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PRESENTADO POR:
TOVAR MONTAÑA JENNIFER GERALDINE
1. Price is the first and more relevant component of the classic “4 Ps” of
marketing.
Mrs. Tovar: Good afternoon, Mr.Londoño and Mr. Yosa, today in this meeting we are
going to plan the sales budget report of our company.
Mr. Londoño: Good afternoon, Mrs. Tovar, if we are going to do it to know how our
company is doing.
Mr. Yosa: how is the sales budget report prepared? Mrs. Tovar: The first thing we have to
do is know that it's a sales budget.
Mr. Tovar: Yes, a sales budget is the first entry the company needs to estimate revenues,
expenses, costs and, in general, all the elements that make up the company's financial
statements.
Mr. Londoño: You want to say then that this document is vital for making precise decisions
about marketing strategies, sales monitoring.
Mr. Yosa: The price also influences, since it is the essence of the company's business
transactions.
Mr. Tovar: The buyers, the seller and the competition in the price also influence.
Mr. Londoño: We must analyze the proposals of other competitors, and see if the chosen
price will be paid by the client.
Mrs. Yosa: We must make the budget into account for expenses such as posters, sale price
per box, individual.
Mr. Tovar: Yes, we must also maintain a financial statement such as the balance sheet, the
income statement and the statement of cash flow.
Mr. Londoño: So, what I understand from the purpose of the financial statements is to
provide information about the current financial situation of a company, the performance
and the changes they have.
Ms. Yosa: Yes, we must also consider the fact that shareholders, administrators, business
partners, creditors, tax authorities and financial analysts and the public have a lot to do
with our budget.
Mr. Tovar: As we know, financial performance indicators are grouped into: use,
profitability, liquidity, you can use several programs to create and analyze financial
statements.
Mr. Londoño: The way we review the profitability and success of our business depends on
the intelligent way in which we plan all the activities of our company.
Mrs. Yosa: Yes, we also remember that the sales budget is essential for all companies, even
the smallest companies, because it is the basis for making accurate financial decisions and a
good planning process.
Mr. Tovar: Since we finished analyzing how the sales budget is made, now we can discuss
it with the other members of the company.
Mr. Londoño: Yes, gentlemen, thank you for all the information, now we can make our
report and present it.