AP 14 –EV04 “Presentación de Proyecto en Idioma Ingles”

APRENDIZ

TACHER ALEXANDRA SANCHEZ JIMENEZ

FICHA

21044661

TECNÓLOGO EN GESTIÓN DE MERCADOS

INSTRUCTURA: CLAUDIA BIBIABA NIETO PRIAS

LICENCIADA: LENGUAS MODERNAS

SERVICIO NACIONAL DE APRENDIZAJE SENA

COMPLEJO AGROINDUSTRIAL PECUARIO Y TURÍSTICO

REGIONAL ANTIOQUIA

Facatativá 09 de octubre 2021

2. Ingrese al objeto de aprendizaje The Market Thing: “FIVE TIPS FOR SUCCESFUL PROJECT” que
se encuentra en la actividad de Proyecto 14: “Valorar el modelo de comercialización de
productos o servicios”. Observe el video que se encuentra en la sección “Let’s listen”, Responda
las preguntas, escogiendo T para verdadero o F para falso. Tome capturas de pantalla en las
respuestas dadas, incluyendo al resultado final. Agregue las capturas al documento.
3. Lea el documento contenido en la seccion “Let’s read” y complete las preguntas de
comprensión del texto. No olvide tomar capturas de pantalla en las respuestas dadas.
4. En la sección “Vocabulary”, encuentre las palabras en la sopa de letras y tome captura de
pantalla de todas las palabras encontradas.

5. Traduzca el proyecto que ha venido desarrollando desde el inicio de este programa en el

formato de su preferencia, mencionando los aspectos que ha desarrollado hasta el momento.
Agregue la traducción al documento.

My service to the market is a domestic employment agency where our Representatives of the
service are single mothers heads of households.

The clients for their work and commitments, They cannot dedicate themselves to cleaning trades
at home, that is why the domestic employment agency offers its services with mothers head of
household of: 8 hours, 6 hours and 4 hours, with schedule available for the frequency required by
the client per week or per month.

The characteristic is that it is intangible sincethe service consists in that these cannot be seen,
before the purchase and the buyer accept in principle something that will satisfy your need.
A field investigation was carried out, through the techniques in which they were used quantitative
data, explaining the relationship that exists between the variables that influence directly in the
creation of the domestic employment agency.

According to our service, the market segmentation is as follows:

Geographical: the service will be provided by moving to our clients who are find in the city of
Facatativá with future alternatives to provide the service domestic in neighboring towns (Madrid,
Mosquera, Funza ... etc.)

Demographic: my clients are women, in the average age of 20 to 30 years after

30 to 40 years, being employees (professionals) and some independent (professionals and
high school graduates) residing in strata 3, 4 and 5.
• Advertising will be focused mainly through social networks in the press, posters
in public establishments and informative guides. The planned advertising actions are the following:

Social networks: daily update of advertising information.

Website: In which they will expose the services offered by the company and they will give you the
possibility for the client to fill in a contact form to request information and a
budget.

Voice to voice: It is aware that the best advertising for this type of business is the voice to voice
because it is the most credible type of advertising. For this reason, a quality service since it is the
best advertising strategy that the agency.