DIPLOMACIA

COMERCIAL Y EL ROL
D E L R E P R E S E N TA N T E
COMERCIAL
A G E N DA

QUÉ ES LA DIPLOMACIA COMERCIAL Y CUÁL ES SU

I M P O R TA N C I A ?

DIPLOM ACI A COM ERCI AL BASA DA EN LA SOSTENIBILIDA D

TRENDS DE INVERSIONES GLOBALES Y EL ROL DE LA IED

CONCLUSIONES
 Concepto

DIPLOMACIA COMERCIAL

PROMOVER ATRAER INVERSIÓN PROMOVER EL TURISMO POSICIONAR LA MARCA

EXPORTACIONES EXTRANJERA DIRECTA INTERNACIONAL DEL PAÍS

C O M P E T I T I V I DA D

REDUCIR RIESGOS DE LA
INTERNACIONALIZACIÓN

F u e n t e : C o m m e r c i a l D i p l o m a c y : A c o n c e p t u a l o v e r v i e w ( 2 0 0 8 ) , O l i v e r N a r a y
 R AT I O N A L
TURISMO
DIPLOMACIA COMERCIAL
ACCESO A INFORMACIÓN CONFIABLE:
Generación de oportunidades a través de inteligencia de mercados

RESPALDAR LA IMAGEN DEL PAÍS Y EMPRESAS:

Presentación de oportunidades y clima de inversión

APOYO EN LA INTERNACIONALIZACIÓN EMPRESARIAL:

Presentación de contrapartes comerciales a empresas

ACOMPANAMIENTO DE DELEGACIONES COMERCIALES:

Organización de agendas para miembros del gobierno y empresarios

MANEJO DE CONFLICTOS:
Facilitación en caso de disputas comerciales (p. ej. Importador no paga)

APOYO EN ASUNTOS ESTRÁTEGICOS:

Acceso a vacunas, negociación de políticas comerciales, actividades de I&D

F u e n t e : C o m m e r c i a l D i p l o m a c y : A c o n c e p t u a l o v e r v i e w ( 2 0 0 8 ) , O l i v e r N a r a y
O B J E T I VO S D E D E S A R R O L L O S O S T E N I B L E ( O D S )

• Acuer do de París de cambio climático se

ratifica la agenda 2030 de desar rollo
sostenible.

• Los ODS constituyen un llamamiento

univer sal a la acción para poner fin a la
pobreza, proteger el planeta y mejorar las
vidas y las perspectivas de las personas en
todo el mundo.

• USD 6 trillones necesarios para alcanzar los

ODS.

• Sector privado está llamado a asumir un rol

impor tante en la consecución de los ODS
I N V E R S I O N E S D E I M PA C TO

• Par te de un ecosistema de tipos de inver sión

con propósito:
• Inver siones r esponsables (Evitar)
• Inver siones Sostenibles (Beneficiar)
• Inver siones Impacto (Contribuir)
• Filantropía

• 3 pr opósitos de la inver siones de impacto:

• Retor nos financier os positivos
• Efectos ambientales positivos
• Impacto social

• Amster dam hub mundial par a inver sionistas de

impacto

• Opor tunidad para posicionar a Colombia en la

comunidad de inver sionistas de impacto
 E L PA C TO V E R D E

• E l P a c t o Ve r d e E u r o p e o e s u n o d e l o s p i l a r e s d e l a n u e v a
política económica y ambiental de la Comisión de la UE.

• Es una estrate gia de crecimiento que busca que la UE sea

sostenible y climáticamente neutr a par a 2050 impulsando la
competitividad de la industria y garantizando una
transición justa para las regiones y los trabajadores
afectados.

• Abarca todos los sectores de la economía, especialmente

los del transpor te, la energía, la agricultura, la
construcción y las industrias, como las de la siderurgia, el
cemento, las TIC , los textiles y los pr oductos químicos.

F u e n t e : O f i c i n a c o m e r c i a l d e C o l o m b i a a n t e l a U E , M i n . C I T
E S T R AT E G I A PA R A U N A A G R I C U LT U R A S O S T E N I B L E

• Reducir uso de • Al menos 25% de

plaguicidas químicos en agricultura orgánica en
un 50% para 2030 la UE para 2030

• Propuesta legislativa • M e n o r e s t a r i f a s d e I VA
para evitar para frutas y verduras
comercialización de orgánicas
productos relacionados
con la deforestación
• La Comisión vigilará la
aplicación de la Directiva
sobre prácticas
• Etiquetado nutricional y comerciales desleales
sostenible que abarque • Nueva legislación que
los aspectos fortalezca la posición
nutricionales, climáticos, de los agricultores en
ambientales y sociales la cadena de
suministro

F u e n t e : O f i c i n a c o m e r c i a l d e C o l o m b i a a n t e l a U E , M i n . C I T
Global Investment
Trends
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Types of FDI
• The OECD states that “FDI involves the acquisition of a lasting interest and effective voice in the management of an
enterprise in a host country” and that; “This is generally considered to be achieved with more than 10% ownership of
the foreign enterprise.”

• International businesses are engaged in many types of FDI and often consider multiple types at the same time when
considering how to enter a new market. There are two main groups of FDI listed below:

1. Traditional FDI 2. Non-Traditional FDI

• New physical operations
• Brownfield (in existing sites,
typically by a new company)
• Business expansion / Re-
investment (of an existing
operation)
• Equity investments: Mergers &
Acquisitions (M&As), Joint Ventures
(JVs)
• Non-equity modes (NEMs):
- Subcontracting, licensing, production,
sharing, franchising, management and
turnkey projects
- Public-private partnership projects
- Startup /entrepreneurial FDI
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

FDI inflows in 2021 experienced a strong rebound and exceeded

pre-pandemic levels
Global FDI inflows
2015-2021, total USD billions

2,032 2,065
+65.3%
1,647 1,650
1,530
1,436

998

2015 2016 2017 2018 2019 2020 2021

Pre-pandemic (preliminary
data)
SOURCE: World Investment Report 2021 and Investment Trends Monitor, January 2022 by UNCTAD
 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

The recovery of FDI inflows were highly uneven

Global FDI Inflows by development group
2015-2021, FDI Capex, USD billions
World Developed Developing LDCs
2,400
YoY growth
2,032 2,065 2020-21

1,800 1,647 1,650

1,530 +65%
1,437
1,345
1,268
1,200
999
894 870 +31%
730 749 777
654 702 708 663
+149%
600 692 723
312

34 67 50 37 58 24 29
0 +18%
2015 2016 2017 2018 2019 2020 2021
SOURCE: World Investment Report 2021 and Investment Trends Monitor, January 2022 by UNCTAD
(preliminary data)
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Global FDI inflows in Latin America and the Caribbean showed no growth in 2021

FDI Inflows by world region

2020-2021, % global market share

38
Asia-pacific
54

23
North America
18

19
Europe
9
Latin America and the
9 Caribbean accounted for 9%
Latin America and the Caribbean of global FDI inflows in 2021
9

5
Middle East
6
2021
6 2020
Africa
4

SOURCE: Wavteq based on UNCTAD preliminary data, 2021

 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

The importance of MNE’s for FDI

*Top 100 = over one-third of global business R&D

SOURCE: Wavteq training publications - Link
Global Sector and
Industry FDI
Trends
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Greenfield capex recovery is underway in most top sectors

Top 10 sectors greenfield FDI YoY growth
FDI Capex, USD billions, 2021 2020 vs 2021

Renewable energy 84 -8%

Communications 71 +18%

Semiconductors 59 +274%

Real estate 48 +39%

Software & IT services 35 +20%

Transportation & Warehousing 32 +21%

Electronic components 28 +34%

Food & Beverages 27 +12%

Chemicals 21 -39%

Automotive OEM 19 -4%

SOURCE: Wavteq based on fDi Markets (Excludes Retail projects). Data does not include all FDI projects but includes most major investments.
 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Greenfield FDI job creation bounced back in 2021

Top 10 sectors greenfield FDI YoY growth
FDI Jobs, in thousands, 2021 2020 vs 2021

Software & IT services 241 +63%

Real estate 209 -5%

Business services 134 +40%

Consumer products 126 +12%

Food & Beverages 88 +17%

Communications 86 +21%

Electronic components 70 0%

Transportation & Warehousing 69 +13%

Automotive OEM 50 -6%

Automotive components 47 -6%

2021

SOURCE: Wavteq based on fDi Markets (Excludes Retail projects). Data does not include all FDI projects but includes most major investments.
Latin America and the
Caribbean Regional
FDI Trends
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Colombia ranks 5th in Latin America and the Caribbean for regional market share of
FDI capital expenditure
FDI Capex by country
2020-2021, % regional market share

31
Brazil 36
25
Mexico 30
Chile 10
8
4
Argentina 7
Colombia 7
6
3
Peru 3
Costa Rica 3
3
0
Paraguay 2
Dominican Republic 5
1
Panama 1 2020
1
2021
SOURCE: Wavteq based on fDi Markets data on the capital investment of greenfield FDI projects. Includes estimates. Includes announced projects.
 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Top sectors in Latin America and the Caribbean 2020 - 2021

Latin America FDI Capex by sector

2020-2021, % market share
• Renewable energy
10 and communications
Renewable energy 21
contributed to over
26 40% of total FDI
Communications 21
capital expenditure in
5 Latin America in 2021
Automotive OEM 12
6
Coal, oil & gas 5 • Automotive OEM and
4 renewable energy
Transportation & Warehousing 5 were the largest
3 growing sectors for
Food & Beverages 4 FDI capex in 2021,
5 growing by 165% and
Financial services 4 115% respectively
2020
9
Hotels & tourism 4 2021

SOURCE: Wavteq based on fDi Markets data on the direct job creation of greenfield FDI projects. Includes estimates. Includes announced projects. .
Colombia FDI Trends
What's driving FDI and What
are the Implications?
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

What is driving long-term FDI decisions?

A 2021 poll conducted by Investment Monitor of C-suite level executives

identified the biggest macro trends impacting long-term FDI

50% 22% 19% 10%

Climate Change is the Remote working is the Industry 4.0 is the biggest Offshoring/Near-shoring
biggest trend according to biggest trend for 22% of trend for 19% of is the biggest trend for
half of executives executives executives 10% of executives

SOURCE: Wavteq based on Investment Monitor poll

 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Climate change impact on FDI and investment promotion

Global market share of greenfield FDI1
Capex, % share of global
Conventional Energy
Environmental Technology
20 Environmental technology has
18.2 overtaken conventional energy
17.5
to be the biggest FDI sector
14.9 globally
15 14.2
12.7 Global energy investments
13.2 needs to more than double to
9.3 $5 trillion a year to reach Net
10 8.6
7.8 Zero by 20502

Most of the investment will be in

5 electricity generation,
2.7 infrastructure, the circular
economy and buildings

0
2017 2018 2019 2020 2021

SOURCE: 1fDi Markets from the Financial Times Limited ; 2 https://www.bruegel.org/2021/08/how-much-investment-do-we-need-to-reach-net-zero/

COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION
Remote working impact on FDI and investment promotion

Share of greenfield FDI (sectors prone to remote working)1

Jobs, % share of global
Financial and Professional Services
22 ICT 20.7
20
~30% of global FDI job creation
18 in 2021 was in sectors with high
15.6 potential for remote working
16
13.9 14.0 13.6
14 There are now 3 types of FDI –
12 physical, virtual, and hybrid
9.9
10 8.7 8.9 9.2
8 7.2 70% of economic development
organizations see the trend of remote
6 working to be positive2
4
2
0
2017 2018 2019 2020 2021

SOURCE: 1fDi Markets from the Financial Times Limited ; 2 Wavteq Webinar Pool, https://www.wavteq.com/publications/webinars-events/#outerdiv-9591
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Industry 4.0 impact on FDI and investment promotion

Industry 4.0 sectors share of greenfield FDI1
Capex, % share of global

Electronic Components 19.0

Semiconductors
Consumer products 4.7
Industrial equipment
Industry 4.0 is leading to FDI
11.0 growth in areas including
9.4 8.8 robotics, AI, Cloud Computing,
7.8 3.9 9.9
2.4 IoT, 3D Printing, Location devices,
2.3 4.0 and smart sensors
3.4 2.8
2.9 1.6
1.8 1.6 2.8 3.1
1.3
1.8 1.3 1.6 1.5 1.3
2017 2018 2019 2020 2021

• SOURCE: 1Wavteq analysis based on data from fDi Markets.

 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Offshoring/nearshoring impact on FDI and investment promotion

How many companies are diversifying their supply chains?
% of companies planning diversification and citing specific activities

New or additional suppliers 47

Over 60% of MNEs consider
supplier linkages to be important or
critically important in their location
32% Increased warehousing 41
decisions (WBG survey, 2020)

Suppliers in several countries 22 62% of companies are

considering diversification of their
62%
global supply chains (DIHK
survey, 2021)
Shorter supply routes 12

no diversification shifting to in-house production 11

planned diversification

SOURCE: DIHK, Going international Survey, March 2021

Top growth sub-sector for FDI: forecast 2022

Source: Wavteq Corporate Intelligence Unit (CIU)

COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

An uncertain future: the war in Ukraine will have a large impact on FDI
Positive impact Negative impact
Implications
Oil and gas prices are spiking, causing a rise in inflation and increasing the cost of
1
manufacturing FDI globally
FDI is expected to increase sharply in minerals and agribusiness as companies
2
diversify away from Russia

3 Agriculture and food security will be highly impacted as Russia and Ukraine are key
global suppliers spurring new investment

4 Sanctions will impact multinationals bottom lines and uncertainty and lower world
GDP growth may reduce FDI
Flight bans will impact the tourism sector in countries that attract tourists from
5
Russia and Ukraine
The war and huge of growth of defence spending in Europe will stimulate large
6
expansion of defence investment globally

7 Further acceleration of energy transition away from fossil fuels with huge
investment expected in countries that were dependent on Russian oil

SOURCE: Wavteq
Why do Companies
Invest Overseas?
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION
Simplistic Model of Corporate Location Decision Making

• When engaging with multinational

enterprises the fact that they are
commercial organizations should always
be foremost in the mindset of an
investment promotion officer.

• Companies ultimately make FDI

decisions based on where they can
maximize making money and/or
saving.

Make Money
Save Money

Source: Wavteq
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION
Strategic Model of Corporate Location Decision Making

Strategic opportunities and challenges

oExpansion (e.g. Cloud, Big Data, AI, EVs)
oConsolidation (e.g. Semiconductors, Telco)
oRestructuring (e.g. Energy)
oCompany ambitions (e.g. Pharma, Chinese firms)

‘Pull’ factors ‘Push’ factors

o New markets (e.g. India/Africa) o Home base costs (e.g. China)
o New resources (e.g. lithium) o Taxation (e.g. China, N.Europe)
o Cost advantages/taxation (e.g. Mexico/Ireland) o Labour market (e.g. Japan)
o Technology access (e.g. California) o Exchange rates (e.g. US, Switz.)
o Contracts (e.g. rail, real estate, utilities)

Source: Wavteq
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION
Academic Model of Corporate Location Decision Making

When looking at why companies select a specific location for an FDI project, classical FDI theory
demonstrates that this due to 4 fundamental motives driving the location of FDI: (1) Market seeking – need to
invest to serve locally domestic and regional markets; (2) Resource seeking – need to invest locally to access
natural
Marketresources; (3) Efficiency
Seeking Motives seeking
Resource – need
Seeking to investEfficiency
Motives to save costs e.g.Motives
Seeking low cost workforce or lowmotives
Asset seeking energy
costs; and (4) Asset seeking – need to invest to access local assets e.g. R&D or talent pools.

e.g. China e.g. South America e.g. Central America e.g. Europe/US

Many FDI decisions are based on a combination of different strategies e.g. to lower costs and access new markets

Source: Wavteq
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION
OECD Evidence on FDI Location Decision Making

1. Market size and growth: s s pl p l M Es’ l s s, s

When a with
countries firm adecides to locate
large market overseas,
size and it usually
a high growth rateengages in more
will provide a systematic
profitablecomparison
investment of
potential investment destinations. A number of factors, which can be categorised under five
opportunities.
s s, l M Es’ s l v
2. Natural and human resource endowments: the availability and cost of natural and human resources –
including labour productivity and adequate skills – are another driving force behind FDI.

