ENFERMEDAD CRONICO

DEGENERATIVA HTA
 HIPERTENSION ARTERIA

Constituye una de las principales causas de morbimortalidad en todo el mundo tanto por los efectos que ella
en sí produce como por constituir el principal factor de riesgo para la aparición de patologías cardiovascular.

En esta enfermedad es muy importante el diagnóstico precoz, ya que, los síntomas generalmente aparecen
cuando la enfermedad ha avanzado lo suficiente como para producir daños en órganos diana
Se han encontrado causas específicas. Sin embargo, existen algunos factores que
hacen que se tenga mayor riesgo de padecerla:

01 Antecedentes
03
familiares
Obesidad Alcohol , Tabaco

02 04
Consumo elevado Falta de ejercicio ,
de sal Estrés
 El diagnóstico de la hipertensión arterial se establecerá tras la
comprobación de los valores de presión arterial en dos o más medidas
tomadas en cada una de dos o más ocasiones separadas de varias
semanas.
Dentro de las patologías crónicas no
trasmisibles, la Hipertensión Arterial
se considera la de mayor prevalencia
e incidencia ya que:

- El 30-45% de la población
mundial está diagnosticada
como hipertensa entre 40 y 65
años
- Casi el 60% en las personas
mayores de 65 años
 MODIFICACIONES DIETÉTICAS

01
La acumulación de grasa abdominal se
asocia a un del riesgo de enfermedad
coronaria.

La pérdida de 5 kg de peso, consigue

reducir 5 mmHg la presión arterial
sistólica.
 CONSUMO DE ALCOHOL

Debe limitarse la ingesta de

alcohol a:
• 30g de etanol al día en los
varones
• 20g de etanol al día en las
mujeres.
Si no se sobrepasan estos niveles,
no hay un aumento significativo de
la presión arterial.
 SAL

La reducción de la
ingesta a 5g por día La respuesta a la reducción
reduce en 6mmHg la de sal es individual, siendo los
ancianos y los pacientes de
presión arterial raza negra, los diabéticos y los
sistólica hipertensos con resistencia a
la insulina los más sensibles y
los que más se beneficiaran
de su reducción. Se
recomienda que la ingesta de
cloruro sódico no supere los 6
g diarios.er
 Executive summary

Problem & solution Market research Buyer persona Business structure

You can insert your You can insert your You can insert your You can insert your
own text and own text and own text and own text and
description here description here description here description here

Mission and vision Strategic goals Marketing plan Financial plan

You can insert your You can insert your You can insert your You can insert your
own text and own text and own text and own text and
description here description here description here description here
A picture is worth
a thousand words
 Mission and vision statement

Mission statement Vision statement

● Insert your mission ● Insert your vision
description here description here
● Insert your mission ● Insert your vision
description here description here
● Insert your mission ● Insert your vision
description here description here
● Insert your mission ● Insert your vision
description here description here
● Insert your mission ● Insert your vision
description here description here
 Main competitors

Competitor 1 Competitor 2 Competitor 3

Revenue $1,200,000 $980,000 $855,000

Profit $325,000 $272,000 $145,000

Market Share 19% 12% 7%

Employee 135 80 62

Product Quality High Medium High

 Project research

Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here

$435,569 $321,000
Project Cost Tangible Benefits

Intangible Neptune is very far

67% benefits from the Sun

Strategic Venus has a

48% alignment beautiful name
Project’s cash flow

Free Cash Flow (FCF)

Neptune is the farthest
planet from the Sun

Cumulative (FCF)
Mercury is the closest planet
to the Sun

Follow the link in the graph to modify its

data and then paste the new one here.
For more info, click here
 Strategic planning project

Week 1 Week 2 Week 3 Week 4

Step 0 Kick-Off

Step 1 Provide business insights

Step 2 Define mission

Step 3 Meetings

Step 4 Create strategy map First report

 Analysis
Outreach Top rated values
Earth
24%
16%
64%
20%
39%

Jupiter Mercury
Mars Neptune Follow the link in the graph to modify
its data and then paste the new one
Despite being red, Neptune is very far here. For more info, click here
Mars is a cold place from the Sun
 Initiative prioritization matrix
High Second priority Priority
You can list all your Assess the impact &
potential initiatives and effort level associate
your projects with each initiative
Impact

Ideas Not worthy

You can insert the Mainly focus on the
position each initiative initiatives located in the
on the matrix top of the matrix
Low

Low Effort High

 Your potential initiative

Mars Neptune Saturn

Despite being red, Mars is Neptune is the farthest Saturn is the ringed one.
actually a cold place planet from the Sun It’s a gas giant

