Comunicacin Comercial I

ILE-515
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________________________________________________________________________
UNIVERSIDAD TCNICA NACIONAL
CARRERA: Ingls como Lengua Extranjera
CURSO: Comunicacin Comercial I CDIGO: ILE-515
NATURALEZA DEL CURSO: Terico-Prctico
NIVEL: V CRDITOS: 3
HORAS PRESENCIALES / SEMANA: 4 (2 horas teora, 2 horas prctica)
TIEMPO DE ESTUDIO INDEPENDIENTE POR SEMANA: 05 horas, 39 minutos
MODALIDAD: Cuatrimestral
REQUISITOS: ILE-411 Ingls Integrado IV/ILE-412 Composicin I
CO-REQUISITOS: ninguno AULA: 107 Barrio Lourdes
HORARIO: Martes de 8:00 a.m. a 11:30 a.m.
PROFESOR: MSc. Natalia Gonzlez Kopper
________________________________________________________________________

I. DESCRIPCIN DEL CURSO:

El curso Comunicacin Comercial I forma parte del bloque de materias del quinto
ciclo del Bachillerato en Ingls como Lengua Extranjera de la Universidad Tcnica
Nacional. Su principal nfasis es el lenguaje tcnico de los negocios. A lo largo del
curso el estudiante desarrolla la capacidad de estructurar los documentos comerciales
ms comunes en ese idioma. Este curso desarrolla la capacidad de crear discusiones
importantes, planear y organizar eventos relevantes de una compaa como lo son las
presentaciones, reuniones, conferencias, al tiempo que le permite al estudiante
enfrentarse a diversas situaciones como llamadas telefnicas, transferencias de
llamadas, comunicacin entre culturas, entre otras.
El curso se desarrolla en un cuatrimestre (14 semanas lectivas) y consta de 4
lecciones semanales de 50 minutos de duracin. Este curso no ofrece la opcin de ser
aprobado mediante examen extraordinario o prueba de ampliacin. Tanto la
evaluacin como la metodologa tienen un enfoque comunicativo e integrador.
Para matricular este curso es necesario haber aprobado Ingls Integrado IV y
Composicin Inglesa I.

II. OBJETIVOS GENERALES:

1. Desarrollar las habilidades de comunicacin oral y escrita necesarias para
comunicarse de una manera formal y efectiva en el contexto laboral en reuniones,
conversaciones telefnicas o en cualquier otra situacin o actividad del mundo de
las empresas o negocios mediante el estudio del lenguaje comercial comn, el
anlisis y puesta en prctica de actividades de promocin y oferta de productos,
servicios, empresas e ideas.
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2. Integrar los conocimientos y habilidades bsicas de comunicacin oral y escrita
adquiridos mediante el desarrollo de actividades semi-controladas y no
controladas para promover el pensamiento crtico en el contexto laboral.
3. Brindar al estudiante la oportunidad de desarrollar su capacidad de valorar las
diferencias culturales que puedan surgir en el ambiente laboral, mostrando respeto
y tolerancia.

III. OBJETIVOS ESPECFICOS:

1. Crear y reconocer las principales diferencias entre los documentos de mayor uso
para la comunicacin dentro de la empresa utilizando el formato apropiado.
2. Elaborar en forma clara y concisa la hoja de vida, cartas y correos electrnicos con
diferentes propsitos comerciales.
3. Demostrar respeto, tolerancia y cortesa al comunicarse en forma oral y escrita con
individuos u organizaciones de diferentes culturas.
4. Familiarizarse y utilizar los conceptos, trminos y expresiones comunes en los
negocios de manera apropiada.
5. Emplear destrezas y habilidades comunicativas que le permitan recibir y tramitar
quejas post-venta.
6. Aplicar el vocabulario y habilidades necesarias para elaborar y llevar a cabo una
entrevista de trabajo.

IV. METODOLOGA:

La metodologa es comunicativa e interactiva en donde el docente asume el
papel de facilitador del proceso y el estudiante es responsable de llevar a cabo las
actividades propias del aprendizaje que le permitan comprender y aplicar de manera
precisa y espontnea el vocabulario, las habilidades y competencias necesarias para
desempearse con fluidez en los distintos contextos comerciales. El estudiante ser
autor de su propio aprendizaje y el responsable de transmitirlo a sus compaeros a
travs de la puesta en prctica y simulacin de situaciones, la elaboracin de cartas,
hojas de vida, reportes, discusiones, el intercambio de informacin y la investigacin
individual y grupal.

V. CONTENIDOS TEMTICOS:

1. Lenguaje comercial.
2. Habilidades y tcnicas comunicativas bsicas para interactuar con personas en
diferentes situaciones de negocios.
3. Habilidades y tcnicas para la elaboracin y el manejo de correspondencia
comercial (Cartas y Correos electrnicos).
4. Habilidades y tcnicas bsicas para la elaboracin de reportes, notas y resmenes
ejecutivos.
5. Lugar de trabajo: poltica de empleo, actividades de la compaa, estructura
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organizativa e historia.
6. Cmo pedir y proveer bienes y/o servicios: elaborar y dar respuesta a pedidos
comerciales, ofertas y solicitudes de servicios.
7. Planteamiento y manejo de quejas, entregas y situaciones post-venta.
8. Viajes y negocios: reservaciones de hoteles, restaurantes, etc.
9. Reuniones formales e informales efectivas.
10. Elaboracin de y participacin en una entrevista de trabajo.
11. Elaboracin de la hoja de vida.
12. Que es la responsabilidad social en las organizaciones.
13. Conceptos bsicos de calidad total.


VI. EVALUACIN:

El estudiante demuestra los conocimientos y habilidades comunicativas que se
requieren para:

1. Elaborar y comprender documentos comerciales (cartas, correos electrnicos).
2. Elaborar la hoja de vida.
3. Comunicarse en forma oral y escrita con individuos u organizaciones de diferentes
culturas.
4. Utilizar los conceptos, trminos y expresiones comunes en los negocios de
manera apropiada.
5. Recibir y tramitar quejas post-venta.

Proyectos 60%
Reportes escritos (Vocabulary Log) 20%
Evaluacin permanente (trabajos individuales y grupales) 20%
____
Total 100%

VII. ATENCIN ESTUDIANTES

Correo Electrnico: ngonzalez@utn.ac.cr
Celular: 8347-0444


VIII. BIBLIOGRAFA SUGERIDA

DICSEL. Business Correspondence: Letters, faxes, and Memos.
Hobbs M., Keedle, J. (2007). Commerce 2. Oxford University Press. Great
Britain.
Mackey, D. (2004). Send me a Message. McGraw Hill. First Edition.
Sweeney, S. (2004). Communicating in Business. Second Edition. Cambridge
University Press. Great Britain.
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Jones, Leo and Richard Alexander. (2000). International Business English: A
Course in Communication Skills. Great Britain: Cambridge University Press.
Http://www.esl.about.com/library/business/bl_read_financial
Http://www.englishclub.com/
Http://www.iteslj.org/links/TESL/Business_English

Aunque se deben respetar los objetivos y contenidos propuestos, la bibliografa
depender de aquel material autentico que tanto el profesor como los alumnos aporten
para el desenvolvimiento del curso.

IX. CRONOGRAMA

Course Outline

Week Topic Activities Bibliography Groups
#1
May 6th
Course syllabus, Outline &
General description of course.
Diagnostic test (oral activities)

#2
May 13th
Unit 1 Cultural diversity &
socializing: Building a
relationship
-Cross-cultural understanding (1)
-Welcoming visitors
-Small talk: keeping the conversation
going
Practice 1
Class activity: Round table: Diversity

Sweeney, S. (2004)
Communicating in
Business. Second Edition.
Cambridge University Press.
Great Britain.


#3
May 20th
Unit 1 Cultural diversity &
socializing: Culture and
entertainment
- Cross cultural understanding (2)
-Inviting and accepting or declining
- Eating out
Practice 2
Class activity: Inviting
Sweeney, S. (2004)
Communicating in
Business. Second Edition.
Cambridge University Press.
Great Britain.

#4
May 27th
Project # 1 (10%)
&
Vocabulary Log
1: Ana & Yineth (India)
2: Lica & Kerlyn (USA)
3: Maricela & Paola
(Arabia Saudita)
4: Michael A & Ericka
(Francia)
5: Veronica & Dahiana
(England)
6: David & Jerson (Italy)
7: Gabriel and Javier
(Russia)
8: Natalia (China)
9: Karla & Tatiana
(Germany)
10. Maikol R & Diego M
(Switzerland)
#5
June 3
rd


Unit 2 Business letters

-Reading letters and emails.
-Writing letters and emails.
Practice 3
Class activity: Responding a letter
Business Writing Clear
and Simple (2007).
Learning Express Editors

#6
June 10th
Unit 3 Reports

-Writing a short report.
-Giving reasons.
-Describing graphs and charts.
Project # 2 (10%)
&
Vocabulary Log
1: Ana & Yineth
2: Lica & Kerlyn
3: Maricela & Paola
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-Making recommendations.
Practice 4
Class activity: Writing a short report
on a business trip

Barnard R., & Meehan,
A. (2005). Writing for
the Real World. Oxford
University Press. Great
Britain.

