Nurturing Infographics
01 02
Email marketing Phone calls
Mercury is the closest Despite being red, Mars is
planet to the Sun a cold place

4
Lead nurturing
effective strategies

03 04
Social media Remarketing
Jupiter is the biggest Earth is the third planet
planet of them all from the Sun
 Lead Nurturing Infographics

Conversion Scoring Nurturing

Fidelizatio
n
Mercury is the closest planet to the Sun and the
smallest one in the entire Solar System
Visit Customer
 Lead Nurturing Infographics
Characteristics of
user interaction

Similarity with
Actual purchase Interactions
the buyer
process phase with the brand
persona
Venus has a very Jupiter is a huge gas giant Earth is the third planet
beautiful name, but also named after the Roman from the Sun and the only
an extremely poisonous god of the skies and the one that harbors life in
atmosphere lightning the Solar System
 Lead Nurturing Infographics
Articles Social media

Grow Acquire
customers Activate
✓ Events
✓ Outreach Keep ✓ Contests
✓ Updates ✓ Email
customers ✓ Blog Viral loop
Up-sell
Get Next-sell
customers Cross-sell
Referrals
 Lead Nurturing Infographics

Top of funnel
Cold audience TOF 01 Neptune is the farthest
planet from the Sun

Warm Middle of funnel

audience
MOF 02 Despite being red, Mars
is a cold place

Bottom of funnel
Hot audience BOF 03 Pluto is considered a
dwarf planet
 Lead Nurturing Infographics
5 best practices for effective lead nurturing

Neptune is the farthest

01 Personalize planet from the Sun

Jupiter is a gas giant and

02 Educate according to journey the biggest planet

Mercury is the closest

03 Don’t email leads every day planet to the Sun

Venus is the second

04 Don’t send every lead every mail planet from the Sun

Earth is the third planet

05 Start now from the Sun
 Lead Nurturing Infographics
01 06
Inform Maintain
Jupiter is a gas giant and Neptune is the farthest
the biggest planet planet from the Sun

Lead
02 05
Educate
nurturin Convert
Mercury is the closest g process Despite being red, Mars
planet to the Sun is a cold place

03 04
Involve Validate
Venus is the second Pluto is considered a
planet from the Sun dwarf planet
 Lead Nurturing Infographics
Sign up
Información registrada en papel
Act 2nd email

Not engage

Attends webinar 1st email

Download

Mercury is the closest planet to the Sun Not engage 2nd email
and the smallest one in the entire Solar
System Not engage
 Lead Nurturing Infographics
01 03
Attract Close
● Blog ● Emails
● Keywords ● Signals
● Social media ● Workflow

Strangers Visitors Leads Customers Promoters

● Forms ● Events
● CTA’s ● Social
● Landing ● Content
Convert Delight
02 04
 Lead Nurturing Infographics
Companies that excel at Lead nurturing workflows
Why lead
Lead nurturing
Generate
nurturing?

50 Efficiency

%
More leads at
Jupiter is a gas giant and

30 the biggest planet

%
Qualified leads Credibility
Lower cost
 Funnel de transformación - Estudiantes UTB
TOF MOF BOF
U U U

Matriculado
Atracción Interesados Inscritos Admitidos
s

Lead Desarrollo del interés Materialización de las matrículas

 Lead Nurturing Infographics
01 Filter MQLs
Mercury is the closest planet to the Sun

02 Personalization
The benefits of Despite being red, Mars is a cold place
lead nurturing
03 Automated workflows
Jupiter is the biggest planet of them all

04 Multichannel strategy
Earth is the third planet from the Sun
 Lead Nurturing Infographics
Marketing automation Audience segments Nurturing campaigns

01 02 03 04

New leads Warm leads Opportunities Customers

● Visual ● Demos ● Sales proposal ● Information
● Posts ● Reviews ● Special offers ● Training
● White papers ● Webinar ● Special pricing ● Updates
● Events ● Guides ● Buyer guides ● News
 Lead Nurturing Infographics

Segment Personalize Schedule

Mercury is the closest Jupiter is a gas giant and Venus is the second planet
planet to the Sun the biggest planet from the Sun

70 60 50
% % %

Experiment Automate
Earth is the third planet Despite being red, Mars is
from the Sun a cold place
Lead nurturing
50 70
% %
 Lead Nurturing Infographics
Appropriate content at each
stage in the buyer’s journey

