ACTIVIDAD DE PROYECTO 7

TALLER SOBRE PREPOSICIONES Y VOCABULARIO EXHIBICIÓN

COMERCIAL

GUILLERMO ANDRES GONZALEZ BRAVO

TECNOLOGIA EN GESTION DE MERCADOS

SERVICIO NACIONALDE APRENDIZAJE SENA

En el objeto de aprendizaje identifique la lista de tipos de material POP
(point of purchase)” punto de compra”. Organícelos alfabéticamente y
escriba su correspondiente significado en español.
 Collars: Usually found on bottle necks
TRADUCCION collares: generalmente se encuentran en los cuellos de botella.
 Dump bin: A display container, like a large box, which contains goods for sale.
TRADUCCION contenedor de volcado: un contenedor de visualización, como una
caja grande, que contiene bienes para la venta.
 Floor graphics: They are made of adhesive material and are pasted to floors.
TRADUCCION gráficos de piso: están hechos de material adhesivo y se pegan a
los pisos.
 Gondola ends: It promotes your special offers and shows your products through
better visibility.
TRADUCCION La góndola termina: promueve tus ofertas especiales y muestra tus
productos a través de una mejor visibilidad.
 Impulse strip: It is positioned in product families. It works by associating display
products.
TRADUCCION tira de impulso: se coloca en familias de productos. Funciona al
asociar productos de visualización.
 Posters: A large printed notice, picture, or photograph, used to advertise a product
or service.
TRADUCCION carteles: un gran aviso impreso, fotografía o fotografía, que se
utiliza para publicitar un producto o servicio.
 Shelf talkers: printed card attached to a store shelf.
TRADUCCION habladores de estante: tarjeta impresa unida a un estante de la
tienda.
 Standing sing: It combines metal with paper or cardboard.
TRADUCCION Señal de pie: combina metal con papel o cartón.
 Translucent vinyl: large pieces of cardboard found in the upper linear displays of
restaurants or shops
 TRADUCCION vinilo translúcido: grandes trozos de cartón que se encuentran en
las pantallas lineales superiores de restaurantes o tiendas.
 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.
TRADUCCION wobbler: un letrero muy pequeño y liviano que cuelga de un
estante o cable.

Elabore un mapa conceptual sobre la lectura planimetry

 PLANIMETRY

Is a measuring instrument of plane surfaces used

for planning physical areas because 3D spaces can
be represented in 2D maps.

Planogram Visual Store Grid Layout

Merchandising Planning

Are diagrams of fixtures and Is a tool to achieve sales,

products that illustrate where
retail products should be
displayed (usually on a store
shelf.
targets and enhance
merchandise on the floor.
Also, it is a mechanism to
communicate with
customers and influence their
decisions to buy
Distribution of products on
shelves must be made in
accordance with the
necessities and the store’s
objectives.
It is important that the
store’s layout and general
appearance work together
to attract customers and
This organization is common in
supermarkets and
pharmaceutical retailers. It
consists in a linear system of
shelving where fixtures can be
arranged vertically or horizontally
for creating aisles through the
store.

A planogram defines motivate them to buy.

products location and

their Disadvantages

quantity The linear pattern is

Advantages
repetitive and creates a
It permits better visibility of monotonous environment.
merchandise. Design and cost
are
Visual Merchandising

Loop or racetrack Layout Free Flow Layout

Is useful for discount or departmental stores. Are very flexible, they create an informal and
Is a tool
They to achieve
allow shoppers sales,
to walk and explore friendly environment. Their purpose is to
targets and
merchandise enhance
as they follow a perimeter traffic differentiate merchandise items, product
aisle
merchandise on the floor. categories and departments.
Also, it is a mechanism to
communicate
Advantages with
customers and influence Disadvantages
-This design facilitates
impulsetheir decisions to buy. -This layout is
buying
Advantages
Disadvantages
costly to design,
*It motivates shoppers to spend more time
-The fashion merchandise construct and *The space store has an inefficientuse.
in the store and explore merchandise.
is prominently displayed maintain
*Traffic flow is not smooth and
Storeaisles.
on these main Planning *It generates sales and profits through
customers shopping patterns could be
impulse shopping.
not predictable
Realice el ejercicio dispuesto en la sección “Vocabulary” que se
encuentra dentro del objeto de aprendizaje “Commercial
Exhibition” sobre completar un párrafo con preposiciones.
Alterminar tome una captura de pantalla y agréguela al archivo.

Teniendo en cuenta el vocabulario traducido y las preposiciones

estudiadas, diseñe un planímetro con el tráfico adecuado, y aspectos a
tener en cuenta como salidas, entradas y distribución de muebles, entre
otros.
 No olvide utilizar preposiciones adecuadas para la descripción del
planímetro.

 Agregue el diseño junto con la descripción al archivo.

 Envíe el archivo a través de la plataforma virtual.