Documentos de Académico
Documentos de Profesional
Documentos de Cultura
¡Bienvenido!, ahora que has completado los módulos anteriores y ya posees conocimientos básicos par
es momento de considerar la parte financiera para la puesta en marcha de tu nuevo emprendimiento.
Este herramienta está diseñada para el uso eficiente de efectivo, manteniendo saldos razonablemente
entradas de dinero y sus salidas o gastos en un periodo determinado, en este caso mensual, lo cual res
o no el negocio.
Para ello requerimos que captures en las celdas lo correspondiente a los conceptos que en ellas se ind
mediante el menú del lado izquierdo al siguiente paso, la pestaña CAPTURA DE INGRESOS, en la cua
meses:
1. Escenario Optimista,
2. Escenario Conservador, y
3. Escenario Pesimista
El grado de optimismo o pesimismo de tus escenarios estará determinado por la sumatoria total al final
Finalmente, en la pestaña denominada PUNTO DE EQUILIBRIO podrás conocer de manera gráfica cuá
para que por encima de dicho punto comiences a obtener ganancias, y diseñes estrategias de ventas q
Iniciar captura
ya posees conocimientos básicos para la administración de tu empresa mediante un modelo de negocios,
archa de tu nuevo emprendimiento.
manteniendo saldos razonablemente cercanos a las necesidades de tu empresa; es decir, los ingresos o
ado, en este caso mensual, lo cual resultará útil para tomar decisiones, así como interpretar si será viable
e a los conceptos que en ellas se indican, iniciando por la pestaña CAPTURA DE EGRESOS y avanza
CAPTURA DE INGRESOS, en la cual es necesario que nos presentes tres tipos de escenarios a 48
rminado por la sumatoria total al final del mes en tu saldo de efectivo disponible.
podrás conocer de manera gráfica cuál será la cantidad de unidades de productos que deberás vender,
as, y diseñes estrategias de ventas que te permitan alcanzar tus metas.
Iniciar captura
Iniciar Captura
Captura los conceptos de egresos y las cantidades para cada mes en los siguientes ru
HEALTHY SHOP
ISTA
MES 4 MES 5 MES 6 MES 7 MES 8 MES 9 MES 10
$ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00
$ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00
$ 2,300.00 $ 2,300.00 $ 2,300.00 $ 2,300.00 $ 2,300.00 $ 2,300.00 $ 2,300.00
$ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00
$ 3,700.00 $ 3,700.00 $ 3,700.00 $ 3,700.00 $ 3,700.00 $ 3,700.00 $ 3,700.00
ERVADOR
MES 4 MES 5 MES 6 MES 7 MES 8 MES 9 MES 10
$ 2,250.00 $ 2,250.00 $ 2,250.00 $ 2,250.00 $ 2,250.00 $ 2,250.00 $ 2,250.00
$ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00
$ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00
$ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00
$ 3,900.00 $ 3,900.00 $ 3,900.00 $ 3,900.00 $ 3,900.00 $ 3,900.00 $ 3,900.00
$ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00
ISTA
MES 4 MES 5 MES 6 MES 7 MES 8 MES 9 MES 10
$ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00
$ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00
$ 2,600.00 $ 2,600.00 $ 2,600.00 $ 2,600.00 $ 2,600.00 $ 2,600.00 $ 2,600.00
$ 650.00 $ 650.00 $ 650.00 $ 650.00 $ 650.00 $ 650.00 $ 650.00
$ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00
$ 2,100.00 $ 2,100.00 $ 2,100.00 $ 2,100.00 $ 2,100.00 $ 2,100.00 $ 2,100.00
MES 11 MES 12 MES 13 MES 14 MES 15 MES 16 MES 17 MES 18
$ 1,500.00 $ 1,500.00 $ 3,500.00 $ 3,500.00 $ 3,500.00 $ 3,800.00 $ 3,800.00 $ 3,800.00
$ 2,800.00 $ 2,800.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00
$ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00
$ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00
$ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00
$ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00
OTROS INGRESOS
ESCENARIO OPTIMISTA
ESCENARIO CONSERVADOR
ESCENARIO PESIMISTA
CAPTURA DE INGRESOS
Mes 5 Mes 6 Mes 7 Mes 8 Mes 9 Mes 10 Mes 11 Mes 12 Mes 13 Mes 14
70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 72,500 72,500
70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 72,500 72,500
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 70,000.00 72,500.00 72,500.00
1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 3,500.00 3,500.00
2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 3,000.00 3,000.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
- - - - - - - - - -
- - - - - - - - - -
2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 1,950.00 1,950.00
200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 230.00 230.00
2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,250.00 2,250.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 550.00 550.00
3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3,750.00 3,750.00
- - - - - - - - - -
19,800.00 19,800.00 19,800.00 19,800.00 19,800.00 19,800.00 19,800.00 19,800.00 22,030.00 22,030.00
50,200 50,200 50,200 50,200 50,200 50,200 50,200 50,200 50,470 50,470
399,200 449,400 499,600 549,800 600,000 650,200 700,400 750,600 801,070 851,540
Mes 15 Mes 16 Mes 17 Mes 18 Mes 19 Mes 20 Mes 21 Mes 22 Mes 23 Mes 24
72,500 72,500 72,500 72,500 72,500 72,500 72,500 72,500 72,500 72,500
72,500 72,500 72,500 72,500 72,500 72,500 72,500 72,500 72,500 72,500
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
72,500.00 72,500.00 72,500.00 72,500.00 72,500.00 72,500.00 72,500.00 72,500.00 72,500.00 72,500.00
3,500.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
- - - - - - - - - -
- - - - - - - - - -
1,950.00 1,950.00 1,950.00 1,950.00 1,950.00 1,950.00 1,950.00 1,950.00 1,950.00 1,950.00
230.00 230.00 230.00 230.00 230.00 230.00 230.00 230.00 230.00 230.00
2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00
550.00 550.00 550.00 550.00 550.00 550.00 550.00 550.00 550.00 550.00
3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00 3,750.00
- - - - - - - - - -
22,030.00 22,330.00 22,330.00 22,330.00 22,330.00 22,330.00 22,330.00 22,330.00 22,330.00 22,330.00
50,470 50,170 50,170 50,170 50,170 50,170 50,170 50,170 50,170 50,170
902,010 952,180 1,002,350 1,052,520 1,102,690 1,152,860 1,203,030 1,253,200 1,303,370 1,353,540
Mes 25 Mes 26 Mes 27 Mes 28 Mes 29 Mes 30 Mes 31 Mes 32 Mes 33 Mes 34
73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800
73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
73,800.00 73,800.00 73,800.00 73,800.00 73,800.00 73,800.00 73,800.00 73,800.00 73,800.00 73,800.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00
900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
- - - - - - - - - -
- - - - - - - - - -
2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00
250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00
2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00
580.00 580.00 580.00 580.00 580.00 580.00 580.00 580.00 580.00 580.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
- - - - - - - - - -
23,030.00 23,030.00 23,030.00 23,030.00 23,030.00 23,030.00 23,030.00 23,030.00 23,030.00 23,030.00
50,770 50,770 50,770 50,770 50,770 50,770 50,770 50,770 50,770 50,770
1,404,310 1,455,080 1,505,850 1,556,620 1,607,390 1,658,160 1,708,930 1,759,700 1,810,470 1,861,240
Mes 35 Mes 36 Mes 37 Mes 38 Mes 39 Mes 40 Mes 41 Mes 42 Mes 43 Mes 44
73,800 73,800 74,000 74,000 74,000 74,000 74,000 74,000 74,000 74,000
73,800 73,800 74,000 74,000 74,000 74,000 74,000 74,000 74,000 74,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
73,800.00 73,800.00 74,000.00 74,000.00 74,000.00 74,000.00 74,000.00 74,000.00 74,000.00 74,000.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,200.00 3,200.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00
900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
- - - - - - - - - -
- - - - - - - - - -
2,050.00 2,050.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00
250.00 250.00 210.00 210.00 210.00 210.00 210.00 210.00 210.00 210.00
2,100.00 2,100.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00
580.00 580.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
3,800.00 3,800.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00
- - - - - - - - - -
23,030.00 23,030.00 23,160.00 23,160.00 23,160.00 23,160.00 23,160.00 23,160.00 23,160.00 23,160.00
50,770 50,770 50,840 50,840 50,840 50,840 50,840 50,840 50,840 50,840
1,912,010 1,962,780 2,013,620 2,064,460 2,115,300 2,166,140 2,216,980 2,267,820 2,318,660 2,369,500
