EA-03 Un IV Obsolescencia Percibida y Programada
Cargado por
TeresitaTemas abordados
- recursos naturales,
- educación del consumidor,
- externalización,
- tecnología obsoleta,
- moda rápida,
- reciclaje,
- vida útil de productos,
- impacto económico,
- costo de producción,
- modificaciones de diseño
EA-03 Un IV Obsolescencia Percibida y Programada
Cargado por
TeresitaTemas abordados
- recursos naturales,
- educación del consumidor,
- externalización,
- tecnología obsoleta,
- moda rápida,
- reciclaje,
- vida útil de productos,
- impacto económico,
- costo de producción,
- modificaciones de diseño
Common questions
Con tecnología de IAPsychological factors such as social status, identity, and the desire for newness drive consumers towards products affected by perceived obsolescence. Advertising manipulates these factors by associating products with positive emotions, cutting-edge technology, or exclusivity. Consumers may feel anxiety about being left behind or judged negatively, prompting them to purchase new models to maintain perceived social standing and self-esteem. Understanding these psychological underpinnings can help marketers craft strategies that appeal to consumers' intrinsic motivations while also fostering more sustainable consumption behaviors .
From a consumer perspective, planned obsolescence can be seen as an unethical practice because it manipulates buyers into spending more money on replacements for products that could have lasted longer, thus disrespecting their right to durable goods. For corporations, it raises ethical questions about prioritizing profit over consumer satisfaction and environmental stewardship. It reflects a disregard for sustainable practices as it disregards the broader impact on society and the environment, leading to more consumer resistance over time as awareness grows .
Technology and design play crucial roles in implementing planned obsolescence by incorporating features that limit a product's lifespan. Manufacturers may use substandard materials or limit repairability, such as sealing batteries in devices, to ensure replacement is more appealing or cost-effective than repair. Design elements like software updates can also contribute by making older models incompatible after new features are introduced, thereby prompting consumers to upgrade to newer versions .
Planned obsolescence occurs when companies deliberately design products to have a limited lifespan, leading to a need for replacement after a certain period. This practice impacts consumer behavior by forcing consumers to purchase new products more frequently, driving sales for companies. The example of mobile phones illustrates this, where manufacturers design certain components, such as batteries, in a way that they fail after a limited time, encouraging consumers to buy new devices .
Perceived obsolescence occurs when companies convince consumers that a product is outdated due to changes in fashion or trends, despite still being functional. Unlike planned obsolescence, which relies on technical factors, perceived obsolescence heavily involves marketing strategies like advertising and frequent release cycles to stimulate a desire for the latest products. This is particularly evident in the fashion industry and smartphone markets, where minor design changes prompt consumers to make unnecessary upgrades .
From a business perspective, perceived obsolescence can drive revenue by encouraging consumers to purchase the latest versions of products more frequently, thereby increasing sales turnover and market presence. However, it can also lead to downsides such as brand damage if consumers feel manipulated, increased pressure to innovate continuously, and potential environmental criticisms. This practice forces businesses to balance the short-term financial gains with long-term brand credibility and sustainability concerns .
Typical examples of products affected by perceived obsolescence include mobile phones, fashion items, and automobiles. Consumers often react by feeling pressured to upgrade to newer models to keep up with trends, even if their existing products function adequately. This behavior is driven by marketing campaigns and peer influences, which promote the belief that newer versions reflect improved status or reliability, leading to increased consumer spending on non-essential upgrades .
Consumers can reduce the impact of obsolescence by prioritizing durability and repairability when purchasing products, opting for brands that offer longer warranties or after-sales services. They can also support sustainability initiatives by buying second-hand items, participating in recycling programs, and advocating for standardized regulations on product lifespans. Educating themselves on corporate practices and the true cost of frequent replacements can also shift their buying habits towards more deliberate and informed decisions, ultimately decreasing dependency on transient consumer trends .
Planned obsolescence contributes significantly to environmental degradation by increasing waste generation and resource consumption due to the frequent replacement of products. The production processes consume large amounts of energy and materials, leading to pollution and depletion of natural resources. Mitigation strategies could include enforcing stricter environmental regulations on product longevity, promoting circular economy practices like recycling and refurbishing, and increasing consumer awareness about sustainable product choices .
Planned obsolescence can contribute to job creation and economic growth by increasing demand for goods, which necessitates more production and associated jobs. It supports industries like design, manufacturing, and sales by sustaining a cycle of product upgrades. However, this model also has drawbacks; it encourages a disposable culture, generates waste, and can saturate markets with low-quality products. It also risks consumer dissatisfaction and potential backlash if environmental concerns and ethical practices are not addressed .
