Teorias

éticas/Ethical
Theories
Table of contents

01 02 03
Eudaimonismo Hedonismo Estoicismo
La felicidad y la El placer La indiferencia y la
excelencia imperturbabilidad

04 05 06
Emotivismo Formalismo Utilitarismo
Las emociones y los Los imperativos Lo útil
sentimientos categóricos
El eudaimonismo!
Fin: la felicidad
Características

● Ética teleólogica
● Fin y máximo bien: eudaimonia
● ¿Y cómo alcanzamos la eudaimonia?
● Pero… ¿cuál es el fin del ser humano? ¿hay
alguna actividad propia del hombre?
● La vida contemplativa y la conducta
prudente
● Término medio: entre el exceso y el defecto
● ¿Y los pobres, los esclavos y las mujeres?
 El hedonismo

Cálculo de los
Placer=felicidad
placeres
• Goce sensorial Ataraxia
• Ausencia de
dolor
• Indiferencia hacia los
placeres y los dolores
extremos y la austeridad
en los deseos propios..
• Logos
• Imperturbabilidad cuando
el destino es incontrolable

El estoicismo
Características

● Ética teleólogica
● Fin y máximo bien: eudaimonia
● ¿Y cómo alcanzamos la eudaimonia?
● Pero… ¿cuál es el fin del ser humano? ¿hay
alguna actividad propia del hombre?
● La vida contemplativa y la conducta
prudente
● Término medio: entre el exceso y el defecto
● ¿Y los pobres, los esclavos y las mujeres?
Nombre Autor Cómo se Cómo se
de la define el alcanza el
escuela bien bien
Workshop
1. Reflexiona. ¿El movimiento feminista ha traido algún beneficio
colateral a la población masculina? Justifica.
2. ¿Por qué el uso de la píldora anticonceptiva fue revolucionario?
¿Qué consecuencias sociales trajo el uso de anticonceptivos?
3. ¿Qué desafíos tiene el feminismo contemporaneo? ¿qué le falra
por resolver?
4. Infiere. ¿Cuáles podrían ser las razones por las que, aunque la
mujeres tienen mayor educación el número de mujeres en el
congreso sigue siendo bajo?
 01
Ethical problems in
market research
You can enter a subtitle here if
you need it
You could use three columns,
why not?

Mars Jupiter Saturn

Despite being red, It’s a gas giant and Yes, this is the ringed
Mars is a cold place the biggest planet one. It’s a gas giant
 A picture always
reinforces the concept

Images reveal large amounts

of data, so remember: use an
image instead of long texts
A picture is worth a
thousand words
Awesome
words
 Ethics in advertising and promotion

2,5% Common
2,5% Regulatory issues
good

30% Government 30% Business

Despite being red, Yes, this is the ringed
Mars is a cold place one. It’s a gas giant

2,5% Political & 2,5% Ethical

legislative issues issues
30% Social sector
It’s the closest planet
to the Sun
 Advertising do’s and
don'ts
Do
●Do fully and clearly disclose all
material information in the
advertisement
●Do charge the lowest of two or more
prices appearing on a product
●Do ensure that you have reasonable
quantities of a product advertised at a
bargain price
Do not
●Do not run a "sale" for a long period or
repeat it every week
●Do not increase the price of a product
or service to cover the cost of a free
product or service
●Do not use illustrations that are
different from the product being sold
Use a graph to show your data

Mars
60% Despite being red, Mars
is a cold place, not hot

Saturn
10% Saturn is the ringed
one and a gas giant

Jupiter
30% It’s the biggest planet
in the Solar System
If you want to modify this graph, click on it,
follow the link, change the data and replace it
Ethics dilemma grid

All or Ø
High Risk Very High Risk

Low Risk High Risk Personal benefit

Very Low Risk Low Risk

No effect

Incidental External pressure Intense

 Ethical marketing implementation steps

Mercury is the Despite being red,

closest planet to Step 2 Mars is a cold Step 4
the Sun place, not hot

Jupiter is a gas Neptune is the

Step 1 giant and the Step 3 farthest planet
biggest planet from the Sun
Model of ethical decision-making

Individual factors
● Knowledge
● Values
● Attitudes
● Intentions

Evaluation of
Social and cultural Ethical issue or Individual decision
Behavior behavior as ethical or
environment dilemma making
unethical

Organizational factors
● Significant others
● Opportunities
 Examples of deceptive advertising
practices

Bait and False environmental

Overstating benefits
switch claims
Despite being red, It’s a gas giant and the Yes, this is the ringed
Mars is a cold place biggest planet one. It’s a gas giant

Misleading Hidden
Photography tricks
comparisons fees
It’s the closest planet Venus has a beautiful It’s the farthest planet
to the Sun name, but it’s very hot from the Sun
You can use a table

