Workshop on prepositions and vocabulary

Daniel Felipe Cardenas Castañeda

Market Management Technology Student

ID: 1881642

Servicio Nacional de Aprendizaje SENA

Agosto 8 de 2019

Correspondence in this document should be addressed to Martha Isabel Osorio,

Instructor of Servicio Nacional de Aprendizaje, Commerce and Services Center, Regional

Caldas.
 Contact: miosorioov@misena.edu.co

Contenido

P.O.P vocabulary........................................................................................................................1

Planimetry map...........................................................................................................................3

Vocabulary exercise....................................................................................................................5

Project planimetry.......................................................................................................................6

References...................................................................................................................................7
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Commercial exhibition
P.O.P vocabulary

Collar neck: Generally, these are placed on bottlenecks. These are used in alcoholic

beverages.

Cuello: estos se colocan en cuellos de botella. Son usados en bebidas alcohólicas.

Dump bin: It’s a display container, like a large box, which contains goods for sale.

Recipiente: es un contenedor de exhibición, como una caja grande, que contiene productos

para la venta.

Floor graphic sticker: Floor graphics can catch the attention of potential buyers before a

shopping decision is made. They are made of adhesive material and are usually pasted on floors,

in order to get the attention of people as they walk.

Adhesivo gráfico de piso: los gráficos de piso pueden llamar la atención de compradores

potenciales antes de tomar una decisión de compra. Están hechos de material adhesivo y

generalmente se pegan en el piso, para llamar la atención de las personas mientras caminan.

Gondola end: It promotes your special offers and shows your products through better

visibility.

Góndola: promueve sus ofertas especiales y muestra sus productos a través de una mejor

visibilidad.

Impulse strip: It is positioned in product families. It works by associating display products.

Each strip displays eight products at the same time, hooked to pin.

Tira de estímulo: se posiciona en familias de productos. Funciona asociando productos de

exhibición. Cada tira muestra ocho productos al mismo tiempo, enganchados al pin.

Mobile hanger: It is a piece of hanging cardboard, when it moves, it attracts consumers.

Percha móvil: es una pieza de cartón colgante, cuando se mueve, atrae a los consumidores.
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Commercial exhibition
Poster: It’s a large printed notice, picture, or photograph, used to advertise something.

Póster: es un aviso impreso, una imagen o una fotografía que se utiliza para anunciar algo.

Shelf talkers: They consist on printed card attached to a store shelf to call buyer´s attention to

a particular product or a service.

Etiqueta de información de estantería: consiste en una tarjeta impresa adjunta a un estante

de la tienda para llamar la atención del comprador sobre un producto o servicio en particular.

Standing sign: It combines metal with paper or cardboard. This is located on the floor or on a

surface.

Señal de pie: combina metal con papel o cartón. Esta se coloca en el piso o en una superficie.

Translucent vinyl: They are large pieces of cardboard found in the upper linear displays of

restaurants or shops. They usually have an image and a brand. They also provide a short piece of

information.

Vinilo translúcido: Son grandes piezas de cartón que se encuentran en las pantallas lineales

superiores de restaurantes o tiendas. Por lo general, tienen una imagen y una marca. También

proporcionan una pequeña información.

Wobbler: It is also called a “dangler,” a very small, lightweight sign that hangs from a shelf

or wire.

Colgador: es un letrero muy pequeño y liviano que cuelga de un estante o alambre.

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Commercial exhibition
Planimetry map

Planimetry

Definition
Instrument of plane surfaces used for planning
physical areas because 3D spaces can be
represented in 2D maps.

Objetive
Create an effective display to catch the
costumer’s attention and also a way to protect the
stock from further damage caused by constant
movement.

How does it work

With the Visual Merchandise what is the art
and science of applying effective design ideas in
order to increase store traffic and volume of sales.

Design aspect

Floor space Product placement Traffic Flow

This item needs to This variable refers to the This factor refers to the
consider allocating the commitment with customer’s tracking through
product in such a way that it manufactures, regarding the store. To analyze if it has
creates harmony between sales figures for individual, provided comfort, security
the image store and product, promotions and and enough space to move
merchandising purposes. seasonal considerations. comfortably.

Grid layout

Disadvantages
The linear pattern is
repetitive and creates a
monotonous environment.
The primary aisles are more
exposed than secondary
ones.
Advantages
It permits better visibility
of merchandise.
Design and cost are efficient
It is efficient, convenient, and
strategic.
Customer movements can be
tracked with precision and
traffic control can be more
effective.
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Commercial exhibition

Loop or racetrack layout

Disadvantages Advantages
This layout is costly to This design facilitates
design, construct and impulse buying. The fashion
maintain. merchandise is prominently
displayed on these main
aisles.

Free Flow - layout

Disadvantages
The space store has an
inefficient use.Traffic flow is
not smooth and customers
shopping patterns could be
not predictable.
Advantages
It motivates shoppers to
spend more time in the store
and explore merchandiseIt
generates sales and profits
through impulse shopping.

Vocabulary exercise
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Commercial exhibition

Project planimetry
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Commercial exhibition

References

No hay ninguna fuente en el documento actual

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Commercial exhibition