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Teorías y técnicas de inversión 223

5.4. EL ANÁLISIS FUNDAMENTAL

5.4.1 Introducción
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5.4.2 Fuentes de información


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BOÃMJTJTGVOEBNFOUBMEFCFSFDPHFSEBUPTQSPDFEFOUFTUBOUPEFGVFOUFTJOUFSOBTDPNPFYUFSOBTBMB
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(BOBODJBTDBEBTFJTNFTFT ZMPTBWBODFTEFFTUBTDVFOUBTDBEBUSJNFTUSF&MBOBMJTUBOPEFCFDPO
Copyright © 2009. McGraw-Hill España. All rights reserved.

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EFCFGPSNBSTVTFYQFDUBUJWBTTPCSFFMGVUVSPEFMBFNQSFTBBOBMJ[BEB1PSÙMUJNP OPTFEFCFO
EFTEFÒBSMPTSVNPSFT BVORVFIBZRVFàMUSBSMPTFOGVODJÓOEFMBàBCJMJEBEEFMBGVFOUF

5.4.3 Técnicas de análisis


&MBOÃMJTJTGVOEBNFOUBMQVFEFQMBOUFBSTFEFEPTNBOFSBT
Bottom Up.&MBOBMJTUBFTUVEJBMBFNQSFTB FMTFDUPSZFMQBÎT4JFMBOBMJTUBQSFUFOEF
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FRVJQPEJSFDUJWP RVÊUJQPTEFQSPEVDUPTZTFSWJDJPTWFOEF TJFTUPTFTUÃOEJWFSTJàDBEPT 
MBSFMBDJÓODPOMBQMBOUJMMBZMPTTJOEJDBUPT FUD%FTQVÊTEFFTUVEJBSMBFNQSFTBTFEFCF
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TFDUPS TJFTVOTFDUPSNPOPQPMÎTUJDP PMJHPQPMÎTUJDPPUJFOFDPNQFUFODJB TJIBZCBSSFSBT
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
224 Bolsa, mercados y técnicas de inversión

EFFOUSBEB DÓNPMFBGFDUBMPTEFTBSSPMMPTUFDOPMÓHJDPTZTJEFQFOEFEFBMHÙOGBDUPSFYÓ
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Top Down&MBOBMJTUBDPNJFO[BQPSFMQBÎT MVFHPFMTFDUPSZQPSÙMUJNPMBFNQSFTB

5.4.4 Valoración por Múltiplos

5.4.4.1 Pasos para la valoración


-BWBMPSBDJÓOEFNÙMUJQMPTDBMDVMBFMWBMPSEFVOBFNQSFTBBUSBWÊTEFMWBMPSDP
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FàDJFOUFTZRVFUPEBMBJOGPSNBDJÓOEJTQPOJCMFFTUÃZBEFTDPOUBEBFOMPTQSFDJPT
&OQSJODJQJPTFQVFEFEJGFSFODJBSFOUSFMB$PNQBSBDJÓO%JSFDUB Direct Compa-
rison Approach
ZMB"QSPYJNBDJÓOEF"DDJPOFTZ%FVEB Stock and Debt Approach

&OMB$PNQBSBDJÓO%JSFDUBTFDBMDVMBFMWBMPSEFMBFNQSFTBNFEJBOUFMBDPNQBSBDJÓO
DPOPUSBTFNQSFTBTRVFDPUJ[BOFOCPMTB BUSBWÊTEFTVTDPUJ[BDJPOFTCVSTÃUJMFT4JOFN
CBSHP MB"QSPYJNBDJÓOEF"DDJPOFTZ%FVEBDBMDVMBFMWBMPSEFMBFNQSFTBDPOTJEFSBOEP
MBàOBODJBDJÓOEFVOBFNQSFTB"QBSUJSEFBRVÎ MBTVNBEFMPTQBTJWPTOPTEBSÃFMWBMPS
EFFNQSFTB
-B$PNQBSBDJÓO%JSFDUBTFTVCEJWJEFFOFM.ÊUPEPEF&NQSFTBT$PUJ[BEBT4JNJMBSFT
Similar Public Company Method
FM.ÊUPEPEF"ERVJTJDJPOFT3FDJFOUFT Recent Acqui-
sition Method
ZFM.ÊUPEPEF0GFSUB1ÙCMJDBEF7FOUB Initial Public Offering Method

-BTEJGFSFODJBTFOUSFFTUPTNÊUPEPTMBTNBSDBOMPTQSFDJPTVUJMJ[BEPTQBSBSFBMJ[BSMBDPN
QBSBDJÓO.JFOUSBTRVFFMSimilar Public Company MethodSFDVSSFBMQSFDJPEFNFSDBEP
EFFNQSFTBTDPNQBSBCMFTRVFDPUJ[BOFOCPMTB FMRecent Acquisition Method TFCBTBFO
QSFDJPT EF BERVJTJDJÓO QBHBEPT FO USBOTBDDJPOFT QSFDFEFOUFT &M Initial Public Offering
Method VUJMJ[BDPNPQSFDJPDPNQBSBCMFFMQSFDJPEFFNJTJÓORVFIBOPCUFOJEPFNQSFTBT
DPNQBSBCMFTEVSBOUFMBBENJTJÓOFOCPMTB
Copyright © 2009. McGraw-Hill España. All rights reserved.