3. Physical, financial and technological infrastructure: the quality and availability of backbone services are
key elements of a sound investment climate and are key considerations to attract MNEs.

4. Openness to international trade and investment: an open economy to international trade and investment
provides investors with more business opportunities and will influence their decision-making accordingly.

5. The policy and institutional framework: a fair, transparent and predictable regulatory and administrative
w v s w s s s M Es’ s s l v s s
potential reinvestments or expansions.

SOURCE: OECD (2002)

The Site Selection
Process
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Stages of the Site Selection Process

Geographical Location criteria
Stage Decision stage
focus
• Market size
Regions Long list of countries
• Market access and proximity
1
• Policy environment for FDI
• Competitiveness
• Operational costs
2 Countries Short list of countries • Proximity to markets
• Labour skills and quality
• Incentives and costs
Regional decision inside • Labour availability
3 Localities
country • Industry clusters
• Size and availability of premises
4 Sites Sub-regional decisions • Property costs
• Infrastructure

SOURCE: Wavteq
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION
Different Sectors Have Different Location Determinants
Decision stage Location criteria

1. “Emerging Industries” • High propensity to cluster

o Digital technologies • Access to leading technologies and innovative environment
o mRNA technology • Presence of Universities, researchers and skilled labour
o Nanotechnology • Susceptible to catalyst initiatives and Government support
o Environmental technology • Prestige locations in a quality environment
• Excellent infrastructure and accessibility to customers/markets
2. “High Tech Manufacturing” • Existing skill base vital especially in advanced manufacturing/industry 4.0
o Semiconductors • Access to large and growing markets and key customers
o Telecoms equipment • Track record in attracting high tech manufacturing
o Pharmaceuticals & Fine chemicals • Sensitive to difference in operating costs and tax/incentives
o Advanced materials • High quality communications
o Aerospace • Purpose-built premises with full Government support

3. “Knowledge Based Services” • Appropriate skills availability + open immigration + talent attraction policies
o IT services & Software • Rapid market access
o HQ functions • Propensity to cluster in IT & Software, HQ and R&D
o R&D • Low operative costs major driver for some functions
o Financial and business services • Access to advanced technologies & University research for R&D
o Telecoms services • High quality facilities in prestige location for HQ functions
o Publishing • Wide variety of countries, but concentration within countries
SOURCE: Wavteq
Location Determinant
Evidence
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Location determinants for Global vs Latin America and the Caribbean greenfield
FDI in 2021
Location motives: percentage of companies citing factor (2021)

Skilled workforce availability 30

41
access to regional market 48
32
Access to domestic market 30
30
Regulations or business climate 13
22
Research & innovation 18
10
Transport infrastructure 8
9
Industry cluster 11
9
Government support 8
8 Global
Quality of life 2 LAC
3

SOURCE: Wavteq based on fDi Markets from the Financial Times Limited. Sample size: 331 motives recorded from 197 greenfield FDI projects in 2021
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Greenfield FDI capital investment is closely correlated to market size

The WAVTEQ Country FDI Determinants Model shows that 60.5% of variation in the volume of
greenfield capital investment a country attracts is determined by the GDP of the country (see R²
value in the graph below).
80000
y = 3.0108x + 4493.6
70000
R² = 0.6053
Capital investment

60000
(2015-2017 average)

50000

40000

30000 o The size of, and accessibility to, the national and
regional market is likely to be a key location
20000 determinant for many sectors.
o IPAs should provide up-to-date data on the size of
10000 the national and regional market in each key
target sector and, ideally, forecasts.
0
0 5000 10000 15000 20000 25000
GDP PPP (2017) US$ billion

SOURCE: Wavteq Country FDI Determinants Model. Model based on 82 countries

COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Greenfield FDI job creation is closely correlated to population size

The WAVTEQ Country FDI Determinants Model shows that 63.8% of variation in the volume of FDI jobs a
country attracts is determined by the Population of the country (this is shown in the statistical correlation
R² value in the graph below).

