Marca Personal

Bruno Pérez Mori

 Antecedentes
Idea de marca Valores Marca independiente que
Medio de difusión de arte, Empatía, diversidad y busca difundir el arte y
para ventas, comisiones y creatividad generar una comunidad.
promocionar el dictado de Así mismo, apunta hacia
clases de pintura. obtener comisiones y
promocionar el dictado de
clases de pintura.
Esencia
Tono La marca acoge al
consumidor a través del
Vivaz, versátil, ligero,
arte y es un espacio para
práctico
todxs.

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Identidad de marca
Misión Visión
Ser un medio de difusión Consolidarse como medio
de arte, de venta y de de ventas de arte a nivel
consientización sobre lo nacional y contribuir en el
social y lo introspectivo conocimiento artístico

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Competencia de marca
Atributos Beneficio Beneficio Valores
Se puede adquirir funcional emocional materializables
obras físicas y Adquieres Se conecta con Conseguir un
digitales o sorpresas en la diversas espacio más
comisiones, Así compra, conoces emociones. agradable al
mismo, se los procesos Sientes que los adquirir obras,
ofrecen prints, creativos, puedes productos sentirte feliz al
stickers, etc. visitar el taller del empatizan usar los
Óptima atención artista contigo. Es un accesorios.
al cliente. lugar donde te
puedes sentir
comprendido
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Estrategia de marca
Posicionamiento Territorio Manejo de la
Marca Medios digitales, marca
independiente ocasionalmente Difusión por
que busca tener en ferias o medio de
un exposiciones anuncios en la red
posicionamiento social Instagram,
medio así como al
participación en
diversos eventos

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Arquetipo
El creador El cuidador
Ingenio, creatividad, Cariño, afecto,
especial, innovación humanizado, promover
una vida mejor para
clientes, compasión,
sacrificio

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Competencia
Marca independiente de artista egresada
de la ENSABAP. Cuenta con una línea
de productos y ha participado en
diversos proyectos como
muralizaciones, ferias y exposiciones..

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8
“ Insight

9
Objetivo

10
Público objetivo – Target (?)

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Concepto
Diversidad

12
La diversidad engloba al público y a los productos
que se ofrecen.

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¿Cómo nace “La
estación multicolor”
Desde la necesidad de crear una marca
personal, para ello se encontró un título
bastante evocativo. Parte de una necesidad de
ser un medio de difundir mi arte y generar
comisiones así como ofrecer clases de pintura.
Entonces, este nombre abre la posibilidad hacia
generar alguna especie de taller, ya sea a través
de un espacio físico o virtual, lo que se engloba
en la concepción de una estación.

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Logotipo

15
Proceso

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17
18
Gama cromática
Creatividad, imaginación
Se usó una armonía
cromática tétrada que
aluda a la diversidad.

Tranquilidad
Simplicidad

Orgánico, bueno
19
Tipografía

20
Inspiración

21
Caminos descartados

22
Thanks!
Any questions?
You can find me at:
@username
user@mail.me

23
Concepto
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25
Hello!
I am Jayden Smith
I am here because I love
to give presentations.
You can find me at
@username

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“ Quotations are commonly
printed as a means of
inspiration and to invoke
philosophical thoughts
from the reader.

27
Want big impact?
Use big image.

28
Use diagrams to explain your ideas

Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

29
And tables to compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 Maps

our office

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89,526,124
Whoa! That’s a big number, aren’t you proud?

32
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
33
 Our process is easy

1 2 3 4

Lorem Ipsum Sit Amet Donec Ultrices Litora

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing. consectetur adipiscing. consectetur adipiscing. consectetur adipiscing.

34
Let’s review some concepts
Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Blue
Is the colour of the clear sky
and the deep sea. It is located
between violet and green on
the optical spectrum.
Blue
Is the colour of the clear sky
and the deep sea. It is located
between violet and green on
the optical spectrum.
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
Red
Is the color of blood, and
because of this it has
historically been associated
with sacrifice, danger and
courage.
35
4000

3000

2000

1000

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Credits
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Extra Resources
For Business Plans, Marketing Plans, Project Proposals,
Lessons, etc
 Timeline

Blue is the colour of Black is the color of Yellow is the color of Blue is the colour of
the clear sky and the Red is the colour of ebony and of outer gold, butter and ripe White is the color of the clear sky and the
deep sea danger and courage space lemons milk and fresh snow deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of Blue is the colour of Red is the colour of Black is the color of Yellow is the color
gold, butter and ripe milk and fresh snow the clear sky and the danger and courage ebony and of outer of gold, butter and
lemons deep sea space ripe lemons

43
Roadmap
Blue is the colour of the Black is the color of
clear sky and the deep Red is the colour of ebony and of outer
sea danger and courage space

1 3 5

2 4 6

Yellow is the color of White is the color of Blue is the colour of the
gold, butter and ripe milk and fresh snow clear sky and the deep
lemons sea

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Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of the Yellow is the color of gold,
clear sky and the deep butter and ripe lemons
sea

Black is the color of ebony White is the color of milk

and of outer space and fresh snow
OPPORTUNITIES THREATS

46
Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

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Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

48
Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the Blue is the colour of the Blue is the colour of the Blue is the colour of the
clear sky and the deep sea clear sky and the deep sea clear sky and the deep sea clear sky and the deep sea

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 Competitor Matrix
HIGH VALUE 2

Competito
r
Comp
etitor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competito
r

Competito
Competitor
r

LOW VALUE 2
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Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

9:00 - 9:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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