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Genérica, S.A.

Análisis Histórico & Supuestos de Proyección 12,750 13,388


Valores expresados en millones
PROYECCIONES
2017 2018 2019 2020 2021 2022 2023 2024

Ingresos
Producto A
Volumen 1,200 1,400 1,500 5% 4% 3% 0% 0%
Precio 7.0 8.0 8.5 - - - - -
Producto B
Volumen 1,300 1,200 1,350 2% 1% 1% 0% 0%
Precio 9.5 9.5 9.3 - - - - -
Producto C
Volumen 1,000 1,300 1,700 15% 12% 10% 8% 5%
Precio 7.0 8.0 8.5 - - - - -

Costo de ventas 58% 46% 50% 46% 47% 48% 49% 49%
Producto A 4.7 5.6 5.7 31% 31% 31% 31% 31%
Producto B 6.0 6.5 6.2 32% 32% 32% 32% 32%
Producto C 1.7 2.4 2.2 75% 75% 75% 75% 75%
Depreciación 750 750 750 1,000 1,000 1,000 1,000 1,000

Gastos
Ventas & distribución
Producto A 8% 8% 8% 8% 8% 8% 8% 8%
Producto B 5% 5% 5% 5% 5% 5% 5% 5%
Producto C 32% 31% 30% 32% 32% 32% 32% 32%
Generales & administrativos 8% 8% 8% 8% 8% 8% 8% 8%
Depreciación 250 250 250 500 500 500 500 500

Ingresos financieros 12% 12% 12% 12% 12% 12% 12% 12%
Gastos financieros 24% 24% 24% 24% 24% 24% 24% 24%
Otros ingresos/gastos - - - - - - - -

Impuesto sobre la renta 25% 25% 25% 25% 25% 25% 25% 25%

Efectivo
Cuenta corriente 2 2 2 2 2 2 2 2
Inversiones 20 20 20 20 20 20 20 20

Inventario
Producto A 80 75 80 60 60 60 60 60
Producto B 150 120 170 130 130 130 130 130
Producto C 62 57 55 60 60 60 60 60
Cuentas por cobrar
Producto A 90 70 100 90 90 90 90 90
Producto B 72 50 60 45 45 45 45 45
Producto C 60 60 60 60 60 60 60 60

PP&E - Neto 19,900 22,000 26,000 24,500 23,000 21,500 20,000 18,500
PP&E - Costo 21,900 25,000 30,000 30,000 30,000 30,000 30,000 30,000
Depreciación acumulada 2,000 3,000 4,000 5,500 7,000 8,500 10,000 11,500

Gastos pagados por adelantado 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5%

Otros activos 25 25 25 25 25 25 25 25

Línea de crédito 1,000 2,000 3,000 8,234 1,795 - - -

Cuentas por pagar


Producto A 88 100 78 90 90 90 90 90
Producto B - - - - - - - -
Producto C 45 45 45 45 45 45 45 45

Acumulaciones por pagar 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5% 2.5%

Préstamo hipotecario 180 160 140 112 84 56 28 -

Capital suscrito & pagado 12,700 12,700 12,700 12,700 12,700 12,700 12,700 12,700
Dividendo pagado - - - - - 6,335 8,925 9,143
Genérica, S.A.
Estado de Resultados Histórico & Proyectado
Valores expresados en millones
HISTÓRICOS PROYECCIONES
2017 2018 2019 2020 2021 2022 2023
Ingresos 27,750 33,000 39,755 42,811 45,469 47,877 49,515
Producto A 8,400 11,200 12,750 13,388 13,923 14,341 14,341
Producto B 12,350 11,400 12,555 12,806 12,934 13,064 13,064
Producto C 7,000 10,400 14,450 16,618 18,612 20,473 22,111

Costo de ventas 15,890 19,510 21,410 23,100 24,055 24,896 25,306


Producto A 5,640 7,840 8,550 9,237 9,607 9,895 9,895
Producto B 7,800 7,800 8,370 8,708 8,795 8,883 8,883
Producto C 1,700 3,120 3,740 4,154 4,653 5,118 5,528
Depreciación 750 750 750 1,000 1,000 1,000 1,000

