Análisis de cambio de precio - producto

ACTUAL ANÁLISIS Precio 1 Precio 2 Precio 3 Precio 4 Precio 5 Precio 6

PRECIO DE VENTA 12.00 NUEVOS PRECIOS VTA. 13.00 14.00 15.00 16.00 11.00 10.00
MARGEN BRUTO 20.0% Variación de precio 8.3% 16.7% 25.0% 33.3% -8.3% -16.7%
UNIDADES VENDIDAS 1,000 Unidades mínimas 706 545 444 375 1,714 6,000
Total VENTAS 12,000 VENTAS mínimas 9,176 7,636 6,667 6,000 18,857 60,000

Coste de las ventas 9,600 Coste de las ventas 6,776 5,236 4,267 3,600 16,457 57,600
MARGEN BRUTO 2,400 MARGEN BRUTO 2,400 2,400 2,400 2,400 2,400 2,400

ANÁLISIS DEL RIESGO

Rendimientos previsibles INCREMENTO DE VENTAS NECESARIO -29.4% -45.5% -55.6% -62.5% 71.4% 500.0%
si no se modifican las ventas VENTAS (con histórico uds.) 13,000 14,000 15,000 16,000 11,000 10,000
MARGEN BRUTO 3,400 4,400 5,400 6,400 1,400 400
cálculo del margen bruto
% margen bruto 26.15% 31.43% 36.00% 40.00% 12.73% 4.00%
Diferencia de margen 1,000 2,000 3,000 4,000 -1,000 -2,000
Diferencia de % margen 6.15% 11.43% 16.00% 20.00% -7.27% -16.00%

ventas mínimas ventas - historico uds. ventas mínimas

70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Precio 1 Precio 2 Precio 3 Precio 4 Precio 5 Precio 6
1 Datos de los productos a analizar
Denominación Prod. 1 Prod. 2 Prod. 3 Prod. 4 Prod. 5 Prod. 6 Prod. 7 Prod. 8 Prod. 9 Prod. 10
Precio de venta actual 100.00
% Margen Bruto 20.0%
Ventas en unidades 1,000
Margen Bruto Total 20,000 0 0 0 0 0 0 0 0 0

2 Análisis AUMENTO de precios Prod. 1 Prod. 2 Prod. 3 Prod. 4 Prod. 5 Prod. 6 Prod. 7 Prod. 8 Prod. 9 Prod. 10
▼ % máximo de caída de las ventas en unidades para seguir manteniendo el margen bruto total indicado arriba ▼
Escenario 1 aumento en % 5.0% 20.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Escenario 2 aumento en % 10.0% 33.33% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Escenario 3 aumento en % 15.0% 42.86% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Escenario 4 aumento en % 20.0% 50.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

3 Análisis DESCENSO de precios Prod. 1 Prod. 2 Prod. 3 Prod. 4 Prod. 5 Prod. 6 Prod. 7 Prod. 8 Prod. 9 Prod. 10
▼ % de incremento de las ventas en unidades para seguir manteniendo el margen bruto total indicado arriba ▼
Escenario 1 descenso en % 5.0% 33.33% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Escenario 2 descenso en % 10.0% 100.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Escenario 3 descenso en % 15.0% 300.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Escenario 4 descenso en % 20.0% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

4 CAMBIO DE PRECIOS Prod. 1 Prod. 2 Prod. 3 Prod. 4 Prod. 5 Prod. 6 Prod. 7 Prod. 8 Prod. 9 Prod. 10

Nuevo precio de venta

Unidades para mantener margen bruto
Ventas mínimas para mantener m. bruto
Análisis del riesgo
Incremento de ventas necesario
Ventas según histórico
Coste de las ventas
Nuevo margen bruto
% margen bruto
Variación margen bruto
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0 0 0 0 0 0 0 0 0 0
ZONA O CANAL BASE 1 2 3 4 5 6 7 8 9 10
Zona 1 10,000 10,500 10,600 10,700 10,800 10,900 11,000 9,900 9,800 9,700 9,600
Zona 2 12,000 12,600 12,720 12,840 12,960 13,080 13,200 11,880 11,760 11,640 11,520
Zona 3 9,000 9,450 9,540 9,630 9,720 9,810 9,900 8,910 8,820 8,730 8,640
Zona 4 3,000 3,150 3,180 3,210 3,240 3,270 3,300 2,970 2,940 2,910 2,880
Zona 5 29,000 30,450 30,740 31,030 31,320 31,610 31,900 28,710 28,420 28,130 27,840
Zona 6 120,000 126,000 127,200 128,400 129,600 130,800 132,000 118,800 117,600 116,400 115,200
Zona 7 32,000 33,600 33,920 34,240 34,560 34,880 35,200 31,680 31,360 31,040 30,720
Zona 8 43,000 45,150 45,580 46,010 46,440 46,870 47,300 42,570 42,140 41,710 41,280
Zona 9 21,000 22,050 22,260 22,470 22,680 22,890 23,100 20,790 20,580 20,370 20,160
Zona 10 67,919 71,315 71,994 72,673 73,353 74,032 74,711 67,240 66,561 65,881 65,202
Zona 11 92,020 96,621 97,541 98,461 99,382 100,302 101,222 91,100 90,180 89,259 88,339
Zona 12 100 105 106 107 108 109 110 99 98 97 96
Zona 13 0 0 0 0 0 0 0 0 0 0
Zona 14 0 0 0 0 0 0 0 0 0 0
Zona 15 0 0 0 0 0 0 0 0 0 0
Zona 16 0 0 0 0 0 0 0 0 0 0 0
Zona 17 0 0 0 0 0 0 0 0 0 0
Zona 18 0 0 0 0 0 0 0 0 0 0
Zona 19 0 0 0 0 0 0 0 0 0 0
Zona 20 0 0 0 0 0 0 0 0 0 0
TOTAL VENTAS 439,039 460,991 465,381 469,772 474,162 478,553 482,943 434,649 430,258 425,868 421,477
% Vs. BASE 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% -1.0% -2.0% -3.0% -4.0%

Variaciones % s/Total 5% 6% 7% 8% 9% 10% -1% -2% -3% -4%

Zona 1
Zona 2
Zona 3
Zona 4
Zona 5
Zona 6
Zona 7
Zona 8
Zona 9
Zona 10
Zona 11
Zona 12
Zona 13
Zona 14
Zona 15
Zona 16
Zona 17
Zona 18
Zona 19
Zona 20
 RESULTADOS BASE 1 2 3 4 5 6 7 8 9 10
Ventas en unidades 12,000 12,240 12,360 12,480 12,600 12,720 12,840 12,960 13,080 13,200 12,120
Precio medio de venta 100 110 109 108 107 106 105 104 103 102 101
Total VENTAS 1,200,000 1,346,400 1,347,240 1,347,840 1,348,200 1,348,320 1,348,200 1,347,840 1,347,240 1,346,400 1,224,120
Consumo 10,000 11,781 11,788 11,794 11,797 11,798 11,797 11,794 11,788 11,781 10,711
Gastos de personal 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Otros gastos 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000
Coste de las ventas 570,000 571,781 571,788 571,794 571,797 571,798 571,797 571,794 571,788 571,781 570,711
MARGEN BRUTO (sc) 630,000 774,619 775,452 776,046 776,403 776,522 776,403 776,046 775,452 774,619 653,409
Costes publicidad y promoción 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Gastos de personal 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
Otros gastos operativos 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Gastos operativos 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000
RESULTADO (B.A.I.I.) 585,000 729,619 730,452 731,046 731,403 731,522 731,403 731,046 730,452 729,619 608,409
Resultado financiero 100 100 100 100 100 100 100 100 100 100 100

RESULTADO (B.A.I.) 585,100 729,719 730,552 731,146 731,503 731,622 731,503 731,146 730,552 729,719 608,509
% MARGEN BRUTO 52.5% 57.5% 57.6% 57.6% 57.6% 57.6% 57.6% 57.6% 57.6% 57.5% 53.4%
% BENEFICIO sobre ventas 48.8% 54.2% 54.2% 54.2% 54.3% 54.3% 54.3% 54.2% 54.2% 54.2% 49.7%
% Variación VENTAS 12.20% 12.27% 12.32% 12.35% 12.36% 12.35% 12.32% 12.27% 12.20% 2.01%
% Variación MARGEN BRUTO 22.96% 23.09% 23.18% 23.24% 23.26% 23.24% 23.18% 23.09% 22.96% 3.72%
% Variación RESULTADO 24.72% 24.86% 24.96% 25.02% 25.04% 25.02% 24.96% 24.86% 24.72% 4.00%

Variaciones
Ventas en unidades 2% 3% 4% 5% 6% 7% 8% 9% 10% 1%
Precio de venta 10% 9% 8% 7% 6% 5% 4% 3% 2% 1%
Precio compra (consumo) 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
Gastos de personal
Cost. publicidad y promoción
Otros gastos
Resultado financiero
 MiEmpresa Análisis de sensibilidad Ejercicio 2020
Concepto BASE 1 2 3 4 5 6 7 8 9 10
Ventas en unidades 12,000 12,240 12,360 12,480 12,600 12,720 12,840 12,960 13,080 13,200 12,120
Precio medio de venta 100 110 109 108 107 106 105 104 103 102 101
Total VENTAS 1,200,000 1,346,400 1,347,240 1,347,840 1,348,200 1,348,320 1,348,200 1,347,840 1,347,240 1,346,400 1,224,120

Consumo 10,000 11,781 11,788 11,794 11,797 11,798 11,797 11,794 11,788 11,781 10,711
Gastos de personal 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Otros gastos 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000
Coste de las ventas 570,000 571,781 571,788 571,794 571,797 571,798 571,797 571,794 571,788 571,781 570,711
MARGEN BRUTO (sc) 630,000 774,619 775,452 776,046 776,403 776,522 776,403 776,046 775,452 774,619 653,409

Costes publicidad y promoción 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
Gastos de personal 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
Otros gastos operativos 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Gastos operativos 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000
RESULTADO (B.A.I.I.) 585,000 729,619 730,452 731,046 731,403 731,522 731,403 731,046 730,452 729,619 608,409

Resultado financiero 100 100 100 100 100 100 100 100 100 100 100

RESULTADO (B.A.I.) 585,100 729,719 730,552 731,146 731,503 731,622 731,503 731,146 730,552 729,719 608,509

% MARGEN BRUTO 52.50% 57.53% 57.56% 57.58% 57.59% 57.59% 57.59% 57.58% 57.56% 57.53% 53.38%
% BENEFICIO sobre ventas 48.76% 54.20% 54.23% 54.25% 54.26% 54.26% 54.26% 54.25% 54.23% 54.20% 49.71%

% Variación VENTAS 12.20% 12.27% 12.32% 12.35% 12.36% 12.35% 12.32% 12.27% 12.20% 2.01%
% Variación MARGEN BRUTO 22.96% 23.09% 23.18% 23.24% 23.26% 23.24% 23.18% 23.09% 22.96% 3.72%
% Variación RESULTADO 24.72% 24.86% 24.96% 25.02% 25.04% 25.02% 24.96% 24.86% 24.72% 4.00%
 márgenes (importe) m.bruto baii resultado
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800,000
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0
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variaciones ventas m.bruto resultado

30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
1 2 3 4 5 6 7 8 9 10