Universidad Nacional Autónoma de Honduras

Facultad de Ingeniería
Departamento de Ingeniería Industrial

Misión, Visión y
II-322 Administración General

Objetivos
Lic. Hector Galindo Pineda

Matilde Lizeth Sánchez Fortín - 20171033125

0900

Tegucigalpa M.D.C., 27 de septiembre de 2022

 Introducción

You can give a brief description of the topic you

want to talk about here. For example, if you
want to talk about Mercury, you can say that it’s
the smallest planet in the entire Solar System
 Objetivos

● You can name a partner here
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Motivo o razon de ser de una
organizacion.
 Misión
Razón principal por la cual una organización, empresa o institución existe. Por lo que la
misión en una organización nos dice adonde se pretende llegar, cual es su propósito u
objetivo y cual es función dentro de la sociedad.

Sirve como elemento de identificación con la filosofía de

la organización. Esta debe ser definida por los socios o
propietarios de la organización, empresa o institución; de
manera sencilla y clara para hacerla fácilmente
interpretable por todos los miembros de la organización.
 EJEMPLO
Misión de Coca-Cola:

“Refrescar al mundo en cuerpo, mente y

espíritu. Inspirar momentos de optimismo y
felicidad a través de nuestras marcas y
acciones, para crear valor y dejar nuestra
huella en cada uno de los lugares en los que
operamos.”
Expectativa ideal sobre lo que
se espera de una organización
 Visión
Propósito general de una organización, empresa o institución existe. La visión se refiere a
donde se dirige la organización y cuales son sus metas o objetivos, ya sean a corto o largo
plazo.

Se trata de la expectativa ideal de lo que quiere alcanzar

la organización, de igual forma indicando como planea
conseguir sus metas. La visión debe ser uno de los
papeles centrales del gerente y de los socios o propietarios
de la organización; debe servir como referencia para todas
las actuaciones de todos los miembros de la organización.
 EJEMPLO

Visión de Coca-Cola:

“Ser una empresa altamente efectiva que

reacciona rápido ante cualquier imprevisto.”
 Meta, propuesta, proyección o
resultado que una organización
pretende alcanzar
 Visión
Propósito general de una organización, empresa o institución existe. La visión se refiere a
donde se dirige la organización y cuales son sus metas o objetivos, ya sean a corto o largo
plazo.

Se trata de la expectativa ideal de lo que quiere alcanzar

la organización, de igual forma indicando como planea
conseguir sus metas. La visión debe ser uno de los
papeles centrales del gerente y de los socios o propietarios
de la organización; debe servir como referencia para todas
las actuaciones de todos los miembros de la organización.
 EJEMPLO

Visión de Coca-Cola:

“Ser una empresa altamente efectiva que

reacciona rápido ante cualquier imprevisto.”
 Conclusiones

● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
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 Recomendaciones

● You can name a partner here
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● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
● You can name a partner here
 BIBLIOGRAFIA
● https://www.becas-santander.com/es/blog/mision-vision-y-valores.html#:~:text=La%2
0misi%C3%B3n%20de%20una%20empresa,funci%C3%B3n%20dentro%20de%20la
%20sociedad
.

● https://economipedia.com/definiciones/mision-de-una-empresa.html

● https://economipedia.com/definiciones/vision-de-una-empresa.html

● https://misionvisionvalores.de/coca-cola/
 TABLE OF CONTENTS
BUSINESS MARKET
01 OVERVIEW
You can describe the topic of
the section here
02 ANALYSIS
You can describe the topic of
the section here

MARKETING MANAGEMENT
03 PLAN
You can describe the topic of
the section here
04 PLAN
You can describe the topic of
the section here

OPERATING FINANCIAL
05 PLAN
You can describe the topic of
the section here
06 PLAN
You can describe the topic of
the section here
OUR COMPANY
Do you know what helps you make your point
clear?
Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t

miss the point of your presentation
 MARKET TRENDS

65% 35%
JUPITER NEPTUNE
Jupiter is the biggest It’s the farthest planet
planet of them all from the Sun

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 CONTENTS OF THIS TEMPLATE
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 PROBLEM VS SOLUTION
PROBLEM
Mercury is the closest planet to
the Sun and the smallest of
them all—it’s only a bit larger
than the Moon
SOLUTION
Venus has a beautiful name and
is the second planet from the
Sun. It’s hot and has a
poisonous atmosphere
 COMPETITORS

MERCURY MARS
It’s the closest planet to the Despite being red, Mars is
Sun and the smallest in the actually a cold place. It’s
Solar System full of iron oxide dust
VENUS
Venus has a beautiful name
and is the second planet
from the Sun
 THEM VS US

