Charla Emprendimiento Jaime Quinto

Emprendimiento
Innovación y Competitividad-Contexto
Cartagena
Jaime Quinto, Máster en Dirección de Proyectos, Programas y Carteras-MBA

Qué es Emprender? 03
Acometer y comenzar una Tomar el

obra, un negocio, un camino con
Real Academia
empeño, especialmente si la resolución
de la Lengua
encierran dificultad o peligro. de llegar a
un punto
Emprendimiento en
Colombia
DOS DIMENSIONES 25
01
POLITICA Pensado para la

SOCIAL generación de ingresos
DOS DIMENSIONES 25
01
POLITICA DE
Para jalonar el crecimiento
DESARROLLO de la economía del país
ECONOMICO
COLOMBIA Y EL EMPRENDIMIENTO
Primero en
Latinoamérica
Tercero a
nivel
mundial
TASA DE SUPERVIVENCIA
EMPRESARIAL EN COLOMBIA
1er AÑO
2do AÑO
3er AÑO
4to AÑO
55% 41% 31% 25%
TASA DE SUPERVIVENCIA
EMPRESARIAL EN COLOMBIA
AÑO 10
10%
(1 DE CADA 10)
SUPERVIVENCIA EMPRESARIAL
NO SUPERA EL “VALLE DE LA MUERTE”
6%
Empresas nuevas
3,5 AÑOS
70%
Intención de crear empresa
Región
53% 35,5%
Colombia
PERCEPCIONES Y CAPACIDADES
74%
68%
No teme al
51%
fracaso Cree tener las
cualidades para
26% emprender Cree que encontrará
oportunidades para
Teme al fracaso emprender
Motivaciones para Emprender en Colombia
51% 41%
Mayor independencia
Incrementar sus ingresos
8%
Mantener su nivel económico actual
Motivaciones para Emprender en
Colombia
58% 29%
Por oportunidad
Por oportunidad
Y necesidad
13%
Por necesidad
Características de los emprendimientos en
Colombia
Participan de Poca o ninguna

Poca Uso de
Poca mercados orientación a
Muy pequeñas proyección de tecnologías no
innovación altamente mercados
crecimiento muy modernas
competitivos internacionales
Disposición para sacrificar su tiempo para
trabajar en su idea
El mundo
90% 57%
Colombia
Sabe como obtener dinero para iniciar su idea de
negocio
El mundo
61% 38%
Colombia
Dispuesto a tomar el riesgo de fracasar al iniciar
su negocio
El mundo
89% 47%
Colombia
Piensa que la situación económica del país
incentiva el espíritu emprendedor
El mundo
32% 36%
Colombia
Piensa que los impuestos son un factor
manejable
El mundo
30% 20%
Colombia
Áreas de negocio en las que los colombianos
necesitan más apoyo
VALORES SOCIALES HACIA EL EMPRENDIMIENTO
Hacen referencia a la valía que los individuos

le dan al emprendimiento como alternativa
de carrera deseable, al estatus social que gozan
los emprendedores y al cubrimiento que
hacen los medios de comunicación sobre
empresas y emprendedores exitosos
VALORES SOCIALES HACIA EL EMPRENDIMIENTO
75,3%
68,4%
52,1%
Alternativa
Estatus de carrera
Cobertura de
los medios
ETAPAS DE LA ACTIVIDAD EMPRENDEDORA
Se encuentra compuesta Mide la proporción de personas entre 18

por los emprendedores y 64 años involucradas en el proceso
nacientes y nuevos emprendedor.
empresarios
TEA
(Total Entrepreneurial Activity)
CARACTERIZACION DEL EMPRENDEDOR
Emprendedores Aquellos individuos que tienen los

potenciales conocimientos, las habilidades y el
deseo de poner en marcha una idea de
negocio pero aún no la han
materializado.”
Personas que han estado Emprendedores

involucradas en la puesta en nacientes
marcha de una empresa hasta 3
meses, ya
sea como auto-empleados o en
combinación con otros trabajo
Aquellos individuos cuyas empresas

Nuevos empresarios
tienen entre 3 y 42 meses funcionando, es
decir, realizando pago de salarios a una
persona adicional al propietario o al
mismo propietario, ya sea como
autoempleados o en combinación con
otro trabajo
Son aquellos individuos cuyas

empresas tienen Empresarios establecidos
más de 42 meses de
funcionamiento, es decir,
realizando pago de salarios
a una persona adicional al
propietario o al mismo
propietario, ya sea como
autoempleados o en
combinación con otro trabajo
TEA
8,9%
11,3% 8,7%
8,1%
16,3%
10,8%
2016 2017
Emprendedor naciente Nuevo empresario Emprendedor establecido

TEA POR GENERO
19,2%
18,2%
Hombres Mujeres
EMPRENDIMIENTO POR SECTOR ECONÓMICO
66,5%
Sector
consumo
21,9%
10,5% Sector
Sector transformación 1,1%
servicios
Sector extractivo
EMPRENDIMIENTO Y EDUCACION
34,0%
29,8%
16,8%
12,3% Secundaria Técnica y
tecnológica
1,5% Primaria
Universitaria 5,8%
Posgrado
Sin estudios
PROCESO DE CREACION Y ESTABLECIMIENTO DE UNA
EMPRESA
EMPRENDIMIENTO Y
LIDERAZGO
QUÉ ES SER
EMPRENDEDOR?
Los emprendedores son
todos aquellos que están
dispuestos a asumir una serie
de responsabilidades y
riesgos con el propósito de
crear una empresa que
genera recursos, y empleo.
RIESGO
¡PASION!
Emprendedor es
aquel que sobresale
entre los demás por
tener una decisiva
actitud de pasión
INNOVADOR
Tener espíritu
emprendedor es sinónimo
de innovación, cambio,
fundación de una empresa,
y toma de riesgos
Un emprendedor es aquél
capaz de convertir una
idea en negocio, que
mantiene un ritmo
constante de crecimiento
y creación, que hasta se
podría decir, sin límite
CUALIDADES DE
UN BUEN
EMPRENDEDOR
1.
Transformador
de la realidad
Aterriza las Hace que
ideas las cosas
sucedan
Transforma
pensamientos
en realidades
El perfil de un
emprendedor
exitoso va siempre
asociado a ser
“doers”
2.
Capaz de
adaptarse e
innovar
Sabe navegar
Innovador con destreza los
continuo cambios
Consciente de que Resuelve y se

el mercado está
adapta a lo que
cambiando
rápidamente surja
3.
Estratégico
capacidad de
tomar Pensamiento
decisiones sistémico
Visión de largo plazo

Reconoce
No hace patrones de
suposiciones ni conducta
generalizaciones
Pragmático
Define su
Ubicar su nicho propuesta
de mercado de valor
Conoce los atributos diferenciadores

Se rodea
de talento
Construye redes
(Networking) de contacto
y aliados estratégicos
4.
Disciplinado
Define
rutinas
Establece
reglas
• Agenda
• Bases de datos
• Horarios
5.
Enfocado
Constante hasta
alcanzar los Hace
resultados ajustes
Prioriza
Presentation Timeline
Write your subtitle in this line
Introduction Our Service Statistics Coffee time Show case Get in touch
08.00 09.00 10.00 11.00 12.00 13.00

Our Timeline Story 06
01
Born
2011 Lorem ipsum dolor sit amet kuah tuhee
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Growth
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that lagee bu leukat kuwah tuhee
Think Different
New Member
New Services
Award
Go International
Other Timeline Story 08
01
Born Growth New Clients Award Go International
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2011 2012 2013 2014 2015

Our Main Focus 09
01
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tuhee beh tuhee beh
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Promotion
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What Can We Do 10
01
Digital Presentation Photography