Mass Diameter Gravity

Jupiter 100 355 370

Mercury 490 150 890

Saturn 450 345 567

Venus 1,000 260 245

This is a map

60%
Mercury
Mercury is the closest
planet to the Sun

10%
Jupiter
Jupiter is a gas giant
and the biggest planet
 Anti-Competitive
02 Practices
You can enter a subtitle here if
you need it
 Unethical marketing practices
Areas of ethical
Unethical marketing practices
abuse
●Researcher’s dishonesty
Marketing research ●Using manipulating research techniques
to produce desirable findings
●Planned product obsolescence
Product
●Arbitrary product elimination
management
●Product adulteration or imitation
●Unfair and excessive pricing
Pricing ●Predatory pricing
●Setting artificially high prices
●Unequal treatment of customers
Sales and
●Corrupting purchase decision makers
personal service
●Deceptive salespersons practices
●Gathering fictional data/falsifying
research data
●Invasion of privacy
●Altering the quality and size of a product
to keep the price at the same level
●Misbranding practices
●Price collisions
●Offering different prices for different
buyers
●Undelivered promises of salespersons
●Unresponsiveness to customer
complaints
 Unethical marketing practices

Areas of ethical
Unethical marketing practices
abuse
●Different treatment of customers ●Collecting customer data and selling
Customer
●Information misuse them without customer’s knowledge
management
●Invasion on privacy of consumer ●Binding customers with contracts and
and databases
information confusing them
●Planned product obsolescence
Marketing ●Altering the quality and size of a product
●Arbitrary product elimination
communications to keep the price at the same level
●Product adulteration or imitation
●Customer manipulation ●Online promoting and selling harmful
On-line
●Contacting people without their consent products
marketing
and spamming intrusiveness ●Social media manipulation
●Unethical marketing practices aimed at ●Exploitation of labor force, including
High ethical
children and seniors child labor
vulnerability
●Alcohol and tobacco advertising and sales ●Creating threats for natural environment
Ethical pricing issues to avoid

Price Price
1 fixing 3 discrimination
Mercury is the closest Venus has a beautiful
planet to the Sun name, but it’s very hot

Yo-Yo
2 False advertising 4 pricing
Despite being red, Mars Neptune is the farthest
is a cold place, not hot planet from the Sun
How about some percentages?

75% 25% 50%

Mercury Venus Neptune

It’s the closest planet Venus has a beautiful It’s the farthest
to the Sun name, but it’s very planet from the Sun
hot
4,498,300,000
Big numbers catch your audience’s attention
 333,000.00
earths is the Sun’s mass

24h 37m 23s

it’s Jupiter’s rotation period

386,000 km
it’s the distance between the Earth and the Moon
 Conclusion
Mercury is the closest planet to the Sun and
the smallest one in the Solar System—it’s
only a bit larger than the Moon
Reviewing concepts is a good idea

Mars Jupiter Saturn

Despite being red, It’s a gas giant and Yes, this is the ringed
Mars is a cold place the biggest planet one. It’s a gas giant

Mercury Venus Neptune

It’s the closest planet Venus has a beautiful It’s the farthest
to the Sun name, but it’s very planet from the Sun
hot
 Our team

Helena Paterson John Doe

You can replace the image on You can replace the image on
the screen with your own the screen with your own
Desktop Software
You can replace the image on
the screen with your own work.
Just delete this one, add yours
and center it properly
 Mobile
Web
You can replace the image on
the screen with your own work.
Just delete this one, add yours
and center it properly
Desktop Software
You can replace the image on
the screen with your own work.
Just delete this one, add yours
and center it properly
 Thanks!
Do you have any questions?

youremail@freepik.com
+91 620 421 838
yourcompany.com

CREDITS: This presentation template was

created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik

Please keep this slide for attribution

Alternative resources
Resources

Did you like the resources on this

template? Get them for free at our other
websites.
Vectors:
● Ethical dilemma illustration
● Business ethics illustration
● Online education landing page
● Landing page house searching concept
● Ethical dilemma illustration
● Landing page brainstorming concept
Photos:
● Crop people watching graphics and stati
stics
● Contemplated young businesswoman at
workplace in the office
● Smiling young woman with notepad
● Young man signing a document while lo
oking at the camera
 Instructions for use (free users)
In order to use this template, you must credit Slidesgo by keeping the Thanks slide.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.

You are not allowed to:

● Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Delete the “Thanks” or “Credits” slide.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
In order to use this template, you must be a Premium user on Slidesgo.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Changa One
(https://fonts.google.com/specimen/Changa+One)

Roboto
(https://fonts.google.com/specimen/Roboto)

#0d1e51 #2b47a4 #e8ecff #c5d9ff #d0d7f3 #adbdf8 #6783e6 #4d6bd6

 Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick
the background and layers you want to show and bring them to life with the animator panel! It will boost
your presentation. Check out How it Works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource
and click on the object you want to change. Then, click on the paint bucket and select the color you want.
Group the resource again when you’re done. You can also look for more infographics on Slidesgo.
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE
1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons