EVIDENCIA 2: MARKET PROJECTION

ACTIVIDAD DE APRENDIZAJE 3

AUTOR(ES):
DIANA LISSETH RODRIGUEZ BRAVO

SERVICIO NACIONAL DE APRENDIZAJE

SENA

TECNOLOGIA EN NEGOCIACION INTERNACIONAL

Colombia Abril 2019

 ACTIVIDAD DE APRENDIZAJE 3

EVIDENCIA 2: MARKET PROJECTION

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible
conseguirlas metas propuestas en la proyección de un mercado,a fortunadamente existen recursos
que apoyan y orientan este proceso, especialmente en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el
material de formación denominado Expressing opinions and preferences correspondiente a esta
actividad de aprendizaje y dicionalmente el siguiente material complementario:

Market share projection tips for small business.

8 steps for the success of a marketing plan.

Luego de estas consultas, realice lo siguiente:

 Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario indicado.
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

8 STEPS

SUCCESS
OF A

Explore your Analyse your

customers are competitor 1° NIVEL
JERARQUIA
your best
consultants

Many marketing competitors competitors as well as

plans over years the market scenario.

explore the Analyse your Analyse business plan

current customers. this step marketing Prepare
yourself comes first plan changes your 2° NIVEL
trends of the
industry. as you marketing JERARQUIA
analyse plan
yourself

Implement ready to implement the Follow up –

plan

3° NIVEL
Explore other These 8 steps steps can be JERARQUIA
opportunities – make sure you carried out in
are covering varied priorities

need to study its competitors

strong marketing 4° NIVEL

plan which targets JERARQUIA
its TG
Realice un resumen en inglés que contenga como mínimo dos párrafos, de la
lectura del segundo material complementario mencionado anteriormente.

The ideal marketing plan needs to be a living, breathing and customized document. It is the single
document that is at the core of all of your marketing objectives, strategies and tactics. In an effort to
help you craft the perfect, and most importantly, realistic marketing plan for your company, try using
our 8 Steps:

Step 1: Executive Summary This section is an overview of the problem or strategic goals and a
simple, direct summation of the marketing plan’s objective and strategies.
Step 2: Situation Analysis This includes competitive research, market analysis, SWOT, summaries
of cultural trends and issues, recent performance, problems, opportunities and strategies.
Step 3: Sales Analysis/Forecast Where deemed necessary, marketing plans may not be built on just
generating sales, but on attaining leads, building social media communities or creating in-store or web
traffic. Whatever your measurement, we strongly believe establishing a “baseline” against which to
measure your achievement.
Step 4: Marketing Objectives These are specific objectives based on identified opportunities. Try to
make these objectives measurable and attainable.
Step 5: Marketing Strategy How do you intend to achieve these objectives? In this section, outline
your channels, marketing tactics, creative messaging, etc.
Step 6: Implementation Outline in detail your rollout or execution of the strategy. These are actions
needed to achieve the objectives, with dates, responsibilities and details on how success will be
measured.
Step 7: Review Since all plans are unique, all other considerations must be discussed, addressed or
resolved before putting the plan into action. These could include risks, contingencies, the need for
internal support, distribution channel issues or other similar topics that need to be identified or
addressed.
Step 8: Budget What will each phase of the plan cost? Without a realistic budget that is outlined in
detail, you are only asking for trouble!