Documentos de Académico
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Caso 1
Central Transport, Inc
Comercialización y Distribución
MBA
CUCEA
|Study Questions
1. Globalization and technology developments have led to what some individuals have described
as a “Flat world” What is the significance of the flat world concept? What is the impact of the
flat world on supply chain?
El concepto de un mundo plano está relacionado con el de una inmensa plataforma, sobre la
que todas las personas del mundo se pueden comunicar fácilmente entre ellas, se organizan
para colaborar con gentes diversas, de varios saberes e intereses, se vinculan y se hacen
interdependientes por medio del software que comunica aplicaciones con aplicaciones.
Es un colectivo más completo de diversos procesos, que pueden estar bajo el control completo
de una empresa o múltiples socios para tener un control colectivo sobre el proceso integrado. La
cadena de suministro integrada o la integración de la cadena de suministro tienen varias
ventajas, razón por la cual la mayoría de las empresas han cambiado a la gestión integrada de la
cadena de suministro.
2. The consolidation that has developed at the retail end of many supply chains has been described
as the Wal-Mart effect. Why? What is the significance of retail consolidation for supply chains?
Debido a la consolidación minorista > El poder adquisitivo de los minoristas ha aumentado y, por
lo tanto, los precios de competencias además que pueden comprar productos a varios
proveedores y enviarlos a un almacén de consolidación regional o implementar recolecciones en
varias paradas. Esto permite a las compañías realizar pedidos más pequeños y frecuentes,
cumplir con fechas de llegada y agilizar sus entregas.
3. Consumer are considered to have much more influence in the marketplace today. What Factors
have led to this “empowered consumer” situation? How has this actor changed supply chains in
the last 10 to 15 years? Will this influence continue?
Los factores psicológicos que afectan el comportamiento del consumidor son aquellas
informaciones subjetivas que las personas interpretan y llevan en consideración a la hora de
tomar una decisión de compra. Sentimientos y deseos son factores que influyen en el
comportamiento del consumidor.
4. The influence and impact of federal state and local governments seen it be growing in
importance for supply chains why? What are the most important dimensions of governmental
control for supply chains?
La influencia es bastante debido a que nos ayudan con riesgos importantes, como el terrorismo
en la cadena de suministro, la interrupción de la carga, el contrabando y la falsificación de
producción, es importante que las entidades gubernamentales conozcan y entiendan dónde se
originan las mayores amenazas para apuntar a la carga sospechosa y asegurar sus fronteras y
puertos. Los gobiernos deben ser capaces de identificar proactivamente las amenazas globales y
responder rápidamente para evitar ser vulnerables a envíos ilícitos o ...
Jean Beirelein, president, and CEO of Central Transport had just met with Susan Weber, the new
president, and CEO of SAB Distribution. Jean had recently been promoted from COO at Central
Transport. Her predecessor had worked closely with the former CEO of SAB Distribution when
SAB had transferred its operations about seven years earlier to respond to changes in tis
competitive marketplace. Now, Susan was faced with new challenges and wanted the
collaboration of Jean and Central Transport to transform again.
According to Susan, she had met extensively with the old and new members of her executive
team (several old timers had left the organization when Susan had announced her planned
changes) and had developed a tentative plan for modifying the strategic direction of SAB. Susan
was convinced that SAB could attract some larger retailers in the Mid - Atlantic States if it
changed its business model to add services similar to third party logistics companies, namely,
warehousing, transportation delivery, and inventory management. However, Susan felt that she
needed a major collaborator with experience in these areas. She also felt that it would be better
if the collaborator was a company SAB had worked with previously on a successful basis and was
willing to take on some new challenges.
Susan had decided to approach Wegmans Food Markets, Inc. as the final customer for these
new services. Wegmains was a remarkably successful company in the Northeast that was
privately owned and had expanded carefully into new market areas over the last 10 years. It
offered more value services to its customers, including an in-Store bakery, deli, more take out
options, and in store cooking demonstrations.
Susan was convinced that Wegmans had to be price competitive also to continue to grow in
store sales and expand its market opportunities. She felt that Dan Wegman would listen to her
proposal to offer expanded Services to help his company be more competitive. Now, she wanted
control to join with SAB in making Wegmans a proposal
Case Questions
1. Why and how had the competitive marketplace for SAB changed in the last five to seven
years?