AP09EV04

PRESENTED BY: IVAN ANDRES VIDES VILLAREAL

CC. 1065886924
FICHA # 2348805

PRESENTED TO:
LIGIA LEONOR LEÓN MORA
INSTRUCTOR OF THE SENA

TECNOLOGÍA EN GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE – SENA
CENTRO DE SERVICIO FINANCIERO DISTRITO CAPITAL
1. Escuche la publicidad radial en la sección “Let’s listen. Después de escucharla

conteste las preguntas de comprensión. Pegue una captura de pantalla en cada

respuesta correcta en el documento.

 2. Descargue el material “Guidelines for creating an advertising campaign”, ubicado

en la sección “Let’s talk”. Escriba una publicidad radial de una compañía X y

preséntela de manera oral en la Sesión en línea “Creative Brief”, habilitada y

programada por el instructor. La publicidad debe durar dos minutos como máximo.

Hello, my name is Ivan Vides, today I am here to introduce you to a new product called

Infinity tunder.

Infinity tunder is an energy drink based on natural fruits and ingredients necessary to

recover energy after exercise.

Now you can recover your energy in a natural and healthy way.

Buy your Infinity tunder at your nearest store, only 1500 pesos.

LINK grabación https://youtu.be/apcHkY9Vkj4

 3. En la sección “Let’s write”, descargue las instrucciones para elaborar una campaña

publicitaria (Radial, de televisión o promocional) y el diligenciamiento de un brief.

Agregue el brief diligenciado en este documento y envíe la publicidad en el formato

de su preferencia al instructor.

FORMATO BRIEF
Name of the company: Infinity Tunder
Trade’s name: Infinity Tunder
company’s activity: Production and sale of energy drinks
Company history: Infinity tunder is the company that develops a product that
bears the same name. This project began in 2015 with a
humble beginning, but doing a good job in recent years.
The producto or service The company produces an energy drink called Infinity tunder
in a 400 ml container. It has two flavors that are: red fruits
and green apple.
SWOT matrix Strengths
(Strengths, Weaknesses,  Large production capacity
Opportunities and  Better quality in the product
Threats)
  Good promotion and publicity
Weaknesses
 Little time in the market.
 Lack of technology.
 High cost of production.
Opportunities
 Great market growth.
 High demand.

Threats
 Competence
 Changes in the market.
 Government Regulations.

Budget: La empresa invierte cada año 100 millones de pesos.

Consumer, Target Este producto va dirigido a personas de todas las edades, son
Audience personas que se de dedican con mucha frecuencia a la
actividad física.
Competition / Our offer will be fully identified by DIRECT
Positioning COMPETITION because there are a large number of
companies in the market along with small informal shops
that work small in the production or distribution of products,
placing the market in a situation of free competition.

Project  It is necessary to know how the Project is going

Objectives compared to the expected results and indicators.
 Establish the areas of the Project and the
denominators of the indicators.
 Conduct the respective interviews with employees in
the different areas of the company.
 Analyze the activity plan
 Establish the challenges and goals to be met.
Market Field research was conducted in which quantitative and
Research: qualitative data were collected. The idea is to analyze the
phenomena that happen in the market to establish strategies
that allow success.

Place: The intention is to establish advertising campaigns that

generate a great impact on potential customers. In that sense
we will use the following:
 Radial wedges
 Publications in newspapers
 Social media
 And TV commercials

4. En la sección “Vocabulary” aparee la palabra en inglés con el concepto correcto.

Tome capturas de pantalla de cada grupo de palabras correctamente ubicadas y

agréguelas al documento.