Margen bruto 11,860 13,490 18,345 19,711 21,414 22,981 24,209


Producto A 2,760 3,360 4,200 4,150 4,316 4,446 4,446
Producto B 4,550 3,600 4,185 4,098 4,139 4,180 4,180
Producto C 4,550 6,530 9,960 11,463 12,959 14,355 15,583

Gastos 6,000 7,580 9,413 10,964 11,926 12,858 13,703


Ventas & distribución 3,530 4,690 5,983 7,029 7,716 8,352 8,876
Producto A 672 896 1,020 1,071 1,114 1,147 1,147
Producto B 618 570 628 640 647 653 653
Producto C 2,240 3,224 4,335 5,318 5,956 6,551 7,075
Generales & administrativos 2,220 2,640 3,180 3,435 3,710 4,006 4,327
Depreciación 250 250 250 500 500 500 500

Beneficio (Utilidad) operacional 5,861 5,910 8,932 8,747 9,488 10,122 10,506

Ingresos financieros 2 20 20 2 2 2 2
Gastos financieros 48 2,978 2,705 3,673 2,003 451 13
Otros ingresos/gastos - - - - - - -

Beneficio antes de impuesto 5,815 2,952 6,246 5,077 7,487 9,674 10,495

Impuesto sobre la renta 1,454 738 1,562 1,269 1,872 2,418 2,624
Beneficio neto 4,361 2,214 4,685 3,807 5,615 7,255 7,871
S ANALISIS VERTICAL ANALISIS HORIZONTAL
2024 2017 2018 2019 2020 2021 2022 2023 2024 2017 2018 2019 2020 2021 2022 2023
50,620 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 18.9% 20.5% 7.7% 6.2% 5.3% 3.4%
14,341 30.3% 33.9% 32.1% 31.3% 30.6% 30.0% 29.0% 28.3% 33.3% 13.8% 5.0% 4.0% 3.0% 0.0%
13,064 44.5% 34.5% 31.6% 29.9% 28.4% 27.3% 26.4% 25.8% -7.7% 10.1% 2.0% 1.0% 1.0% 0.0%
23,216 25.2% 31.5% 36.3% 38.8% 40.9% 42.8% 44.7% 45.9% 48.6% 38.9% 15.0% 12.0% 10.0% 8.0%

25,582 57.3% 59.1% 53.9% 54.0% 52.9% 52.0% 51.1% 50.5% 22.8% 9.7% 7.9% 4.1% 3.5% 1.6%
9,895 20.3% 23.8% 21.5% 21.6% 21.1% 20.7% 20.0% 19.5% 39.0% 9.1% 8.0% 4.0% 3.0% 0.0%
8,883 28.1% 23.6% 21.1% 20.3% 19.3% 18.6% 17.9% 17.5% 0.0% 7.3% 4.0% 1.0% 1.0% 0.0%
5,804 6.1% 9.5% 9.4% 9.7% 10.2% 10.7% 11.2% 11.5% 83.5% 19.9% 11.1% 12.0% 10.0% 8.0%
1,000 2.7% 2.3% 1.9% 2.3% 2.2% 2.1% 2.0% 2.0% 0.0% 0.0% 33.3% 0.0% 0.0% 0.0%

25,038 42.7% 40.9% 46.1% 46.0% 47.1% 48.0% 48.9% 49.5% 13.7% 36.0% 7.4% 8.6% 7.3% 5.3%
4,446 9.9% 10.2% 10.6% 9.7% 9.5% 9.3% 9.0% 8.8% 21.7% 25.0% -1.2% 4.0% 3.0% 0.0%
4,180 16.4% 10.9% 10.5% 9.6% 9.1% 8.7% 8.4% 8.3% -20.9% 16.3% -2.1% 1.0% 1.0% 0.0%
16,412 16.4% 19.8% 25.1% 26.8% 28.5% 30.0% 31.5% 32.4% 43.5% 52.5% 15.1% 13.0% 10.8% 8.6%

14,403 21.6% 23.0% 23.7% 25.6% 26.2% 26.9% 27.7% 28.5% 26.3% 24.2% 16.5% 8.8% 7.8% 6.6%
9,230 12.7% 14.2% 15.0% 16.4% 17.0% 17.4% 17.9% 18.2% 32.9% 27.6% 17.5% 9.8% 8.2% 6.3%
1,147 2.4% 2.7% 2.6% 2.5% 2.4% 2.4% 2.3% 2.3% 33.3% 13.8% 5.0% 4.0% 3.0% 0.0%
653 2.2% 1.7% 1.6% 1.5% 1.4% 1.4% 1.3% 1.3% -7.7% 10.1% 2.0% 1.0% 1.0% 0.0%
7,429 8.1% 9.8% 10.9% 12.4% 13.1% 13.7% 14.3% 14.7% 43.9% 34.5% 22.7% 12.0% 10.0% 8.0%
4,673 8.0% 8.0% 8.0% 8.0% 8.2% 8.4% 8.7% 9.2% 18.9% 20.5% 8.0% 8.0% 8.0% 8.0%
500 0.9% 0.8% 0.6% 1.2% 1.1% 1.0% 1.0% 1.0% 0.0% 0.0% 100.0% 0.0% 0.0% 0.0%

10,635 21.1% 17.9% 22.5% 20.4% 20.9% 21.1% 21.2% 21.0% 0.8% 51.1% -2.1% 8.5% 6.7% 3.8%

2 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 733.3% 0.0% -88.0% 0.0% 0.0% 0.0%
7 0.2% 9.0% 6.8% 8.6% 4.4% 0.9% 0.0% 0.0% 6104.4% -9.2% 35.8% -45.5% -77.5% -97.0%
- 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

10,631 21.0% 8.9% 15.7% 11.9% 16.5% 20.2% 21.2% 21.0% -49.2% 111.6% -18.7% 47.5% 29.2% 8.5%

2,658 5.2% 2.2% 3.9% 3.0% 4.1% 5.1% 5.3% 5.3% -49.2% 111.6% -18.7% 47.5% 29.2% 8.5%
7,973 15.7% 6.7% 11.8% 8.9% 12.3% 15.2% 15.9% 15.8% -49.2% 111.6% -18.7% 47.5% 29.2% 8.5%
2024

2.2%
0.0%
0.0%
5.0%

1.1%
0.0%
0.0%
5.0%
0.0%

3.4%
0.0%
0.0%
5.3%

5.1%
4.0%
0.0%
0.0%
5.0%
8.0%
0.0%

1.2%

0.0%
-50.0%
#DIV/0!

1.3%

1.3%
1.3%
Genérica, S.A.
Balance General Histórico & Proyectado
Valores expresados en millones

2016 2017 2018 2019 2020 2021 2022

Efectivo 620 978 1,242 1,547 1,764 1,924 2,080


Cuenta corriente 600 958 1,222 1,527 1,744 1,904 2,060
Inversiones 20 20 20 20 20 20 20
Cuentas por cobrar 2,117 5,658 5,419 7,932 7,612 8,087 8,512
Producto A 486 2,071 2,148 3,493 3,301 3,433 3,536
Producto B 731 2,436 1,562 2,064 1,579 1,595 1,611
Producto C 900 1,151 1,710 2,375 2,732 3,059 3,365

Inventario 1,987 4,730 4,663 6,336 5,303 5,477 5,632


Producto A 500 1,236 1,611 1,874 1,518 1,579 1,627
Producto B 1,200 3,205 2,564 3,898 3,102 3,133 3,164
Producto C 287 289 487 564 683 765 841

PP&E - Neto 10,000 19,900 22,000 26,000 24,500 23,000 21,500


PP&E - Costo 11,000 21,900 25,000 30,000 30,000 30,000 30,000
Depreciación acumulada 1,000 2,000 3,000 4,000 5,500 7,000 8,500

Gastos pagados por adelantado 50 86 110 137 157 171 185

Otros activos 25 25 25 25 25 25 25

Total activos 14,799 31,378 33,458 41,978 39,360 38,684 37,934

Línea de crédito - 12,229 11,112 15,166 8,234 1,795 -

Cuentas por pagar 1,654 1,569 2,533 2,288 2,790 2,942 3,071
Producto A 600 1,360 2,148 1,827 2,278 2,369 2,440
Producto B 550 - - - - - -
Producto C 504 210 385 461 512 574 631

Acumulaciones por pagar 50 144 183 229 262 286 309

Préstamo hipotecario 200 180 160 140 112 84 56

Total pasivos 1,904 14,122 13,988 17,823 11,398 5,107 3,436

Capital suscrito & pagado 12,700 12,700 12,700 12,700 12,700 12,700 12,700
Ganancias retenidas 195 4,556 6,770 11,455 15,262 20,878 21,798

Total patrimonio 12,895 17,256 19,470 24,155 27,962 33,578 34,498

Total pasivos & patrimonio 14,799 31,378 33,458 41,978 39,360 38,684 37,934

gasto financiero 3,673 2,003


Ingresos financieros 2 2
ANALSIS VERTICAL
2023 2024 2016 2017 2018 2019 2020 2021 2022 2023 2024 2017

2,220 2,337 4.2% 3.1% 3.7% 3.7% 4.5% 5.0% 5.5% 6.0% 6.5% 57.8%
2,200 2,317 4.1% 3.1% 3.7% 3.6% 4.4% 4.9% 5.4% 6.0% 6.5% 59.7%
20 20 0.1% 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0%

8,781 8,963 14.3% 18.0% 16.2% 18.9% 19.3% 20.9% 22.4% 23.8% 25.1% 167.3%
3,536 3,536 3.3% 6.6% 6.4% 8.3% 8.4% 8.9% 9.3% 9.6% 9.9% 326.2%
1,611 1,611 4.9% 7.8% 4.7% 4.9% 4.0% 4.1% 4.2% 4.4% 4.5% 233.3%
3,635 3,816 6.1% 3.7% 5.1% 5.7% 6.9% 7.9% 8.9% 9.8% 10.7% 27.9%

5,699 5,745 13.4% 15.1% 13.9% 15.1% 13.5% 14.2% 14.8% 15.4% 16.1% 138.1%
1,627 1,627 3.4% 3.9% 4.8% 4.5% 3.9% 4.1% 4.3% 4.4% 4.5% 147.2%
3,164 3,164 8.1% 10.2% 7.7% 9.3% 7.9% 8.1% 8.3% 8.6% 8.8% 167.1%
909 954 1.9% 0.9% 1.5% 1.3% 1.7% 2.0% 2.2% 2.5% 2.7% 0.6%

20,000 18,500 67.6% 63.4% 65.8% 61.9% 62.2% 59.5% 56.7% 54.2% 51.7% 99.0%
30,000 30,000 74.3% 69.8% 74.7% 71.5% 76.2% 77.6% 79.1% 81.2% 83.9% 99.1%
10,000 11,500 6.8% 6.4% 9.0% 9.5% 14.0% 18.1% 22.4% 27.1% 32.1% 100.0%

198 209 0.3% 0.3% 0.3% 0.3% 0.4% 0.4% 0.5% 0.5% 0.6% 72.5%

25 25 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0%

36,924 35,778 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

- - 0.0% 39.0% 33.2% 36.1% 20.9% 4.6% 0.0% 0.0% 0.0% #DIV/0!

