AP09-EV04 FORMATO BRIEF CAMPAÑA PUBLICITARIA EN INGLÉS.

JENNIFER YISED CRUZ SIERRA

VALENTINA RODRIGUEZ GIRALDO.
DANNY ALEJANDRA ORTIZ MARTINEZ

TECHNOLOGIST GESTIÓN DE MERCADOS

FILE: 1881624

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

BOGOTÁ
 1 Escuche la publicidad radial en la sección “Lets Listen”. Después de
escucharla conteste las preguntas de comprensión. Pegue una captura de
pantalla de cada respuesta correcta en el documento.
2. Descargue el materil “Guidelines for creating an advertising campaing”,
ubicado en la sección “Lets listen” Escriba una publicidad radial de una
compañía xc y preséntela de manera oral en la sesión virtual “Creative
Brief”, la publicidad debe durar dos minutos como máximo.
Spot de radio para “HollyCakes BakeShop”
ESPAÑOL
Actor 1
- Hola, ¿Qué tal? ¿Qué tal la fiesta de cumpleaños el sábado?
(GRITO CABRA)

Actor 1
- Oookey. Pero, Supongo que la comida estuvo deliciosa.
(GRITO CABRA)

Actor 1
- Bueno, cálmate. Al menos los invitados la pasaron fenomenal, no?
(GRITO CABRA)

Locutor (Con música de fondo)

Tranquilo, no te preocupes. Para eso existimos. HOLLYCAKES es tu mejor opción
para brindar la mejor experiencia. Ofrecemos los mejores banquetes, música,
entretenimiento y los más deliciosos postres y pasteles que harán sonreír hasta el
más gruñón. (GRITO CABRA)
No lo pienses más y deja todo en nuestras manos.
HOLLYCAKES está MÁS CERCA DE TI.

ENGLISH
Actor 1
- Hey, What's up? How about the bithday party last saturday?
(GOAT SCREAM)

Actor 1
- Ooookay. But... I guess the food was delicious.
(GOAT SCREAM)

Actor 1
- Ok, Ok, Keep calm. At least the guests had a great time, no?
(GOAT SCREAM)

Announcer (With background music)

Relax, don't worry. That's we exist for it. HOLLYCAKES is your best option to
provide the best experience. We offer greatest banquets, music, entertainment and
the better delicious desserts and cakes that would make even the grumpiest smile.
(GOAT SCREAM)
Don't think it anymore and leave everything in our hands.
HOLLYCAKES is CLOSER TO YOU.
3 En la sección Lets Write descargue las instrucciones para elaborar una
campaña publicitaria y el diligenciamiento de un brief. Agregue el Brief en
este documento y envié la campaña de publicidad en el formato que desee el
instructor.

How old are you?

10
9
8
7
What stratum is
6
1 2 3 4o+ 5

8% 4
3
44% 2
1
48%
0

11
17
20
23
27
32
45
64
COMPANY INFORMATION COMPANY HISTORY

HollyCakes Accompany your special HollyCakes Bake Shop was created in

moments with a dose of sweetness,
both in your family and business
moments.
the city of Bogotá, in October 2017,
offering desserts and cakes for all
occasions. The most requested dessert is
that of Passion Fruit and its star cake,
which consists of a cake floor and
another of desserts with a simple
decoration.

Now HollyCakes offers its services

throughout the city of Bogotá and is
managed through the Instagram social
network.
THE PRODUCT OR SERVICE
Desserts and cakes for all occasions in
conjunction with accompanying service
and setting up tables at special events
BUDGET
Total investment to penetrate the
market is
$ 48,000,000 COP
COMPETITION/ POSITIONING
Bordeos Pastelería: Everything in
pastry and confectionery with two
physical outlets besieged in Bogotá.
It is positioned among the 20 best
SWOT MATRIX (STRENGTHS,
WEAKNESSES, OPPORTUNITIES AND
THREATS)
Strengths:
The products offered meet the
expectations and needs of customers,
the company is responsible for
accompanying all family and business
events of people in order to achieve an
excellent meeting and that the guests are
satisfied and happy with the products.
Weaknesses: The company does not
have the necessary refrigerators to be
able to maintain the correct life cycle of
the products.
Opportunities: Innovation in the
presentation of desserts and cakes,
having affordable prices compared to the
competition, excellent recommendations
and ratings by consumers.
Threats: Increased competition and
economic crisis.
CONSUMER/ TARGET AUDIENCE
Number of customers: 500
What kind of clients frequent the
company the most: Pharmaceutical brand
deposits and families with large events.
PROJECT OBJETIVES
 Locate various points in Bogota
 Expand nationwide
 Offer more services during the
accompaniment of events
pastry shops in the city of Bogotá  Satisfy the needs of our
consumers.
 Be in constant innovation.
 Be present at events organized by
the municipalities to make
ourselves known.
 Be efficient with the products
offered
MARKET RESEARCH PLACE

The market we choose is very HollyCakes uses direct distribution,

important since the one that is always delivering the product 10 out of
penetrated means that the company 10.
can grow and generate income for it. The company seeks to optimize
The products must meet all the distribution capacity to face competition.
expectations and needs of the
customers, with this and most
importantly the presentation of the
price and the quality of the products;
By doing this, we will make customers
and consumers buy much more and
with this we will increase the volume of
sales, as well as the number of buyers.
SCHEDULE

Hours of operation from Sunday to

Sunday from 09:30 am to 06:00 pm

4 En la sección Vocabulary aparee la palabra en ingles con el concepto

correcto. Tome capturas de pantalla de cada grupo de palabras
correctamente ubicadas y agréguelas al documento.