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Evidencia Taller

Sobre Preposiciones y Vocabulario – Exhibición Comercial

Por:

Jennifer Fernández Celis

SERVICIO NACIONAL DE APRENDIZAJE – SENA


Regional Cauca
Centro de Teleinformática y Producción Industrial
Tecnología en Gestión de Mercados 1792927
2019
Evidencia Taller
Sobre Preposiciones y Vocabulario – Exhibición Comercial

 Collars: Usually found on bottle necks.


Collares: generalmente se encuentran en los cuellos de botella.

 Dump bin: A display container, like a large box, which contains goods for
sale.
Contenedor de volcado: un contenedor de visualización, como una caja grande, que
contiene bienes para la venta.

 Floor graphics: They are made of adhesive material and are pasted to floors.
Gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

 Gondola ends: It promotes your special offers and shows your products
through better visibility.
La góndola termina: promueve tus ofertas especiales y muestra tus productos a
través de una mejor visibilidad.

 Impulse strip: It is positioned in product families. It works by associating


display products.
Tira de impulso: se coloca en familias de productos. Funciona al asociar productos
de visualización.

 Posters: A large printed notice, picture, or photograph, used to advertise a


product or service.
Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar
un producto o servicio.

 Shelf talkers: printed card attached to a store shelf.


Habladores de estante: tarjeta impresa unida a un estante de la tienda.

 Standing sing: It combines metal with paper or cardboard.


Señal de pie: combina metal con papel o cartón

 Translucent vinyl: large pieces of cardboard found in the upper linear


displays of restaurants or shops
Vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas
lineales superiores de restaurantes o tiendas.

 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.
Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.
PLANIMETRY

Is a measuring instrument
of plane surfaces used for
planning physical areas.

Aspects
Store
Visual
Planning
Merchandising

Distribution of products on shelves


Is the art and science of applying must be made in accordance with the
effective design ideas in order to necessities and the store’s
increase store traffic and volume of objectives.
sales.

Floor space Product placement Traffic flow

This item needs to This variable refers This factor refers to the
consider allocating to the commitment customer’s tracking through
the product in such with manufactures, the store.
a way that it creates regarding sales
harmony between figures for individual To analyze if it has provided
the image store and product, promotions comfort, security and
merchandising. and seasonal. enough space to.

Planogram Grid Layout Loop or Racetrack Layout Free Flow


LayoutLayout

A planogram Linear system of


defines products shelving where Loop or racetrack layout Difference the
location and their fixtures can be they allow shoppers to merchandise
quantity. arranged vertically or walk and explore items, product
horizontally for merchandise as they categories
creating aisles follow a perimeter traffic anartments.
through the store. aisle. This is used in
specialty stores.

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