Printing Design Retouching
95%
90% Business
80%
Consult
50% 50%
Online
Digital Presentation Photography Business Online
Printing Design Consult Marketing Marketing
Our Other Skills 11
01
Copyrighting Audio Video Editing Photography Marketing
75% 60% 80% 50% 90%
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Single Service Detail 12
01
 Logo Design
 Signage & Pos
Corporate Identity  Stationery Design
 Magazines
 Brochures & Catalogue
Graphic Design Print Design  Advertising Design
 PSD Design
 Wordpress Coding
Web Design  Joomla Adv
Our Great Portfolio 13
01
Portfolio 1 Portfolio 2
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Team Structure 14
01
Mr. Haji Uma

General Manager
Mr. Him Bonding

Creative Director
Mr. Mando Mr. Soleh Mr. Kapluk

Branding Leader Sales Marketing Art Director
Our Great Teams 15
01
Mr. John Doe Mr. Mae Pong Mrs. Yusniar Mrs. Bungsu Uma
General Manager Bakso Manager Apam Manager Boh Ye Manager
Mr. Kleng Hing Mr. John Suh Mr. Paya Bakong Mr. Himbon
Hieng Manager Kolor Manager Geuntot Manager Kueh Manager
Meet Mr. Kapluk 16
01
Photoshop
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ever since the 1500s,
Indesign
when an unknown printer took a galley of type and scrambled it to
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90%
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After Effect
60%
Team Headcount 17
01
Advertising Web Design Corp Analysis Public Relation
Promotion Interface Designer Optimizer Government
10 24 32 10
Creative Designer Script Coder Analyst Spin
23 45 12 43
Project Timeline Sample 18
01
Week 01 02 03 04 05 06
Survey
Preparation
Designing
Finishing
Survey : Lorem ipsum dolor sit amet kolor suum ata si memet ta pleu bak muka keu ubat mata dan ubat saket hate
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Our Workflow 1 19
01
Design Review Packing
Marketing
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Confirmation Printing Finish

Our Workflow 2 20
01
Client
Registration Order Req Survey Sketch
Packing Printing Review Design

Our Workflow 3 21
01
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Programming
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Hosting Production
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Our Workflow 4 22
01
Customer Order Sketch & Product Design Product

Service Checking Design Review Printing Packing
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Our Workflow 5 23
01
Order Request Preparation Review

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Request Checking Concept Printing

him bonding dan get that meu apam him bonding dan peugah2 meulikot him bonding dan galak that gosip jih
Survey Design Finishing

him bonding dan meukeu pura2 him bonding dan meulikot abeh di him bonding dan hana ampon kah
Client Satisfaction 24
01
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Mr. John Doe Smith Mr. John Doe Smith

General Manager – Shafura Design General Manager – Shafura Design
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Mr. John Doe Smith Mr. John Doe Smith

General Manager – Shafura Design General Manager – Shafura Design
Single Testimonial 25
01
// In the last two years, my life has

completely changed. I always think
I am very lucky to have joined this
great company //
Mr. John Doe Smith

General Manager – Shafura Design
Steps Up to Success 26
01

kuah tuhee jampue pisang wak
tampu pisang

tampu pisang

tampu pisang
mpu pisang
tajampu pisang
Start Confident Design Creative Success

Our Promotion Media 27
01

30%
25%
20%
18%
15%
10%
Radio Printing Online SEO Social Video

Advertise Media Marketing Online Media Media Online Advertising
Business Objectives 28
01
Increase profit by Increase profit by
20% 35%
January 2014 February 2014
Conclusion
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Increase profit by Increase profit by
ancillae iracundia sententiae vis. Ne maiorum vivendum elaboraret vix.
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penting bek teukabo dan bek peugah keu gob meulokot, desya teuh
rugo ta seumayang tp akai lagee ata jeh
March 2014 April 2014
Pie Chart Sample 29
01
Graphic Design Web Design

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Interior Design Online Marketing

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Column Chart Sample 30
01
Graphic Design Interior Design Web Design Online Marketing

Column Chart Sample 2 31
01
Male User

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Female User

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01
Digital
Printing
Presentation
Design
Photography
Retouching
Online
Marketing
01
Female Users Male Users

01
Solutions
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Graphic Design Interior Design Web Design Online Marketing

