TALLER SOBRE PREPOSICIONES Y VOCABULARIO – EXHIBICIÓN

COMERCIAL

MASSIEL MARIA QUIROZ

RAMIREZ

FICHA: 2348280

TECNÓLOGO EN GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE, SENA

CENTRO INDUSTRIAL Y DE AVICION
REGIONAL ATLANTICO
2022
 1. Tipos de Material POP ( POINT OF PURCHASE)
Bottlenecks: Generally, these are placed on bottle necks. These are used in alcoholic
beverages.
Collares de botella: Por lo general, se colocan en los cuellos de cuello de las botellas. Se
utilizan en las bebidas alcohólicas.
Display container: It’s a display container, like a large box, which contains goods for sale.
Contenedor de exposición: Es un contenedor de exposición, como una caja grande, que
contiene productos para la venta.
Dangler: a very small, lightweight sign that hangs from a shelf or wire
Colgante: un cartel muy pequeño y ligero que se cuelga de una estantería o de un cable
Floor Grafics: They are made of adhesive material and are usually pasted on floors, in order
to get the attention of people as they walk.
Gráficos de suelo: Están hechas de material adhesivo material adhesivo y se suelen pegados
en el suelo, para llamar la atención de la gente mientras caminan.
Hanging cardboard: It is a piece of hanging cardboard, when it moves, it attracts consumers.
Cartón colgante: Es un trozo de cartón colgante, que cuando se mueve, atrae a los
consumidores.
Posters: A large poster, usually with an image or photograph, that is hung on a wall as a
decorative element.
Carteles: Cartel grande, generalmente con una imagen o fotografía, que se cuelga en una
pared como elemento decorativo
Tent cards: They are large pieces of cardboard found in the upper linear displays
ofrestaurants or shops. They usually have an image and a brand. They also proviade a short
piece of information.
Tarjetas de la tienda: Son grandes trozos de cartón que se encuentran en los expositores
lineales superiores de los restaurantes o tiendas. Suelen tener una imagen y una marca.
También proporcionan una breve información.
 2.
ASPECTS FOR
LAYOUT STORES
Planogram is a tool used for
planimetrics purposes. Planograms are
diagrams of fixtures and products that
illustrate where retail products should
be displayed (usually on a store shelf) in
order to maximize customer purchases, PLANOGRAM
shelf space, and profit margins

FLOOR SPACE: PRODUCT TRAFFIC FLOW:

PLACEMENT:
This item needs to This factor refers to
consider allocating the This variable refers to the customer’s
product in such a way the commitment with tracking through the
that it creates harmony manufactures, store. To analyze if it
between the image regarding sales figures has provided comfort,
store and for individual product, security and enough
merchandising promotions and space to move
purposes. seasonal comfortably.
considerations.

Loop or
racetrack Free Floww-
Grid Layout
layout layout

Loop or racetrack
It consists in a linear Their purpose is to
layout is useful for
system of shelving differentiate
discount or
where fixtures can be merchandise items,
departmental stores.
arranged vertically or product categories
They allow shoppers to
horizontally for and departments.
walk and explore
creating aisles through This is used in
merchandise as they
the store. specialty stores
follow a perimeter
traffic aisle.
3.
 4. PLANIMETRO

Display
SHELVING
Container
s CASHIER

h
SHELVING
e
l
SHELVING
v
i SHELVING
n
g SHELVING

ENTRANCE EXIT
Bathroom
Entrance/exit CASHIER

Bathroom Entrance/exit CASHIER

FIGURE 1. Grid layout design store

Description: The figure contains the design of a small supermarket, inside the store there are
three cashiers, across the width there are six shelves, near the cashiers there are two
restrooms, next to a shelf there is a display container and near the restrooms there is a door
for the entrance and exit of the customers.