Mes 45 Mes 46 Mes 47 Mes 48
- - - -
- - - -
Ingresos (Pesos)
MENÚ Ingresos por Ventas 65,000 65,000 65,000 65,000
-Ventas del producto 1 65,000 65,000 65,000 65,000
-Ventas del producto 2 - - - -
Regresar a -Ventas del producto 3 - - - -
Captura de Egresos -Ventas del producto 4 - - - -
-Ventas del producto 5……. - - - -
Mes 5 Mes 6 Mes 7 Mes 8 Mes 9 Mes 10 Mes 11 Mes 12 Mes 13 Mes 14
65,000 65,000 65,000 65,000 65,000 65,000 65,000 65,000 68,000 68,000
65,000 65,000 65,000 65,000 65,000 65,000 65,000 65,000 68,000 68,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
65,000.00 65,000.00 65,000.00 65,000.00 65,000.00 65,000.00 65,000.00 65,000.00 68,000.00 68,000.00
1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 3,500.00 3,500.00
2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 3,000.00 3,000.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
- - - - - - - - - -
- - - - - - - - - -
2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,100.00 2,100.00
250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 280.00 280.00
2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,600.00 2,600.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 650.00 650.00
3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,850.00 3,850.00
2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,100.00 2,100.00
22,600.00 22,600.00 22,600.00 22,600.00 22,600.00 22,600.00 22,600.00 22,600.00 24,880.00 24,880.00
42,400 42,400 42,400 42,400 42,400 42,400 42,400 42,400 43,120 43,120
362,000 404,400 446,800 489,200 531,600 574,000 616,400 658,800 701,920 745,040
Mes 15 Mes 16 Mes 17 Mes 18 Mes 19 Mes 20 Mes 21 Mes 22 Mes 23 Mes 24
68,000 68,000 68,000 68,000 68,000 68,000 68,000 68,000 68,000 68,000
68,000 68,000 68,000 68,000 68,000 68,000 68,000 68,000 68,000 68,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
68,000.00 68,000.00 68,000.00 68,000.00 68,000.00 68,000.00 68,000.00 68,000.00 68,000.00 68,000.00
3,500.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
- - - - - - - - - -
- - - - - - - - - -
2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00
280.00 280.00 280.00 280.00 280.00 280.00 280.00 280.00 280.00 280.00
2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
3,850.00 3,850.00 3,850.00 3,850.00 3,850.00 3,850.00 3,850.00 3,850.00 3,850.00 3,850.00
2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00
24,880.00 25,180.00 25,180.00 25,180.00 25,180.00 25,180.00 25,180.00 25,180.00 25,180.00 25,180.00
43,120 42,820 42,820 42,820 42,820 42,820 42,820 42,820 42,820 42,820
788,160 830,980 873,800 916,620 959,440 1,002,260 1,045,080 1,087,900 1,130,720 1,173,540
Mes 25 Mes 26 Mes 27 Mes 28 Mes 29 Mes 30 Mes 31 Mes 32 Mes 33 Mes 34
68,500 68,500 68,500 68,500 68,500 68,500 68,500 68,500 68,500 68,500
68,500 68,500 68,500 68,500 68,500 68,500 68,500 68,500 68,500 68,500
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
68,500.00 68,500.00 68,500.00 68,500.00 68,500.00 68,500.00 68,500.00 68,500.00 68,500.00 68,500.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00
900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
- - - - - - - - - -
- - - - - - - - - -
2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00 2,300.00
275.00 275.00 275.00 275.00 275.00 275.00 275.00 275.00 275.00 275.00
2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00
630.00 630.00 630.00 630.00 630.00 630.00 630.00 630.00 630.00 630.00
3,950.00 3,950.00 3,950.00 3,950.00 3,950.00 3,950.00 3,950.00 3,950.00 3,950.00 3,950.00
2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00 2,050.00
26,055.00 26,055.00 26,055.00 26,055.00 26,055.00 26,055.00 26,055.00 26,055.00 26,055.00 26,055.00
42,445 42,445 42,445 42,445 42,445 42,445 42,445 42,445 42,445 42,445
1,215,985 1,258,430 1,300,875 1,343,320 1,385,765 1,428,210 1,470,655 1,513,100 1,555,545 1,597,990
Mes 35 Mes 36 Mes 37 Mes 38 Mes 39 Mes 40 Mes 41 Mes 42 Mes 43 Mes 44
68,500 68,500 69,000 69,000 69,000 69,000 69,000 69,000 69,000 69,000
68,500 68,500 69,000 69,000 69,000 69,000 69,000 69,000 69,000 69,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