3,121 3,155 11.2% 5.0% 7.6% 5.5% 7.1% 7.6% 8.1% 8.5% 8.8% -5.1%
2,440 2,440 4.1% 4.3% 6.4% 4.4% 5.8% 6.1% 6.4% 6.6% 6.8% 126.6%
- - 3.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% -100.0%
681 716 3.4% 0.7% 1.1% 1.1% 1.3% 1.5% 1.7% 1.8% 2.0% -58.4%

330 348 0.3% 0.5% 0.5% 0.5% 0.7% 0.7% 0.8% 0.9% 1.0% 187.5%

28 - 1.4% 0.6% 0.5% 0.3% 0.3% 0.2% 0.1% 0.1% 0.0% -10.0%

3,479 3,503 12.9% 45.0% 41.8% 42.5% 29.0% 13.2% 9.1% 9.4% 9.8%

12,700 12,700 85.8% 40.5% 38.0% 30.3% 32.3% 32.8% 33.5% 34.4% 35.5% 0.0%
20,744 19,575 1.3% 14.5% 20.2% 27.3% 38.8% 54.0% 57.5% 56.2% 54.7% 2236.5%

33,444 32,275 87.1% 55.0% 58.2% 57.5% 71.0% 86.8% 90.9% 90.6% 90.2%

36,924 35,778 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
ANALISIS HORIZONTAL
2018 2019 2020 2021 2022 2023 2024

26.9% 24.6% 14.0% 9.1% 8.1% 6.8% 5.3%


27.5% 25.0% 14.2% 9.2% 8.2% 6.8% 5.3%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

-4.2% 46.4% -4.0% 6.2% 5.3% 3.2% 2.1%


3.7% 62.6% -5.5% 4.0% 3.0% 0.0% 0.0%
-35.9% 32.2% -23.5% 1.0% 1.0% 0.0% 0.0%
48.6% 38.9% 15.0% 12.0% 10.0% 8.0% 5.0%

-1.4% 35.9% -16.3% 3.3% 2.8% 1.2% 0.8%


30.3% 16.3% -19.0% 4.0% 3.0% 0.0% 0.0%
-20.0% 52.0% -20.4% 1.0% 1.0% 0.0% 0.0%
68.7% 15.7% 21.2% 12.0% 10.0% 8.0% 5.0%

10.6% 18.2% -5.8% -6.1% -6.5% -7.0% -7.5%


14.2% 20.0% 0.0% 0.0% 0.0% 0.0% 0.0%
50.0% 33.3% 37.5% 27.3% 21.4% 17.6% 15.0%

27.5% 25.0% 14.2% 9.2% 8.2% 6.8% 5.3%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

-9.1% 36.5% -45.7% -78.2% -100.0% #DIV/0! #DIV/0!

61.4% -9.6% 21.9% 5.5% 4.4% 1.6% 1.1%


58.0% -14.9% 24.7% 4.0% 3.0% 0.0% 0.0%
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
83.5% 19.9% 11.1% 12.0% 10.0% 8.0% 5.0%

27.5% 25.0% 14.2% 9.2% 8.2% 6.8% 5.3%

-11.1% -12.5% -20.0% -25.0% -33.3% -50.0% -100.0%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%


48.6% 69.2% 33.2% 36.8% 4.4% -4.8% -5.6%
Genérica, S.A.
Estado de Flujo de Efectivo Libre

2017 2018 2019 2020 2021 2022

Utilidad operativa antes de gastos financieros e impuestos (EBIT) 5,861 5,910 8,932 8,747 9,488 10,122
Menos
UtilidadISR
operativa después de impuestos (NOPAT - Net operating profit 1,465 1,478 2,233 2,187 2,372 2,531
after taxes) 4,395 4,433 6,699 6,561 7,116 7,592
Más depreciación 1,000 1,000 1,000 1,500 1,500 1,500
Flujo de efectivo bruto 5,395 5,433 7,699 8,061 8,616 9,092

Inversión en capital de trabajo (Working capital) 6,670 (1,022) 4,718 (1,652) 647 598
Activos corrientes 6,679 (20) 4,519 (1,118) 824 749
Pasivos corrientes 9 1,003 (199) 534 177 152

