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UNIVERSITARIOS DE MONTERREY
Avance proyecto de investigación.
Se ha observado una relación directa entre una mala calidad de sueño y el mayor riesgo de obesidad, enfermedades
cardiovasculares, metabólicas y trastornos del ánimo, como resultado de una senescencia celular acelerada (Molt et al.,
2021).
Mencionan que la privación de sueño total durante más de 48 horas provoca alucinaciones visuales o auditivas, y entre más
pase el tiempo puede haber alteraciones de la conciencia, llegar al coma e incluso hasta la muerte.
Carrillo et al. (2018) asocian que estos trastornos son por causas psiquiátricas o psicológicas, siendo de las más frecuentes la
depresión, la ansiedad generalizada y el estrés.
Por lo anterior surge la siguiente pregunta de investigación ¿Cuáles son los principales trastornos del sueño que afectan a los jóvenes
universitarios y que consecuencias producen?
La fase de sueño REM constituye un 25 % del sueño total. El tiempo de vigilia va aumentando con la edad, cada vez se
duerme menos, y cada vez hay menos sueño REM.
Las fases de sueño NREM y REM se alternan sucesivamente, cuatro a cinco veces por la noche. En total, la fase de sueño
NREM dura unas 6 horas, y la fase de sueño REM, dos horas, por término medio. Es más fácil despertar al sujeto en la fase
de sueño REM que en la fase NREM (Velayos et al., 2007).
Existen unos relojes biológicos en el sistema nervioso central. Uno de ellos, situado en el hipotálamo, establece el ritmo
sobre los otros relojes biológicos, situados caudalmente, y hace que el sueño NREM y el sueño REM duren un tiempo fijado.
intrapersonal como extra personal, con el contexto sociocultural y con ciertas enfermedades mentales e interacciones con medicamentos (Cuzco
1. Insomnios.
2. Hipersomnias.
3.Parasomnias.
1. Existe dificultad para iniciar el sueño, para conseguir un sueño continuo o existe un despertar matutino antes de la hora deseada.
También puede manifestarse como una sensación de “sueño no reparador” o de escasa calidad.
3. Existe al menos uno de los siguientes síntomas que reflejan las consecuencias diurnas de los problemas de sueño nocturnos
Clínicamente el cuadro se caracteriza por somnolencia diurna excesiva, despertar mareado, performance reducido con problemas de atención y
Green marketing is a practice Green marketing is a practice Green marketing is a practice Green marketing is a practice
where companies seek to go where companies seek to go where companies seek to go where companies seek to go
above and beyond traditional. above and beyond traditional. above and beyond traditional. above and beyond traditional.
Touchpoint Touchpoint
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CUSTOMER
VOICE OF
Green marketing is a practice Green marketing is a practice Green marketing is a practice Green marketing is a practice
where companies seek to go where companies seek to go where companies seek to go where companies seek to go
above and beyond traditional. above and beyond traditional. above and beyond traditional. above and beyond traditional.
25%
30%
27% 35% 27% 15%
20%
20%
20%
01 02 03 04 05 06
YOUR TITLE YOUR TITLE YOUR TITLE
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more information here as well. more information here as well. more information here as well.
30
50%
19
30%
18
20%
28
WEEKLY SALE PRODUCT AVERAGE GRAPH
SHARE 120
100
80
Data 1 Data 2 Data 3
60
20
Data 7 Data 8
6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 0
AM AM AM AM AM AM PM PM PM PM
1/11 2/11 3/11 4/11 5/11 6/11 7/11 8/11 9/11 10/11
• Willingly accepts supervision • Assumes significant • Develops broader business • Provides strategic direction
• Demonstrates competence responsibility perspective, help others • Builds organizational
on a portion of a larger • Relies on less supervision, understand in the broader capability through work
project works independently and business context and needs. system and process
• Performs effectively on produces results • Contributes to the improvement.
detailed and routine tasks • Builds expertise performance of others as a • Exercise power for the
• Shows directed creativity • Develops credibility and a manager, mentor, or idea benefit of the organization.
and initiative reputation leader. • Sponsors and prepares
• Represents the work group future leaders.
• Performs well under time • Builds a strong collegial
and budget pressure network on important issues. • Represents the organization
• Builds a strong internal and to key external groups on
• Learns how “we” do things
external network. critical strategic issues.
A D K A R
It’s important to realize Understanding that there’s There’s no point in trying Knowing how to do During this stage, you
that by implementing a need for change and to implement change something doesn’t should also be on the
change, you require wanting change to happen unless the people whose necessarily mean that you lookout for areas where
employees to step outside are two different things. jobs are changing know can do it in practice. the new process isn’t
of their comfort zone. When people honestly how to get things done. Here’s a simple example. serving you or is
They aren’t going to do so want to see positive Getting through this step When you were a kid, you demotivating your staff.
willingly unless you can. change, they’ll go. could be. knew that to ride a a. For instance, if you’ve.
AWARENESS 50%
DESIRE 65%
KNOWLEDGE 90%
ABILITY 75%
REINFORCEMENT 40%
AGENDA ITEM 01 AGENDA ITEM 02
01. Green marketing is a practice whereby 02. Green marketing is a practice whereby
companies seek to go above and beyond. companies seek to go above and beyond.
Green marketing is Green marketing is Green marketing is Green marketing is Green marketing is
a practice whereby a practice whereby a practice whereby a practice whereby a practice whereby
companies. companies. companies. companies. companies.