Moon Venus Mercury

It’s an astronomical body Venus has a beautiful Mercury is the closest
orbiting the Earth name, but it is terribly hot planet to the Sun
 Initiative, impact, effort
Initiative’s name Impact Effort
Insert here the name of the first initiative

Insert here the name of the second initiative

Insert here the name of the third initiative

Insert here the name of the fourth initiative

Insert here the name of the fifth initiative

Insert here the name of the sixth initiative

 Strategic map
Mission Insert your mission statement Vision Insert your vision statement

You can insert You can insert You can insert

Financial your text here your text here your text here

You can insert You can insert You can insert

Customer
your text here your text here your text here

You can insert You can insert You can insert

Internal process your text here your text here your text here

You can insert You can insert You can insert

Learning & growth your text here your text here your text here
 Situation, complication, question

Situation Complication Question

Despite being red, It is the closest Neptune is named

Description Mars is actually a planet to the Sun after the Roman
cold place and the smallest god of the sea

Venus has a Neptune is the The Moon is an

Example beautiful name and farthest planet from astronomical body
is the second planet the Sun orbiting Earth
 Sweet spot

Feasibility
Neptune is blue due Profitability
mainly to the presence Mercury is the closest
of gas methane planet to the Sun and
the smallest too

Desirability
Jupiter is a gas giant and
the biggest planet in the
Solar System Sweet spot
 Resources distribution

70% 40% 60% 25%

Mercury Mars Venus Jupiter

Mercury is the Despite being Venus has a Jupiter is a gas
closest planet to red, Mars is a beautiful name, giant and the
the Sun cold place but it is hot biggest planet
 PESTLE Analysis
Political Technological
Mars is actually P T Mercury is the
a cold place smallest planet

Economical Legal
Saturn is the E PESTLE L Venus is the
ringed planet second planet

Social Environmental
Jupiter is the S E Neptune is very
biggest one far from the Sun
 SWOT
Strengths Threats
Jupiter is a gas giant Venus has a beautiful,
and the biggest planet but it is hot

S W O T

Weaknesses Opportunities
Saturn is a gas giant Despite being red,
and the ringed one Mars is a cold place
 Lean six sigma tools

Monitor 6 1 Categorize
Saturn is made of Mercury is the
hydrogen and helium smallest planet

Authorize 5 2 Select
Jupiter is a gas giant Neptune is very far
and the biggest planet from the Sun

Assess 4 3 Implement
Venus is the second Despite being red,
planet from the Sun Mars is a cold place
 Desirability

Product Customers
Mercury is the Neptune is the
smallest planet of farthest planet from
them all the Sun
Describe the
potential
demand for
your product
Competition Market size
Despite being red, The Earth is the
Mars is actually a beautiful planet
very cold place where we all live on
Awesome
words
 Ansoff growth
Jupiter is a gas giant and the Saturn is composed mostly of
biggest planet in the Solar System hydrogen and helium
New

Market development Diversification strategy

Market
Market penetration Product development
Current
Neptune is blue is due to the Mercury is the closest planet to
presence of methane gas the Sun and the smallest

Current New
Products
 Business plan
What is your Vision? Who are the key players?

What is your current situation? How will you differentiate?

How will you reach your Vision? What is your economic situation?

How big is the market? What is the capital requirement?

How do you offer? What is your marketing plan?

 Reducing costs
Saturn has several rings
The Earth is the
beautiful planet
we all live on
Mercury is the smallest planet

How can the Venus has a beautiful name

Venus has a
company
beautiful name,
reduce but it’s terribly hot
costs? Despite being red, Mars is cold

Jupiter is a gas giant

Saturn is not solid
like the Earth, it’s
made of gas
It’s the star at the center
8,567,213
Big numbers catch your audience’s attention
$3,567,000
Venus has a beautiful name
68.7%
Saturn has several rings

5,608
Saturn has several rings
-2.45
Mars is a cold place
 Map of your workbook
Mercury is the closest planet to the Sun and
also the smallest one in the Solar System

Quarterly and/or annual reports

Income statement Cash flow Balance sheet

Scenario with assumptions

Neptune is the farthest planet from the Sun
and the fourth-largest in the Solar System
 Map of your workbook
Venus has a beautiful name

Neptune Mercury Saturn

Neptune is the Mercury is the Saturn is the
farthest planet closest planet ringed one and
from the Sun to the Sun a gas giant

Despite being red, Mars is cold

 Business roadmap

Phase 1 Phase 3

Mercury is the Despite being Saturn is a gas Venus is the

closest planet to red, Mars is a very giant and has second planet
the Sun cold place several rings from the Sun