Inversión en PP&E & otros activos 10,900 3,100 5,000 - - -

Flujo de inversión bruto 17,570 2,078 9,718 (1,652) 647 598

Flujo de efectivo libre (12,175) 3,355 (2,019) 9,712 7,968 8,494


2023 2024

10,506 10,635 9,900


2,627 2,659
7,880 7,977
1,500 1,500
9,380 9,477

418 303
490 354
72 52

- -

418 303

8,961 9,174
Genérica, S.A.
Medidas de desempeño

2017 2018 2019 2020 2021 2022 2023 2024

Ingresos - Valor absoluto


Corporativo 27,750 33,000 39,755 42,811 45,469 47,877 49,515 50,620
Producto A 8,400 11,200 12,750 13,388 13,923 14,341 14,341 14,341
Producto B 12,350 11,400 12,555 12,806 12,934 13,064 13,064 13,064
Producto C 7,000 10,400 14,450 16,618 18,612 20,473 22,111 23,216
Ingresos - Crecimiento nominal
Corporativo 18.92% 20.47% 7.69% 6.21% 5.30% 3.42% 2.23%
Producto A 33.33% 13.84% 5.00% 4.00% 3.00% 0.00% 0.00%
Producto B -7.69% 10.13% 2.00% 1.00% 1.00% 0.00% 0.00%
Producto C 48.57% 38.94% 15.00% 12.00% 10.00% 8.00% 5.00%
Ingresos - Crecimiento real
Corporativo 12.99% 16.80% 7.33% 5.67% 4.67% 2.67% 1.67%
Producto A 16.67% 7.14% 5.00% 4.00% 3.00% 0.00% 0.00%
Producto B -7.69% 12.50% 2.00% 1.00% 1.00% 0.00% 0.00%
Producto C 30.00% 30.77% 15.00% 12.00% 10.00% 8.00% 5.00%
Ingresos - Common size
Corporativo 100% 100% 100% 100% 100% 100% 100% 100%
Producto A 30% 34% 32% 31% 31% 30% 29% 28%
Producto B 45% 35% 32% 30% 28% 27% 26% 26%
Producto C 25% 32% 36% 39% 41% 43% 45% 46%
Margen bruto - Variable
Corporativo 45.44% 43.15% 48.03% 48.38% 49.29% 50.09% 50.91% 51.44%
Producto A 32.86% 30.00% 32.94% 31.00% 31.00% 31.00% 31.00% 31.00%
Producto B 36.84% 31.58% 33.33% 32.00% 32.00% 32.00% 32.00% 32.00%
Producto C 75.71% 70.00% 74.12% 75.00% 75.00% 75.00% 75.00% 75.00%
Margen bruto - Con depreciación
Corporativo 42.74% 40.88% 46.15% 46.04% 47.10% 48.00% 48.89% 49.46%
Producto A 32.86% 30.00% 32.94% 31.00% 31.00% 31.00% 31.00% 31.00%
Producto B 36.84% 31.58% 33.33% 32.00% 32.00% 32.00% 32.00% 32.00%
Producto C 65.00% 62.79% 68.93% 68.98% 69.63% 70.12% 70.48% 70.69%
Beneficio operacional - Valor absoluto
Corporativo 5,861 5,910 8,932 8,747 9,488 10,122 10,506 10,635
Producto A 1,340 1,483 2,080 1,849 1,913 1,949 1,900 1,833
Producto B 2,833 2,032 2,474 2,281 2,295 2,298 2,254 2,192
Producto C 1,687 2,395 4,378 4,618 5,280 5,876 6,352 6,610
Beneficio operacional (como % de ventas)
Corporativo 21.12% 17.91% 22.47% 20.43% 20.87% 21.14% 21.22% 21.01%
Producto A 15.96% 13.24% 16.31% 13.81% 13.74% 13.59% 13.25% 12.78%
Producto B 22.94% 17.82% 19.70% 17.81% 17.74% 17.59% 17.25% 16.78%
Producto C 24.10% 23.03% 30.30% 27.79% 28.37% 28.70% 28.73% 28.47%
Beneficio operacional despues de impuesto - Valor absoluto - NOPAT
Corporativo 4,395 4,433 6,699 6,561 7,116 7,592 7,880 7,977
Producto A 1,005 1,112 1,560 1,386 1,435 1,461 1,425 1,375
Producto B 2,125 1,524 1,855 1,710 1,721 1,723 1,690 1,644
