La Psicología de la

percepción Visual
Por Alma Almeida y Thaisa Figueredo
 ¿Que es Gestalt?
En los términos más simples, la teoría gestalt se basa
en la idea de que el cerebro humano intentará
simplificar y organizar imágenes complejas o diseños
que consisten en muchos elementos, al organizar
inconscientemente las partes en un sistema organizado
.
que crea un todo, en lugar de solo un serie de
elementos.
 p i c tu
re !

A picture always
reinforces
the concept
Images reveal large amounts of data,
so remember: use an image instead of
a long text
Ley de la Totalidad: Esta ley se basa en la
explicación de que el todo conocido es la
suma de todas sus partes, dando lugar a
una experiencia basada en hechos pasados.
Ley del Contraste: Hace referencia al
impacto visual y a cómo cada forma es
percibida mejor cuanto mayor sea el
contraste entre el fondo y la forma.
Ley de la Estructura: Trata sobre cómo se
percibe una forma y por qué se hace como
un todo. En este caso, no se tienen en
cuenta las partes que la constituyen.
Ley del Cierre: Habla sobre las diferentes
posibilidades y combinaciones de la forma
y los contornos. Y se basa en que una
forma será mejor si contiene un contorno
mejor cerrado.
Ley de la Dialéctica: Explica por qué la
mirada de cada uno decide si un elemento
pertenece a un tipo de forma o a un fondo
al que se opone.
Ley de la Compleción: Explica por qué el
cerebro de cada uno tiende a cerrar
contornos que no lo están del todo.
Noción de Pregnancia: Esta ley intenta
explicar el motivo por el cual las personas
se quedan impregnadas con ciertos
elementos cuando los miran, dependiendo
de la fuerza de las formas.
Principio de Invariancia Topológica: Principio de Enmascaramiento:
Explica cómo, para considerar una forma Transmite y trata sobre por qué una forma
como buena, esta debe ser deformada por que es realmente buena resiste a todas las
la persona. deformaciones que se le puedan hacer.

Principio de Birkhoff: Trata de la Principio de Proximidad: Explica casos Principio de Memoria: Aborda por qué
importancia y de la fuerza de los ejes en las en los que la cercanía fomenta la creación las formas se perciben mejor si se ven más
formas. de grupos de elementos aislados. de una vez.

Principio de Jerarquización: Plantea la

importancia de presentar los elementos de
forma jerarquizada, de lo principal a lo
accesorio.
 Ley de la
simplicidad
¿Qué es?
 ¿Qué es?
La ley de la simplicidad es una de las más
importantes para los diseñadores porque nos
dice que la mente siempre busca simplificar lo
más posible las formas que percibe para
relacionar mejor los significados que hay entre
unas y otras.
Table of contents Slidesg
o

Introduction Trust-based
01 You can describe the topic of
the section here
02 You can describe the topic of
the section here

Methodology Conclusions
03 You can describe the topic of
the section here
04 You can describe the topic of
the section here
 01
Trust-Based Marketing Theory

Introduction
You can enter a subtitle here if you
need it
 Trust-based definition

Mercury Venus

Mercury is the closest planet to Venus has a beautiful name and is

the Sun and the smallest one in the second planet from the Sun. It
the entire Solar System has very high temperatures!
 What makes it trustworthy

Authenticity Relatability Empathy

Venus has very high Mercury is the closest Despite being red, Mars is a
temperatures planet to the Sun cold place

Experience Logic Evidence

Jupiter is the biggest Saturn is composed of Neptune is very far from the
planet hydrogen and helium Sun
 Trust-based
02
Trust-Based Marketing Theory

marketing

You can enter a subtitle here if

you need it
 Do you know what helps you make your point crystal
clear?
Lists like this one:

How trust-based ● They’re simple

● You can organize your ideas clearly
marketing affects ● You’ll never forget to buy milk!

And the most important thing: the audience won’t miss

the point of your presentation
 Types of trust-based plans
Venus Mercury
It has a beautiful name and is
Mercury is the smallest planet
the second planet from the
in the entire Solar System
Sun

Mars

Mar is actually a cold place.

It’s full of iron oxide dust
 “This is a quote, words full of wisdom
te!
that someone important said and can
o
A qu make the reader get inspired.”
Trust-Based Marketing Theory

—Someone Famous
Trust-Based Marketing Theory

Awesome words
 Trust factors

Sincerity Reliability
Despite being red, Mars is a Saturn is the only planet with
cold planet Trust rings

Integrity Consistency
Jupiter is a gas giant planet in Venus has very high
the System temperatures
 4,498,300
Trust-Based Marketing Theory

some hard numbers can help in this regard

 333,000
Earths is the Sun’s mass

24h 34m 23s

is Jupiter’s rotation period

ers!
num
b
386,000 km
distance between the Earth and the Moon
 Ways get to know you
Ways

RRSS SEO

Strategy 1 Strategy 2 Strategy 1 Strategy 2

 Locations

Venus
Venus is the second planet
from the Sun

Mars
Despite being red, Mars
is a cold place
 Know-How-Trust
How does your
Content that resonates
product/service solve
with your audience
a problem?

Know Like Trust Buy

Presence on social Interact and be

networks to reach empathetic with
target customers
 03
Trust-Based Marketing Theory

Methodology
You can enter a subtitle here if you need it
 Step methodology

Step 2 Step 4
Identify the type of trust- Consider context of
based to use the problem

Step 1 Step 3 Step 5

Define what is your What aspect creates Identify trust techniques
future client credibility to use
 What builds trust?

75% 56%

Product Customer
Mercury is the smallest
Mar is actually a cold place.
planet in the entire Solar
It’s full of iron oxide dust
System
 The impact of trust
15% 35%
None A lot
Venus has very high Despite being red, Mars
temperatures is a cold place

A little bit Some

Jupiter is the biggest 20% 30% Despite being red, Mars
planet is a cold place

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Venus Mars
Venus is the second Despite being red, Mars is
planet from the Sun a cold place

The fragility
of trust
Mercury Saturn
Mercury is the closest planet Saturn is composed of
to the Sun hydrogen and helium
 Trust around the World

2021

Percentage of the public who

say they trust marketing in
selected countries in 2021

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Trust-Based Marketing Theory

A picture is
worth a
thousand words
 Conclusions
04
Trust-Based Marketing Theory

You can enter a subtitle here if you

need it
 Ethical marketing mix

Action
Product responsibility Venus has a beautiful name

Price transparency Mar is a cold planet

Place (channel) fairness Mercury is a small planet

Promotion with honesty Saturn is a gas giant

Desktop web
You can replace the image on
the screen with your own work.
Just right-click on it and select
“Replace image”
 Tablet app
You can replace the image on
the screen with your own
work. Just right-click on it
and select “Replace image”
 !
he y

Mobile web
You can replace the image on
the screen with your own work.
Just right-click on it and select
“Replace image”
 Growing trust in marketing

Traditional
Venus has very high
temperatures

RRSS
Jupiter is the biggest planet 1980 1995 2010 2021

of them all
Follow the link in the graph to modify its data and then paste the new one here.
For more info, click here
 Our team
!
team

Rachel Doe John Timmy Sue Bones

Insert a description about Insert a description about Insert a description about
this person this person this person
 Thanks!
Do you have any questions?
youremail@freepik.com
Trust-Based Marketing Theory

+91 620 421 838

yourcompany.com

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