Integración de la
Captura de información de Conciliación de
Información admisión pagos
✓ Reducir el tiempo de
✓ Reducir el tiempo total
✓ Ampliar el uso que se generación de volantes
de conciliación
le da a la información de pago
✓ Minimizar los errores
de aspirantes ✓ Mejorar la integración
en la manipulación de
✓ Acelerar el análisis de entre el banner
la información
datos de formularios institucional y el ERP
Financiero
 Lead Nurturing Infographics
The power of automation

Mercury is the closest planet to the Sun and the smallest

one in the entire Solar System

Lead nurturing best-practice checklist

Use client data Keep it personal Lead scoring

Understand audience Perfect timing Cater for all devices

Appropriate goals Test and optimize Relevant content

 Lead Nurturing Infographics
Get customers Grow customers

Outreach Product
programs updates
Social media

Cross-sell
Referrals
Next-sell
Activate
Acquire

Up-sell
Media Keep customers

Contests,
events
Articles
Blogs, Loyalty
emails programs
 Lead Nurturing Infographics
Lead nurturing
best tactics

Saturn is a gas giant

and has several rings.
It's composed mostly
of hydrogen and also
helium

Succes +
s rate
50% 70% 90% 60% 40% 40%
60%
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Lead Nurturing Infographics

Tech Magazine
Trade shows Direct mail
partners ads

Earth is the third planet from the Sun

Lead nurturing
and the only one that harbors life in the
activities Solar System

Conferences Nurturing Database Programs

 Lead Nurturing Infographics
Sales lifecycle Neptune
Neptune is the farthest
planet from the Sun

Marketing Find more leads

Mars
Despite being red, Mars
is a cold place
Sales Win more deals

Accounts Retain and grow Pluto

Pluto is considered a
dwarf planet
 Lead Nurturing Infographics
Lead nurturing process

Day 1 Intro phone call Intro email LinkedIn connection

Day 5 Nurture email #1 2nd phone call Mail letter

Day 9 3rd phone call Nurture email #2

Day 13 4th phone call CTA email

Day 17 5th phone call Email break up Review

 Lead Nurturing Infographics
Educate Inform Engage Convert

30% 20% 40% 10%

Earth is the third Mercury is the Jupiter is the Despite being

planet from the closest planet to biggest planet of red, Mars is a
Sun the Sun them all very cold place
 Lead Nurturing Infographics
Lead nurturing

Leads Customers

Attract Cross-selling Up-selling

Mercury is the Despite being red,
Jupiter is the biggest
smallest planet of Mars is actually a
planet of them all
them all very cold place
 Lead Nurturing Infographics

10% 40%
Identify target Align content
Mercury is the closest Despite being red, Mars is
planet to the Sun a cold place

20% 30%
Identify timing Buil, launch & test
Jupiter is the biggest Earth is the third planet
planet of them all from the Sun

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Lead Nurturing Infographics
Qualified leads Opportunities
Strategy Nurture Qualify

Content Events Score Route Engage Propose

Lead
Demand nurturin Sales
g

Interactive Response Report Automate Lost Negotiate

 Lead Nurturing Infographics
Educate Inform
Mercury is the Jupiter is the
smallest planet biggest planet

Lead
nurturing

Engage Convert
Venus has a Saturn is the ringed
beautiful name planet
 Lead Nurturing Infographics

Lead
nurturing
Website form No engagement Re-engagement
example

Venus has a beautiful

name and is the
second planet from
the Sun. It has very
high temperatures

Send email Engagement Customized email

 Instructions for use (premium users)
If you are a Premium user on Slidesgo, you can use this template without attributing Slidesgo.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Infographics

You can add and edit some infographics to your presentation to present your data in a visual way.

● Choose your favourite infographic and insert it in your presentation using Ctrl C
+ Ctrl V or Cmd C + Cmd V in Mac.
● Select one of the parts and ungroup it by right-clicking and choosing
“Ungroup”.
● Change the color by clicking on the paint bucket.
● Then resize the element by clicking and dragging one of the square-shaped
points of its bounding box (the cursor should look like a double-headed arrow).
Remember to hold Shift while dragging to keep the proportions.
● Group the elements again by selecting them, right-clicking and choosing
“Group”.
● Repeat the steps above with the other parts and when you’re done editing,
copy the end result and paste it into your presentation.
● Remember to choose the “Keep source formatting” option so that it keeps the
design. For more info, please visit Slidesgo School.
 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource
and click on the object you want to change. Then, click on the paint bucket and select the color you want.
Group the resource again when you’re done. You can also look for more infographics on Slidesgo.
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE
1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons