Documentos de Académico
Documentos de Profesional
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INSTRUCTOR:
DORIS AMPARO PORTILLA
GESTIÓN DE MERCADOS
SENA-FORMACION
VIRTUAL
FICHA 2348563
2022
1.Escriba los principales conceptos descritos en la sección “Let’s listen” y
“Let’s read”, luego traduzca estos conceptos a español, a manera de
glosario.
Use
Profitability
Liquidity
Financial structure
Investmen
Usar
Rentabilidad
Liquidez
Estructura financiera
Inversión
o Price In general it´s the value given in Exchange for transfer of ownership
as it´s the essence of commercial transactions. Three mainpartiestakepart in
theprocess: thebuyer, the seller and the competition.
Sales Budget Is the first input a Company needs to estimate incomes, costs,
expenses and generally, all the elements that make up the financial
statements.
Sales forecasting
Is also a procedure a lot companies use to set the ir goals and organize
their
operating plans.
Pronóstico de ventas También es un procedimiento que muchas empresas
utilizan para establecer sus objetivos y organizar sus planes operativos.
Share holder Use information to assess performance of the management.
Price Is the first and more relevant component of the classic “4 ps” of
marketing.
Sales Budget Is the first input a Company needs to estimate incomes, costs,
expenses and generally, all the elements that make un the financial
statements. Of the classic “4 Ps” of marketing
Michel Forero Good morning, Mr. Andres Sandoval, and Dr. Isabel, we
have to start with the preparation of the sales Budget I need to plan the
strategy base don that Budget.
Andres Sandoval Dr. Isabel, what Budget do we have for this planning?
Isabel Gonzales The estimated Budget for this year is one hundred and fifty
million pesos that were established in previous committees.
Michael Forero What analysis do we have for our Budget? because we must
take into account the Price of our service as well as competitors.
Michael Forero I´m in charge of the design of the survey and the tabulation
with the respective analyzes.
Isabel Gonzales Very well, we have a very valuble work team, we will meet
in two days to give time in the application of urveys and designing our sales
Budget and thus be able to establish the prices with which we will enter the
market.