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EVIDENCIA EV04
2104675
REGIONAL ATLÁNTICO
1. Financial statement
2. Sales Forecasting
3. Price
4. Sales Budget
5. Financial Indicator
1. Price is the first and more relevant component of the classic “4 Ps” of marketing.
2. Sales budget is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make un the financial statements. Of
the classic “4 Ps” of marketing.
5. Financial Indicator is a procedure a lot of companies use to set their goals and
organize their operation plans.
4. En la sección “Vocabulary”, escuche cuidadosamente cada definición.
Luego, escoja la mejor opción que defina dicho concepto. Puede escuchar el
audio hasta tres veces. Al finalizar, tome una captura de pantalla con los
ejercicios correctamente desarrollados y agréguelos al documento.
5. Basado en la información contenida en el objeto de aprendizaje “Sales
forecast and financial indicators”, elabore un dialogo cuyo tema sea una
reunión de los directivos de una empresa planean el informe de
presupuesto. El dialogo debe tener por lo menos tres personajes y cada
personaje debe tener por lo menos 7 intervenciones.
Mr. Olaya: Good morning, Mr. Ramirez and Mrs. Sanchez, today in our meeting we are going to
plan the sales budget report of our company.
Mr. Ramirez: Good morning, Mr. Olaya, if we are going to do it since we have 2 weeks to
complete it and deliver it.
Mr. Olaya: The first thing we must do is to know that it is a sales budget.
Mr. Ramirez: Yes, a sales budget is the first entry that the company needs to estimate the
income, expenses, costs and in general all the elements that make up the company's financial
statements.
Mrs. Sanchez: So, this document is vital as it will guide our company to make precise decisions
about marketing strategies, sales monitoring.
Mr. Olaya: If the price also influences, since it is the essence of the company's commercial
transactions.
Mr. Ramirez: The buyers, the seller and the competition in the price also influence.
Mrs. Sanchez: So, we need to analyze the proposals of other competitors, we must also ask
ourselves whether the price chosen by the clients will pay for it or not.
Mr. Olaya: We must make the budget in account to expenses such as posters, sale price per box,
individual.
Mr. Ramirez: Yes, we must also keep a financial statement such as balance sheet, income
statement and statement of cash flow.
Mrs. Sanchez: So, what I understand the objective of the financial statements is to provide
information about the current financial position of a company, the performance and the changes
they have.
Mr. Olaya: Yes, we must also look at the fact that shareholders, administrators, business
partners, creditors, tax authorities and financial analysts and the public have a lot to do with our
budget.
Mr. Ramirez: As we know the indicators of financial performance is grouped into: use,
profitability, liquidity, you can use several programs to create and analyze financial statements.
Mrs. Sanchez: How we review the profitability and success of our business depends on how
wisely we plan all the activities of our company.
Mr. Olaya: Yes, we also remember that the sales budget is essential for all companies, even for
the smallest companies, because it is the basis for making accurate financial decisions and a good
planning process.
Mr. Ramirez: Since we finished analyzing how the sales budget is made, now we can discuss it
with the other members of the company.
Mrs. Sanchez: Yes, gentlemen thank you for all the information, we can now make our report
and present it.