250000

y = 0.0001x + 12453
200000 R² = 0.638
(2015-2017 average)
FDI jobs created

150000

100000 o The size of the population and workforce is a

key driver of FDI in most sectors.
o IPAs should provide up-to-date data on the size
50000
of the population and workforce overall and in
each key target sector.
0
0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000
Population (2017)

SOURCE: Wavteq Country FDI Determinants Model. Model based on 82 countries

COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Sectors most driven by skilled workforce availability

Percentage of companies citing Skilled Workforce Availability as a location motive for FDI (2019-21)
Software & IT services 50.1

Biotechnology 45.2

Pharmaceuticals 36.2

Automotive components 35.8

Consumer products 32.6

Communications 32.5

Electronic components 26.7

Business services 26.4

Financial services 17.3

Industrial equipment 15.2

SOURCE: Wavteq based on fDi Markets from the Financial Times. Data includes 6,523 FDI projects globally with FDI motives cited
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Sectors most driven by access to technology and innovation

Percentage of companies citing Technology and Innovation as a location motive for FDI (2019-21)

Software & IT services 21.0

Medical devices 16.2

B s ss s &… 16.0

Communications 14.5

Pharmaceuticals 13.1

Financial services 11.2

Business services 9.6

Electronic components 7.8

Industrial equipment 7.3

SOURCE: Wavteq based on fDi Markets from the Financial Times. Data includes 6,523 FDI projects globally with FDI motives cited
 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Sectors most driven by access to industry cluster/ critical mass

Percentage of companies citing Presence of Industry as a location motive for FDI (2019-21)

Biotechnology 47.9

Semiconductors 32.4

Non-automotive transport OEM 25.0

Pharmaceuticals 20.8

Aerospace 20.3

Communications 17.2

Financial services 17.0

Software & IT services 16.7

Medical devices 15.0

Automotive OEM 13.2

SOURCE: Wavteq based on fDi Markets from the Financial Times. Data includes 6,523 FDI projects globally with FDI motives cited
Colombia Location
Determinants
 COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

How have company determinants changed for Colombia 2020-2021?

YoY growth
Companies citing location motives for FDI In Colombia
2020 vs 2021
% of companies citing motive, 2020-2021
64
Skilled workforce availability 57 +11%

27
Regional market access 14 +92%

27
Regulations and business climate 21 +27%

23
Research & innovation 14 +59%

18
Language Skills 21 -15%

14
Domestic market access 21 -36%

9
Industry cluster 14 -37%

9 -37%
Quality of life 14

SOURCE: Wavteq based on fDi Markets from the Financial Times. 2021 2020
COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

CSS Corp citing skills as a determinant for investing in Colombia

• US-based CSS Corp, an IT services and technology support company, has opened a new delivery centre in
Barranquilla, Colombia which will initially employ 150 people but with plans to increase up to 500 by 2023

• The new operation will serve global markets on behalf of Ingenico, a merchant acquirer and payments
processor owned by Worldline Brand

“We are delighted with the launch of our

Colombia operations. The new centre at
Barranquilla will strengthen our fast-growing
LATAM presence and provide additional access
to unique capabilities and skills that the vibrant
talent landscape in Colombia brings to the table”

Sunil Mittal, Chief Executive Officer, CSS

Corp

SOURCE: CSS Corp press release – link

COURSE 1 – INTRODUCTION TO INVESTMENT PROMOTION

Ubiquity citing business/ regulatory climate, market access and skills as a

determinant for investing in Colombia
• Ubiquity, a global business process outsourcer and one of the fastest-growing private companies in
the United States, recently announced the opening of their newest servicing centre in Bogotá

“With its dynamic business environment, skilled workforce,

thriving multiculturalism, and proximity to North America, Bogotá
is an ideal place for us to operate.

We will be able to tap into a rich talent pool that possesses

Spanish and other language skills and offer companies the
customised and world-class customer experiences in which we
take considerable pride.

Ubiquity’s new Bogotá office positions us well to service this

hyperactive market today and into the future.”

Matthew Nyren, Chief Executive Officer, Ubiquity,

SOURCE: IBS Intelligence – link