-BWBMPSBDJÓONFEJBOUF.VMUJQMJDBEPSFTTFFGFDUÙBNFEJBOUFMPTTJHVJFOUFTQBTPT

I. Análisis de la empresa objetivo


4FCVTDBOMBTDBSBDUFSÎTUJDBTEFMPCKFUJWP QBSBRVFQVFEBTFSQPTJCMFVOBDPNQB
SBDJÓODPOFNQSFTBTTFNFKBOUFT&OFMNBSDPEFVOBOÃMJTJTcualitativoTFFTUJNBO
NFSDBEPT  DBOBMFT EF DPNFSDJBMJ[BDJÓO  QBSUJDJQBDJPOFT FO NFSDBEPT Z manage-
ment, BTÎ DPNP MB FWPMVDJÓO GVUVSB EF MPT JOHSFTPT Z CFOFàDJPT &O FM BOÃMJTJT
cuantitativo RVFTJHVFBMcualitativo TFDBMDVMBOGBDUPSFTEFSFOEJNJFOUP MJRVJEF[
ZEFMBFTUSVDUVSBEFDBQJUBM QBSBQPEFSJEFOUJàDBSFMFTUBEPFDPOÓNJDPEFMPCKFUP
EFFWBMVBDJÓO

II. Selección de las empresas comparables (Peer Group)


 &Mpeer groupEFCFSÎBTFSTFMFDDJPOBEPEFGPSNBRVFDPJODJEBOFMNBZPSOÙNFSP
EF DBSBDUFSÎTUJDBT QPTJCMFT DPO MB FNQSFTB PCKFUJWP -PT DSJUFSJPT VUJMJ[BEPT QBSB
NFEJSFTBTJNJMJUVETPOMBSFEEFEJTUSJCVDJÓO QFSUFOFODJBEFTFDUPS UFDOPMPHÎBT
VUJMJ[BEBT CFOFàDJPT UBNBÒPEFFNQSFTB SJFTHP FUD-PNÃTIBCJUVBMFTDPNFO
[BSMBCÙTRVFEBFOFMNJTNPTFDUPS QPSRVFTFHÙOMBIJQÓUFTJTEFOUSPEFVOTFDUPS
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 225

UPEBTMBTFNQSFTBTQBSUJDJQBOFOMBFWPMVDJÓOEFMDSFDJNJFOUPZEFMPTCFOFàDJPT
&O &&66 MB CÙTRVFEB EFM Peer Group FT GBDJMJUBEB QPS FM Standard Industrial
Classification Code (SIC-Code)EFM Department of Commerce

III. Calculo del valor de empresa


 (FOFSBMNFOUF TF DBMDVMB FM WBMPS EF MB FNQSFTB RVF FT PCKFUP EF WBMPSBDJÓO
UWB
NVMUJQMJDBOEPVOGBDUPSEFSFOEJNJFOUP QPSFKFNQMP&#*5
EFMPCKFUPEF
WBMPSBDJÓO PB
DPOVONÙMUJQMP RVFTFDPNQPOFEFMBSFMBDJÓOEFMWBMPSEFMB
FNQSFTB EFM PCKFUP EF DPNQBSBDJÓO UWV
 DPO FM GBDUPS EF SFOEJNJFOUP EF MB
NJTNB PV


Ecuación 18

IV. Aumentos y descuentos en la valoración


 &OFMDBTPEFCVTDBSFMDPOUSPMEFMBFNQSFTBPCKFUJWP IBZRVFBVNFOUBSMPTSFTVM
UBEPTPCUFOJEPTDPOVOBQSJNBEFDPOUSPM"EFNÃT EFCFOTFSDPOTJEFSBEPTEFTDVFO
UPTFODBTPRVFMBFNQSFTBPCKFUJWPOPDPUJDFFOCPMTBZQPSFMMPTFBNFOPTMÎRVJEB
-BQPTJCJMJEBEEFOPQPEFSWFOEFSMBFNQSFTBFODVBMRVJFSNPNFOUPFOMBCPMTBFT
VOBEFTWFOUBKBRVFMBIBDFTFSDPOTJEFSBEBVOWBMPSUPUBMEFFNQSFTBNFOPS

5.4.4.2 Múltiplos de la Comparación Directa

Price/Earning-Ratio (P/E-Ratio)
&M1&3TPOMBTTJHMBTEF3BUJP1SFDJP#FOFàDJP Price Earning Ratio
ZFTFMNPEFMPEF
WBMPSBDJÓONÃTFYUFOEJEPFOMBQSÃDUJDBZBMNJTNPUJFNQPFMQFPSVUJMJ[BEP&M1&3NJEF
MBSFMBDJÓOFOUSFFMQSFDJPEFMBBDDJÓOZTVCFOFàDJPQPSBDDJÓO #1"


Ecuación 19
Copyright © 2009. McGraw-Hill España. All rights reserved.

&MWBMPSEFFNQSFTBTFDBMDVMBNVMUJQMJDBOEPFMCFOFàDJPDPOVO1&3BEFDVBEP&TUFJO
EJDBFMNÙMUJQMPDPOFMRVFFTUÃWBMPSBEPFMCFOFàDJPEFVOBFNQSFTBFOMBCPMTB&M1&3 JO
DMVZFBTQFDUPTEFSJFTHPZFYQFDUBUJWBTEFDSFDJNJFOUPZTFVUJMJ[BQBSBDMBTJàDBSBDDJPOFTFO
SFMBDJÓOBPUSBT
&M1&3 FTVOGBDUPSFTUÃUJDPRVFTÓMPTFSFàFSFBVOFKFSDJDJP1PSUBOUP FMDPODFQUPTÓMP
TFEFKBEJOBNJ[BSEFNBOFSBMJNJUBEBBUSBWÊTEFVOBPCTFSWBDJÓOEFEJWFSTPTBÒPTGVUVSPT
4V BQMJDBDJÓO FO DPNQBSBDJPOFT EF Peer-Group BQFOBT FT QPTJCMF  QPSRVF FT NVZ EJGÎDJM
DVNQMJSDPOFMSFRVFSJNJFOUPEFRVFMBTFNQSFTBTEFM1FFS(SPVQEFNVFTUSFOQFSTQFDUJWBT
DPNQBSBCMFTEFDSFDJNJFOUPBMBSHPQMB[P FTEFDJSRVFDPSSFTQPOEBOPTÓMPBMUBNBÒP TJOP
UBNCJÊOBMBMPOHJUVEEFMDSFDJNJFOUP
-BDPNQBSBDJÓOEFMPTCFOFàDJPTDPOUBCMFTFOUSFMBTFNQSFTBTTVFMFTFSVOBGVFOUFEF
QSPCMFNBT ZBRVFOPTFUJFOFOFODVFOUBOJFMWBMPSRVFFMNFSDBEPPUPSHBBFTPTCFOFàDJPT 
OJTJTPOFOVOBDBOUJEBEBDFQUBCMFQBSBFMUBNBÒPEFMBFNQSFTB&M1&3FTVOBGPSNBEF
FTUBOEBSJ[BS MPT CFOFàDJPT RVF QFSNJUF MB DPNQBSBDJÓO  ZB RVF NVFTUSB DVÃOUP WBMF DBEB
FVSPEFCFOFàDJPDPOUBCMFEFMBFNQSFTB
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
226 Bolsa, mercados y técnicas de inversión

Tabla 8
Gas Natural Repsol-YPF
Precio    
Beneficio  
Acciones  
BPA    
PER    

&OMB5BCMBQSFTFOUBNPTFMQSFDJPEF(BT/BUVSBMZEF3FQTPM:1'FOTFQUJFNCSFEF
-PTCFOFàDJPTOFUPTEFFTUBTEPTFNQSFTBT TFHÙOMPTCBMBODFTEFDJFSSFEFM BT
DFOEJFSPOBNJMMPOFTQBSB(BT/BUVSBMZNJMMPOFTQBSB3FQTPM%JWJEJFOEPFTUBDJGSB
QPSFMOÙNFSPEFBDDJPOFTTFPCUJFOFFMCFOFàDJPQPSBDDJÓO ZTFDBMDVMBFM1&3EFBNCBT
4JSFDPSEBNPTRVF TFHÙOFMNPEFMPEF(PSEPO FMQSFDJPFTFMWBMPSBDUVBMEFMPTEJWJ
EFOEPTGVUVSPTZRVF BEFNÃT MPTEJWJEFOEPTTPOVOBQBSUFEFMPTCFOFàDJPTQPSBDDJÓO 
QPEFNPTEFTBSSPMMBSMBFDVBDJÓOEFM1&3

Ecuación 20

%POEF
gFTMBUBTBEFDSFDJNJFOUPEFMPTEJWJEFOEPT
mb
FMpay out EFMBFNQSFTBPUBTBEFSFQBSUPEFMCFOFàDJPQPSBDDJÓO
&OEFàOJUJWB FM1&3BDUVBMJ[BMPTQBHPTEFMPTEJWJEFOEPEFMGVUVSP%FTEFFTUFQVOUPEF
WJTUB FM1&3EF(BT/BUVSBMOPTFTUBSÎBEJDJFOEPRVFSFQBSUJSÃNBZPSDBOUJEBEEFEJWJEFOEPT
RVFMPTEF3FQTPM:1'
Copyright © 2009. McGraw-Hill España. All rights reserved.

-PTCFOFàDJPTDPOUBCMFTEFVOBFNQSFTBQVFEFOSFQSFTFOUBSTFDPNPFOMB'JHVSB EPO
EFFOFMFKFEFMBTBCTDJTBTTFSFQSFTFOUBFMUJFNQPZFOFMFKFEFPSEFOBEBTMBWBSJBDJÓOEFTVT
CFOFàDJPT$VBOEPVOBFNQSFTBFTKPWFO QPSFKFNQMPMBFNQSFTB" TVTCFOFàDJPTDPOUBCMFT
DSFDFOFOGPSNBFYQPOFODJBMZDPNPTFQSPNFUFOHSBOEFTDSFDJNJFOUPTEFMPTCFOFàDJPTGV
UVSPT FM1&3EFFTUBTFNQSFTBTTVFMFTFSBMUP1PSFMDPOUSBSJP FMCFOFàDJPDPOUBCMFEFMBT
FNQSFTBTNBEVSBTOPTVFMFQSFTFOUBSDSFDJNJFOUPTFYQPOFODJBMFT-BFNQSFTB#EFMHSÃàDP
TFSÎBVOBFNQSFTBNBEVSBZQSFTFOUBSÎBVO1&3CBKP

Figura 25 Situación de las empresas en


López, Lubián, Francisco, de
función su vidaPablo
and Estévez, y su PER.
García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 227

Price-Earning-Growth-Ratio (PEG-Ratio)
&TUFGBDUPSSFMBDJPOBFM1&3DPOFMDSFDJNJFOUPNFEJPBOVBMEFMBFNQSFTB&TUÃCBTBEPFO
FMTVQVFTUPEFRVFFMNFSDBEPFTUÃEJTQVFTUPBUPMFSBSVOBWBMPSBDJÓOEFM 1&3 NÃTBMUBQBSB
UÎUVMPTDPODSFDJNJFOUPGVFSUFRVFQBSBUÎUVMPTDPOQPDPDSFDJNJFOUP

Ecuación 21

-BOPSNBFNQÎSJDBBàSNB RVFVO1&(EFJOEJDBVOBWBMPSBDJÓOKVTUB BVORVFOPTF


QVFEBKVTUJàDBSDPONBUFNÃUJDBàOBODJFSB

5.4.4.3 Múltiplos de la Aproximación de acciones y deuda

Enterprise Value/EBIT (EBDIT, EBITDA)-Ratio


.JFOUSBTRVFFMDirect Comparison ApproachVUJMJ[BDPNPCBTFMBDPUJ[BDJÓOCVSTÃUJMEFM
PCKFUPEFWBMPSBDJÓO FMStock and Debt ApproachVUJMJ[BDPNPCBTFFMEnterprise Value
&MEnterprise Value &7
FTVOBNFEJEBEFMWBMPSEFMBFNQSFTBRVFFTVUJMJ[BEPDPO
GSFDVFODJBDPNPBMUFSOBUJWBBMBDBQJUBMJ[BDJÓOCVSTÃUJM4FDBMDVMBDPNP

7BMPSEFNFSDBEPEFMBTBDDJPOFT
%FVEBBWBMPSEFNFSDBEP
1BSUJDJQBDJPOFTNJOPSJUBSJBTBWBMPSEFNFSDBEP TJMBTIVCJFSF
7BMPSEFMBTFNQSFTBTTVCTJEJBSJBT TJMBTIVCJFSB
"DDJPOFTQSFGFSFOUFTBWBMPSEFNFSDBEP
5FTPSFSÎB

&M&#*5FTFMSFTVMUBEPEFMBFNQSFTBBOUFTEF*OUFSÊTF*NQVFTUPTZSFQSFTFOUBFMSFO
EJNJFOUPPQFSBUJWP1PSFTPFM&#*5FTVOBCVFOBCBTFQBSBMBQSPZFDDJÓOEFMBSFOUBCJMJEBE
GVUVSB&MEJGFSFOUFHSBEPEFFOEFVEBNJFOUPEFOUSPEFMPeer-Group RVFOPFTDPOTJEFSBEP
Copyright © 2009. McGraw-Hill España. All rights reserved.

FOFMDirect Comparison Approach QVFEFTFSDBMDVMBEPEFNBOFSBNÃTFYBDUBDPOFM&#*5


&ODPOTFDVFODJBTFFMJNJOBOEJTUPSTJPOFTDBVTBEBTQPSEJGFSFOUFTHSBEPTEFFOEFVEBNJFOUP
ZEJWFSTBTDVPUBTEFJNQVFTUPT
1BSBFWJUBSMPTFGFDUPTEFMBTBNPSUJ[BDJPOFTEFCJFOFTNBUFSJBMFTRVFWBSÎBONVZGVFSUF
PMPTEJGFSFOUFTNÊUPEPTEFBNPSUJ[BDJÓOTFVUJMJ[BNVDIBTWFDFTFM&#%*5 #"*E5
"ÒB
EJFOEPMBTBNPSUJ[BDJPOFTEFCJFOFTNBUFSJBMFTBM&#*5 FMGBDUPSEFSFOEJNJFOUP &#%*5

TFDPOWJFSUFNÃTDPNQBSBCMFZPGSFDFVOBNFKPSBQMJDBCJMJEBE
4JBEJDJPOBMNFOUFTFBÒBEFOMBTBNPSUJ[BDJPOFTEFCJFOFTJONBUFSJBMFT QPSFKFNQMPGo-
odwill TFPCUJFOFFMGBDUPSEFSFOEJNJFOUP&#*5%"&TUFFTNVZBQSPQJBEPQBSBDPNQBSB
DJPOFTJOUFSOBDJPOBMFTEFWBMPSBDJÓO QPSRVFUPEBTMBTEJTUPSTJPOFTTJHOJàDBUJWBTBVOOJWFM
JOUFSOBDJPOBM QPMÎUJDBEFBNPSUJ[BDJÓO USBUBNJFOUPEF Goodwill QPMÎUJDBEFàOBODJBDJÓO

FTUÃOFMJNJOBEBTFOFM&#*5%"-BWBMPSBDJÓONFEJBOUFFMGBDUPSEFSFOEJNJFOUP&#*5%"
TFSFBMJ[BDPOMBTJHVJFOUFGÓSNVMB

Ecuación 22

López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
228 Bolsa, mercados y técnicas de inversión

Enterprise Value/Sales-Ratio
0USPNÙMUJQMPRVFTFQVFEFFODPOUSBSGSFDVFOUFNFOUFFOMBQSÃDUJDBQPSTVTJNQMJDJEBEFTFM
Enterprise Value/Sales-Ratio"VORVFFTUFNÙMUJQMPOPUFOHBNVDIBGVFS[BFYQSFTJWBEFOUSP
EFMPTTFDUPSFTJOEVTUSJBMFTDMÃTJDPT MBSFMBDJÓOEV/SIBPCUFOJEPOVFWBJNQPSUBODJBEFOUSP
EF MB WBMPSBDJÓO EF FNQSFTBT EF DSFDJNJFOUP  TPCSF UPEP FO FM ÃSFB EF *OUFSOFU $PNP MB
NBZPSÎBEFMBTFNQSFTBTEFDSFDJNJFOUPOPHFOFSBOCFOFàDJPTEVSBOUFMPTQSJNFSPTBÒPT TF
QVFEFVUJMJ[BSFMEV/S-Ratio BMNFOPTDPNPJOEJDBEPSQBSBMBDPNQBSBDJÓOEFEJDIBTFN
QSFTBTFOUSFTÎNJTNBT
&TUFNÙMUJQMPUJFOFMBWFOUBKBEFRVFOPTVSHFOEJTUPSTJPOFTEFMPTSFTVMUBEPTQPSFMVTP
EFEJGFSFOUFTSFHMBTEFDPOUBCJMJEBE
Enterprise Value/Unique User-Ratio
"TVNFRVFMBDBOUJEBEEFDMJFOUFTEFUFSNJOBSÃMPTJOHSFTPTGVUVSPTZDPOFMMPFMOJWFMEFCFOFàDJPT
"TÎQPTJCJMJUBFTUFFOGPRVFMBWBMPSBDJÓOEFFNQSFTBT RVFIBTUBBIPSBOPHFOFSBOCFOFàDJPT
1BSBWBMPSBSUPEBTMBTwebsitesRVFEFQFOEFOEFBDDFTPTSFHVMBSFTEFDMJFOUFT GSFDVFO
UFNFOUFTFUPNBFMOÙNFSPEFMPTUnique UserFTQFSBEPTBDUVBMNFOUFZFOFMGVUVSP PFM
OÙNFSPEFTVT Registered User QBSBDBMDVMBSMBDPUJ[BDJÓOCVSTÃUJMPFM Enterprise Value
&TUFUJQPEFNÙMUJQMPTFBQMJDBTPCSFUPEPFOXFCTJUFT RVFHFOFSBOQSJODJQBMNFOUFMPTJO
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&MOÙNFSPEFUnique UsersNBSDBOPSNBMNFOUFMBDBOUJEBEEFVTVBSJPT VTVBSJPTSFHJT
USBEPT JHVBM RVF VTVBSJPT EF WJTJUB
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EVSBOUFVOQFSJPEPEFUFSNJOBEPFTEFDJSDBEBVTVBSJPFTDPOUBEPTÓMPVOBWF[ JODMVTPTJ
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SFHJTUSBEPT RVF QPSFKFNQMP FODPNVOJEBEFTEF*OUFSOFUTPOMMBNBEPTMiembrosZEFMPT
RVFMBFNQSFTBUJFOFVOQFSàMEFVTVBSJP VOBWBMPSBDJÓONÃTBMUBEFMBFNQSFTBFTUÃKVTUJ
àDBEBQPSRVFEJDIBTJOGPSNBDJPOFTDPODFEFODPOPDJNJFOUPTTPCSFMPTIÃCJUPTEFDPNQSB
1BSBWBMPSBSQPSFKFNQMP*OUFSOFU4FSWJDF1SPWJEFS *41
QSJODJQBMNFOUFFMNJTNPGBDUPS
FTBQSPQJBEP TÓMPRVFFOFTUFDBTPTFFTDPHFDPNPCBTFFMOÙNFSPEFSubscriber DMJFOUFT

