EL CAFÉ

UNIVERSIDAD DE EL SALVADOR
FACULTAD DE INGENIERÍA Y ARQUITECTURA
ESCUELA DE ARQUITECTURA

Tema: El Café
Materia: Teoría e Historia IV
Docente: Arq. Juana María Valdés Chávez
Presentan:
• Castro Martínez, Vilma Arely
• Peñate Góchez, Veronica Lizeth
• Zaldaña De Paz, Rafael Antonio

San Salvador, 30 de julio de 2021

ÍNDICE
INTRODUCCIÓN
En El Salvador, a fines del siglo XIX (1870-1900), el cambio económico más
importante fue el desarrollo de nuevas actividades productivas en el área rural,
tales como la minería y el cultivo de café.
Los países de Centroamérica pudieron ampliar su producción de café porque los
habitantes de los países industrializados de Europa y Norteamérica empezaron a
consumirlo en mayores cantidades, convirtiendo el grano, en el siglo XIX, en un
producto de consumo popular. La alta demanda del café significó, asimismo, que
el precio que se pagaba por el grano en los principales mercados de Norteamérica
y Europa llegara a tales niveles que muchos países decidieron integrarse al
mercado mundial del café.
ANTECEDENTES
 El café se introdujo en El Salvador entre 1779 y 1796.
 La República federal de Centroamérica termino
disolviéndose y en 1840 El Salvador se declaró Estado
independiente
 En 1855 el café se convirtió en un negocio rentable para la
elite salvadoreña
 En 1879 el valor de las exportaciones del café supero a las
del añil
 La demanda de añil se redujera drásticamente como
producto de exportación.
 El cultivo de café cambio la forma de propiedad de la
tierra, porque el cultivo del café necesita terrenos grandes y
apropiados.
CAMBIOS EN LA INFRAESTRUCTURA
En la medida en que se producía más café se necesitaba más infraestructura:

Telégrafo Sistema bancario El Colon

En 1870 se puso en El primer banco, llamado En 1892 en honor al cuarto centenario
servicio la primera línea Banco Internacional, fue del "descubrimiento de América"
fundado en 1880 se le puso a la moneda nacional
el nombre de "colón"
 Ferrocarril El teléfono Camios
En 1882 se inauguró el En 1888 se introdujo el Para 1916 había 2,367 kilómetros de
primer ferrocarril, entre el teléfono camios para caballos y carretas
puerto de Acajutla y la
ciudad de Sonsonate
LA GRAN DEPRESION
DE 1929
Desde octubre de 1929 como
consecuencia de la caída de la bolsa de
valores de Wall Street, en Nueva York, la
demanda del café bajó tanto que su precio
se fue al suelo, era mínima la cantidad
comprada; al disminuir los precios del
café, había menos dinero en circulación,
con lo que el poder adquisitivo de la
población bajó considerablemente.
El Gobierno despidió a muchos empleados públicos y a los que mantuvieron el empleo se les
rebajó el salario, los terratenientes hicieron lo mismo con las y los jornaleros.
 

Antes de la Crisis Después de la Crisis

Un jornalero ganaba en las fincas 50 centavos Un jornalero, por el mismo trabajo ganaba 25
al día y dos tiempos de comida: tortillas y centavos al día y los dos tiempos de comida
frijoles
Saturn
This is the ringed planet. It’s composed
mostly of hydrogen and helium

Jupiter
It’s a gas giant and the biggest planet in the
Solar System

Saturn
This is the ringed planet. It’s composed
mostly of hydrogen and helium

Mars
Despite being red, Mars is actually a cold
place full of iron oxide dust
01
Business
overview
You could enter a subtitle here if you need it
Market share

1. It’s the smallest planet

2. Venus has a beautiful name

3. It’s actually a cold place

4. It’s the biggest planet

1 2 3 4

Is a cold place This is the ringed planet

If you want to modify this graph, click on it, follow the link, change the data and replace it here
 Them
Despite being red, Mars is a cold place. It’s
full of iron oxide dust, giving the planet its
reddish cast. It’s named after the Roman god
of war
Us
Venus has a beautiful name and it’s the
second planet from the Sun. It’s terribly hot
—even hotter than Mercury—and its
atmosphere is poisonous
Market size

10% 15% 20% 25%

Mercury Saturn Mars Jupiter
Mercury it’s the It’s composed of Despite being red, Jupiter it’s the
smallest planet in the hydrogen and helium Mars is actually a biggest planet in the
Solar System gases cold place Solar System
A picture is worth a
thousand words
 02
Market &
customers
You could enter a subtitle here if you need it
Target

Jupiter
45% It’s the biggest

Saturn
The ringed one

55% Earth
We live here
Competitors’ analysis

JUPITER MERCURY MARS

FACTOR 1 Yes Yes No

FACTOR 2 Yes No No

FACTOR 3 No Yes Yes

03
Sales &
marketing
You could enter a subtitle here if you need it
Our services

Mercury Venus Mars

Mercury is the closest Venus is the second Despite being red, Mars
planet to the Sun planet from the Sun is a cold place

Jupiter Saturn Neptune

It’s the biggest planet in Saturn is a gas giant and It’s the farthest planet
the Solar System has rings from the Sun
Break even analysis

Break-even Point
Earth is where we
live on

Big Loss Loss Profit High Profit

Mercury is the Saturn has several Mars is actually Jupiter is the
smallest one rings cold place biggest one
Our services

Basic Standart Plus

Service 1 Service 1 Service 1

Service 2 Service 2 Service 2

Service 3 Service 3 Service 3

Mercury is the Saturn has several Mars is actually cold

smallest one rings planet place
Advertising and promotion

Advertising PR Online
Mercury is the smallest planet in Despite being red, Mars is actually Neptune it’s the farthest planet
the Solar System and one of the a cold place, it's very cold there from the Sun in our system and
most dangerous the smallest
498,300,000
Big numbers catch your audience’s attention
Awesome
words
 04
Management
plan
You could enter a subtitle here if you need it
Our team

Lola Marc John

Venus is the second planet from Saturn is a gas giant and has rings Mercury is the closest planet to
the Sun on its atmosphere the Sun in our system
Organizational chart
PRESIDENT

BUSINESS LEISURE BLEISURE

MANAGER MANAGER MANAGER

Farmer 1 Farmer 2 Farmer 3

Our location
Mercury
Mercury is the closest planet
to the Sun

Venus
It has a beautiful name, but it’s
terribly hot

Mars
Despite being red, Mars is
actually a cold place
05
Operating
plan
You could enter a subtitle here if you need it
Our process

Mars Saturn
Mars is a cold place It has several rings

1 2 3 4

Mercury Jupiter
It’s larger than the Moon It’s the biggest planet
 Thanks!
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