Producto C 1,265 1,796 3,284 3,464 3,960 4,407 4,764 4,958
Beneficio operacional despues de impuesto - Common size
Corporativo 100% 100% 100% 100% 100% 100% 100% 100%
Producto A 23% 25% 23% 21% 20% 19% 18% 17%
Producto B 48% 34% 28% 26% 24% 23% 21% 21%
Producto C 29% 41% 49% 53% 56% 58% 60% 62%
Beneficio operacional despues de impuesto (como % de ventas)
Corporativo 15.84% 13.43% 16.85% 15.32% 15.65% 15.86% 15.91% 15.76%
Producto A 11.97% 9.93% 12.23% 10.36% 10.31% 10.19% 9.94% 9.59%
Producto B 17.21% 13.37% 14.78% 13.36% 13.31% 13.19% 12.94% 12.59%
Producto C 18.07% 17.27% 22.72% 20.84% 21.28% 21.53% 21.55% 21.35%
Patrimonio (contable) distribuído
Corporativo 17,256 19,470 24,155 27,962 33,578 34,498 33,444 32,275
Producto A 1,297 1,273 2,455 2,360 3,031 3,307 3,328 3,349
Producto B 3,524 2,872 3,934 3,990 4,968 5,304 5,325 5,346
Producto C 12,436 15,325 17,766 21,613 25,578 25,887 24,791 23,580
Activos operacionales netos
Corporativo 29,645 30,723 39,441 36,289 35,436 34,534 33,452 32,255
Producto A 2,228 2,009 4,008 3,062 3,199 3,310 3,329 3,347
Producto B 6,054 4,531 6,423 5,178 5,243 5,310 5,327 5,343
Producto C 21,363 24,182 29,009 28,048 26,994 25,914 24,797 23,565
Diferencia con patrimonio contable 12,389 11,252 15,286 8,326 1,859 36 8 (20)
Inversiones 20 20 20 20 20 20 20 20
Línea de crédito (12,229) (11,112) (15,166) (8,234) (1,795) - - -
Préstamo hipotecario (180) (160) (140) (112) (84) (56) (28) -
Activos operacionales netos - %
Corporativo 100% 100% 100% 100% 100% 100% 100% 100%
Producto A 8% 7% 10% 8% 9% 10% 10% 10%
Producto B 20% 15% 16% 14% 15% 15% 16% 17%
Producto C 72% 79% 74% 77% 76% 75% 74% 73%
Rendimiento sobre el capital 25.27% 11.37% 19.39% 13.62% 16.72% 21.03% 23.54% 24.70%
Rendimiento sobre activos
Corporativo 20% 19% 23% 24% 27% 29% 31% 33%
Producto A 60% 74% 52% 60% 60% 59% 57% 55%
Producto B 47% 45% 39% 44% 44% 43% 42% 41%
Producto C 8% 10% 15% 16% 20% 23% 26% 28%
Margen bruto sobre capital invertido (GMROI)
Corporativo 40% 44% 47% 54% 60% 67% 72% 78%
Producto A 124% 167% 105% 136% 135% 134% 134% 133%
Producto B 75% 79% 65% 79% 79% 79% 78% 78%
Producto C 21% 27% 34% 41% 48% 55% 63% 70%
Costo de capital
Corporativo - - - - - - -
Producto A - - - - - - -
Producto B - - - - - - -
Producto C - - - - - - -
Beneficio contable
Corporativo 4,361 2,214 4,685 3,807 5,615 7,255 7,871 7,973
Producto A 997 556 1,091 805 1,132 1,397 1,424 1,374
Producto B 2,108 761 1,298 993 1,358 1,647 1,688 1,643
Producto C 1,255 897 2,296 2,010 3,125 4,212 4,759 4,956
Valor económico agregado
Corporativo n/a 2,214 4,685 3,807 5,615 7,255 7,871 7,973
Producto A n/a 556 1,091 805 1,132 1,397 1,424 1,374
Producto B n/a 761 1,298 993 1,358 1,647 1,688 1,643
Producto C n/a 897 2,296 2,010 3,125 4,212 4,759 4,956

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