Cómo trabajar con
este material:
Esta clase consiste en listas de traducción
inversa de diferentes temas gramaticales y diez
clases de vocabulario.
Antes de empezar a estudiar el contenido de
estas clases con el libro, escucha los audios.
Cuando te sientas cómodo/a con los sonidos y
seas capaz de reproducir las frases y preguntas
sin demasiados problemas, entonces podrás
hacer uso de los textos. Es muy importante
que aprendas a confiar en tu oído y no en
la ortografía de las palabras. Los idiomas se
aprenden a través de los oídos, y no de los
ojos. Recuerda que eres el tercer miembro
de la clase, así que usa el botón de Pausa
con total libertad y cuantas veces necesites
mientras estés escuchando el audio.
Cuando sientas que hayas dominado la lista,
ponte a prueba con una hoja de papel. Dóblala
por la mitad y cubre el lado derecho de la lista
de traducción, asegurándote de que no puedas
ver la parte en inglés, y traduce del castellano
al inglés. Después de cada frase, baja la hoja
de papel justo lo suficiente para comprobar
si tu traducción es correcta. Cada vez que
traduzcas una frase correctamente, haz una
señal en el recuadro que hay a su derecha.
Clase 4 Advertising / Marketing
Aquí tienes diez palabras y expresiones de publicidad y marketing para aprender.

sales force comerciales press release comunicado de prensa

ad campaign campaña publicitaria jingle jingle
brand awareness conocimiento de marca viral marketing marketing viral
product placement publicidad por colocación target audience público objetivo
market research estudio de mercado publicity stunt ardid publicitario

Why do many people prefer the Is it always necessary to send a

expression ‘sales force’ to ‘sales press release when a product is
team’? launched?
How many sales people do there Press What product launches are
Sales force need to be in a company to warrant newsworthy enough to merit a press
release
the term ‘sales force’? release?
What key characteristics define a What is the principal aim of a press
successful sales force? release?

Which ad campaign that you have Does a good jingle have to be

seen in the last year stuck in your catchy?
mind and why?
How many jingles could you sing off
Ad campaign Can an ad campaign make or break Jingle
a new product? the top of your head?
Can an ad campaign ever have true Are jingles used less in advertising
artistic value? now than they used to be?

Why is viral marketing on the

What methods are commonly used internet so effective?
to increase brand awareness?
Brand Viral What does the success of viral
How important is brand awareness? marketing techniques prove?
awareness marketing
Does brand awareness have In what way is the rise of social
anything to do with age? networks and viral marketing
linked?

Have you ever been aware of Why is it important to know who your
product placement in Spanish TV target audience is before launching
series? a product?
Product Target How can awareness of a target
Is product placement a form of audience affect the way a product is
placement subliminal advertising? audience
advertised?
Does the use of product placement What kinds of products are you part
on TV and in the cinema bother you? of the target audience for?

Is it always necessary to do market What type of company regularly

research to ensure the success of a stages publicity stunts as part of its
product or service? marketing campaign?
Market What are the most common forms of Publicity
market research? Have you ever witnessed a publicity
research stunt stunt live?
Have you ever been asked to
participate in any form of market Do publicity stunts always achieve
research? their aim?

Puntos clave:
• Ten cuidado de no confundir “publicity” con “advertising”. “Publicity” como concepto, en contraposición a “advertising”, es
algo por lo que no se paga.
• “Off the top of your head” es una forma coloquial de decir ‘basado en lo que te acuerdas’ o ‘sin pensarlo mucho’. En
castellano diríais ‘Así, de primeras…’.
 Pista 4
¡Dos verbos a machacar!

TO TARGET
Does Debbie want Who are most adverts shown on TV
to target the elderly? NXP93: Marketing Objectives
New NXP93. in the early afternoon targeted at?
On Sale from September 1st

Does she want to target 55-65 45-55 What is the target audience
forty to fifty year olds? 35-45
Age
25-35
for reality TV shows?
18-25

Does she want to target eighteen to Who is the magazine

twenty-five year olds? “Hello!” targeted at?

What age group does Do you ever stop to think about

Debbie want to target? who the target is for certain ad
campaigns and products?
Will targeting that age group
be a piece of cake for How do companies target young
DIRIGIRSE (a alguien)
someone like Debbie? people nowadays?

La preposición que suele acompañar al verbo “to La “e” en “target” suena como la ‘i’ castellana. Es
target” no es “to”, sino “at”. decir, se pronuncia /tárguit/.

NOTAS

TO LAUNCH
How did Pete get hold of the Is it easy to get hold of products
NXP93 before it was launched? before they’re officially launched?
Is it important to have a good
When will the NXP93 be launched?
ad campaign when launching
a new product?
Is Pete chuffed about having
the NXP93 before the launch date? Do many ad campaigns start before
NXP93
a product has been launched?
Do you imagine that there will
Why are some products launched
be some sort of event to celebrate touch New NXP93.
feel
experience

On Sale from on different dates in different

the launch of the NXP93?
September 1
st countries?
Have you ever got hold of a product Are many gadgets launched in the
LANZAR (un producto)
before it was officially launched? US before Europe?

Como has visto, la palabra “launch” puede ser tanto ¡Cuidado! La palabra “launch” no se pronuncia con
un verbo como un sujeto. Como sujeto significa el sonido ‘au’ castellano. Decimos /lornch/.
‘lanzamiento’. También puede ser un adjetivo, en el
sentido de “launch party”, “launch date” o “launch
pad”, por ejemplo.