Phase 2 Phase 4
 Porter’s five forces model
Mars
Despite being red,
Mercury Mars is actually a
It is the closest 01 cold place
planet to the Sun
and the smallest Earth
05 02 The Earth is the
Jupiter third planet and the
only one with life
Jupiter is a gas giant
and the biggest
03 Neptune
planet of them all 04
Neptune is the
farthest planet from
the Sun
 Products & services
Key customer Key features and Unique selling
Products
benefits details proposition

Neptune is the Venus has a Saturn is not solid

Product 1 farthest planet from beautiful name, but like Earth, but is a
the Sun it’s terribly hot really gas giant

Neptune is blue due Jupiter is the The Earth is the

Product 2 to the presence of biggest planet in the beautiful planet
methane gas great Solar System where we live

Despite being red, The Moon is an Jupiter has the

Product 3 Mars is actually a astronomical body shortest day of any
cold place orbiting Earth other planet
 Supply chain

Supply chain
strategy Supply chain Sourcing &
planning procurement

Key, steps & activities

Mercury is the closest planet to the Sun and the
smallest one in the Solar System. The planet’s name
has nothing to do with the liquid metal
 Supply chain

Supply chain
Supply chain planning Sourcing &
strategy procurement

Key, steps & activities

Venus has a beautiful name and is the second planet
from the Sun. It’s the second-brightest natural object
in the night sky after the Moon
 Supply chain

Sourcing &
Supply chain Supply chain procurement
strategy planning

Key, steps & activities

Mercury is the closest planet to the Sun and the
smallest one in the Solar System. The planet’s name
has nothing to do with the liquid metal
 Supply chain

Manufacturing Logistic and

Retail
distribution

Key, steps & activities

Mercury is the closest planet to the Sun and the
smallest one in the Solar System. The planet’s name
has nothing to do with the liquid metal
 Supply chain

Logistic and
Manufacturing distribution Retail

Key, steps & activities

Venus has a beautiful name and is the second planet
from the Sun. It’s the second-brightest natural object
in the night sky after the Moon
 Supply chain

Logistic and Retail

Manufacturing
distribution

Key, steps & activities

Mercury is the closest planet to the Sun and the
smallest one in the Solar System. The planet’s name
has nothing to do with the liquid metal
 Impact executive summary
1 Team 1 Unit 1 Division Extreme

Extreme Insert your text

High

Medium

Moderate

Low

Less Impact More Impact

 Organization chart
Name
CEO

Name Name Name

Job position Job position Job position

Name Name Name Name Name

Job position Job position Job position Job position Job position
Testimonials
“Neptune is blue due to the
presence of methane gas”

–James Jackson

“Venus has a beautiful name,

but it’s terribly hot”

–Eva Trust

“The Moon is an astronomical

body orbiting Earth”

–Donovan Smithson
“This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired.”

—Someone Famous
 Our team

Frederick Perth Marie Johnson Tom Doe

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 Indicative strategic planning project plan
Week 1 2 3 4 5 6 7 8 9 10 11 12

Kick off
WORKSHOP 1
Business insights

Mission and vision

Strategic objectives

Strategy map
WORKSHOP 2
Balanced scorecard

Required initiatives

First report
 Entering a new market framework

“Profitability” “Entering a new “Introducing a new “M&A”

problem market” problem product” problem problem
Mercury is the Despite being Venus is a Jupiter is a gas
closest planet to red, Mars is a terribly hot giant and the
the Sun cold place planet to be in biggest planet
 Ineffective pricing management issues
Volume Price

● Mercury is the closest ● Despite being red,

planet to the Sun Mars is actually cold
● Venus has a beautiful ● Jupiter is the biggest
name but it’s hot planet of them all

● Neptune is an ice giant ● We live in the Earth

● Saturn is a gas giant ● Venus is the second
and has many rings planet from the Sun

Profit Cost
 Pricing maturity model

Basic Standard Advanced Leading

Level 1 2 3 4

Percentage of
20% 30% 40% 50%
companies

Mercury is the Jupiter is the Venus has a Despite being

Description smallest planet biggest planet beautiful name red, Mars is cold
 Business case
Project name
Author Jane Doe

Project sponsor James Smith

Project manager Alexa Brown

Change manager Becca Thompson

Date June 24th, 2021

Version # 01

Status Final stage

 Initiative prioritization matrix

Purpose
Impact Effort

● Mercury is the closest planet to ● Jupiter is the biggest planet of

the Sun them all
● Venus has a beautiful name but ● Neptune is the farthest planet
it’s hot from the Sun
● Despite being red, Mars is ● The Earth is the beautiful planet
actually cold we all live in
 Present your results effectively