Copyright © 2009. McGraw-Hill España. All rights reserved.

$PNPJOEJDBEPSQBSBMBFWPMVDJÓOGVUVSBEFMOÙNFSPEFVTVBSJPTQVFEFOTFSWJSQPSFKFNQMP
FTUJNBDJPOFTTPCSFMBFWPMVDJÓOEFMNFSDBEPUPUBMEF&$PNNFSDF&ODBTPEFVOBWBMPSBDJÓO
directa QPS VTVBSJP Enterprise Value / Número de usuarios
 NFEJBOUF VOB DPNQBSBDJÓO EF
Peer-Group TFEFCFSÎBO OPPCTUBOUF DPOTJEFSBSMBTFYQFDUBUJWBTEFMPTJOHSFTPTQPSVTVBSJP
"RVÎFYJTUFFMQFMJHSPRVFTFBTJHOBVOWBMPSBVOVTVBSJP TJOIBCFSBDMBSBEP TJZFORVÊNF
EJEBFTUFVTVBSJPHFOFSBSÃVOBWFOUBKBàOBODJFSBBMBFNQSFTB4JFYJTUFOBTVODJPOFTTPCSFFM
JOHSFTPNFEJPFTQFSBEPQPSVTVBSJP TFQVFEFOEFSJWBSFTUJNBDJPOFTTPCSFMPTJOHSFTPT BTÎRVF 
FOFTUFDBTP TFQVFEBTFHVJS BMNFOPT DPOVOBWBMPSBDJÓOEFEnterprise Value / Sales
Enterprise Value/Número de Page Impressions-Ratio
4PCSFUPEPFOFMDBTPEFQSPWFFEPSFTEFwebsites RVFQSJODJQJBMNFOUFTFàOBODJBOBUSBWÊT
EFMBQVCMJDJEBEZSponsoring-Links MBDBQBDJEBEEFQVCMJDJEBEPDVQBFMQSJNFSQMBOP-B
DBQBDJEBEEFQVCMJDJEBE ZDPOFMMBJNQMÎDJUBNFOUFMPTJOHSFTPTEFQVCMJDJEBEDPOTFHVJCMFT 
MBNBZPSÎBEFMBTWFDFTTFNJEFJOEJSFDUBNFOUFBUSBWÊTEFMBTPage Impressions&MOÙNFSP
EFMBTPage Impressions MMBNBEBEFMBTQÃHJOBTHTMLRVFMMFWBOQVCMJDJEBE
NVMUJQMJDBEP
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EFMBwebsite EBQPS
SFTVMUBEP MPT JOHSFTPT EF MB FNQSFTB FYQMPUBOEP UPEBT MBT QÃHJOBT XFC EJTQPOJCMFT DPNP
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
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Teorías y técnicas de inversión 229

TVQFSàDJFEFQVCMJDJEBE.VMUJQMJDBEPDPOMBDVPUBEFVUJMJ[BDJÓO sell through rateQPS


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Crítica
4FEFCFQSFGFSJSMBBQMJDBDJÓOEFMEnterprise ValueBMBDPUJ[BDJÓOCVSTÃUJM QPSRVFTPMBNFOUFBTÎ
MBJOáVFODJBEFMPTEJGFSFOUFTHSBEPTEFFOEFVEBNJFOUPOPUJFOFDPOTFDVFODJBTQBSBFMWBMPSEFMB
FNQSFTB1BSBMBGPSNBDJÓOEFMPeer-GroupTVSHFGSFDVFOUFNFOUFFMQSPCMFNBEFRVFOPFYJTUFO
FNQSFTBT EJSFDUBNFOUF DPNQBSBCMFT"EFNÃT  OP TF QVFEF DPODSFUBS TJ MBT FNQSFTBT EFM Peer-
Group FTUÃO TPCSFWBMPSBEBT P TVCWBMPSBEBT  Z BTÎ EJTUPSTJPOBO FM NÙMUJQMP EFM Peer-Group &M
NÙMUJQMPFTDPHJEPEFQFOEF QPSDPOTJHVJFOUF EFVOBDJFSUBTVCKFUJWJEBE DVZBSFQSFTFOUBDJÓODP
SSFTQPOEFÙOJDBNFOUFBMBFYQFSJFODJBZMBGVFS[BDPNVOJDBUJWBEFMvalorador
$POFMVTPEFNÙMUJQMPTDPNPFMEV/Sales-RatioTFQVFEFOTPSUFBSMBTEJàDVMUBEFTEFMB
WBMPSBDJÓOEFVOBFNQSFTBTJOCFOFàDJPT&TUVEJPTEFNFSDBEPIBOEBEPQPSSFTVMUBEPRVF
FMVTPTJNVMUÃOFPEFSimilar Public Company Method y Recent Acquisition MethodMMFWBB
MBNFKPSBQSPYJNBDJÓOEFMWBMPSEFMBFNQSFTB
-PTFOGPRVFTEFWBMPSBDJÓOSFMBUJWPT DPONÊUPEPTEFNÙMUJQMPT UJFOFOMBWFOUBKB GSFO
UFBMPTNÊUPEPTEFEFTDVFOUPEFáVKPTEFDBKB RVFSFáFKBONFKPSáVDUVBDJPOFTEFNFSDBEP
BDPSUPQMB[P market moods
1PSFTPKVFHBOMPTNÙMUJQMPTVOQBQFMNÃTJNQPSUBOUFFOFM
DBTPEFTBMJEBTBCPMTB EPOEFFMPCKFUJWPFTWFOEFSNVDIBTBDDJPOFTFOQPDPUJFNQP-PT
NÙMUJQMPTSFRVJFSFONFOPTJOGPSNBDJÓORVFMPTNÊUPEPTEFEFTDVFOUPTEFáVKPTEFDBKBZ
QPSFTPTPOBQMJDBCMFTEFGPSNBNÃTGÃDJMZNÃTSÃQJEB
'JOBMNFOUF IBZ RVF NFODJPOBS RVF MPT NÊUPEPT EF NÙMUJQMPT GSFDVFOUFNFOUF  QPS MPT
EFGFDUPTNFODJPOBEPT TÓMPTPOVUJMJ[BEPTQBSBPCUFOFSJOEJDJPTTPCSFFMWBMPSEFMBFNQSF
TB QBSBEFTQVÊTTFHVJSDPOVOBWBMPSBDJÓOEFUBMMBEBZBNQMJB SFBMJ[BEBNFEJBOUFNÊUPEPT
EFEFTDVFOUPTEFáVKPTEFDBKB

5.4.5 El descuento de los Flujos de Caja Libre10


­TUBUÊDOJDBTFCBTBFOMBQSFNJTBEFRVFFMWBMPSEFVOBFNQSFTBFTFMWBMPSBDUVBMEFMPT
flujos de caja libre '$-
EFTDPOUBEPTBMcoste medio ponderado del capital 8"$$
EF
Copyright © 2009. McGraw-Hill España. All rights reserved.

MBFNQSFTB&OVOFTDFOBSJPEFDPOUJOVJEBEEFMBFNQSFTB DPNPFTBCTVSEPSFBMJ[BSVOB
BDUVBMJ[BDJÓOat infinitum EFMPT'$- FOMBQSÃDUJDBTFFTUJNBOMPT'$-EFVOBTFSJFEFBÒPTZTF
JODMVZFVO7BMPS3FTJEVBM 73
RVFFOHMPCBFMSFTUPEFMPTBÒPT

Ecuación 23

&M'$-TFDBMDVMBEFMBNBOFSBTJHVJFOUF
BAIT
Impuestos s/BAIT
+ Amortizaciones
Variación del Fondo de Maniobra
Variación del Activo Fijo
Flujo de Caja Libre

 &MMFDUPSRVFRVJFSBQSPGVOEJ[BSFOMBUÊDOJDBEFMEFTDVFOUPEFMPTáVKPTEFDBKBMJCSFQVFEFBDVEJSBMBPCSBFi-
nanzas en el mundo corporativo.'SBODJTDP-ÓQF[-VCJÃOZ1BCMP(BSDÎB&TUÊWF[&EJU.D(SBX)JMM 
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
230 Bolsa, mercados y técnicas de inversión

&M8"$$TFDBMDVMBDPOMBTJHVJFOUFFDVBDJÓO

Ecuación 24

%POEF
Kd FTFMDPTUFEFMB%FVEBEFTQVÊTEFJNQVFTUPT
DMBDBOUJEBEEF%FVEBBWBMPSEFNFSDBEP
EFMWBMPSEFNFSDBEPEFMPT3FDVSTPT1SPQJPT
Ke MBSFOUBCJMJEBESFRVFSJEBQPSMPTBDDJPOJTUBT
VMBTVNBEFD y E.
&MDPTUFEFMBTBDDJPOFTTFDBMDVMBNFEJBOUFMB4.-
Ke = Rf + Prima de Riesgo s B.
$POMBTEJàDVMUBEFTZBTFÒBMBEBTQBSBMBFTUJNBDJÓOEFMB1SJNBEF3JFTHPEF.FSDBEP
1BSBFMDÃMDVMPEFM7BMPS3FTJEVBMQVFEFOVUJMJ[BSTFDVBUSPBMUFSOBUJWBT 

 73'$-/  H
 8"$$mH

 73#"*58"$$
 73&#*5%"s/ÙNFSP
 731&3s/ÙNFSP
"NPEPEFJMVTUSBDJÓO EFTBSSPMMFNPTVOQFRVFÒPFKFNQMPEFDÃMDVMPEFMQSFDJPEFMBT
BDDJPOFT EF MB FNQSFTB"DFSJOPY &TUF FKFNQMP FTUÃ SFBMJ[BEP EFTEF MB QFSTQFDUJWB EF VO
BOBMJTUBFO
-PQSJNFSPFTSFDBCBSJOGPSNBDJÓOTPCSFMPTÙMUJNPTBÒPTEFMBFNQSFTBZDBMDVMBSMB
FWPMVDJÓOIJTUÓSJDBEFMPT'MVKPTEF$BKB-JCSF '$-
$PNPTFQSFTFOUBFOMB5BCMB

Tabla 9
Copyright © 2009. McGraw-Hill España. All rights reserved.

