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ACTIVIDAD DE PROYECTO 8
Proyectar el presupuesto de ventas y costos
EVIDENCIA
Dialogo en inglés: Informe de Presupuesto
Evidencia
Dialogo en inglés: Informe de Presupuesto
1. Lea y revise los conceptos presentados en el material “Let’s read- The Market
Thing:”(pag 2).
b. ___Pricing Strategy Key _is the first input a company needs to estimate incomes,
costs, expenses and generally, all the elements that make up the financial statements
of the classic “4 Ps” of marketing.
e. ___sales budget___ is a procedure a lot of companies use to set their goals and
organize their operation plans.
O copie y pegue el link en google para escuchar cada audio. Luego escriba el concepto que mejor
representa esa definición en cada número.
1. ___income statement__
2. _______balance sheet____________
4. ____financial indicator___________
5. _____sales budget_____
4. Basado en la información contenida en el material de formación “Sales forecast
and financial indicators”, elabore un dialogo cuyo tema sea una reunión de los
directivos de una empresa donde planean el informe de presupuesto. El dialogo
debe tener por lo menos tres personajes y cada personaje debe tener por lo
menos 3 intervenciones. Puede incluir saludos y despedidas o frases de
bienvenida y cierre. (Tenga en cuenta la gramática y estructura de oraciones en
inglés S+V+C)
An electromotor company meeting with manager Amelia Smith, chief marketing officer Thomas
Brown, and chief financial officer Jack Murphy is scheduled in the meeting room on business
day tocreate the sales budget.
Thomas Brown: good morning mr Jack Murphy and dr Amelia Smith, we have to start with the
preparation of the sales budget because i need to plan the strategy based on that Budget
Amelia Smith: we have actually met with Jack Murphy to help us in the preparation of said
Budget
Jack Murphy: Dr Amelia Smith, what budget do we have for this planning?
Amelia Smith: the estimated budget for this year is 300 million dollars that were approved by
the committee in past meetings
Thomas Brown: What analysis do we have for our budget? Why we must take into account the
price of our service as well as the competitors and their prices that affect our market
Jack Murphy: we have historical data, market trends, industry sales, competitors' sales. We
need to carry out the surveys to obtain information with the purchase intention, purchase frequency
and average customer expenses
Thomas Brown: I am in charge of the design of the survey and the tabulation with the respective
analyzes
Amelia Smith: Very well, we have a very valuable work team, we will meet during the week to give time
in the application of the surveys and analyzes to start designing our sales budget and thusbe able to
establish the prices with which we will enter the Market
Jack Murphy: At this time we have to carry out this data collection as soon as possible so that Dr.
Amelia Smith can give us a prompt response with this analysis.
Thomas Brown: Well then I will be waiting for the marketing teamto see our strengths in the market, so
we conclude this meeting to give the collection of information as soon as possible thank you very much
and have a good day.