BUDGET INCURRED PLANNED FORECASTED
FUTURE
PROJECT INCURRED BUDGET REMAINING
SCHEDULED
Amount $2 $2 $2 $2
Expenses $2 $2 $2 $2
Total $5 $5 $5 $5
INCOME 01 - FEB 15 - FEB
Income Item 04 - -
Income Item 05 - -
Expense Item 04 - -
Expense Item 05 - -
$8,310,000 Q1 $9,140,000
$5,600,000 Q2 $6,030,000
$7,670,000 Q3 $7,090,000
$3,770,000 Q4 $4,470,000
TYPE OF COSTS PLANNED COSTS ACTUAL COSTS DEVIATIONS/CAUSES
BUDGET
For many small
business owners,
maintaining
positive cash
flow and a stable
balance sheet.
Personal
Individual Organization
Proficiency
Operational
Engage today’s talent Make things happen
Near-Term
For many small business owners, maintaining positive cash flow and a stable balance sheet can be an ongoing battle
01 that consumes virtually all of their time. Even retirement often seems like a distant speck on the horizon, let alone
plans to.
For many small business owners, maintaining positive cash flow and a stable balance sheet can be an
02 ongoing battle that consumes virtually all of their time. Even retirement often seems like a distant
speck.
For many small business owners, maintaining positive cash flow and a stable balance
03 sheet can be an ongoing battle that consumes virtually all of their time. Even
retirement often seems like a distant speck on the horizon, let alone plans to hand over
the.
For many small business owners, maintaining positive cash flow and a stable balance sheet can be an
04 ongoing battle that consumes virtually all of their time. Even retirement often seems like a distant
speck.
For many small business owners, maintaining positive cash flow and a stable balance sheet can be an ongoing battle
05 that consumes virtually all of their time. Even retirement often seems like a distant speck on the horizon, let alone
plans to.
Company
description The problem Your solution Why not?
EXECUTIVE summary
SUMMARY
Description and
Lifecyle & Fulfillment & How do you
comparison with
PRODUCTS competition
pricing requirements stand out?
& SERVICES
Demographics Barriers to
Market needs
& Target market entry &
MARKET & Competition
segmentation regulation
ANALYSIS
YOUR TITLE
For many small business owners,
maintaining positive cash flow.
BUSINESS
YOUR TITLE PLAN YOUR TITLE
For many small business owners, For many small business owners,
maintaining positive cash flow. INFOGRAPHIC maintaining positive cash flow.
The business was The business was The business was The business was
growing so quickly growing so quickly growing so quickly growing so quickly
it was getting new it was getting new it was getting new it was getting new
customers faster customers faster customers faster customers faster
than it could keep than it could keep than it could keep than it could keep
up with the orders. up with the orders. up with the orders. up with the orders.
EXECUTIVE PRODUCTS & MARKET MARKETING FINANCIAL
SUMMARY SERVICES ANALYSIS STRATEGY PLANNING
For many small For many small For many small For many small For many small
business owners, business owners, business owners, business owners, business owners,
maintaining maintaining maintaining maintaining maintaining
positive cash flow and a positive cash flow and a positive cash flow and a positive cash flow and a positive cash flow and a
stable balance sheet stable balance sheet stable balance sheet stable balance sheet stable balance sheet
can be an ongoing can be an ongoing can be an ongoing can be an ongoing can be an ongoing
battle. battle. battle. battle. battle.
JAN ‘19 FEB ‘19 MAR ‘19 APR ‘19 MAY ‘19 JUN ‘19 JUL ‘19 AUG ‘19 SEP ‘19 OCT ‘19 NOV ‘19 DEC ‘19
YOUR TITLE
YOUR TITLE
YOUR TITLE
YOUR TITLE
YOUR TITLE
YOUR TITLE
GOES HERE
01
Private equity has successfully attracted the best and brightest in corporate America,
including top performers from Fortune 500 companies and elite strategy and management
consulting.
YOUR TITLE
GOES HERE
Private equity has successfully attracted the best and brightest in corporate America,
02 including top performers from Fortune 500 companies and elite strategy and management
consulting.
YOUR TITLE
GOES HERE
03
Private equity has successfully attracted the best and brightest in corporate America,
including top performers from Fortune 500 companies and elite strategy and management
consulting.
YOUR TITLE
Private equity has successfully attracted the
best and brightest in corporate America,
including top performers from Fortune 500
companies.
YOUR TITLE 02
Green marketing is a practice whereby companies seek to
go above and beyond traditional marketing by promoting
environmental core values in the hope that consumers will
associate these values with their company or brand.
Engaging in these sustainable activities can lead to creating
a new product line that caters to a new target market.
YOUR TITLE 01 YOUR TITLE 02
Green marketing is a practice whereby Green marketing is a practice whereby
companies seek to go above and companies seek to go above and
beyond. beyond.
YOUR TITLE 02
0% 50% 100%
Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go
above and beyond. above and beyond. above and beyond. above and beyond. above and beyond.
SALES VOLUME BY CATEGORY LAST MONTH COMPARISON
Product 04
2017 2019
Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby companies practice whereby companies practice whereby companies practice whereby companies practice whereby companies
seek to go above and seek to go above and seek to go above and seek to go above and seek to go above and
beyond. beyond. beyond. beyond. beyond.
Green marketing is a Green marketing is a Green marketing is a Green marketing is a Green marketing is a
practice whereby practice whereby practice whereby practice whereby practice whereby
companies seek to go companies seek to go companies seek to go companies seek to go companies seek to go
above and beyond. above and beyond. above and beyond. above and beyond. above and beyond.