1996 1997 1998 1999 2000 2001

#"*5            

*NQVFTUPT            

#"*E5            

"NPSUJ[BDJÓO            


7BSJBDJÓO'POEP
           
.BOJPCSB
7BSJBDJÓO
           
*OWFSTJÓO"DUJWP
'$-            


 1BSB QSPGVOEJ[BS FO FM TJHOJàDBEP EFM7BMPS 3FTJEVBM  DPOTÙMUFTF MB PCSB DJUBEB Finanzas en el mundo
corporativo.
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 231

1BSBWBMPSBSMBFNQSFTBNFEJBOUFMBFTUJNBDJÓOEFMPTáVKPTEFDBKBMJCSFTIBZRVFEF
DJEJSFMIPSJ[POUFUFNQPSBMEFMBFTUJNBDJÓO&OFTUFFKFNQMPFMFHJNPTDJODPBÒPT
1BSBFMBOBMJTUBFMWBMPSEFMBFNQSFTBFTFMWBMPSBDUVBMEFMPTáVKPTEFDBKBMJCSFTBD
UVBMJ[BEPTBMUJQPEFEFTDVFOUP8"$$ UFOJFOEPFODVFOUBRVFFMÙMUJNPUÊSNJOPFTMBTVNB
EFMáVKPEFDBKBFTUJNBEPQBSBFTFBÒPZFMWBMPSSFTJEVBM
"VORVFFYJTUFONÙMUJQMFTGPSNBTEFFTUJNBSMPTWBMPSFTGVOEBNFOUBMFTEFMBFNQSFTB 
QPSVOBTFODJMMF[NFUPEPMÓHJDBDBMDVMBSFNPTFMQSPNFEJPEFMBTWBSJBDJPOFTEFDBEBWBSJB
CMF&NQF[BSFNPTQPSFM#"5RVFOPTTFSWJSÃQBSBDBMDVMBSFMUJQPJNQPTJUJWPBQMJDBEPDBEB
BÒPZ BTÎ DBMDVMBSFMUJQPNFEJP WÊBTF5BCMB


Tabla 10

1995 1996 1997 1998 1999 2000 2001

#"5              

U              

1SPNFEJPU  

"DPOUJOVBDJÓOTFDBMDVMBOMBTWBSJBDJPOFTBOVBMFTEFMBTEJGFSFOUFTWBSJBCMFT1BSBSFB
MJ[BS FM JODSFNFOUP DBMDVMBNPT FM MPHBSJUNP OFQFSJBOP EFM DPDJFOUF EF MB DJGSB EF VO BÒP
FOUSFMBEFMBÒPBOUFSJPS DPNPTFNVFTUSBFOMB5BCMB

Tabla 11

1996 1997 1998 1999 2000 2001

Ln(BAIT)            
Copyright © 2009. McGraw-Hill España. All rights reserved.

Incremento
 
BAIT
Ln(BAT)            
Incremento
 
BAT
Ln(Amort)            

Incr. Amort.  

1BSBFMDÃMDVMPEFMBWBSJBDJÓOEFMBJOWFSTJÓO  TF DPNQSVFCB RVF MB FWPMVDJÓO EF FTUF


EBUPUJFOFVODPFàDJFOUFEFDPSSFMBDJÓODPOFM#"*E5EFM $BMDVMBNPTMBFDVBDJÓOQPS
NÎOJNPT DVBESBEPT RVF FYQMJDB MB WBSJBDJÓO EF MB JOWFSTJÓO OFUB FO GVODJÓO EFM OJWFM EF
#"*E5

López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
232 Bolsa, mercados y técnicas de inversión

Figura 26 Comportamiento del BAIT, del BAIdT y de la Inversión Neta.

$PNP TF PCTFSWB FO MB 'JHVSB   FYJTUF VOB FMFWBEB DPSSFMBDJÓO EF MB JOWFSTJÓO OFUB
UBOUPDPOFM#"*5DPNPDPOFM#"*E5&MDPFàDJFOUFEFDPSSFMBDJÓOFTTVQFSJPSFOFMDBTP
EFM#"*E5-BFDVBDJÓOBKVTUBEBSFTVMUBTFSMBTJHVJFOUF

Variación Inversión Neta =     × BAIdT

$POFTUPTEBUPTTFQVFEFOFTUJNBSMPTáVKPTEFDBKBEFMPTQSÓYJNPTBÒPT&M7BMPS3F
TJEVBMTFFTUJNBBUSBWÊTEFNPEFMPEF(PSEPO ZSFTVMUBTFSEF ĸ
1BSBQPEFSEFTDPOUBSMPT'$-FTOFDFTBSJPFTUJNBSFM$PTUF.FEJP1POEFSBEPEFMDB
QJUBMEFMBFNQSFTBP8"$$$POEBUPTEFMPTCBMBODFTTFPCUJFOFVOBTFSJFIJTUÓSJDBEFM
OJWFMEFBQBMBODBNJFOUPàOBODJFSPNFEJEPDPOEBUPTDPOUBCMFT6UJMJ[BNPTFTUBJOGPSNB
DJÓO QBSB DBMDVMBS MB FWPMVDJÓO IJTUÓSJDB EFM 8"$$ Z TV QSPNFEJP  RVF FT EF  
WÊBTF5BCMB

Copyright © 2009. McGraw-Hill España. All rights reserved.