68,500.00 68,500.00 69,000.00 69,000.00 69,000.00 69,000.00 69,000.00 69,000.00 69,000.00 69,000.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,200.00 3,200.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00
900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
- - - - - - - - - -
- - - - - - - - - -
2,300.00 2,300.00 2,350.00 2,350.00 2,350.00 2,350.00 2,350.00 2,350.00 2,350.00 2,350.00
275.00 275.00 290.00 290.00 290.00 290.00 290.00 290.00 290.00 290.00
2,600.00 2,600.00 2,550.00 2,550.00 2,550.00 2,550.00 2,550.00 2,550.00 2,550.00 2,550.00
630.00 630.00 680.00 680.00 680.00 680.00 680.00 680.00 680.00 680.00
3,950.00 3,950.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00 3,900.00
2,050.00 2,050.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
26,055.00 26,055.00 26,220.00 26,220.00 26,220.00 26,220.00 26,220.00 26,220.00 26,220.00 26,220.00
42,445 42,445 42,780 42,780 42,780 42,780 42,780 42,780 42,780 42,780
1,640,435 1,682,880 1,725,660 1,768,440 1,811,220 1,854,000 1,896,780 1,939,560 1,982,340 2,025,120
Mes 45 Mes 46 Mes 47 Mes 48
- - - -
- - - -
Ingresos (Pesos)
MENÚ Ingresos por Ventas 25,000 25,000 25,000 25,000
-Ventas del producto 1 25,000 25,000 25,000 25,000
-Ventas del producto 2 - - - -
Regresar a -Ventas del producto 3 - - - -
Captura de Egresos -Ventas del producto 4 - - - -
-Ventas del producto 5……. - - - -
Mes 5 Mes 6 Mes 7 Mes 8 Mes 9 Mes 10 Mes 11 Mes 12 Mes 13 Mes 14
25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 30,000 30,000
25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 30,000 30,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 30,000.00 30,000.00
1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 3,500.00 3,500.00
2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 3,000.00 3,000.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
- - - - - - - - - -
- - - - - - - - - -
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,050.00 3,050.00
300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 310.00 310.00
2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,600.00 2,700.00 2,700.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 700.00 700.00
4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,100.00 4,100.00
2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,100.00 2,150.00 2,150.00
23,750.00 23,750.00 23,750.00 23,750.00 23,750.00 23,750.00 23,750.00 23,750.00 26,310.00 26,310.00
1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 3,690 3,690
156,250 157,500 158,750 160,000 161,250 162,500 163,750 165,000 168,690 172,380
Mes 15 Mes 16 Mes 17 Mes 18 Mes 19 Mes 20 Mes 21 Mes 22 Mes 23 Mes 24
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00
3,500.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00
5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00
- - - - - - - - - -
- - - - - - - - - -
3,050.00 3,050.00 3,050.00 3,050.00 3,050.00 3,050.00 3,050.00 3,050.00 3,050.00 3,050.00
310.00 310.00 310.00 310.00 310.00 310.00 310.00 310.00 310.00 310.00
2,700.00 2,700.00 2,700.00 2,700.00 2,700.00 2,700.00 2,700.00 2,700.00 2,700.00 2,700.00
700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00
4,100.00 4,100.00 4,100.00 4,100.00 4,100.00 4,100.00 4,100.00 4,100.00 4,100.00 4,100.00
2,150.00 2,150.00 2,150.00 2,150.00 2,150.00 2,150.00 2,150.00 2,150.00 2,150.00 2,150.00
26,310.00 26,610.00 26,610.00 26,610.00 26,610.00 26,610.00 26,610.00 26,610.00 26,610.00 26,610.00
3,690 3,390 3,390 3,390 3,390 3,390 3,390 3,390 3,390 3,390
176,070 179,460 182,850 186,240 189,630 193,020 196,410 199,800 203,190 206,580
Mes 25 Mes 26 Mes 27 Mes 28 Mes 29 Mes 30 Mes 31 Mes 32 Mes 33 Mes 34
28,000 28,000 28,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000
28,000 28,000 28,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
28,000.00 28,000.00 28,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00 3,200.00
900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
- - - - - - - - - -
- - - - - - - - - -
2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00
290.00 290.00 290.00 290.00 290.00 290.00 290.00 290.00 290.00 290.00
