1

Universidad politécnica de la energía

Project in English

Grupo Modelo
Teacher's name: Lic. Soledad Fabiola Ortiz Rodríguez
Component: Ing. Logística y Transporte
Degree and group: ILT2A
Members:
Noe Hinojosa Tovar
Oliver Enrique Martínez Amador
 2

Índex
Introduction…………………………………………………………3

Content……………………………………………………………3

Content……………………………………………………………4

Conclusion…………………………………………………………5
 3

Introduction
Who founded the model group? Its founders were a group of twenty-five Spanish
immigrants, including: BrauIio Iriarte, owner of bakeries and the Euzkaro Mill, in
Mexico City, and Martín Oyamburu, industrialist, banker and landowner, founder of
Hulera Euzkadi, Banco Español de Crédito and oil fields in the Veracruz area and
dairy farms in the Lindavista area, they inaugurated the Modelo Brewery,2 and three
years later they would begin marketing the Modelo, Negra Modelo and Corona
brands, which in 1928 reached 8 million bottles. sold.

Content
ADMINISTRATIVE PROCESS:

Planning:

Make known and define the objectives that are intended to be achieved and know
how the goals that we want to achieve will be reached. In the circumstances of
success and failure that must be had, in the situations that we must have already
studied, it allows us to know in a correct way what the benefit of the growth of the
company will be.

Organization:

The organization groups and orders the activities necessary to achieve the
objectives, creating administrative units, assigning functions, authority,
responsibility and hierarchies; also establishing the coordination relationships that
must exist between said units to make optimal human cooperation, at this stage
the hierarchical relationships, authority, responsibility and communication are
established to coordinate the different functions.

Address:
 4

The direction is that element of the administration in which the effective realization
of everything planned is achieved, through the authority of the administrator,
exercised based on decisions, either taken directly, or, more frequently, delegating
said authority, and simultaneously monitors that all issued orders are properly
complied with.

FUNCTIONAL AREAS:

Marketing:

• The company looks for what in its business attracts consumers.

• This area contemplates the marketing function which organizes market research,
promotion and publicity.

Operations:

• To lower prices by controlling production costs and improving customer service

through shorter delivery times.

Administration and finance:

• Properly manage the resources available to an organization through optimal

financial management exercised by a fine, it is up to him to make investment,
financing and distribution decisions.

RESOURCES:

This technological innovation program has allowed Group companies to optimize

supply, production, distribution, logistics, finance and human resources processes"
from Reforma México talks about Grupo Modelo and its participation in the
Administrative Transformation Business Model (META). The The article describes
the program as implementing new technology and a new business organization
design and format. The goal is to help the business communicate better and work
more effectively. This is a big risk, but it's worth it because the business already
had a strong system for many years, but wants to make it even better.
 5

Conclusion
With the information obtained, we can conclude that the company is in a good
financial position, since it has been increasing its profits, since they have known how
to carry out the activities of the company.
For the years 2013 and 2014: With the information obtained, we can conclude that
the company was in a good financial position before 2014; It is clearly reflected in
the increase in its profits.
From the analysis carried out this past year, we can clearly realize that the company
is going through a bad time; Its sales have dropped, which leads to a drop in its
profits.
Its sales decreased by 37%, causing its profits to drop by 18%. Despite the fact that
sales show a high percentage of decrease, the company has tried to recover its
losses and generate as much profit as possible.