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1 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$

ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 2


3 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
g§nmXH$s¶

hrM Vr doi...
Amnë¶mM amIoVyZ
nwÝhm OÝ‘ KoʶmMr!

ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 4


‘mJrb XmoZ dfmªMm H$mi hm Amnë¶mgmR>r {eH$dUrMm
H$mi hmoVm. ¶m XmoZ dfmªV Á¶m ì¶mdgm{¶H$, CÚmoOH$,
ì¶mnmè¶m§Zr ¶mo½¶ Vr {eH$dU KoVbr, VoM ^{dî¶mV
¶oUmè¶m g§Yr Amnë¶m nXamV nmSy>Z KoʶmgmR>r gj‘
AgVrb.
Amnë¶m Am°{’$g, XþH$mZm§Mo XadmOo ~§X AgyZhr
Amnë¶mbm ì¶dgm¶ H$am¶Mm hmoVm. J«mhH$ Amnë¶mH$S>o
¶oV Zgbm, Var H$moU˶m Zm H$moU˶m ‘mJm©Zo Amnë¶mbm
J«mhH$mn¶ªV nmohmoMm¶M§ hmoV§. H$maU hm Amnë¶m Am{U
Amnë¶m ì¶dgm¶mÀ¶m OJʶm-‘aʶmMm àý hmoVm.
AZoH$ CÚmoOH$m§Zr ¶m H$mimV AZoH$ Šc¥ß˶m H$mT>ë¶m.
H$moUr Amnë¶m nma§n[aH$ ì¶dgm¶mV Am°ZbmBZMr ^a
KmVbr, Va H$moUr g§nyU© ì¶dgm¶ Am°ZbmBZ Zobm.
H$moUmbm B©-H$m°‘g©Mr ‘XV Pmbr, Va H$moUmbm {S>{OQ>b
‘mH}$qQ>JMr. H$moUr Amnë¶m àUmbrV ~Xb Ho$bm, Va
H$moUr ì¶dgm¶M ~Xbbm.
ZdZdrZ à¶moJ Am{U g§emoYZ ¶mZoM CÚmoJ-
ì¶dgm¶mbm ~i {‘iV§, Vmo Zdr H$bmQ>Ur KoVmo. ¶m
H$mimV ho à¶moJ, g§emoYZ à˶oH$mZo Amnë¶m ì¶dgm¶mV
5 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
Ho$bo. Omo ¶m XmoZ dfmªÀ¶m g§Kfm©À¶m H$mimH$Sy>Z H$mhr
{eH$bm, Á¶mZo Amnë¶m ì¶dgm¶mV ZdZdo à¶moJ Ho$bo,
Zmdrݶ AmUbo Am{U Vmo {Q>H$bm Agm à˶oH$ CÚmoOH$
A{^Z§XZmg nmÌ Amho.
AmìhmZm§Zm gm‘moao Joë¶mZ§Va nwT>o ¶oUmam H$mi AZoH$
ZdZdrZ g§Yr KoD$Z ¶oUma Amho. OJ ^maVmH$S>o AmVm
AmeoZo nmhVo¶. nma§narH$ VgoM AZoH$ ZdZdrZ CÚmoJ
OJ^amVyZ ^maVmV ¶oVrb. ¶m gd© g§Yr Amnë¶mgmR>r
àJVrMr Zdr H$dmS> CKS>Vr. "‘oH$ BZ B§{S>¶m' Am{U
"AmË‘{Z^©a ^maV' A§VJ©V gaH$maMo YmoaUhr bKy VgoM
‘ܶ‘ CÚmoJm§À¶m {dH$mgmMo AgUma Amho.
hrM Vr doi {’${ZŠg hmoD$Z Amnë¶mM amIoVyZ Zdm
OÝ‘ KoʶmMr. ¶mgmR>r Á¶m H$gmoQ>rMm gm‘Zm H$amdm
bmJob, Vr H$gmoQ>r Joë¶m XmoZ dfmªV Vwåhr XoD$Z VmdyZ,
gwbmIyZ ~mhoa Ambobm AmhmV.
- e¡boe amOnyV
g§nmXH$

ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 6


7 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
{~PZog ñQ´>oQ>oOr
H$er ~ZdVmV?

AmnU Ooìhm EImXm ZdrZ ì¶dgm¶ gwê$ H$aV


qH$dm EImXo ZdrZ àm°S>ŠQ> ~mOmamV AmUVmo
dm Amnë¶m ì¶dgm¶mMm nwT>rb AmamIS>m V¶ma
H$aV AgVmo, Voìhm nÕVeranUo ñQ´>°Q>oOr ~ZdUo
A˶§V ‘hÎdmMo AgVo. E‘.~r.E H$m°boO qH$dm
BVa H$mog©Ûmao ¶m nÕVr {eH$dë¶m OmVmV. na§Vw
gm‘mݶ CÚmoOH$m§n¶ªV gmo߶m ^mfoV ¶m nÕVr
nmohmoMy eH$V ZmhrV. ˶m‘wio ¶m boIm‘m’©$V
ì¶dgm¶mMr ñQ´>°Q>oOr H$er ~Zdmdr, ˶mgmR>r
H$moUH$moUVo {gÕm§V AmhoV, H$moU˶m Jmoï>r
H$amì¶m, H$moU˶m Jmoï>r Q>mimì¶m ho Vw‘À¶mg‘moa
‘m§S>V Amho.
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 8
1. ñnYm© : H$moUVmhr ì¶dgm¶ AgVmo, ˶mbm ñnY©H$
AgVmVM. AmVm Oar ZgVrb Var ^{dî¶mV ¶oUmaM.
Amnë¶m ñnY©H$m§nojm nwT>o amhʶmgmR>r ñQ´>°Q>oOr A˶§V
‘hÎdmMr AgVo.
2. g§gmYZm§Mr ‘¶m©Xm : à˶oH$ ì¶dgm¶mbm doJdoJir
g§gmYZo bmJVmV. Ogo ‘erZ, n¡gm, H$m‘Jma, H$ƒm
‘mb. hr gd© g§gmYZo ‘¶m©{XV AmhoV. EH$ CÎm‘ ñQ´>°Q>oOr
Amnë¶mbm dV©‘mZmVM Zmhr Va ^{dî¶mVgwÕm {H$Vr
Am{U Ho$ìhm g§gmYZo bmJUma AmhoV ¶mMm A§XmO Xe©dVo.
˶mZwgma AmnU doioV {Z¶moOZ H$ê$Z hr g§gmYZo ¶mo½¶
doir CnbãY H$ê$ eH$Vmo.
3. {~H$Q>Vm : H$moUVmhr ì¶dgm¶ hm gmYm gmonm ZgVmo.
˶mV AZoH$ àH$maÀ¶m Jw§VmJw§Vr AgVmV. ˶m Jw§Ë¶mV Z
AS>H$Vm Amnë¶m ܶo¶mÀ¶m {XeoZo OmʶmgmR>r ñQ´>°Q>oOr
A˶§V ‘hÎdmMr AgVo.
ì¶dgm¶mMr Q´>°Q>oOr H$er ~Zdmdr?
1. pìhOZ Am{U {‘eZ
¶m XmoZ Jmoï>r Oar Amnë¶mbm gmo߶m dmQ>V AgVrb
Am{U H$mhrVar N>mZ dmQ>ob Ag§ pìhOZ Am{U {‘eZ
9 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 10
ñQ>oQ>‘|Q> AmnU {bhÿ Agm {dMma H$aUo MwH$sMo Amho.
Amnë¶m ì¶dgm¶mÀ¶m ñQ´>°Q>oOrMr {Xem hr pìhOZ Am{U
{‘eZÛmao R>aVo. ˶m‘wio ho XmoÝhr A˶§V ‘hÎdmMo Amho.
* pìhOZ ñQ>oQ>‘|Q> ho ^{dî¶m~Ôb gm§JVo. åhUOo,
EImÚm ì¶dgm¶mbm A§{V‘V: H$m¶ H$am¶Mo Amho ho pìhOZ
ñQ>oQ>‘|Q> gm§JVo.
* {‘eZ ñQ>oQ>‘|Q> ho dV©‘mZH$mi XmIdVo. AWm©V,
EImXm ì¶dgm¶mMo amoOÀ¶m H$m‘mV H$m¶ C{Ôï> Amho Vo
{‘eZ ñQ>oQ>‘|Q> gm§JVo.
"Q>mQ>m ‘moQ>g©'Mo pìhOZ d {‘eZ nmhÿ.. ˶mdê$Z
Amnë¶mbm A§XmO ¶oB©b.
pìhOZ
By FY 2024, we will become the most
aspirational Indian auto brand, consistently
winning, by
- Delivering superior financial returns
- Driving sustainable mobility solutions
- Exceeding customer expectations, and
- Creating a highly engaged work force
AWm©V, 2024 n¶ªV darb Mma {df¶m§V gdm}Îm‘
H$m‘{Jar H$ê$Z ^maVmVrb Am°Q>mo B§S>ñQ´>r‘Yrb gdm©V
11 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
‘hÎdmH$m§jr ~«°ÊS> hmoUo.
{‘eZ
We innovate mobility solutions with passion
to enhance the quality of life.
AWm©V, Amåhr OrdZmMm XOm© dmT>dʶmgmR>r ZmdrݶnyU©
‘mo{~{bQ>r gmoë¶weÝg emoYVmo.
2. ì¶dgm¶mMo gm‘϶© Am{U H$‘Hw$dV ~mOy§Mm Aä¶mg
H$aUo
EH$Xm H$m Amnbo {‘eZ Am{U pìhOZ R>abo H$s nwT>rb
nm¶ar åhUOo Amnë¶m ì¶dgm¶mMm Aä¶mg H$aUo. gdm©V
àW‘ Amnë¶m ì¶dgm¶mÀ¶m O‘oÀ¶m ~mOy H$moU˶m ¶mMr
¶mXr H$amdr. Ogo Amnbo XþH$mZ ‘mH}$Q>À¶m ‘ܶ^mJr Amho
qH$dm Amnë¶mH$S>o CÎm‘ H$‘©Mmar AmhoV, B˶mXr. ˶mZ§Va
Amnë¶m H$‘Hw$dV ~mOy§Mm {dMma H$amdm. Ogo AmnU
R>am{dH$M àm°S>ŠQ²g R>odVmo, Amnbo bm°¶b H$ñQ>‘g© H$‘r
AmhoV, B˶mXr.
¶m ~mOy§Mm {dMma Ho$ë¶mda Amnë¶mbm Amnë¶m
ì¶dgm¶mMr gÚpñWVr bjmV ¶oB©b. ho gd© KQ>H$ ~XbUo
Amnë¶m AWm©V ì¶dgm¶mÀ¶m AmdmŠ¶mV AgVo.
3. g§Yr Am{U YmoHo$
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 12
13 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
Amnë¶m hmVmV Agboë¶m Jmoï>tZ§Va AmVm Á¶m Jmoï>r
Amnë¶m hmVmV ZmhrV ˶m§Mm {dMma H$amdm. g§Yr AWm©V
Á¶m Jmoï>r Amnë¶m ’$m¶ÚmÀ¶m AmhoV, Ogo Amnë¶m
B§S>ñQ´>rgmR>r gaH$maZo H$mhr {deof ¶moOZm AmIë¶m

ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 14


AgVrb, ^maVmV {S>{OQ>bm¶PoeZ hmoV Amho Am{U ¶mMm
Amnë¶m Am°ZbmB©Z em°nbm ’$m¶Xm hmoV Amho, B˶mXr.
VgoM YmoŠ¶m§nmgyZ gmdYmZ hmoʶmgmR>r ˶m§Mmhr {dMma
H$am¶bm hdm. Ogo Amnë¶mbm AZoH$ ñnY©H$ AmhoV. Amnbo
J«mhH$ H$moamoZmgma»¶m H$maUm§‘wio H$‘r n¡go IM© H$ê$
bmJbo AmhoV, B˶mXr.
4. Amnë¶m g‘moa H$moUVo n¶m©¶ AmhoV ho emoYUo
darb gd© Jmoï>tMm Aä¶mg Ho$ë¶mda Amnë¶mbm ho bjmV
¶oB©b H$s Aem H$moU˶m Jmoï>r AmhoV Á¶mV AmnU àJVr
H$ê$ eH$Vmo d H$moU˶m Jmoï>tgmR>r Amnë¶mbm {d{eï>
ñQ´>°Q>oOrMr JaO Amho. CXm. Amnë¶mbm Oa g‘Obo H$s
Amnë¶m ‘mH}$Q>‘ܶo gaH$maZo ZdrZ ¶moOZm AmUë¶m‘wio
2. 5- gr ’«o$‘dH©$

H§$nZr Amnë¶m ì¶dgm¶mMo Zmd, bmoJmo, Amnbr CËnmXZo Am{U Amnë¶m ì¶dgm¶mV BVa Á¶m Jmoï>r ¶oVmV ˶m gd©
Jmoï>r.
H$ñQ>‘a Amnë¶m ì¶dgm¶m§Mo J«mhH$ H$moU AmhoV ho OmUUo A˶§V ‘hÎdmMo Amho. Ogo Amnbo Oa EImXo XþH$mZ Agob
Va Amnbo J«mhH$ ho ˶m n[agamV amhUmao, 18 Vo 65 d¶moJQ>mVrb 춺$s Agy eH$Vrb. Amnbr ñQ´>°Q>oOr
˶m§À¶mZwgma R>adUo A˶§V ‘hÎdmMo Amho.
H$m°pån{Q>Q>g© Amnbm ì¶dgm¶, Amnbo J«mhH$ ¶mgmo~V Amnbo ñnY©H$ d ˶m§À¶m ñQ´>°Q>oOr OmUUo JaOoMo Amho H$maU Vo Amnbo
J«mhH$ Ho$ìhmhr H$m~rO H$ê$ eH$VmV.
H$mob°~moaoQ>g© Amnbo H$‘©Mmar gmoS>Vm Amnë¶m ì¶dgm¶mV BVa Oo bmoH$ gh^mJr AmhoV Vo Amnbo H$mob°~moaoQ>g© AmhoV. Ogo
Amnë¶mbm Oo H$ƒm ‘mb nwadVmV, Oo Amnbr Om{hamV H$aVmV, Oo Amnë¶mbm {dVaUmV ‘XV H$aVmV,
B˶mXr.
H§$Q>oŠñQ> ¶mV Amnë¶m ì¶dgm¶mda ’$aH$ nmS>Umè¶m gd© ì¶dgm¶-~mø Jmoï>r ¶oVmV. Ogo XoemVrb gaH$ma d ˶m§Mo
{ZU©¶, AW©emó, Amnë¶m J«mhH$m§Mo {dMma, B˶mXr.
15 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 16
AZoH$ ñnY©H$ dmT>Uma AmhoV, Va AmnU ˶m~Ôb ñQ´>°Q>oOr
V¶ma H$ê$.
5. ¶mo½¶ ñQ´>°Q>oOr {ZdS>Uo
Amnë¶mbm EH$Xm ho bjmV Ambo H$s Amnë¶mbm
H$moU˶m Jmoï>rgmR>r ñQ´>°Q>oOr ~Zdm¶Mr Amho H$m ˶mnwT>rb
nm¶ar åhUOo ¶mo½¶ n¶m©¶mMr {ZdS>. CXm. Oa Amnë¶mbm
ho ‘mhrV Amho H$s Amnë¶m ‘mH}$Q>‘ܶo ñnYm© dmT>Uma Amho
Va AmnU Amnbo CËnmXZ dmT>dy eH$Vmo, qH$‘V H$‘r
H$ê$ eH$Vmo, bm°¶b ({Zð>md§V) J«mhH$ dmT>dy eH$Vmo qH$dm
Amnbm àMma d Om{hamV dmT>dy eH$Vmo. na§Vw Amnë¶mH$S>o
CnbãY Agboë¶m g§gmYZm§‘m’©$V AmnU ¶mn¡H$s H$moU˶m
Jmoï>r H$am¶À¶m ho R>adUo.
ñQ´>°Q>oOr ‘°ZoO‘|Q>Mo Q>ßno :
H$moUVrhr ñQ´>°Q>oOr hr Imbrb VrZ Q>ß߶m§V H$m¶©aV
hmoVo.
nm¶ar 1 : ñQ´>°Q>oOr V¶ma H$aUo
AmVmn¶ªV AmnU Oo H$mhr nm{hbo Vr Pmbr n{hbr
nm¶ar. ˶m Jmoï>r H$ê$Z Amnbr ñQ´>°Q>oOr AmVm V¶ma Pmbr
Amho.
17 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
nm¶ar 2 : ñQ´>°Q>oOr dmnaUo
Amnbr ñQ´>°Q>oOr {H$Vrhr CÎm‘ Agbr Var Vr
dmnaë¶m{edm¶ {Vbm H$mhrM AW© Zmhr. ˶m‘wio ¶mo½¶
àH$mao ñQ´>°Q>oOr dmnaUogwÕm {VVHo$M ‘hÎdmMo Amho. ¶mgmR>r
AmnU doJdoJù¶m Q>ß߶m§V H$m¶ H$aUma AmhmoV ho R>admdo.
Ogo Amnë¶m darb CXmhaUmV AmnU n{hë¶m ‘{hݶmV
Om{hamV dmT>dUma AmhmoV, Xþgè¶m ‘{hݶmV bm°¶b
J«mhH$m§gmR>r ñH$s‘ AmUUma AmhmoV, Ago H$aV H$aV
nwT>rb df©^amV qH$dm R>am{dH$ H$mimV Amnbo ܶo¶ H$go
JmR>bo OmB©b ho R>adyZ ˶mà‘mUo H¥$Vr H$aUo.
3. ñQ´>°Q>oOrMo ‘y붑mnZ
AmnU {dMma H$aV Agmb H$s ñQ´>°Q>oOr nyU©nUo AmMaUmV
Amë¶mdaM {VMo ‘y붑mnZ H$amdo Va Vo A˶§V MwH$sMo
Amho. n{hë¶m {XdgmnmgyZM ñQ´>°Q>oOrMo ‘y붑mnZ ìhm¶bm
hdo. Oa Amnbr ñQ´>°Q>oOr H$m‘r ¶oV Zgob Va ˶mV n¡go
Am{U doi dm¶m Kmbdʶmnojm ZdrZ ñQ´>°Q>oOr ~ZdyZ Vr
dmnaUo ¶mo½¶ amhrb.
¶mnÕVrZo AmnU Oa ñQ´>°Q>oOr V¶ma Ho$br d AmMaUmV
AmUbr Va Amnë¶mbm Z¸$sM àJVrMm doJ dmT>dVm
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 18
¶oB©b.
¶m g§nyU© H$m‘mV AmnU doJdoJio {gÕm§V dmnê$ eH$Vmo.
˶mVrb H$mhr {gÕm§V AmVm AmnU nmhÿ.
ñQ´>°Q>oOr V¶ma H$aʶmgmR>r gdm©V àW‘ Amnë¶mbm
Amnë¶m ì¶dgm¶mMm Aä¶mg H$am¶Mm Amho. ˶mgmR>r H$mhr
{gÕm§V dmnabo OmVmV -
7-Eg ’«o$‘dH©$
H$moUVmhr ì¶dgm¶ hm ˶mÀ¶m gmV ‘w»¶ KQ>H$m§Zr
~Zbobm AgVmo -
1. ñQ´>°Q>oOr :
ñQ´>°Q>oOr AWm©V
ì¶dgm¶mMr C{Ôï>o
Am{U ˶m C{Ôï>m§n¶ªV
nmohmoMʶmMm ‘mJ©.
¶mdê$Z ì¶dgm¶mMo
^{dî¶ g‘OVo.
2. ñQ´>ŠMa
(AmamIS>m) : Amnë¶m
ì¶dgm¶mMo ñQ´>ŠMa
19 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
åhUOo Amnë¶m ì¶dgm¶ H$moU˶m àH$maMm Amho- Ogo
àm¶ìhoQ> H§$nZr/ EH$b-‘mbH$s/ npãbH$ H§$nZr, B˶mXr.
¶mVyZ Amnë¶mbm Amnbr H$m‘ H$aʶmMr VmH$X Am{U
nÕV g‘OVo.
3. {gpñQ>‘ : Amnë¶m ì¶dgm¶mÀ¶m ñQ´>ŠMa‘ܶo
Á¶m àH$mao H$m‘§ hmoVmV, ˶mbm {gpñQ>‘ åhUVmV. Ogo
H$moUVr 춺$s H$moU˶m Jmoï>rgmR>r O~m~Xma Amho, H$moU
Hw$Umbm Am°S>©g© XoV§, EImX§ H$m‘ H$emàH$mao hmoV§, B˶mXr.
ì¶dgm¶mMr {gpñQ>‘ hr ì¶dgm¶mMr bd{MH$Vm XmIdVo.

ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 20


4. ñQ>mB©b : ñQ>mB©b AWm©V ì¶dgm¶mVrb bmoH$m§Mo ZoV¥Ëd
JwU d ZoV¥Ëd nÕV. Vo CÎm‘ H$m‘ H$ê$Z Amnë¶m CXmhaUmVyZ
BVam§Zm àoaUm XoVmV H$m Amnë¶m H$m¡eë¶m§‘m’©$V BVam§H$Sy>Z
H$m‘ H$adyZ KoVmV, B˶mXr.
5. ñQ>m’$ : ì¶dgm¶mV H$moU˶m àH$maMo d {H$Vr
H$‘©Mmar H$m‘ H$aVmV ¶mMm Aä¶mg H$aUogwÕm ‘hÎdmMo
Amho. H$maU ì¶dgm¶mMo dV©‘mZM Zmhr Va ^{dî¶gwÕm
H$‘©Mmar H$emàH$mao H$m‘ H$aVmV ¶mdaM R>aVo.
6. pñH$ëg : Amnë¶m H$‘©Mmè¶m§gmo~V Amnë¶m
ì¶dgm¶mH$S>o H$moUH$moUVr H$m¡eë¶o AmhoV ho Amnë¶mbm
pñH$ëg gm§JVmV. CXm. Amnë¶m ì¶dgm¶mV CÎm‘ ‘mH}$qQ>J
H$aUmao bmoH$ AmhoV, Amnbo H$‘©Mmar J«mhH$m§Zm ghO
hmVmiVmV, B˶mXr.
7. eoAS>© ìh°ë¶yO : gmVdm Am{U gdm©V ‘hÎdmMm
Eg åhUOo eoAS>© ìh°ë¶yO. eoAS>© ìh°ë¶yO åhUOo H§$nZr
H$moU˶m ‘yë¶VÎdm§da MmbVo. H$moU˶mhr n[apñWVrV
Amnbm ì¶dgm¶ H$moUVo {ZU©¶ KoB©b ho ¶mda R>aVo ˶m‘wio
hm eodQ>Mm Eg Omo AmH¥$VrVgwÕm ‘ܶ^mJr Amho Vmo ~mH$s
gd© Eg Zm EH$Ì ~m§YyZ R>odVmo.
21 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 22
Amnë¶mH$S>o H$moU˶m ñQ´>°Q>oOr CnbãY AmhoV ho
OmUʶmgmR>r Imbrb {gÕm§V dmnabo OmVmV :
~r.gr.Or. ‘°{Q´>Šg : H$moUVr àm°S>ŠQ²g H$Yr ‘mH}$Q>‘ܶo
AmUmdr, H$moU˶m àm°S>ŠQ²g‘ܶo n¡go Jw§Vdmdo, H$moUVr
àm°S>ŠQ²g ~§X H$amdr ¶m~Ôb ~r.gr.Or. ‘°{Q´>Šg gm§JVo.
A±gm°’$ ‘°{Q´>Šg : H$moUVo àm°S>ŠQ> H$moU˶m àH$maÀ¶m
‘mH}$Q>‘ܶo AmUmdo ¶m~Ôb ‘m{hVr gm§JUmao ho ’«o$‘dH©$
Amho.
J«mhH$ H$moU˶m nÕVrZo IaoXr H$aVmV ho gm§JUmao
{gÕm§V
Am¶S>m ‘m°S>ob : Amnbo CËnmXZ bmoH$m§Zm Cn¶moJr
qH$dm AmH$f©H$ dmQ>bo H$s Vo Amnbo J«mhH$ hmoVmV, Ago
gd©gm‘mݶnUo åhQ>bo OmVo. na§Vw E{b¶mg g|Q> Eb‘mo bo{dg
¶m§Zr EImXr 춺$s Amnbr J«mhH$ hmoʶmÀ¶m gyú‘ nm¶è¶m
gm§{JVë¶m AmhoV. ¶m nm¶è¶m§Mm Oa AmnU ì¶dpñWV
Aä¶mg Ho$bm Am{U ˶mZwgma Amnbo CËnmXZ KS>dbo, Va
˶mMm Z¸$sM ’$m¶Xm {XgyZ ¶oB©b.
2. B§ÝhmodoeZ-AS>m°ßeZ ‘m°S>ob
EH$ CÚmoOH$ åhUyZ AmnU H$m¶‘ H$mimÀ¶m nwT>o MmbV
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AgVmo. bmoH$m§Zm
H$moU˶m Jmoï>tMr JaO
Amho ho ˶m§À¶m AmYr
AmnU AmoiIVmo
Am{U ˶mZwgma
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nU EH$ {‘ZrQ> ZrQ> {dMma H$éZ KoVbobm na§Vw ~è¶mMXm EImXo
{ZU©¶ ‘mÌ Vw‘M§ Am¶wî¶ Z¸$s ~Xby eH$Vmo.
Vwåhr Vw‘Mo X¡Z§{XZ Am{W©H$ ì¶dhma JwJbno, ’$moZno, noQ>rE‘
CËnmXZ gwédmVrbm
qH$dm S>o{~Q> H$mS>©, H«o${S>Q> H$mS>©dê$Z H$aV AmhmV H$m?.... Iyn H$‘r Z’$m XoVo
˶mEodOr "‘mo~mBbno' ê$no àrnoS> H$mS>©dê$Z X¡Z§{XZ Am{W©H$
ì¶dhma H$am Am{U ‘{hZm N>mZ AmH$f©H$ Am{U H$m¶Xoera
Am{U ˶m‘wio AmnU
CËnÞ H$‘dm. Vo Wm§~dVmo.
AmdS>b§, nQ>b§ Va "‘mo~mBbno' ì¶dgm¶mg gwédmV
H$aʶmH$aVm g§nH©$ H$am : 9422745946
H$mhr H$mi
A{O~mV CËnmXZ
https://play.google.com/store/apps/details?id=com.mobilepe.android

{dH$bo Jobo Zmhr qH$dm


’$maM H$‘r {dH«$s Pmbr åhUyZ AmnU ho CËnmXZ MmbUma
Zmhr Agm gd©gm‘mݶ {ZîH$f© H$mT>Vmo Am{U ¶m‘wio Amnbo
n¡go, doi Am{U H$ï> ¶m§Mo ~aoM ZwH$gmZ hmoVo, nU Oa
Amnë¶mbm AmYrM R>mD$H$ Agob H$s ZdrZ CËnmXZmdmda
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 24
J«mhH$m§Mr H$m¶ à{V{H«$¶m Agob Va?
ho eŠ¶ Amho Oa AmnU “Innovation adoption
Model’ g‘OyZ KoVbo Va!
~è¶mM ¶eñdr CÚmoOH$m§Zr Amnë¶m AZw^dm§VyZ hm
{gÕm§V V¶ma Ho$bm Amho. hm {gÕm§V Amnë¶mbm J«mhH$m§À¶m
dmJUwH$s~Ôb gm§JVmo. EImXo ZdrZ CËnmXZ nm{hë¶mnmgyZ
Vo AmdS>ʶmnmgyZ ZmdS>ʶmn¶ªVMr à{H«$¶m Amnë¶mbm
¶mVyZ g‘OVo. ˶m‘wio EImXo ZdrZ CËnmXZ ‘mH}$Q>‘ܶo
AmUë¶mZ§Va {H$Vr H$mi dmQ> nmhm¶Mr, ho CËnmXZ Mmbob
H$s Zmhr, Aem AZoH$ àým§Mo A§XmO Amnë¶mbm bmdUo
gmono OmVo.
eodQ>r WmoS>Š¶mV nmhm¶bm Jobmo Va Amnë¶m J«mhH$m§Zm
AmnU {OVHo$ OmñV AmoiIV OmD$ {VVHo$ Amnbo CËnmXZ
¶eñdr hmoB©b H$s Zmhr ho AmnU AMyH$nUo AmoiIy eH$Vmo.
AmnU Oa Amnë¶mbm Oo ghO eŠ¶ Am{U gmono Amho VoM
H$aV am{hbmo Am{U J«mhH$m§Zm AmoiIʶmV H$‘r nS>bmo Va
Amnë¶mbm gVV ZdrZ J«mhH$ emoYV ~gmdo bmJob.
AmVm AmnU à‘moeZ ñQ´>°Q>oOr H$er V¶ma H$amdr ho nmhÿ.
¶mdê$Z Amnë¶mbm BVa H$moUVrhr ñQ´>°Q>oOr H$er ¶oB©b.
25 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
n{hbr nm¶ar : {d^mOZ (Segmentation)
‘mH}$Q>Mo KQ>H$ doJdoJù¶m ^mJm§V {d^m{OV H$aUo
Xþgar nm¶ar : bú¶rH$aU (Targeting)
{d^m{OV Ho$boë¶m ^mJm§‘YyZ AmnU H$moU˶m ^mJmda
bj H|${ÐV H$aUma AmhmoV ho R>adUo Am{U ˶mZwgma
˶m§À¶mer H$m¶ d H$go ~mobm¶Mo Amho ho R>adUo.
1. {d^mOZ (Segmentation)
gd© bmoH$m§‘ܶo EH${ÌV à‘moeZ H$aʶmnojm doJdoJù¶m
^mJm§V ˶m§Mr {d^mJUr H$ê$Z ˶m§À¶m H$bm§Zwgma à‘moeZ
H$aUo ho H$Yrhr ’$m¶ÚmMo R>aVo. H$maU Oa Amnë¶mbm
‘mhrVM Zgob H$s AmnU Z¸$s H$moU˶m bmoH$m§‘ܶo H$m‘
H$aVm AmhmV, Va Amnë¶mbm ˶mVyZ à{VgmX {‘iUo
OdiOdi AeŠ¶M!
ho ^mJ AmnU nwT>rb àH$mao H$ê$ eH$Vmo -
1. amhʶmMo {R>H$mU
2. AmdS>r, gd¶r
3. d¶, qbJ, B˶mXr
4. e¡j{UH$ XOm©
5. {dMma H$aʶmÀ¶m nÕVr, B˶mXr.
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 26
AmnU H$moU˶m bmoH$m§Zm Amnbo bú¶ ‘mZbo nm{hOo?
EH$mdoir AmnU {H$Vr ^mJm§da H$m‘ Ho$bo nm{hOo? à˶oH$
^mJmbm nwT>o {H$Vr nmoQ>^mJm§‘ܶo {d^m{OV Ho$bo nm{hOo?
¶m ^mJm§Vrb gmå¶-^oX H$m¶? ¶m àým§Mr CÎmao
Amnë¶mbm Amnë¶m ‘mH}$Q>À¶m g§emoYZmVyZ {‘iVmV.
EH$Xm Amnë¶mbm ¶m gdmªMr H$ënZm Ambr H$s nwT>rb
àým§Mr CÎmao AmnU {‘idbr nm{hOoV :
bmoH$m§Mm ‘r{S>¶m dmna H$gm Am{U {H$Vr Amho? ˶m§À¶m
Anojm Am{U AmH$m§jm H$m¶ AmhoV? ˶m§Mm àmYmݶH«$‘
H$m¶ Amho? ˶m§À¶m CËnÞmVrb IM© H$aVm ¶oB©b Ago CËnÞ

27 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


{H$Vr Amho? ˶m§À¶m IaoXrÀ¶m gd¶r H$em AmhoV?
˶m§Mo Hw$Qw>§~ {H$Vr OUm§Mo Amho? ˶m§À¶m df©^amV
{H$Vr gwQ²>Q>çm hmoVmV? Amnë¶m CËnÞmn¡H$s {H$Vr ^mJ Vo
XmZ åhUyZ XoVmV? AmnU ˶m§Zm H$emàH$mao ‘XV H$ê$
eH$Vm?
hr ‘m{hVr AZoH$ ‘mJmªZr AmnU {‘idy eH$Vm. EImÚm
CÎm‘ ‘mH}$Q> g§emoYZ H$aUmè¶m H§$nZrer H$ama H$aʶmnmgyZ
Vo {dH«$sMo narjU H$aUo Am{U Ago AZoH$ ZdrZ n¶m©¶
AmnU emoYy eH$Vm.
gmYmaUV: dmnabo OmUmao n¶m©¶ nwT>rbà‘mUo AmhoV :
{dH«$s Am{U IaoXr narjU
àýmdbr
CnbãY ‘m{hVrMo narjU
do~gmB©Q>Mr AmH$S>odmar, ‘w»¶V… gmoeb ‘r{S>¶m
do~gmB©Q²g
{d{dY JQ>
à˶j ^oQ>r
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EH$Xm AmnU Amnbm J«mhH$ H$moU ho AMyH$ AmoiIbo
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 28
åhUOo doi Pmbr Vr ˶m§n¶ªV nmohMʶmMr!
2. bú¶rH$aU (Targeting)
n{hë¶m nm¶arV AmnU J«mhH$m§Zm doJdoJù¶m ^mJm§‘ܶo
{d^mJboV. AmVm à˶oH$ ^mJmn¶ªV Amnbm ì¶dgm¶
nmohMdʶmMr AWm©V à‘moeZMo ñQ´>°Q>oOr ~ZdʶmMr doi
Amho.
¶mgmR>r AmnU Ho$bobo ^mJ Am{U Om{hamV H$aʶmÀ¶m
CnbãY nÕVr ¶m§À¶m OmoS>çm OwidʶmMr JaO Amho.
˶mgmR>r gdm©V AmYr Om{hamVrMo àH$ma nmhÿ -
nma§nm[aH$ à‘moeZ

29 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


- AmCQ>S>moAa Om{hamV
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‘r{S>¶mMm dmna
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- àog [abrO
à˶j ^oQ>rÛmao Ho$br OmUmar {dH«$s
- {dH«o$Vm
- bmoH$m§Zm Jw§VdUmao ‘mH}$qQ>J
- S>rba qH$dm emo-ê$‘‘Yrb {dH«$s à{H«$¶m
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 30
- àXe©Zo
- ì¶mnma H$m¶©H«$‘
nañna dmnaH$˶mªH$S>o {Zamon nmoMdUo
- ‘ob Am°S>©a H°$Q>bm°J (Amnë¶m CËnmXZm§Mr ‘m{hVr
nmR>dUo)
- ~ëH$ ‘ob (EH$ nÌ {bhÿZ Vo AZoH$ bmoH$m§Zm
nmR>dUo)
- 춺$s¨Zwgma nÌo
- B©-‘ob
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- {dH«$sÀ¶m OmJoda {d{dY àH$mao Om{hamV H$aUo
- CÎm‘ Am{U AmH$f©H$ n°Ho$qOJ
{S>{OQ>b ‘mH}$Q>tJ : ¶mV Xa {Xder H$mhr Zm H$mhr
ZdrZ ¶oVM Amho
- H§$nZrMr do~gmB©Q>
- gmoeb ‘r{S>¶m gmB©Q²g Ogo ’o$g~wH$, {Q‰>Q>a, qb³S>rZ,
B.
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Zmo{Q>{’$Ho$eZ
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{d^mOZ Am{U bú¶rH$aU ho H$moU˶mhr ZdrZ à‘moeZMo
‘yi AgVmV. ¶m~Ôb ì¶dpñWV g‘OyZ KoD$Z ~maH$mB©Zo
¶m§Mo ßb°qZJ Ho$bo AgVm à‘moeZ ¶eñdr hmoʶmMr eŠ¶Vm
Z¸$sM dmT>Vo.
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ñ‘¥Vr{MÝh,
‘mZ{MÝhmMr 45 dfmªMr
na§nam OnUmao
"lr àmogog d³g©'
df© 2019. ñWi H$moëhmnya. ‘hmnwam‘wio g§nyU© eha
nmʶmV. AZoH$ ì¶dgm¶ ~wS>mbo. AmR> Vo Xhm {Xdg g§nyU©
Am¶wî¶^amMr H$‘mB© 7 ’y$Q> nmʶmImbr hmoVr. AmnU
H$mhrM H$ê$ eH$V Zmhr hr hV~bVm hmoVr. ì¶dgm¶mbm
dmT>dʶmgmR>r ~±Ho$M§ H$O© S>moŠ¶mda KoVbo hmoVo. Vr
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Ia§ Va Am^mi H$mogibo hmoVo. gJioM g§nbo AmVm, Agm
jU Am¶wî¶mV Ambm Am{U ‘J H$m¶ nwT>À¶mM jUr ‘ZmV
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hr Z¡g{J©H$ AmnÎmr Amnë¶mbm Amnë¶m {Zü¶mnmgyZ T>iy
ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 34
XoD$ eH$V Zmhr. {’${ZŠg njmà‘mUo nwÝhm EH$Xm amIoVyZ
C§M ^amar KoUmè¶m H$moëhmnyaÀ¶m "lr àmogog dŠg©'À¶m
gm[aH$m gmJa ~H$ao ¶m§Mr Jmoï> àoaUmXm¶H$ Amho.
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"ñ‘¥{V{MÝh-nwañH$ma, hñVH$bm Am{U gmBZoO'
~ZdʶmÀ¶m joÌmV "lr àmogog dŠg©' H$m¶©aV Amho. "lr
àmogog dŠg©' hm H$m¡Qw>§{~H$ ì¶dgm¶ Amho. 2005 gmbr
gmarH$m ~H$ao ¶m ì¶dgm¶mer OmoS>ë¶m Joë¶m. ˶m§Mo nVr ho
{S>PmBZMo H$m‘ nmhVmV.
gmarH$m ~H$ao ¶m§Mo gmgao {dbmg ~H$ao ho {MÌH$ma
hmoVo. 1974 gmbr ‘wÐU joÌmV ˶m§Zr ì¶dgm¶mMr gwédmV
Ho$br. nwT>o H$mbm¡KmV ˶mV AZoH$ ~Xb hmoV Jobo. Ooìhm
qàqQ>J ì¶dgm¶mV ~Xb hmoV Jobo ˶mdoir {dbmg ~H$ao
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‘J ñ‘¥{V{MÝh-nwañH$ma ¶m H$m‘mMr ‘whÿV©‘oT> amodbr Jobr.
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H$m‘mMr JwUdÎmm ¶m~m~V H$Yrhr VS>OmoS> Ho$br Zmhr. hoM
doJionU "lr àmogog dŠg©'Zo Omonmgbo Amho.
¶m joÌmV nydu bmH$S>mV ñ‘¥{V{MÝh ~Zdbo Om¶Mo nwT>o
hoM H$m‘ ‘oQ>b, A°H«o${bH$, Vm§~o, Mm§Xr ¶m‘ܶo AmUbo Am{U
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CÚmoOH$ Aem gd© joÌmVrb ‘mݶda 춺$s¨Zm gÝ‘m{ZV
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nmQ>rb {dÚmnrR> ‘w§~B© d H$moëhmnya, {dOmnya {dÚmnrR>
¶m§Mm Xrjm§V g‘ma§^mMm kmZX§S> ~Zdbm Amho. hr H$mhr
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H$R>rU H$mimVhr AmË‘{dœmg T>iy Z XoVm em§V S>moŠ¶mZo
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ñdê$n Amho. g§ñWmnH$ g§MmbH$ àdrU amR>moS>, Xrnmbr
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Amnë¶mbm "O¶Vw B§{S>¶m'‘ܶo nmhm¶bm {‘iVo.


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¶m {Xder "O¶Vw B§{S>¶m'Mr ‘whÿV©‘oT> amodbr Jobr. gwédmV
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nwʶmV 300 Vo 350 gmogm¶Q>çm§‘ܶo "O¶Vw B§{S>¶m'Zo
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in Fire & Industrial Safety
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in Fire & Industrial (Advanced
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Safety Management
Safety/Fire Safety)

YOUR SAFETY IS OUR TOP PRIORITY


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ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 46


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47 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 48
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ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 54
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55 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 56
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ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 58
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n{hbm J«mhH$ åhUyZ {‘imbm. n{hbm J«mhH$ {‘imë¶mda

59 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


Am{U Vmo àmoOoŠQ> nyU© Ho$ë¶mda AmnU hm ì¶dgm¶ åhUyZ
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61 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


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g§nH©$ - 9890252771

63 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 64
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ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 66
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67 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


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69 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$
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noQ´>mo{b¶‘, B§{S>¶Z Am°Bb, ¶w{Z¶Z ~±H$, g°n A’$ar¶m
¶mZm godm XoVo. ERP system ‘ܶo, SAP, Gail India
ltd, ONGC, MTDC, JwOamV amÁ¶ gaH$ma, Zm{eH$
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nQ>bo ho {deof. "qb½dmgmob' ¶mM‘wio g‘m§Va ì¶dñWm C^r
H$aʶmgmR>r H${Q>~Õ Amho.
Email: sales@linguasol.net
Website : www.linguasol.net

71 ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$


ñ‘mQ>© CÚmoOH$ {Xdmir {deofm§H$ 72
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