LABORATO

RIO DE
INNOVACIÓ
N
EVALUACIÓN FINAL
 Nombre del producto o servicio

1. CHRISTIAN MOISES ESPINOZA HERRERA - DERECHO

2. NOMBRE 2 -CARRERA - FILIAL
3. NOMBRE 3 -CARRERA – FILIAL
4. NOMBRE 4 -CARRERA - FILIAL
5. NOMBRE 5 -CARRERA - FILIAL
6. NOMBRE 6 -CARRERA - FILIAL

DOCENTE:
 Propuesta de
Valor

No tener que
Pasar momentos preocuparte por la
gratos sin seguridad e
preocupación integridad de sus
hogares.
Diferenciar frente a otras soluciones
Contar con
Nuestros espacios
clientes Las Diferencial 1: Si queremos espacios seguros,
de Contar con familias,
quedarán para vivir con tranquilidad, tenemos que
diversión cámaras necesitan
satisfechos, con actuar para transformar los entornos de
seguros. de
la instalación de tener un violencia.
Satisfacer vigilancia estado de
la App, las la
alarmas y bienestar y Diferencial 2: Los gobiernos locales tienen la
seguridad. No se tienen tranquilidad atribución de atender la demanda de la
cámaras de
videovigilancia, lugares y/o en todos los población amenazada con inseguridad
Ofrecemos Apps con
con una espacios donde la sentidos. implementados proyectos de seguridad.
cámaras de video gente joven
garantía de un vigilancia seguros
año. pueda desarrollar Diferencial 3: Alinear acciones de diversos
diversas sectores gubernamentales, con un solo
habilidades y estar objetivo, la reducción del crimen y la violencia.
Se otorga servicios de calidad
ocupados, más no
con alarmas incluidas en la APP y
generar
enlazadas a la PNP
inseguridad en la
población.
Plan de aprendizaje Pre-Prototipo

• Pregunta 1: ¿Cómo se implementará la

App para cada ciudadano?
• Pregunta 2: ¿Cómo es que funcionará
nuestro sistema de Asesoría?
• Pregunta 3: ¿De qué forma haremos que
los ciudadanos sepan cómo se usa
nuestro prototipo?
• Pregunta 4:
Métrica 1: Indicadores clave que se espera del testeo para
determinar que funciona bien el producto o servicio.
Métrica 2:
Métrica 3:
Métrica 4:
PROTOTIPO
APP CIUDAD SEGURA
 NOMBRE PROTOTIPO

INFORMACION
INFORMACIÓN

INFORMACION
INFORMACION

IDEAS
FOTOS
 OUR GOALS

SHOR LON
T G
TER TER
VENUS MARS
M M
Venus has a beautiful Despite being red, Mars is
name, but it’s hot actually a cold place

NEPTUNE JUPITER
Neptune is the farthest It’s the biggest planet in
planet from the Sun the Solar System
MARKET SHARE

2010

2020

2030

To modify this graph, click

on it, follow the link, change
the data and paste the new
graph here
 CORE CUSTOMER AUDIENCES

25-34

35-44

75% 25% 45-55

Women Men
 COMPETITOR ANALYSIS

STRENGTHS WEAKNESSES

● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
strengths
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
● You can list here your competitor’s
weaknesses
 MARKET SEGMENTATION

Saturn is the ringed Despite being red,

one. It’s a gas giant Mars is a cold place

Venus has a beautiful Mercury is the

name, but it’s hot smallest of them all

To modify this graph, click on it, follow the link,

change the data and paste the new graph here
 STRATEGY

STEP 1 STEP 2 STEP 3

Venus has a Mars is a cold Earth is where

beautiful name place we live on
 PRODUCT DESCRIPTION

55% 45%
Venus has a beautiful Jupiter is a gas giant and
name and is the second the biggest planet in the
planet from the Sun Solar System
 PRICING

BASIC MEDIUM PRO

Mars is a cold Venus has a Saturn is the
place beautiful name ringed planet

GET IT GET IT GET IT

 DISTRIBUTION CHANNELS

WHOLESALE
RETAILERS CONSUMER
R

MANUFACTU
RETAILERS CONSUMER
RER

CONSUMER
 PROMOTION

MULTIMEDIA PRESS MOBILE APP

Mercury is the closest Venus has a beautiful Neptune is the farthest
planet to the Sun and also name and is the second planet from the Sun and
the smallest one planet from the Sun the fourth-largest one
 ADVERTISING CAMPAIGN 1

GOALS DESCRIPTION
MULTIME
1. List your goals DIA Venus has a beautiful
2. List your goals name and is the second
3. List your goals planet from the Sun

$7,500
 ADVERTISING CAMPAIGN 2

FLYER POSTE
PRINT
S RS

Venus has a beautiful

$3,000 name and is the second $1,500
planet from the Sun
 PR OUTREACH

MEDIA KEY MESSAGES GOALS

CHANNELS

JUPITER IS THE Mercury is the closest

TV planet to the Sun
BIGGEST
PLANET

MARS IS Venus has a beautiful

SM name, but it’s hot
ACTUALLY A
COLD PLACE
 BUDGET ALLOCATION

JUPITER MERCURY VENUS

SOCIAL MEDIA $788 $234 $876

PRESS $122 $234 $456

RADIO $567 $338 $488

TV $1,700 $988 $877

 TIMELINE

PHASE 1 PHASE 3
Mercury is the Mars is actually a
smallest planet cold place

01 02 03 04

PHASE 2 PHASE 4
Venus is hotter than Saturn is the ringed
Mercury planet
INSERT YOUR
MULTIMEDIA
CONTENT
You can replace the image
on the screen with your
own work. Just delete this
one, add yours and center it
properly
 OUR TEAM

HELENA JAMES JOHN DOE

You can replace the image You can replace the image
on the screen with your on the screen with your
own one own one
 CHARACTERISTICS

MERCURY VENUS MARS

Mercury is the closest Venus has a beautiful Despite being red, Mars is
planet to the Sun name, but it’s hot a cold place

JUPITER SATURN NEPTUNE

It’s a gas giant and the Saturn is the ringed one Neptune is the farthest
biggest planet and a gas giant planet from the Sun
THANKS!
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com

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$12,000
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