ACTIVIDAD EVALUATIVA EJE 3

CREACIÓN DE BIBLIOTECA EN GOOGLE ACADÉMICO

JESSICA VIVIANA SARAVIA REINA

FUNDACIÓN UNIVERSITARIA DEL AREANDINA

GESTION DE LA INFORMACION I

BOGOTÁ

2020

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 ACTIVIDAD EVALUATIVA EJE 3

CREACIÓN DE BIBLIOTECA EN GOOGLE ACADÉMICO

JESSICA VIVIANA SARAVIA REINA GRUPO 013

PRESENTADO A:

RICARDO HUMBERTO SUSA RUBIANO

FUNDACIÓN UNIVERSITARIA DEL AREANDINA

GESTION DE LA INFORMACION I

BOGOTÁ

2020

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 Objetivo

Organizar una base documental en un formato portable.

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Contenido
Objetivo.............................................................................................................................................3
Área de Investigación.....................................................................................................................5
Entrada 1: Electronic Commerce Research And Applications..................................................6
Entrada 2: Global Strategy Journal...............................................................................................7
Entrada 3: Logistics innovation: a literature‐based conceptual framework.............................8
Entrada 4: Journal of Business and Technical Communication................................................9
Entrada 5: International Business Review.................................................................................10
Entrada 6: Marketing: The Social Psychology of Conflict, Power, and Influence.................11
Entrada 7: Leadership Quarterly.................................................................................................12
Entrada 8: Dirección De Marketing Industrial............................................................................13
Entrada 9: Revista de venta minorista y servicios al consumidor...........................................14
Entrada 10: Revista de marketing de servicios.........................................................................15
Biblioteca Google Scholar............................................................................................................16
Bibliografia RefMan.......................................................................................................................17

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 Área de Investigación

Para la elaboración del taller se tomó como tema principal el desarrollo de mercadeo aplicado a la
administración de empresas, teniendo en cuenta su historia, teorías y estrategias globales y
teniendo en cuenta el punto de vista de varias potencias a nivel mundial.

Entrada 1: Electronic Commerce Research And Applications

5
Entrada 2: Global Strategy Journal

6
Entrada 3: Logistics innovation: a literature‐based conceptual
framework

7
Entrada 4: Journal of Business and Technical Communication

8
Entrada 5: International Business Review

9
Entrada 6: Marketing: The Social Psychology of Conflict, Power, and
influence

10
Entrada 7: Leadership Quarterly

11
Entrada 8: Dirección De Marketing Industrial

Entrada 9: Revista de venta minorista y servicios al consumidor

12
Entrada 10: Revista de marketing de servicios

Biblioteca Google Scholar

13
https://scholar.google.com/scholar?
scilib=1&scioq=+El+Journal+of+Services+Marketing+&hl=es&as_sdt=0,5

14
 Bibliografia RefMan
TY - JOUR
T1 - Electronic Commerce Research and Applications
A1 - Lee, Jae Kyu
A1 - Sadeh, Norman M
A1 - Carlsson, Christer
A1 - Kauffman, Robert J
A1 - Whinston, Andrew B
A1 - Benbasat, Izak
A1 - Nunamaker, Jay
A1 - Wei, Kwok Kee
A1 - Adam, Nabil R
A1 - Basu, Amit
JO - Business value of B2B electronic commerce: the critical role of inter-firm collaboration
VL - 2
IS - 4
SP - 350
EP - 361
Y1 - 2003
ER -

TY - JOUR
T1 - Global strategy: a review and an integrated conceptual framework
A1 - Zou, Shaoming
A1 - Cavusgil, S Tamer
JO - European Journal of Marketing
Y1 - 1996
PB - MCB UP Ltd
ER -

TY - JOUR
T1 - Logistics innovation: a literature‐based conceptual framework
A1 - Grawe, Scott J
JO - The International Journal of Logistics Management
SN - 0957-4093
Y1 - 2009
PB - Emerald Group Publishing Limited
ER -

TY - JOUR
T1 - Journal of Business and Technical Communication
A1 - CHARNEY, DAVIDA
A1 - HAAS, CHRISTINA
A1 - WITTE, STEPHEN P
A1 - THATCHER, BARRY
A1 - DURACK, KATHERINE T

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A1 - HARNER, SANDRA
JO - Journal of Business and Technical Communication
VL -6
SP - 38
Y1 - 1992
ER -

TY - JOUR
T1 - Standardization versus adaptation of international marketing strategy: an integrative assessment of the
empirical research
A1 - Theodosiou, Marios
A1 - Leonidou, Leonidas C
JO - International business review
VL - 12
IS - 2
SP - 141
EP - 171
SN - 0969-5931
Y1 - 2003
PB - Elsevier
ER -

TY - JOUR
T1 - Marketing: The Social Psychology of Conflict, Power, and Influence
A1 - Johnston, Wesley J
JO - American Behavioral Scientist
VL - 21
IS - 4
SP - 515
EP - 534
SN - 0002-7642
Y1 - 1978
PB - SAGE Publications Sage CA: Los Angeles, CA
ER -

TY - JOUR
T1 - Qualitative and historiometric methods in leadership research: A review of the first 25 years of The
Leadership Quarterly
A1 - Parry, Ken
A1 - Mumford, Michael D
A1 - Bower, Ian
A1 - Watts, Logan L
JO - The Leadership Quarterly
VL - 25
IS - 1
SP - 132

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EP - 151
SN - 1048-9843
Y1 - 2014
PB - Elsevier
ER -

TY - JOUR
T1 - The future of B2B marketing theory: A historical and prospective analysis
A1 - Cortez, Roberto Mora
A1 - Johnston, Wesley J
JO - Industrial Marketing Management
VL - 66
SP - 90
EP - 102
SN - 0019-8501
Y1 - 2017
PB - Elsevier
ER -

TY - JOUR
T1 - Valor percibido, actitud y lealtad del cliente en el comercio minorista
A1 - Ruiz-Molina, María Eugenia
JO - Universia Business Review
IS - 21
SP - 102
EP - 117
SN - 1698-5117
Y1 - 2009
PB - Portal Universia SA
ER -

TY - JOUR
T1 - Eleven years of scholarly research in the Journal of Services Marketing
A1 - Nel, Deon
A1 - Van Heerden, Gené
A1 - Chan, Anthony
A1 - Ghazisaeedi, Mehdi
A1 - Halvorson, Wade
A1 - Steyn, Peter
JO - Journal of Services Marketing
Y1 - 2011
PB - Emerald Group Publishing Limited
ER -

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