Worst peer Best peer

X% X% X%
Return on sales
PROFITABILITY RATIOS

(%)
X% X% X%
Return on equity
(%)
X% X% X%
Return on net assets (%)

X% X% X%
Return on capital
employed (%)
X% X% X%
Return on funds
employed (%)

Company X Company Y Company Z

 Profitability framework

“Profitability” “Entering a new “Introducing a new “M&A”

problem market” problem product” problem Problem
Mercury is the Despite being Venus is a Jupiter is a gas
closest planet to red, Mars is a terribly hot giant and the
the Sun cold place planet to be in biggest planet
 Digital maturity assessment

Level 1 Level 2 Level 3 Level 4 World-

Basic Medium Good class
Mercury is the Venus is the Mars is actually a Jupiter is the
Mercury smallest planet second planet cold planet biggest planet

The Earth is a Saturn is a gas Venus is a terribly Saturn has many

Venus beautiful place giant with rings hot place rings

Mars is the fourth Neptune is very far The Earth is the Jupiter is the
Mars planet from the Earth planet we live on biggest planet

Jupiter is the fifth The Earth is the Neptune is the Mercury is very
Jupiter planet planet we live on coldest planet hot and small
 Situation

Compound annual revenue growth rate: +15%

Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here
Examples of industry using Big Data

Banking Education
Mercury is the closest planet Despite being red, Mars is
to the Sun actually a cold place

Government Healthcare
Venus has a beautiful name, Jupiter is the biggest planet of
but it’s terribly hot them all

Manufacturing Retail
The Earth is the beautiful Neptune is the farthest planet
planet we all live in from the Sun
 Where does Big Data come from?

Mercury is the closest planet to the Sun. It is a

Streaming data really hot and small planet

Venus has a beautiful name but it’s hot. It is the

Social media data second planet from the Sun

Despite being red, Mars is actually a cold place. It is

Publicly available data the fourth planet from the Sun
 Supply chain management

Products

Supplier Factory Warehouse Distributor Customer

Funds

Information
Steps for robust supply chain strategy

1 Understand current state

2 Gather best practices & benchmarks

3 Develop future state

Conduct gap analysis between the desired future state & the
4 current state

Build a roadmap to cross the bridge between the desired

5 future state & the current state
 Simple company risk log

Risk # Risk title Risk description Impact*

1 Mercury Mercury is the closest 1

2 Venus Venus is terribly hot 2

3 Mars Mars is actually really cold 3

4 Jupiter Jupiter is the biggest planet 3

5 Neptune Neptune is the farthest planet 2

6 Earth Earth is our beautiful planet 1

* Impact: 1 - Minor | 2 - Moderate | 3 - Major

 3 main growth strategies

1 2 3

Mergers and
Organic growth Strategic alliances
acquisitions
strategy strategy
strategy
 Organic growth strategy

Description Advantages Disadvantages

● Mercury is the ● Despite being ● Planet Neptune

Organic growth smallest planet red, it is cold is an ice giant
strategy ● Venus has a ● Jupiter is the ● The Earth is our
beautiful name biggest planet beautiful planet
 Mergers and acquisitions strategy

Description Advantages Disadvantages

Merger and ● Mercury is the ● Despite being ● Neptune is the

smallest planet red, it is cold smallest planet
acquisition ● Venus has a ● Jupiter is the ● The Earth is the
strategy beautiful name biggest planet planet we live on
 M&A Life cycle

M&A Due diligence Integration

Transaction
Target screening Divestiture
execution

Announcement

Pre-announcement Post-announcement
 What is the growth of a successful start-up?
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paste the new one here. For more info, click here

Revenue

Time

Seed capital Early stage Later stage Exit Market

VC
FFF & Angels IPO Wall Street
(M&A, Strategic Alliances)
 An image is
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thousand words
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02
of the section here
A picture always reinforces the concept

Images reveal large

amounts of data, so
remember: use an image
instead of long texts
 These are two columns

Mercury Mars

Mercury is the closest Despite being red, Mars is

planet to the Sun. It is also actually a cold place. Its
the smallest planet in the atmosphere is full of iron
Solar System oxide dust
"This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired”

—Someone Famous
Awesome
words
 Testimonials

“Mercury is the “Despite being “Venus has a

closest planet to red, Mars is beautiful name
the Sun” actually cold” but it’s hot”

—Jane Doe —James Smith —Carl Cox

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Venus is hot 5/10

60% 40% Mars is cold 8/10

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