4: Michael A & Ericka
5: Veronica & Dahiana
6: David & Jerson
7: Gabriel and Javier
8: Natalia
9: Karla & Tatiana
10. Maikol R & Diego M
#7
June 17
th


Unit 4 Workplace

- Companys policy.
- Company activities
- Organizational structure and history
Practice 5
Class activity: Research a company
about: companys policy, company
activities and organizational structure
and history.
Project # 3 (10%)
&
Vocabulary Log

Hobbs M., Keedle, J.
(2007). Commerce 2.
Oxford University Press.
Great Britain.
1: Ana & Yineth
2: Lica & Kerlyn
3: Maricela & Paola
4: Michael A & Ericka
5: Veronica & Dahiana
6: David & Jerson
7: Gabriel and Javier
8: Natalia
9: Karla & Tatiana
10. Maikol R & Diego M
#8
June 24th
Unit 5 Using the telephone:
Could I leave a message?

-Preparing to make a telephone call
- Making & receiving calls
- Taking & leaving messages
- Asking for and giving repetition
- The secretarial barrier
Practice 6
Class activity: Companys brochure
about its services, special offers,
general information.
Project # 4 (10%)
&
Vocabulary Log

Sweeney, S. (2004)
Communicating in
Business. Second Edition.
Cambridge University Press.
Great Britain.
1: Ana & Yineth
2: Lica & Kerlyn
3: Maricela & Paola
4: Michael A & Ericka
5: Veronica & Dahiana
6: David & Jerson
7: Gabriel and Javier
8: Natalia
9: Karla & Tatiana
10. Maikol R & Diego M
July 1st MID-YEAR VACATION
#9
July 8th
No classes

Esta clase se sustituye por la gira
acadmica.

#10
July 15
th

Unit 5 Using the telephone:
Good to hear from you again!






Unit 5 Using the telephone:
Unfortunately theres a
problem...

- Cross-cultural communication on the
telephone (1)
-Setting up and changing appointments
-Changing appointments
- Ending a call
Practice 7
Class activity: Arranging meetings

- Cross-cultural communication on the
telephone (2)
-Problem solving on the telephone
- Dealing with complaints
Practice 8
Class activity: Hotel and restaurant
reservations.
Sweeney, S. (2004)
Communicating in
Business. Second Edition.
Cambridge University Press.
Great Britain.

#11
July 22nd
Unit 6 Presentations: Planning
and getting started

- Techniques & preparations
- The audience
- Structure (the introduction)
Practice 9
Class activity: Introducing yourself
Project # 5 (10%)
&
Vocabulary Log
1: Ana & Yineth
2: Lica & Kerlyn
3: Maricela & Paola
4: Michael A & Ericka
5: Veronica & Dahiana
6: David & Jerson
7: Gabriel and Javier
8: Natalia
9: Karla & Tatiana
10. Maikol R & Diego M
#12
July 29
th

Unit 6 Presentations: Image,
impact & making an impression



- Using visual aids (general principles)
- Talking about the content of visual aids
Practice 10
Class activity: Making inquiries
Sweeney, S. (2004)
Communicating in
Business. Second Edition.
Cambridge University Press.
Great Britain.

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Unit 6 Presentations: The
middle of the presentation

- Holding the audiences attention
- Structure (the main body)
- Listing information, linking ideas &
sequencing
Practice 11
Class activity: Social situations
#13
August 5
th



Unit 6 Presentations: Ending a
presentation
- Structure (the end)
- Summarizing and concluding
- Questions & discussion
Practice 12
Class activity: Making an outline for a
presentation.
Sweeney, S. (2004)
Communicating in
Business. Second Edition.
Cambridge University Press.
Great Britain.


#14
August 12
th

Unit 7 Job Hunting: Handling
a challenging interview

-Successful job seeking.
-Going for a job: Case interviews
-Problem solving: dealing with difficult
conversations
- Creating your CV
Practice 13
Class activity: Writing a letter of
application for a job.
Project # 6 (10%)
&
Vocabulary Log

Hobbs M., Keedle, J.
(2007). Commerce 2.
Oxford University Press.
Great Britain.
1: Ana & Yineth
2: Lica & Kerlyn
3: Maricela & Paola
4: Michael A & Ericka
5: Veronica & Dahiana
6: David & Jerson
7: Gabriel and Javier
8: Natalia
9: Karla & Tatiana
10. Maikol R & Diego M

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UNIVERSIDAD TCNICA NACIONAL
Vocabulary Log Score:
TEACHER: MSc. Natalia Gonzlez Kopper Points Gotten: ____/18
STUDENTS NAME: _____________________________________DATE: ________________

Unit: ______________________
Objective: To keep a record of business communication related vocabulary studied in class.

Instructions:
For each of the words in the vocabulary log, you have to cover the following items:
word form
word function
phonetic transcription
definition (related to the topic of study)
example sentence (related to the definition)
Example:
Purchase (noun) \prts\: to obtain by paying money or its equivalent.

_________________________________________________________________________

Evaluation
Criteria
Highly Satisfactory Satisfactory Needs improvement
Word Form All the word forms requested
were written correctly. No
spelling mistakes.
Some of the word forms requested
have spelling mistakes.
Few or none of the word
forms are included in the
vocabulary log.
Word function All the word functions were
identified correctly.
Some of the word functions were
identified correctly.
Few or none of the words
functions were identified
correctly.
Phonetic
transcritption
All the phonetic transcriptions
were correct. They represented
each distinctive speech sound
symbol.
Some of the phonetic transcriptions
were correct. There were some
speech sounds symbols missing.
Few of the phonetic
transcriptions were correct.
Word definition All the definitions were clear
and related to the topic of
study.
Some of the definitions were clear
and related to the topic of study.
Few or none of the
definitions were related to
the topic of study.

Example sentence
All the example sentences
represented the word accurately
within the topic of study. There
was always a connection
between the sentence definition
and its example sentence.
Some of the sentences represented
the word accurately. Sometimes
there was not a connection between
the sentence definition and its
example sentence.
Few or none of the
example sentences were
accurate within the topic of
study. Most of the time,
there wasnt a connection
between the definition
given and its example
sentence.

Task Achievement
The vocabulary log included all
the elements requested by the
professor.
The vocabulary log included some
of the elements requested by the
professor.
The vocabulary included
few or none of the
elements requested by the
professor.




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UNIVERSIDAD TCNICA NACIONAL
Vocabulary Log Score:
TEACHER: MSc. Natalia Gonzlez Kopper Points Gotten: ____/18
STUDENTS NAME: _____________________________________DATE: ________________

Unit: ______________________
1. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

2. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

3. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

4. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

5. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

6. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

7. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________


8. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________


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9. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

10. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

11. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

12. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

13. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

14. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________

15. ______________________ ( ) \ \:
Definition: _______________________________________________________________________
Example: ________________________________________________________________________
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Universidad Tcnica Nacional
Course: Comunicacin Comercial I Score
Project: Oral Evaluating Rating Form
Students name: ___________________________________ Date:_______________

Instructions: Write X next to the statement that better describes the performance of the student.

CONTENT (Ideas) AND INSTRUCTIONS 10 pts
___ Always related with the topic.
___ Almost always related with the topic.
___ Sometimes related with the topic.
___ Seldom relates with the topic.
___ Unsatisfactory.

FLUENCY 5 pts
___ Carried out with confidence and creativity (self- confidence is shown).
___ Carried out adequately with some hesitation.
___ Carried out with hesitation.
___ Somewhat incomplete.
___ Unsatisfactory (if you read everything).

COMPREHENSIBILITY 5 pts
___ Message is always understood.
___ Message is almost always understood.
___ Message is sometimes understood.
___ Message is seldom understood.
___ Message is difficult or impossible to understand.

LINGUISTIC ELEMENTS - STRUCTURE 5 pts
___ Appropriate command of complex structures; few insignificant sporadic mistakes.
___ Some limitations with complex structures but generally appropriated.
___ Occasional errors with complex structures; some tendency to use mostly simple forms.
___ Frequent errors; deficient command of complex structures
___ Frequent structure misuse interferes with clear communication.

PRONUNCIATION 10 pts
____ Few insignificant deviations; effective in communication. Appropriate intonation and stress.
____ Some sporadic deviations; some pauses; intonation and stress are somewhat weak.
____ Occasional mispronunciation; some consistent errors; paused speech; intonation and stress are
deficient.
____ Constant errors in several areas; too many pauses; intonation and stress are inappropriate.
____ Frequent errors interfere with clear communication.

ORIGINALITY AND CREATIVITY 5 pts
___ Excellent
___ Very good
___ Good
___ Regular
___ Deficient
Gramtica V
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