THEM
Venus has a beautiful name and is the
second planet from the Sun

US
Mercury is the closest planet to the Sun
and the smallest of them all
 TARGET
PERSONALI
GENDER
Extrovert
TY Introvert

Female Male
Role-model Reserved
55% 45%

AGE INTERESTS
20-40 60% Travel 75%
21-60 40% Sports 90%
 MARKET SIZE
JUPITER VENUS
It’s the biggest planet in Venus is the second
the Solar System planet from the Sun

Saturn Mars
Saturn is a gas giant and Despite being red, Mars
has several rings is a cold place
AWESOM
E WORDS
 MARKET SHARE
50% 60% 70%

MARS MERCURY VENUS

Despite being red, it’s Mercury is the closest Venus has a beautiful name
actually a cold place. It’s planet to the Sun and the and is the second planet
full of iron oxide dust smallest one from the Sun
 COMPETITORS ANALYSIS
NEPTUN
MARS EARTH VENUS
E
Earth is the third planet
from the Sun

Saturn is the only planet

with rings

Mercury is the closest

planet to the Sun

Jupiter is the fifth planet

from the Sun
 OUR SERVICES

MERCURY VENUS MARS

Mercury is the closest Venus is the second Despite being red, Mars
planet to the Sun planet from the Sun is a cold place

JUPITER SATURN NEPTUNE

Jupiter is the biggest Saturn is a gas giant and Neptune is the farthest
planet of them all it has several rings planet from the Sun
 BREAK-EVEN ANALYSIS

-30% -15% 0% 15% 30%

BREAK-
BIG LOSS LOSS PROFIT BIG PROFIT
EVEN
Earth is where Venus has high Saturn has Mars is full of Jupiter is the
we all live temperatures several rings iron oxide biggest planet
 150,000
Big numbers catch your audience’s attention
A PICTURE IS
WORTH A
THOUSAND
WORDS
 OUR PLANS

$4.99 $10.99 $16.99

BASIC PRO PREMIUM
Jupiter is a gas giant and the Venus has a beautiful name Mercury is the closest
biggest planet in the Solar and is the second planet planet from the Sun and the
System from the Sun smallest one
 SALES AND DISTRIBUTION
CHANNEL CHANNEL CHANNEL
01 02 03

JUPITER SATURN NEPTUNE

Jupiter is the biggest Saturn is a gas giant and Neptune is the farthest
planet of them all it has several rings planet from the Sun
 ADVERTISING & PROMOTION

ADVERTISIN MULTICHAN
ONLINE PR
G NEL
Mercury is the closest Despite being red, Mars Venus has a beautiful Saturn is a gas giant and
planet from the Sun and is a cold place full of name and extremely the biggest planet of
the smallest one iron oxide dust high temperatures them all
“This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired.”

—SOMEONE FAMOUS
 04
MANAGEM
ENT PLAN
You can enter a subtitle here if
you need it
 OUR TEAM
JENNA JAMES JOHN LEE SUSAN BONES

You can speak a bit about You can speak a bit about You can speak a bit about
this person here this person here this person here
 ORGANIZATION CHART

EARTH

TEAM 01 TEAM 02

JUPITER SATURN MARS VENUS

It’s the biggest planet in Saturn is a gas giant and Despite being red, Mars Venus is the second
the Solar System has several rings is a cold place planet from the Sun
 05
OPERATIN
G PLAN
You can enter a subtitle here if
you need it
 OUR PROCESS

STEP 01 STEP 02 STEP 03 STEP 04

EARTH MARS JUPITER MERCURY

Earth is the planet Despite being red, Jupiter is the biggest It’s the smallest planet
where we all live Mars is actually cold planet of them all of them all
A PICTURE
ALWAYS
REINFORCES
THE
CONCEPT
Images reveal large amounts of data, so remember:
use an image instead of a long text. Your audience
will appreciate it
 06
FINANCIAL
PLAN
You can enter a subtitle here if
you need it
 MARKET TRENDS
75% 70% 85% 65%
YEAR 01 YEAR 02 YEAR 03 YEAR 04
Jupiter is the biggest Mercury is the smallest Neptune is far from the Despite being red, Mars
planet of them all planet Sun is a cold place

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 BALANCE SHEET

Venus has a beautiful name Jupiter is a gas giant and the Despite being red, Mars is
and is the second planet biggest planet in the Solar actually a cold place full of
from the Sun System iron oxide dust

ASSETS LIABILITIES EQUITY

2,500,000 800,000 75,000

 MULTIMEDIA
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