Documentos de Académico
Documentos de Profesional
Documentos de Cultura
5.4.1 Introducción
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Top Down&MBOBMJTUBDPNJFO[BQPSFMQBÎT
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&O &&66 MB CÙTRVFEB EFM Peer Group FT GBDJMJUBEB QPS FM Standard Industrial
Classification Code (SIC-Code)EFM Department of Commerce
Ecuación 18
Price/Earning-Ratio (P/E-Ratio)
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Ecuación 19
Copyright © 2009. McGraw-Hill España. All rights reserved.
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López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
226 Bolsa, mercados y técnicas de inversión
Tabla 8
Gas Natural Repsol-YPF
Precio
Beneficio
Acciones
BPA
PER
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TFHÙOMPTCBMBODFTEFDJFSSFEFM
BT
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BEFNÃT
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QPEFNPTEFTBSSPMMBSMBFDVBDJÓOEFM1&3
Ecuación 20
%POEF
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mb
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Copyright © 2009. McGraw-Hill España. All rights reserved.
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Price-Earning-Growth-Ratio (PEG-Ratio)
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Ecuación 21
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1BSUJDJQBDJPOFTNJOPSJUBSJBTBWBMPSEFNFSDBEP
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7BMPSEFMBTFNQSFTBTTVCTJEJBSJBT
TJMBTIVCJFSB
"DDJPOFTQSFGFSFOUFTBWBMPSEFNFSDBEP
5FTPSFSÎB
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EJNJFOUPPQFSBUJWP1PSFTPFM&#*5FTVOBCVFOBCBTFQBSBMBQSPZFDDJÓOEFMBSFOUBCJMJEBE
GVUVSB&MEJGFSFOUFHSBEPEFFOEFVEBNJFOUPEFOUSPEFMPeer-Group
RVFOPFTDPOTJEFSBEP
Copyright © 2009. McGraw-Hill España. All rights reserved.
Ecuación 22
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
228 Bolsa, mercados y técnicas de inversión
Enterprise Value/Sales-Ratio
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TF
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Enterprise Value/Unique User-Ratio
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"TÎQPTJCJMJUBFTUFFOGPRVFMBWBMPSBDJÓOEFFNQSFTBT
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1BSBWBMPSBSUPEBTMBTwebsitesRVFEFQFOEFOEFBDDFTPTSFHVMBSFTEFDMJFOUFT
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PFM
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&MOÙNFSPEFUnique UsersNBSDBOPSNBMNFOUFMBDBOUJEBEEFVTVBSJPT VTVBSJPTSFHJT
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SFHJTUSBEPT
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FODPNVOJEBEFTEF*OUFSOFUTPOMMBNBEPTMiembrosZEFMPT
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VOBWBMPSBDJÓONÃTBMUBEFMBFNQSFTBFTUÃKVTUJ
àDBEBQPSRVFEJDIBTJOGPSNBDJPOFTDPODFEFODPOPDJNJFOUPTTPCSFMPTIÃCJUPTEFDPNQSB
1BSBWBMPSBSQPSFKFNQMP*OUFSOFU4FSWJDF1SPWJEFS *41
QSJODJQBMNFOUFFMNJTNPGBDUPS
FTBQSPQJBEP
TÓMPRVFFOFTUFDBTPTFFTDPHFDPNPCBTFFMOÙNFSPEFSubscriber DMJFOUFT
Copyright © 2009. McGraw-Hill España. All rights reserved.
$PNPJOEJDBEPSQBSBMBFWPMVDJÓOGVUVSBEFMOÙNFSPEFVTVBSJPTQVFEFOTFSWJSQPSFKFNQMP
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directa QPS VTVBSJP Enterprise Value / Número de usuarios
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Enterprise Value/Número de Page Impressions-Ratio
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EFMBQVCMJDJEBEZSponsoring-Links
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EFMBTPage Impressions MMBNBEBEFMBTQÃHJOBTHTMLRVFMMFWBOQVCMJDJEBE
NVMUJQMJDBEP
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EFMBwebsite
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López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 229
MBFNQSFTB&OVOFTDFOBSJPEFDPOUJOVJEBEEFMBFNQSFTB
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JODMVZFVO7BMPS3FTJEVBM 73
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Ecuación 23
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BAIT
Impuestos s/BAIT
+ Amortizaciones
Variación del Fondo de Maniobra
Variación del Activo Fijo
Flujo de Caja Libre
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López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
230 Bolsa, mercados y técnicas de inversión
&M8"$$TFDBMDVMBDPOMBTJHVJFOUFFDVBDJÓO
Ecuación 24
%POEF
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Ke MBSFOUBCJMJEBESFRVFSJEBQPSMPTBDDJPOJTUBT
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73'$-/ H
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$PNPTFQSFTFOUBFOMB5BCMB
Tabla 9
Copyright © 2009. McGraw-Hill España. All rights reserved.
1BSB QSPGVOEJ[BS FO FM TJHOJàDBEP EFM7BMPS 3FTJEVBM
DPOTÙMUFTF MB PCSB DJUBEB Finanzas en el mundo
corporativo.
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 231
1BSBWBMPSBSMBFNQSFTBNFEJBOUFMBFTUJNBDJÓOEFMPTáVKPTEFDBKBMJCSFTIBZRVFEF
DJEJSFMIPSJ[POUFUFNQPSBMEFMBFTUJNBDJÓO&OFTUFFKFNQMPFMFHJNPTDJODPBÒPT
1BSBFMBOBMJTUBFMWBMPSEFMBFNQSFTBFTFMWBMPSBDUVBMEFMPTáVKPTEFDBKBMJCSFTBD
UVBMJ[BEPTBMUJQPEFEFTDVFOUP8"$$
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EFMáVKPEFDBKBFTUJNBEPQBSBFTFBÒPZFMWBMPSSFTJEVBM
"VORVFFYJTUFONÙMUJQMFTGPSNBTEFFTUJNBSMPTWBMPSFTGVOEBNFOUBMFTEFMBFNQSFTB
QPSVOBTFODJMMF[NFUPEPMÓHJDBDBMDVMBSFNPTFMQSPNFEJPEFMBTWBSJBDJPOFTEFDBEBWBSJB
CMF&NQF[BSFNPTQPSFM#"5RVFOPTTFSWJSÃQBSBDBMDVMBSFMUJQPJNQPTJUJWPBQMJDBEPDBEB
BÒPZ
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Tabla 10
1SPNFEJPU
"DPOUJOVBDJÓOTFDBMDVMBOMBTWBSJBDJPOFTBOVBMFTEFMBTEJGFSFOUFTWBSJBCMFT1BSBSFB
MJ[BS FM JODSFNFOUP DBMDVMBNPT FM MPHBSJUNP OFQFSJBOP EFM DPDJFOUF EF MB DJGSB EF VO BÒP
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Tabla 11
Ln(BAIT)
Copyright © 2009. McGraw-Hill España. All rights reserved.
Incremento
BAIT
Ln(BAT)
Incremento
BAT
Ln(Amort)
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
232 Bolsa, mercados y técnicas de inversión
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1BSBQPEFSEFTDPOUBSMPT'$-FTOFDFTBSJPFTUJNBSFM$PTUF.FEJP1POEFSBEPEFMDB
QJUBMEFMBFNQSFTBP8"$$$POEBUPTEFMPTCBMBODFTTFPCUJFOFVOBTFSJFIJTUÓSJDBEFM
OJWFMEFBQBMBODBNJFOUPàOBODJFSPNFEJEPDPOEBUPTDPOUBCMFT6UJMJ[BNPTFTUBJOGPSNB
DJÓO QBSB DBMDVMBS MB FWPMVDJÓO IJTUÓSJDB EFM 8"$$ Z TV QSPNFEJP
RVF FT EF
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Copyright © 2009. McGraw-Hill España. All rights reserved.
Tabla 12
Recursos Propiosl Deuda LP Ke (6%) Kd t WACC
1995
ĸ
ĸ
1996
ĸ
ĸ
1997
ĸ
ĸ
1998
ĸ
ĸ
1999
ĸ
ĸ
2000
ĸ
ĸ
2001
ĸ
ĸ
1SPNFEJP
4FVUJMJ[BBRVÎVOTVQVFTUPTJNQMJàDBEPS
ZBRVFMBFTUSVDUVSBEFDBQJUBMEFCFSÎBNFEJSTFQPSFMWBMPSFDP
OÓNJDPEFM&RVJUZ
ZOPFMDPOUBCMF
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
Teorías y técnicas de inversión 233
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Tabla 13
&M7"/EFFTUPTáVKPTEFTDPOUBEPTBM8"$$FTEF
FVSPT5PNBOEP
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ĸ $PNP
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Tabla 14
Copyright © 2009. McGraw-Hill España. All rights reserved.
/ÙN"DDJPOFT
&OMB'JHVSBTFNVFTUSBMBFWPMVDJÓOEFMQSFDJPEF"DFSJOPYEFTEFFOFSPEF
IBTUBBHPTUPEFM4FQVFEFPCTFSWBSMBUFOEFODJBRVFQSFTFOUBMBDPUJ[BDJÓOBTJUVBS
TFFOUPSOPBMQSFDJPRVFMBNFUPEPMPHÎBEFMPTáVKPTEFDBKBMJCSFIBJOEJDBEP
López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.
234 Bolsa, mercados y técnicas de inversión
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FTUFQVOUPFMCVFOBOBMJTUBFTFMRVFDBQUBNFKPSMPTDPOEJDJPOBOUFTEFMQSFDJPEFMBTFNQSFTBT
Copyright © 2009. McGraw-Hill España. All rights reserved.
5.5.1 Características
7FÎBNPT FO FM FQÎHSBGF BOUFSJPS RVF FM BOÃMJTJT GVOEBNFOUBM JOUFOUB WBMPSBS MBT BDDJPOFT
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López, Lubián, Francisco, and Estévez, Pablo García. Bolsa, mercados y técnicas de inversión (2a. ed.), McGraw-Hill España, 2009.
ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/uvegsp/detail.action?docID=3195592.
Created from uvegsp on 2019-03-01 20:59:20.