COTESALUD

VERSIÓN: 3

FECHA: 30-03-2015
INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP – 05

1. DATOS GENERALES
PROGRAMA TÉCNICO LABORAL POR COMPETENCIAS

Formular El Concepto Y La Estrategia Creativa De Comunicación Interna Y Externa Según

NORMA
Políticas De La Organización.
Definir El Concepto De Comunicación De Acuerdo Con Las Necesidades De La
ELEMENTO
Organización Y Los Clientes
Gestionar eventos de acuerdo con el plan
GUÍA DE CÓDIGO DE LA
estratégico organizacional o el plan de
APRENDIZAJE GUÍA
mercadeo
TIPO DE
Evaluación
INSTRUMENTO
NOMBRE

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1. Que es una PREGUNTA ABIERTA

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2. QUE ES UNA PREGUNTA CERRADA

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3. Que es la problema de un proyecto

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4. Que es una encuesta

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 COTESALUD
VERSIÓN: 3

FECHA: 30-03-2015
INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP – 05

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5. Que es el presupuesto del proyecto

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7. Que es la justificación de un proyecto

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8. Que es el resumen del proyecto
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9. Que son los objetivos del proyecto
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10. Que es el marco conceptual y teórico
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11.- El objetivo de una ……….. es ofrecer al consumidor un incentivo para la compra o adquisición de
un producto o servicio a corto plazo, lo que se traduce en un incremento puntual de las ventas.
a) Oferta b) Demanda c) Promoción d) Marketing e) Propaganda

12. Que es la metodología del proyecto

 COTESALUD
VERSIÓN: 3

FECHA: 30-03-2015
INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP – 05

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13. Que es el Cronograma de actividades

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14. Que son los indicadores del proyecto

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14. Que son los resultados del proyecto

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15. Que son los recursos del proyecto

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 COTESALUD
VERSIÓN: 3

FECHA: 30-03-2015
INSTRUMENTO DE EVALUACIÓN CÓDIGO: FOR – GP – 05

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16. Que es la imagen de un producto o servicio

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17. Como elegir la imagen de un producto o servicio

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18. Característica de la imagen de un producto o servicio

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19. Porque es importante elegir la imagen de un producto o servicio

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