Mapa De Un Negocio Millonario

ecreto #2
Anota:
Plan de Negocio Simplificado
1. Resumen Ejecutivo
Escribe una breve reseña de tu empresa, que hace, quién eres, qué vas a hacer, cuánto necesitas,
en qué mercado y cuáles son tus proyecciones.
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2. Descripción de la Empresa
Misión:
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Historia:
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Mercado y Productos:
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Objetivos:
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Situación Actual:
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 Anota:
3. Productos y Servicios
Descripción:
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Producción:
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Distribución:
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Nuevos Productos:
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4. Plan de Mercadeo
Análisis del Mercado:
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Investigación del Mercado:
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Proyecciones:
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Tendencias:
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MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

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 Anota:
Análisis de Competencia:

Factor Mi Empresa Fortaleza Debilidad Competidor A Competidor B Cliente

Producto
Precio
Cualidad
Selección
Servicio
Fiabilidad
Estabilidad
Experiencia
Reputación
Locación
Apariencia
Método de Venta

Política de Crédito

Publicidad
Imágen

Análisis DOFA:

Debilidades
Oportunidades
Fortalezas
Amenazas

Estrategia de Marketing:
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Demografía:
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Proyección de Ventas:

Mes 2011 2012 2013 2014 2015

Enero
Febrero
Marzo
Abril
Mayo
Junio
Julio
Agosto
Septiembre
Octubre
Noviembre
Diciembre

Anota:
5. Plan de Desarrollo
Estado Actual:
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Planes de Desarrollo:
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Expansión:
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Cronograma:
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Riesgos:
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MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com
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 Anota:
5. Plan Operacional
Locación:
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Seguros:
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Ambiente Legal:
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Producción:
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Anota:
7. Administración y Organización
Personal:
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Personal Externo:
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Outsoursing:
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8.Plan Financiero :
Descarga las plantillas en Hojas de cálculo con los Estados Financieros debajo de este archivo pdf
en la página del Video #2:

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

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 Anota:
9. Fianciación
Personal:
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Garantía:
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Préstamos:
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Anota:
10. Plan de Salida
Plan B:
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Venta:
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Sucesión:
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Observaciones:
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MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

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 Anota:
1. Negocios con Futuro
Escribe los 5 negocios o actividades a los que les ves más futuro en los próximos 5 años
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
2. Lo que más me gusta hacer
Escribe las 5 actividades que más te gusta hacer
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
2. Lo que mejor hago
Escribe las 5 actividades que sabes hacer
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________

Actividades con Futuro Lo que me gusta hacer Lo que mejor hago

1. ______________________________________________________________________________ 1. ______________________________________________________________________________ 1. ______________________________________________________________________________

2. ______________________________________________________________________________ 2. ______________________________________________________________________________ 2. ______________________________________________________________________________
3. ______________________________________________________________________________ 3. ______________________________________________________________________________ 3. ______________________________________________________________________________
4. ______________________________________________________________________________ 4. ______________________________________________________________________________ 4. ______________________________________________________________________________
5. ______________________________________________________________________________ 5. ______________________________________________________________________________ 5. ______________________________________________________________________________

Activiades 1. ______________________________________________________________________________ Nicho ______________________________________________________________________________

que más
2. ______________________________________________________________________________
se repiten
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
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MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

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 Anota:
Qué producto o Servicio vendo? ______________________________________________________________________________
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A qué mercado “hambriento”? ______________________________________________________________________________
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Anota:
Qué productos o servicios ofrecerle a mis clientes como valor agregado?
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Anota:
Qué productos o servicios puedo crear como Fast Cash Product para generar dinero rápido?
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Anota:
Cliente Ideal
Cómo es?:
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Dónde lo busco?:
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Qué Estrategia voy a implementar para alcanzar más clientes ideales:

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 Cuándo la voy a implementar: ______________________________________________________________________________

Cómo voy a medir los resultados?: ______________________________________________________________________________

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Anota:
Cómo es tu Marca ______________________________________________________________________________
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Qué colores usas? ______________________________________________________________________________
Cómo es tu logotipo? ______________________________________________________________________________
Cómo quieres que sea tu imagen? ______________________________________________________________________________
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Anota:
Proposición Única de Ventas
Cuál es mi PUV?:
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Anota:
Proposición Única de Ventas
Cuál es mi PUV?:
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Anota:
Cuántos libros leíste? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Audiolibros?__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Seminarios? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Cursos? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Qué vas a hacer para mejorar tu situación?: ______________________________________________________________________________
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Cuándo?: ______________________________________________________________________________

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