01
100%
89%
85%
82% 80%
75%
95
70%
50%
48%
30%
%
27% 25%
Increase in
Sales in 2013
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
App Development 36
01
Concept Design
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Sketch Testing
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Mobile Development 37
01
Responsive
Design
High Quality
Application
Conclusion
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24 H Support Unlock All verterem cum no, dicant equidem officiis cu yang
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2 Columns Sample Slide 38
01
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3 Columns Sample Slide 39
01
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mediocrem maluisset ad nec. debitis principes eos. Id possim voluptaria sed, autem nisl eirmod habemus vel, postea accumsan eu mel.
ridens cum eu, brute legimus inciderint nec cu.Munere Viris dissentiet te his. Ea duo laudem laoreet
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prima vocent pro, sit an possim scribentur. Et everti
errem omnium vel. Affert malorum molestiae qui id, in nullam democritum, ipsum paulo mentitum ea nec. Qui
debitis principes eos. Id possim voluptaria sed, autem
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ridens cum eu, brute legimus inciderint nec cu. Munere
mundi ridens ei, summo maiorum verterem nec id. electram consulatu sed, meis mucius eum ea. Ei adhuc
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electraonsulatu sed, meis mucius eum ea. Ei adhuc nobis detraxit pro. Cu nisl eirmod. Hot isou jet picture
pertinacia comprehensam eu sit. Et per exerci fastidii
everti neglegentur his, eu partem apeirian nominati
Bullet List Sample 40
01
Bullet list title 1 Bullet list title 2 Bullet list title 3

Lorem ipsum dolor sit amet kuah tuhee Lorem ipsum dolor sit amet kuah tuhee Lorem ipsum dolor sit amet kuah tuhee
jampue pisang wak ta lawok lawuk hayeu jampue pisang wak ta lawok lawuk hayeu jampue pisang wak ta lawok lawuk hayeu
that lagee bu leukat kuwah tuhee that lagee bu leukat kuwah tuhee that lagee bu leukat kuwah tuhee


Number List Sample 41
01
1 2 3
Your title 1 Your title 2 Your title 3

Lorem ipsum dolor sit amet kuah tuhee jampue Lorem ipsum dolor sit amet kuah tuhee jampue Lorem ipsum dolor sit amet kuah tuhee jampue
pisang wak ta lawok lawuk hayeu that lagee bu pisang wak ta lawok lawuk hayeu that lagee bu pisang wak ta lawok lawuk hayeu that lagee bu
leukat kuwah tuhee beh leukat kuwah tuhee beh leukat kuwah tuhee beh
4 5 6
Your title 4 Your title 5 Your title 6

Lorem ipsum dolor sit amet kuah tuhee jampue Lorem ipsum dolor sit amet kuah tuhee jampue Lorem ipsum dolor sit amet kuah tuhee jampue
pisang wak ta lawok lawuk hayeu that lagee bu pisang wak ta lawok lawuk hayeu that lagee bu pisang wak ta lawok lawuk hayeu that lagee bu
leukat kuwah tuhee beh leukat kuwah tuhee beh leukat kuwah tuhee beh
Iconic List Sample 42
01
45% 80% 35% 55%

User Growth User Growth User Growth User Growth
Lorem ipsum dolor sit amet kuah Lorem ipsum dolor sit amet kuah Lorem ipsum dolor sit amet kuah Lorem ipsum dolor sit amet kuah
tuhee jampue pisang wak ta lawok tuhee jampue pisang wak ta lawok tuhee jampue pisang wak ta lawok tuhee jampue pisang wak ta lawok
lawuk hayeu that lagee bu leukat lawuk hayeu that lagee bu leukat lawuk hayeu that lagee bu leukat lawuk hayeu that lagee bu leukat
kuwah tuhee beh dan nyang paleng kuwah tuhee beh dan nyang paleng kuwah tuhee beh dan nyang paleng kuwah tuhee beh dan nyang paleng
peunting bek teukabo dan kheun2 peunting bek teukabo dan kheun2 peunting bek teukabo dan kheun2 peunting bek teukabo dan kheun2
keu gob meulikot, watee meu keu keu gob meulikot, watee meu keu keu gob meulikot, watee meu keu keu gob meulikot, watee meu keu
ramah, meulikot abeh ka upat ramah, meulikot abeh ka upat ramah, meulikot abeh ka upat ramah, meulikot abeh ka upat
Business Trend 2014 43
01
Digital Printing
Lorem ipsum dolor sit amet kuah tuhee jampue
pisang wak ta lawok lawuk
Karaoke Coffee Shop