Tabla 12
Recursos Propiosl Deuda LP Ke (6%) Kd t WACC
1995  ĸ  ĸ        
1996  ĸ  ĸ        
1997  ĸ  ĸ        
1998  ĸ  ĸ        
1999  ĸ  ĸ        
2000  ĸ  ĸ        
2001  ĸ  ĸ        
1SPNFEJP  


 4FVUJMJ[BBRVÎVOTVQVFTUPTJNQMJàDBEPS ZBRVFMBFTUSVDUVSBEFDBQJUBMEFCFSÎBNFEJSTFQPSFMWBMPSFDP
OÓNJDPEFM&RVJUZ ZOPFMDPOUBCMF
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 233

"IPSBQPEFNPTSFBMJ[BSMBFTUJNBDJÓOEFMBTWBSJBCMFTRVFEFàOFOMPTáVKPTEFDBKBMJ
CSFTEFMPTQSÓYJNPTDJODPBÒPT UPNBOEPDPNPCBTFMPTWBMPSFTEFMBÒP3FDPSEFNPT
EFOVFWPRVFFMáVKPEFDBKBMJCSFEFMBÒPFTMBTVNBEFMWBMPSSFTJEVBMBMWBMPSEFM
áVKPEFDBKBMJCSFEFFTFBÒP WÊBTF5BCMB


Tabla 13

2001 Base 2002 2003 2004 2005 2006

BAT           

BAIT           

Impuestos           

BAIdT           

Amortización           

Inversión           

FCL           

&M7"/EFFTUPTáVKPTEFTDPOUBEPTBM8"$$FTEF FVSPT5PNBOEP
FMWBMPSUPUBMEFMBEFVEBEFMBÒPZNJOPSBOEPFMWBMPSBDUVBMEFMBFNQSFTBFOFTB
DJGSB  PCUFOFNPT VO WBMPS EF MBT BDDJPOFT RVF SFTVMUB TFS EF   ĸ $PNP
"DFSJOPY UFOÎB FNJUJEBT  BDDJPOFT  FM QSFDJP EF MBT NJTNBT FT EF  
FVSPT

Tabla 14
Copyright © 2009. McGraw-Hill España. All rights reserved.

7"FNQSFTB  ĸ

1BTJWP  ĸ

7""DDJPOFT  ĸ

/ÙN"DDJPOFT 

Precio acción  ĸ

&OMB'JHVSBTFNVFTUSBMBFWPMVDJÓOEFMQSFDJPEF"DFSJOPYEFTEFFOFSPEF
IBTUBBHPTUPEFM4FQVFEFPCTFSWBSMBUFOEFODJBRVFQSFTFOUBMBDPUJ[BDJÓOBTJUVBS
TFFOUPSOPBMQSFDJPRVFMBNFUPEPMPHÎBEFMPTáVKPTEFDBKBMJCSFIBJOEJDBEP

López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
234 Bolsa, mercados y técnicas de inversión

Figura 27 Evolución de Acerinox en los años siguientes al análisis.

"RVÎTFIBNPTUSBEPVOFKFSDJDJPNVZTJNQMJàDBEPTPCSFDÓNPDBMDVMBSFMáVKPEFDBKB
MJCSF$POWJFOFOPPMWJEBSRVFQBSBFTUJNBSMBTWBSJBCMFTRVFBGFDUBOBMPTáVKPTEFDBKBFT
QSFDJTPVUJMJ[BSOPTÓMPIFSSBNJFOUBTEFDBSÃDUFSFTUBEÎTUJDP TJOPUBNCJÊOJODPSQPSBSJOGPS
NBDJÓODVBMJUBUJWB1PSFKFNQMP FOFMDBTPEF"DFSJOPY EFTQVÊTEFMPTBUFOUBEPTEFMEF
TFQUJFNCSFFMBOBMJTUBEFCFSÎBFTUVEJBSMBFWPMVDJÓOEFMPTNFSDBEPTEFNBUFSJBTQSJNBTZFM
DPNQPSUBNJFOUPEFMBTFDPOPNÎBT3FDPSEFNPTRVF"DFSJOPYFTUÃEFOUSPEFVOTFDUPSRVF
FTDPOTJEFSBEPQPSMPTBOBMJTUBTDPNPcíclico FTEFDJS RVFEFQFOEFEFMDPNQPSUBNJFOUPEF
MBTFDPOPNÎBTNÃTDPODSFUBNFOUFEFMBFWPMVDJÓOEFM1*#EFMPTQBÎTFT
&OSFTVNFO OPFYJTUFVONPEFMPRVFSFTVFMWBFMQSFDJPWFSEBEFSPEFMBTBDDJPOFT MPTBOBMJTUBT
JODPSQPSBOJOGPSNBDJÓO EBUPTFIJQÓUFTJTRVFDPOTJEFSBOSFMFWBOUFTQBSBEFUFSNJOBSFMQSFDJP&O
FTUFQVOUPFMCVFOBOBMJTUBFTFMRVFDBQUBNFKPSMPTDPOEJDJPOBOUFTEFMQSFDJPEFMBTFNQSFTBT
Copyright © 2009. McGraw-Hill España. All rights reserved.

5.5 ANÁLISIS TÉCNICO

5.5.1 Características
7FÎBNPT FO FM FQÎHSBGF BOUFSJPS RVF FM BOÃMJTJT GVOEBNFOUBM JOUFOUB WBMPSBS MBT BDDJPOFT
QBSUJFOEPEFMPTEBUPTRVFMBTFNQSFTBTFNJUFOBMNFSDBEP ZBTFBNFEJBOUFMBTDVFOUBT
BOVBMFTPNFEJBOUFJOGPSNBDJÓOFYUSBDPOUBCMF&MBOBMJTUBGVOEBNFOUBMQJFOTBRVFFMNFS
DBEP UJFOF VOB FàDJFODJB EÊCJM Z DSFF RVF MPT QSFDJPT CVSTÃUJMFT OP SFáFKBO EF NBOFSB
FYBDUBFMWBMPSUPUBMEFMBTFNQSFTBT.FEJBOUFTVBOÃMJTJTCVTDBFODPOUSBSUÎUVMPTJOGSBWB
MPSBEPTZTPCSFWBMPSBEPT
&M BOÃMJTJT UÊDOJDP  QPS FM DPOUSBSJP  OP TF QMBOUFB TJ MBT BDDJPOFT FTUÃO DPSSFDUBNFOUF
WBMPSBEBTFTUVEJBMBIJTUPSJBEFMBDPUJ[BDJÓOEFMBTBDDJPOFTZCVTDBQBUSPOFTEFDPNQPS
UBNJFOUPRVFMFQVFEBOBZVEBSBQSFEFDJSMPTNPWJNJFOUPTGVUVSPT&TUFFTFMPCKFUJWPEFM

López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.

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