2,750.00 2,750.00 2,750.00 2,750.00 2,750.00 2,750.00 2,750.00 2,750.00 2,750.00 2,750.00
800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00
4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00 4,200.00
2,200.00 2,200.00 2,200.00 2,200.00 2,200.00 2,200.00 2,200.00 2,200.00 2,200.00 2,200.00
27,290.00 27,290.00 27,290.00 27,290.00 27,290.00 27,290.00 27,290.00 27,290.00 27,290.00 27,290.00
710 710 710 7,710 7,710 7,710 7,710 7,710 7,710 7,710
207,290 208,000 208,710 216,420 224,130 231,840 239,550 247,260 254,970 262,680
Mes 35 Mes 36 Mes 37 Mes 38 Mes 39 Mes 40 Mes 41 Mes 42 Mes 43 Mes 44
35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000
35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
- - - - - - - - - -
35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00 35,000.00
3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
3,200.00 3,200.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00
900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00
5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00 5,200.00
650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00 650.00
- - - - - - - - - -
- - - - - - - - - -
2,800.00 2,800.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00
290.00 290.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00
2,750.00 2,750.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00
800.00 800.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00
4,200.00 4,200.00 4,250.00 4,250.00 4,250.00 4,250.00 4,250.00 4,250.00 4,250.00 4,250.00
2,200.00 2,200.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00 2,250.00
27,290.00 27,290.00 27,300.00 27,300.00 27,300.00 27,300.00 27,300.00 27,300.00 27,300.00 27,300.00
7,710 7,710 7,700 7,700 7,700 7,700 7,700 7,700 7,700 7,700
270,390 278,100 285,800 293,500 301,200 308,900 316,600 324,300 332,000 339,700
Mes 45 Mes 46 Mes 47 Mes 48
- - - -
- - - -
Escenarios Escenarios
Optimista Conservador Pesimista Optimista Conservador Pesimista
$ 198,400.00 $ 192,400.00 $ 151,250.00 160.3 155.5 122.2
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,200.00 $ 42,400.00 $ 1,250.00 40.6 34.3 1.0
$ 50,470.00 $ 43,120.00 $ 3,690.00 10.4 8.9 0.8
$ 50,470.00 $ 43,120.00 $ 3,690.00 10.4 8.9 0.8
$ 50,470.00 $ 43,120.00 $ 3,690.00 10.4 8.9 0.8
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,170.00 $ 42,820.00 $ 3,390.00 10.4 8.9 0.7
$ 50,770.00 $ 42,445.00 $ 710.00 10.5 8.8 0.1
$ 50,770.00 $ 42,445.00 $ 710.00 10.5 8.8 0.1
$ 50,770.00 $ 42,445.00 $ 710.00 10.5 8.8 0.1
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,770.00 $ 42,445.00 $ 7,710.00 10.5 8.8 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
$ 50,840.00 $ 42,780.00 $ 7,700.00 10.5 8.9 1.6
12 24 36
INGRESOS
ESCENARIO OPTIMISTA $ 840,000.00 $ 1,710,000.00 $ 2,595,600.00
ESCENARIO CONSERVADO $ 780,000.00 $ 1,596,000.00 $ 2,418,000.00
ESCENARIO PESIMISTA $ 300,000.00 $ 660,000.00 $ 1,059,000.00
EGRESOS
FIJOS $ 133,200.00 $ 295,500.00 $ 466,500.00
ESCENARIO OPTIMISTA $ 106,200.00 $ 210,960.00 $ 316,320.00
ESCENARIO CONSERVADO $ 138,000.00 $ 276,960.00 $ 418,620.00
ESCENARIO PESIMISTA $ 151,800.00 $ 307,920.00 $ 464,400.00
48
$ 3,483,600.00
$ 3,246,000.00
$ 1,479,000.00
$ 639,900.00
$ 420,840.00
$ 559,860.00
$ 618,600.00
PUNTO
El punto de equilibrio es aquel punto donde los Ingresos totales se igualan a los Costes totales.
Vendiendo por encima de dicho punto se obtienen beneficios y vendiendo por debajo se obtienen pérdidas.
80,000
70,000
60,000
50,000
Ventas ($)
40,000
30,000
20,000 $ Ventas
10,000 Costo Total
$ Utilidad
0
0 237 117 520 558
-10,000
-20,000
Cantidad (Q)
PUNTO DE EQUILIBRIO
VTe = Qe * Pu
ITe = Qe * (Pu
$ Ventas
Costo Total
$ Utilidad
558
:Derivación de la fórmula
Q = cantidad
Qe = cantidad de equilibrio
VT = ventas totales
VTe = ventas totales de equilibrio
CT = costes totales
Cu = coste unitario
Pu = precio unitario
Mu = margen unitario
CV = costes variables
CF = costes fijos
VT - CT = 0
VT - CV - CF = 0
Pu * Q - Cu * Q - CF = 0
CF = Pu * Q - Cu * Q
CF = Q * (Pu-Cu)
CF = Q * Mu
Qe = CF / Mu
VTe = Qe * Pu
ITe = Qe * (Pu