Lorem ipsum dolor sit amet kuah tuhee jampue Lorem ipsum dolor sit amet kuah tuhee jampue
pisang wak ta lawok lawuk pisang wak ta lawok lawuk
Most Popular
Business
Travel Advertising
Lorem ipsum dolor sit amet kuah tuhee jampue Lorem ipsum dolor sit amet kuah tuhee jampue
pisang wak ta lawok lawuk pisang wak ta lawok lawuk
Marketing Agent
Lorem ipsum dolor sit amet kuah tuhee jampue
pisang wak ta lawok lawuk
Overall Sales around the World 44
01
2500
6000
5000
Green Land 5000
North America Europe
6000 Asia
2500
2500
Africa
South America
Australia
Print Template Web Template Presentation Template

India - Overall sales (50%)
China - Overall sales (80%)
Indonesia - Overall sales (90%)
Australia - Overall sales (100%)

Brazil - Overall sales (90%)
Our Marketing Target 46
01
Europe Asia Africa America
Print Template 100% 50% 90% 50%
Web Design 50% 100% 50% 80%
Product Mockup 70% 90% 80% 90%
Adobe Plugins 90% 80% 100% 40%

Special Offers 47
01
Business Professional
Personal Medium
50
Per month
$ 90$
Per month
95$
Per month
65
Per month
$
5 hour per day 20 hour per day

12 hour per day 12 hour per day
2 hour Design course 10 hour design course
5 hour design course 5 hour design course
Computer maintenance Computer maintenance
Computer maintenance Computer maintenance

5 hour online support 24 hour support + Certificate
12 hour online support + Certificate 24 hour online support + Certificate

We Have Good Price 48
01
Standard Professional Ultimate

Pricing Plans
$100 / year $200 / year $300 / year
Internet Access 5H / Day 7H / Day 10H / Day
Design Course 3 Times / Week 4 Times / Week 6 Times / Week
Computer Maintenance 1 Time / Month 2 Times / Month 4 Times / Week
24 h Online Support
Certificate
Public Events this Year 49
01
Your Event Your Event Your Event

Name Name Name
January 2014 January 2014 January 2014

Name Name Name

Name Name Name

Follow Us on Social Media 50
01
our_company@twitter our_company@facebook our_company@behance
our_company@devianart our_company@wordpress our_company@google
our_company@pinterest our_company@dribble our_company@vimeo

Good Bye
See you next time, have nice day

Charla Emprendimiento Jaime Quinto

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Jaime Quinto, Máster en Dirección de Proyectos, Programas y Carteras-MBA

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Born Growth New Clients Award Go International

2011 2012 2013 2014 2015

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Digital Presentation Photography

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Copyrighting Audio Video Editing Photography Marketing

75% 60% 80% 50% 90%

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Mr. Haji Uma

Mr. Him Bonding

Mr. Mando Mr. Soleh Mr. Kapluk

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Advertising Web Design Corp Analysis Public Relation

Promotion Interface Designer Optimizer Government

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Design Review Packing

Lorem Ipsum is simply Lorem is simply dummy Lorem Ipsum is simply

Confirmation Printing Finish

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Registration Order Req Survey Sketch

Packing Printing Review Design

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Customer Order Sketch & Product Design Product

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Order Request Preparation Review

Request Checking Concept Printing

Survey Design Finishing

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Mr. John Doe Smith Mr. John Doe Smith

Mr. John Doe Smith Mr. John Doe Smith

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// In the last two years, my life has

Mr. John Doe Smith

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